Built To Grow Fitness Business

Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their growth for the next six months. They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. Because the systems downstream can’t keep up…Because onboarding’s a mess... Because service delivery’s maxed out…So the tap gets closed and the engine cools down. And by the time they’re ready to turn it back on the algorithm’s changed and the market’s moved.This episode breaks down Habit 3 of the 7 Habits of Winning Gyms – and it’s about what happens when you stop treating momentum like the fragile, high-value asset it is.Tim and Randy are talking about treating lead flow like a faucet instead of a flywheel. Because what looks like a “pause” often turns into a full stop. And getting moving again costs way more than keeping things running in the first place.If you’ve ever pulled back when things got too busy you’ll want to hear this one.Tune in.Key Takeaways: Intro (00:00)Never shut off a winning ad campaign (00:36)Momentum is like a train – hard to restart (01:27)Lead overflow usually means broken systems, not broken ads (02:39)Over 50 things must align before a sale happens (04:15)Marketing spend should multiply capital, not drain it (08:59)Additional Resources:- Schedule your SpringBoard call - Apply to join the Iron Circle - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program---If you haven't already, please rate and review the podcast on Apple Podcasts!

“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused on how visibility drives growth and cuts costs. Tim and Randy are explaining why where you’re located – physically and digitally – determines how much you have to spend just to get people in the door.Tune in to hear what really happens when a gym trades square footage for foot traffic – and why saving on rent usually ends up costing a lot more.Winning gyms don’t wait to be found. They position themselves to be seen. And once you see the numbers, it’s hard to ignore.Tune in.Key Takeaways: Intro (00:00)Winning gyms choose visibility over cheap rent deals (00:38)Prime locations cut marketing costs by two to threefold (05:32)Warby Parker showed that rent can lower ad costs (06:08)Gym moved 2 miles, gained $20k with zero ads (09:28)Online presence is today’s storefront (13:05)Relying on Instagram alone holds your gym back (15:54)No website makes your gym nearly invisible (16:25)Recap (18:58)Additional Resources:- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.But that’s where things start to break down.Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.In this episode, Tim and Randy kick off a 7-part series on the habits of winning gyms, starting with the one move that makes everything else easier: mastering the main thing.They explain why most gyms drift from their core, what happens when your product isn't as strong as your pitch, and how to reverse the slide before your business becomes unrecognizable.Let them show you what’s worth your attention – and what’s not.Tune in!Key Takeaways: Intro (00:00)Most gyms fail by running on emotion, not data (01:39)Winning gyms dominate by mastering one core revenue stream (03:23)A booty-building gym scaled to 14 locations fast (04:14)Trying to serve everyone weakens your main offer (05:10)Add-ons should enhance – not distract from – the main service (10:09)Programming must be consistent and brand-controlled (13:27)Facility design influences how premium your gym feels (15:26)Additional Resources:- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Too busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working.Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, and building real systems that generate leads.In this episode, Tim and Randy lay out why the “I don’t know how” excuse doesn’t hold up anymore. They also get into the value of delegation, why gym owners constantly underprice their own time, and how buying back a few hours can actually double the business – if that time is reinvested the right way.Time or money. One of them is available. Both can grow a gym – if used right.Key Takeaways: Intro (00:00)Paid advertising is essential for growth (02:19)Organic social reach is under 1% now (04:53)Boosting posts ≠ Paid ad strategy (07:11)Education is free, excuses don’t work (08:33)Delegate low-value tasks to grow (11:55)Freeing time must lead to ROI tasks (16:00)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Most gym owners don’t realize how dangerous “average” really is.It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will.Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grind becomes the expectation, and that ceiling hardens into reality.The worst part is that average convinces you it’s good enough. That you’re working hard, doing all the right things, and this is just how the industry is.Meanwhile, your profit margins are razor-thin, and your business is running you instead of the other way around.There’s a reason some gyms break through and others stay stuck. It has nothing to do with luck, talent, or timing – and everything to do with what you let shape your belief system.This episode is about tearing that ceiling down.Tune in. Average doesn’t deserve you.Key Takeaways: Intro (00:00)Education trains people to be average (01:00)Fitness industry lacks innovation (04:39)Belief systems shape financial ceilings (06:06)Growth requires the right peer groups (07:43)Average Iron Circle gyms hit ~$75k (15:53)Business is choosing the right “hard” (21:44)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a little heavier than it used to...When the hours you’re pouring in don’t quite match what you’re getting out... When the thing you built for freedom starts to look a lot more like a cage...And