Expansion Season is the time for launches, visibility, and forward momentum, but it doesn’t have to mean pushing yourself to exhaustion. In this episode of Built to Flow, I break down what Expansion really is (and isn’t), the signs you’re in it, and the core areas to focus on so growth feels aligned instead of overwhelming. You’ll hear practical examples of what Expansion looks like in different types of businesses and learn how to find the sweet spot where growth feels energizing and sustain...
What if your business had a roadmap that actually flexed with your life—instead of forcing you into someone else’s plan? In this final episode of the Foundations Series of Built to Flow, Heather Crabtree shows you how to bring everything together with your Flow Map: a living, season-aligned roadmap that helps you set priorities, make decisions, and move forward without burning out. You’ll learn how to apply the ALIGN Method—Assess, Locate, Imagine, Ground, Navigate—to create a Flow Map that r...
Have you ever set big goals for your business—only to feel stuck on what to actually do next? That gap between clarity and action is where most entrepreneurs get lost. In this fifth episode of the Foundations Series of Built to Flow, Heather Crabtree introduces the ALIGN Method, a five-step process that transforms clarity into aligned, sustainable action. You’ll learn how to Assess your current reality, Locate your season, Imagine your future, Ground your focus, and Navigate your Flow Map. Th...
When your business feels chaotic, it’s usually not because you need to do more—it’s because you don’t know where to focus. In this fourth episode of the Foundations Series of Built to Flow, Heather Crabtree introduces the six core focus areas that every business has: Strategic Planning, Business Model & Offers, Systems & Operations, Marketing & Sales, Financial Health, and Leadership & Team. These six areas act as your business map, showing you exactly where to put your energy...
Ever wonder why you’re doing all the right things in business—posting consistently, networking, pushing for growth—yet something still feels off? The problem isn’t always your strategy. Often, it’s that you’re working against the season you’re actually in. In this third episode of the Foundations Series of Built to Flow, Heather Crabtree walks you through how to recognize your current business season so you can stop fighting yourself and start leading with clarity. You’ll learn how to assess ...
Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal. In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons of both growth and rest—and what happens when you ignore them. Heather introduces the four business seasons of the Built to Flow™ Framework—Expansion, Integration, Contraction, and Recalibration—and ...
Traditional business advice often promises freedom—but leaves entrepreneurs exhausted, misaligned, and questioning if they’re doing something wrong. In this first episode of the Foundations Series of Built to Flow, Heather Crabtree unpacks why traditional growth models don’t reflect real life—and shares a better, more sustainable way forward. Heather introduces the Built to Flow™ Framework, a rhythm-aligned approach to business that honors your energy, capacity, and values. You’ll learn the u...
Welcome to Built to Flow: the podcast for seasoned entrepreneurs and service providers who are ready to grow their business in alignment with their life. In this trailer episode, host Heather Crabtree, business strategist, 3x founder, and creator of the Built to Flow Framework, shares the evolution from her previous podcast, Your Savvy Business, into a deeper, more sustainable way of leading. She opens up about what shifted in her life and business after the loss of her daughter in 2023, how ...
In this podcast episode, I chat with another one of the Your Success Squad members, Mallika Malhotra, an award-winning brand strategist, mentor, and speaker. We delve into Mallika's framework, and how it helped her improve and sell her high ticket offer, her mastermind. Learn more about how you can work with me in 2024. What's in this episode: [00:01:23] Framework Refinement [00:03:41] Mallika's Framework [00:11:33] Conversion Event Created from Framework [00:13:...
Looking for a fun way to build your list and lead people to your signature offer, try branded virtual events. In this episode, I chat with one of the members of my thrivemind - Your Success Squad, Amanda Shuman of CarryLove Designs about using free + paid branded virtual events to sell her premium offer...The Signature Experience (brand strategy + messaging, brand design, website copy + design and launch strategy and marketing.) What's in this episode: [00:01:13] Branded virtual ...