that’s when the questions start.In this episode, Tim and Randy push beyond operations, beyond profit, and into a bigger-picture conversation every gym owner needs to hear. This is about what happens after you’ve built the business.Not just how to run it, but how to make sure it’s building something for you in return.There’s a difference between owning a gym… and being owned by one. This episode might be the moment you start seeing that difference.Tune in!Key Takeaways: Intro (00:00)Gym owners seek freedom but get trapped in operations (01:44)Most gyms aren't built with an exit plan (03:20)“Cash flow vs. cash out” mindset shift (04:04)Systems and staff structure create sellable value (07:33)Freedom = choice (10:32)Start paying yourself (13:20)Profit first mindset builds business discipline (16:23)Investment strategies using business cash flow (19:52)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Meta used to be the go-to for gym leads. Not anymore.Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to track it.Meanwhile, the gym down the street is running Google Ads… and getting real names, real calls, real sign-ups… Why?Let’s ask an expert.In this episode, Tim and Randy sit down with Zach Colman, founder of Creatitive and Gymmark. Zach grew up around pro athletes, built a career helping NFL players with branding, and eventually shifted his entire business toward helping gym owners build sustainable lead machines – with clear attribution, stronger intent, and real ROI.They explain what’s shifting in digital marketing, why the old playbook isn’t cutting it anymore, and how gym owners can finally see what their ad dollars are actually doing.Tune in.Key Takeaways: Intro (00:00)Meta’s ad platform is easy, but low-quality (00:57)Studio owners shouldn’t run their own ads (03:58)Budgeting and finite search volume explained (08:23)Attribution with CallRail (13:39)Meta ROAS vs. Google ROAS stats (17:42)Importance of Google Business Profile (18:43)Review strategy for better rankings and referrals (22:27)Claiming your Google Business Profile (24:40)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.In this episode, Tim and Randy break down why those short-term wins actually lead to long-term instability – and what it takes to build a gym that grows without hitting reset every 30 days.This is about stacking revenue that compounds over time and lets you plan further than next Friday. Predictable. Steady. Bills covered before the month even starts.There’s also a story in here about a million-dollar gym that finally got off the rollercoaster – and the one metric that made it happen. It’s called Delta, and most gym owners aren’t tracking it.This isn’t a new idea. It’s just the one that works.Tune in to find out more.Key Takeaways: Intro (00:00)Golf course subscription model and why most industries are now moving toward it (00:36)Focus on recurring revenue (03:26)Paid-in-full offers create instability (05:31)Iron Circle gym case study (07:40)Ideal clients stay 10–15 years, not 3 months (11:16)Early commitment to recurring revenue over cash grabs (13:08)Delta tracking is the key KPI for growth (13:51)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

“How do I get more leads?”Gym owners keep asking this question, but it’s actually the wrong one.Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that.This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.Tim and Randy break down what really goes on once someone hits your pipeline. Not just the obvious steps, but the ones that get overlooked – the follow-ups that don’t happen, the confusion points that slow people down… Because that’s where the breakdown happens: in the middle, when progress stops and no one’s paying attention.Every missed step adds friction. And friction kills momentum. Whether it’s a missing booking link or expecting someone to overhaul their life in week one, the result’s the same: they’re gone.Tune in. This one’ll save you a lot of churn.Key Takeaways: Intro (00:00)Importance of each marketing funnel step (01:30)Ad creative’s real job: stop the scroll (02:16)Why most leads never convert (05:10)Show-up rates and how to improve them (07:15)Avoid front-loaded fitness journeys (10:21)Why clients relapse after short-term success (12:10)The flaw in most gym marketing advice (15:25)Retention issues disguised as lead gen problems (16:41)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about clarity, delegation, and leverage. They explain:how defining the outcome leads to better workflowshow AI tools like N8N are changing the gamewhy clarity around systems can recapture time and save tens of thousands in recurring costsMost gym owners stay overwhelmed because they haven’t taken the time to step back and figure out what actually needs to change. That lack of direction is usually the real bottleneck – not the tools, the money, or the staff.Tune in to learn more.Key Takeaways: Intro (00:00)The missing piece in Who Not How is the What (01:08)Gym owners rarely consider automation or leverage systems (04:14)Importance of tracking business numbers and KPIs (06:49)Think outside the fitness industry for ideas (08:20)Automating content creation with AI workflows (10:30)Closing challenge (11:59)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Charging less doesn’t make a gym owner noble. It makes them broke.There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.Drawing from a real conversation inside the Iron Circle and hard numbers from PushPress, they break down where the “starving artist” mentality comes from, what it takes to land in the top 10% of gyms, and why most owners won’t even ask where they rank. The ones who did were already in the top 20%. The bottom half never raised a hand.The gap isn’t about passion or values. It’s about mindset and business skills. Gym owners who stop treating their business like a hobby and start aiming higher get different results.This episode is for anyone trying to run a business that lasts longer than a few good years.Tune in and get clear on the cost of staying small.Key Takeaways: Intro (00:00)Starving artist mindset in fitness business (00:37)Fitness is a hard industry for profitability (06:09)Gen Z prioritizes health more than past generations (07:24)Big Pharma profits from an unhealthy population (09:45)Most gym owners don’t seek performance data (14:11)Comfort leads to stagnation in business growth (17:19)Hire or scale to move forward (18:00)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long.This episode offers a way out.Randy and Zach walk through a mindset shift and a simple strategy that lets you hold the line on standards without backing yourself into a corner. It’s the difference between constantly reacting to staff issues and finally building a team that runs with or without you.🎧 Listen in and learn how to take control of your team without burning yourself out.Key Takeaways: Intro (00:00)Stop lowering standards just to keep staff (03:37)Recruiting should never be turned off (05:39)Interview success doesn't guarantee real performance (09:59)Fire fast when core values are violated (17:11)Build your hiring bench before you need it (18:22)Probation periods reveal true employee behavior (24:54)Use GPT to vet potential hires smarter (29:58)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts – slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.In this episode, Randy and Zach introduce a simple but powerful framework every gym owner needs to understand: the Holy Trinity. It’s the idea that your fitness business must benefit three groups equally – the owner, the coaches, and the clients – or it’s only a matter of time before things break down.They’ll break down how to look at your systems through this lens, where things tend to get off track, and what to adjust if you're trying to build something that runs more efficiently and holds up as you grow.Give this one a listen – it’s a solid step toward making better decisions, cutting out unnecessary friction, and building a model that actually works for the long haul.Key Takeaways: Intro (00:00)The Holy Trinity: Owner, Coaches & Clients (01:23)Unlimited training improves retention and scalability (04:11)Coaches need full-time schedules to stay engaged (05:43)The 5-question matrix to evaluate decisions (08:16) Six-week challenges attract but don’t retain clients (11:44)Semi-private model supports retention and staff stability (14:54)Coaches are like clients: they need career paths (20:28)Springboard clients succeed by letting go of old habits (23:02)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call - Stop the summer slump before it starts - slash membership freezes by 50% - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig into what changed during a remodel that forced them to run the business in one-third of the space… and why that setup worked better than anyone expected.Most gyms don’t need more room – they need a sharper model, stronger numbers, and a location that actually pulls its weight. That’s where the leverage is.Tune in and learn how to actually do more with less.Key Takeaways: Intro (00:00)Starting in a 3,200 sq ft space and expanding (00:40)Realization during the remodel that less is more (02:52)Paying $17,500 in monthly rent and regretting it (03:43)Location visibility vs. marketing cost (05:09)Story of a gym client choosing a better location (06:29)Optimizing current space for profit, not scale (10:05)Member quality vs. quantity – attrition challenges (13:19)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.In this episode, Tim and Randy break down the four biggest things gym owners get wrong when relaunching. These aren’t abstract concepts – this is nuts-and-bolts strategy pulled straight from real-world launches inside the coaching program.It’s the kind of stuff that doesn’t seem like a big deal until you’re standing in a brand-new facility with no clients and a team asking what’s next.🎧 Tune in and learn the exact moves you need to make regrand openings hit like they’re supposed to.Key Takeaways: Intro (00:00)Mistake 1: Underestimating build-out and permit delays (02:30)Mistake 2: Poor budget distribution (05:12)Mistake 3: No sales team to pre-sell memberships (07:21)Mistake 4: Offering lifetime founders rates or discounts (11:57)Example of why price raises need strategy (14:40)Recap (19:43)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Someone just paid $500 for a free T-shirt. Well… kind of.A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.That moment says everything about how people make decisions. Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.In this episode, Tim and Randy unpack why status is one of the most powerful drivers behind client behavior. And more importantly, how understanding that can keep your clients longer, get them to refer more, and build a brand people want to be part of.It’s not about selling workouts anymore. It’s about selling who someone gets to be.Tune in to learn more!Key Takeaways: Intro (00:00)Identity, not workouts, is what gyms really sell (01:06)First-class ticket example of perceived status (03:06)Lamborghini raises or lowers its status depending on context (04:27)Golf analogy: workouts for peer group dominance (06:54)Keychain pride: status without participation (07:37)Clients may choose status over monetary rewards (10:18)Velvet rope and exclusivity reinforce identity (12:14)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what?This episode