In this episode Ads + Funnel Expert, Ashleigh Chanél and I talk all about growing your business with Facebook + Instagram Ads. Are you ready to grow your business as an experienced online coach or service pro? Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded. What's in this episode: [00:08:00] Getting qualified people by creating ads based on goals and customer buyer journey [00:14:20] How to know it is time to run ...
Warning: We talk about cancer and depression in this episode. We also use language that may be sensitive to you or little ears, so if this may trigger you, you may want to skip this episode. In this episode Mindset & Emotional Intelligence Coach, Topsie VandenBosch and I talk all about mindset and emotional intelligence in regards to entrepreneurship. Are you ready to grow your business as an experienced online coach or service pro? Get signed up to grab your copy of ...
In this episode, Workflow Strategist Krystal Clark, CEO of Organize Your Empire®, joins me to discuss how to organize your business to set it up for growth. Krystal shares her expertise on creating systems and workflows that work with your business and how organizing your digital back office operations with systems and workflow automations can let you stress less and live more life outside of the office. What's in this episode: [00:04:56] 4 parts of the Organize Your Empire® fram...
In this episode, Podcast Strategist Caroline Hull, CEO of Wildhome Podcasting, joins me to discuss how to use your podcast to grow your business. Caroline shares her expertise on podcast strategy and management, offering valuable insights on leveraging your podcast to attract and convert listeners into buyers. What's in this episode: [04:20] How is Your Podcast Aligning with Your Business Goals [06:42] How Does Your Podcast Fit Within Your Overall Marketing Strategy [14:45] How W...
In this episode, Pinterest expert Jana O. discusses how to drive business growth using Pinterest. Jana shares her expertise on leveraging Pinterest as a search engine. She covers how to create a Pinterest bio that attracts followers. We discuss how to use Pinterest for lead generation. She covers the three phases of Pinterest growth. Jana talks about the Pinterest plan that she uses how long you need to focus on pinning before looking at the ROI. Whether you're new to Pinterest o...
In this episode, I discuss the importance of using YouTube to grow your business by attracting high-quality leads and increasing sales with my guest, Jamar Diggs of J Diggs Media. Jamar emphasizes the importance of having a strategy and creating content that targets the problem-aware stage of potential clients. He also explains the difference between using YouTube as a creator/influencer and using it as a business owner. The episode covers the importance of visual branding, the five t...
In this episode, we discuss all the reasons why having a signature framework is important for your business as an experienced online coach or service pro. We also discuss how you can use your signature framework with your clients + customers, internally with your team and to market + sell your offers. I walk you through my signature framework and share ways you can create or refine your signature framework right away! Links Business Minded Magazine Your Next Steps Strategy Sesh 1:1 Pr...
In this episode, I discuss creating a growth plan for your business as an experienced online coach or service pro. I walk you through my tool, Your Business Growth Blueprint™, to show you how to assess your business, identify your growth opportunities, set growth goals, create a growth action plan, and track your progress. This blueprint is a tool I use as a part of my framework, Your Savvy Business™ GROWTH Wheel. It is part of the G (Gather Your Business Goals + Desires) in the ...
In this episode, host Heather Crabtree shares the 5 lessons she learned from taking a break in her coaching business. Heather also chats about why she took a break which includes her daughter's cancer relapsing, having a baby, homeschooling her children, buying a new home all when COVID hit in 2020. LINKS: Message Heather on Instagram: @heatherbusinesscoachWebsiteBusiness Minded™,digital magazine for experienced online coaches + service pros Loved the episode? Ha...
In the first episode of the Your Savvy Business™ podcast, host Heather Crabtree encourages listeners to celebrate their wins, no matter how small, and shares some of her recent successes including returning to 1:1 coachingrelaunching this podcastgetting ready to launch a new digital business magazine, Business Mindedand launching Your Success Squad™, her three-month intentional, action-focused cohort for online coaches and service pros who have been in business for 5+ years She e...