takes a closer look at what’s really going on behind the scenes of gym marketing – and why so many owners feel like they’re doing the same things they always did, but getting half the results (if that).Something's shifted. It’s not in your ad dashboard. It’s not in your CPMs. But it’s showing up in your empty appointments and ghosted follow-ups.If the old game is over, what’s the new one? What actually works when the goal is staying relevant – not just this week, but three months, six months, even three years from now?Tune in as Tim and Randy unpack why the short game is fading – and how long-term, value-first strategies are separating the gyms that keep growing from the ones getting left behind.If you’re still marketing like it’s 2015 and hoping for the best… you're about to feel it. Let’s do this right.Key Takeaways: Intro (00:00)Facebook leads were once easy to get, but now many may be bots (03:01)Example of long-term nurturing via salsa recipe (07:21)Building and owning your lead list is critical (09:00)Lead magnets should offer real, sellable value (10:47)Use case studies to attract and educate leads (11:41)Give educational content before asking for the sale (15:08)Market has changed – patience and nurture are now essential (20:29)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table. If something’s not working, test a change. If something is working, test a way to make it better.They walk through real examples – good ones and bad ones. Testing new class times. Trying different billing frequencies. Split testing discovery calls versus straight-to-consult. Even staffing changes like running a front desk or not. The common thread is simple: stop guessing and start letting the data drive the decisions.Business doesn’t move by accident. It moves because you’re willing to test, tweak, and adjust as you go.Tune in to find out how to do that.Key Takeaways: Intro (00:00)Gym owners hesitate and wait for others’ success (00:30)Test new time slots before committing long-term (02:05)Marketing hooks should be tested, not copied (04:10)Raise prices to find your true value limit (05:39)Emotion blocks testing – let data guide decisions (07:28)Split-tested discovery calls failed versus in-person consults (10:25)Weekly billing frequency boosted overall gym revenue (13:54)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!

No gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening.What’s wild is, most of the time, you don’t even realize you’re doing it. It’s not the big, obvious stuff – it’s the small, day-to-day habits that slowly chip away at growth. Things that feel productive, even responsible… but are actually keeping you stuck.In this episode, Tim and Randy dig into five of the biggest ways gym owners are sabotaging their own success – without even knowing it. These are patterns they see over and over again inside real gym businesses. And if you're feeling like you're working hard but still spinning your wheels, there’s a good chance one (or more) of these is happening to you. This episode is meant to challenge how you’re thinking about your business – and what might need to change.Give it a listen. You might be surprised by what’s really holding you back.Key Takeaways: Intro (00:00)Las Vegas Iron Circle Experience – speakers announcement (00:37)Mistake 1: Focusing too much on lead gen vs. retention (03:02)Mistake 2: Selling sessions instead of results/lifestyle (06:43)Mistake 3: Doing everything yourself and failing to delegate (11:11)Mistake 4: No clear path for Ascension in member services (17:40)Mistake 5: Managing chaos instead of leading with systems (21:33)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program---If you haven't already, please rate and review the podcast on Apple Podcasts!

Most gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work.Old carpet. Outdated equipment. The same bootcamp model they’ve been running for 10 years. Meanwhile, competitors down the street are upgrading everything – equipment, tech, even how they greet clients at the door.You don’t need to burn your gym to the ground and start from scratch. But you do need to evolve. AI, automation, wearables – these aren’t threats. They’re the new tools of the trade.In this episode, Tim and Randy dig into what happens when gyms stop growing. They share why emotion-free decision making is the new business superpower, how to spot stagnation before it costs you members, and how to make changes that keep your gym ahead of the curve.It’s the same fork in the road Netflix and Blockbuster faced – one adapted, the other didn’t. You already know how that ended.If you want to become the Netflix of your market, this episode is a must-listen.🎧 Tune in and get clear on what innovation really means for your gym.Key Takeaways: Intro (00:00)Innovation in equipment and tech is constant (00:35)AI and automation are affecting every industry (03:31)Wearables and data tools enhance fitness results (05:37)Generational communication gaps affect service (07:46)Customer service is now a standout trait (10:57)Innovation must go beyond automation (14:43)Emotional detachment leads to smarter pivots (15:14)Group training must evolve to survive (18:51)Additional Resources:- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville- Schedule your SpringBoard call  - Stop the summer slump before it starts - slash membership freezes by 50%   - A tool for deciding on new gym services – 5-Question Matrix - Get 30 days of Semi Private Pro on us! - Apply to join the Iron Circle - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- SOP in a Day Workshop - Switch to Semi Private course - Business Accelerator Program    ---If you haven't already, please rate and review the podcast on Apple Podcasts!