Built to Last

In this episode, Megan chats with Dustin Riechmann, a podcast guesting expert who helps entrepreneurs leverage appearances for business growth. They discuss his journey from engineering to launching 7 Figure Leap and the transformative power of podcast guesting for generating leads and building relationships.Dustin introduces his "Five Ps" framework, detailing strategies for crafting pitches and selecting the right shows. He addresses common fears associated with self-pitching and advocates for a structured approach for solopreneurs.They conclude with actionable advice on call-to-action strategies for Facebook groups and reinforce the idea that podcast guesting is a vital tool for forming authentic connections and nurturing potential clients.HIGHLIGHTS:2:27 Dustin's Journey into Podcast Guesting4:55 Marketing Strategies for Podcast Guesting8:09 Why Start with Podcast Guesting?10:41 The Sequence of Podcast Guesting14:07 Frequency and Consistency in Guesting17:57 Building Relationships through Podcasting23:20 Long-Term Benefits of Podcast Guesting25:16 Finding Opportunities for Guesting26:16 The Five Ps Framework29:18 How to Approach Podcast Guesting35:08 The Role of Virtual Assistants38:43 Podcast Guesting and Community Buildingconnect with Dustin:7 Figure Leap playbook | WebsiteMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan welcomes Amanda Webster, CRO of Accruity, about the critical role of networking and relationship-building in our careers. Amanda reflects on her transformational journey from the legal industry to her current position, emphasizing the power of genuine connections and the importance of surrounding oneself with supportive individuals.Together, they explore practical strategies for effective networking, particularly for introverts, and discuss the impact of technology on human relationships. Amanda shares insights on maintaining connections during career transitions and highlights the long-term value of nurturing relationships.They wrap-up with Amanda's encouragement to embrace discomfort as a pathway to growth while reinforcing the significance of transparency and trust in professional interactions. This conversation is filled with valuable takeaways for anyone seeking to deepen their professional network authentically.HIGHLIGHTS:2:42 Career Transitions and Networking5:01 The Power of Relationships8:12 Overcoming Introversion in Networking10:12 Getting Comfortable with Discomfort11:07 Building Genuine Connections16:03 Following Up with Purpose19:09 The Long Game in Networking27:56 The Rise of AI and Human Connection34:19 The Future of Community Buildingconnect with Amanda:WebsiteFacebookMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this extensive interview, Jay Conner, a seasoned real estate investor and coach, shares his journey and insights into building a successful coaching business over the past 14 years.He recounts his entrepreneurial journey starting in 2003 when he and his wife began investing full-time in single-family homes and describes the challenges he faced during the 2008 financial crisis that led to a pivotal transformation in his approach to financing. When he suddenly lost access to a crucial line of credit, Jay discovered the world of private money lending, which opened up new avenues for funding his real estate deals. This discovery not only salvaged his business but allowed it to thrive as he capitalized on the influx of foreclosures in the market.Transitioning to the coaching space, Jay created educational programs that demystified this concept for potential lenders, allowing him to raise significant capital quickly. The journey into coaching began in earnest after a conversation with fellow real estate expert who encouraged him to leverage his unique skill set in private money fundraising. Following this advice, Jay held his first seminar in 2011, marking the formal launch of his coaching initiatives.Megan and Jay discuss the significance of having a clear and focused brand. Jay describes how he positioned himself as the “private money guy,” a title that has remained consistent throughout his career. He underscores the necessity of a singular marketing message that resonates with a clearly defined audience. This focus has not only established him as a leading authority in the real estate coaching niche but has also helped in building trust and recognition among potential clients.Throughout the interview, the value of consistency and authenticity in branding is highlighted. The dialogue concludes with both Jay and Megan encouraging aspiring coaches to focus on one primary result they can provide to clients, rather than attempting to blend multiple expertise areas into a single offering. Jay reiterates how vital it is to lean into one’s authentic self when engaging with audiences and creating marketing content.HIGHLIGHTS:2:37 Jay's Real Estate Journey6:05 Discovering Private Money9:10 Transition to Coaching11:08 Creating Effective Courses13:22 Advice for Aspiring Coaches16:03 The Importance of a Clear Message18:44 Staying Authentic in Business23:00 The Power of Masterminds26:53 Overview of Offer Suite32:08 Building Trust with Clients36:28 The Client Journey Explained41:20 Secrets to Long-Lasting Successconnect with Jay:Website | Get Jay's book, Where to Get the Money NowMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consultinga...

In this episode, Megan revisits her new hero offer, Super Community, highlighting its successful launch and the reactivation of past clients, alongside new member growth. She discusses the shift towards a community-centric model in coaching and the implications of AI for our industry.Megan shares the transition of Super Community to a month-to-month subscription, enhancing member engagement and onboarding. Key components like live coaching, specialized Masterclasses, and strategic collaborations are outlined, emphasizing the importance of community connections.Megan concludes by inviting listeners to join her upcoming workshop, detailing how Super Community can benefit both new and seasoned entrepreneurs. Starts June 17 and you can register for free HERE!HIGHLIGHTS:2:50 The Impact of AI on Coaching5:23 Changes to Super Community9:56 New Subscription Model13:09 Expanding Community Engagement15:44 Power Partners and Collaborations19:54 Introducing Additional Coaching21:16 The Revenue Revolution Program24:30 Improving Sales StrategiesMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this two-part episode, Megan dives into the creation and launch of her new offer, Super Community. She shares the concept of a "hero offer," inspired by Sarah Blakely, and how she aimed to fill a gap in the coaching industry by building a program that not only addresses its challenges but also encourages community engagement.Megan discusses her own journey from individual coaching to developing group programs and highlights the importance of fostering a buyer-ready community. The Super Community initiative is designed to provide participants with actionable skills and quick wins, all at an accessible price point.Megan also touches on the varied success stories from early participants and emphasizes the need for adaptability based on market feedback. In the next episode, she'll explore the benefits participants are experiencing and how the program will evolve.HIGHLIGHTS:3:19 The Concept of the Hero Offer8:59 Analyzing Client Pain Points14:39 Building a Buyer-Ready Community18:28 Creating the Super Community Offer21:32 The Launch Process Begins33:35 The Importance of Getting Started35:56 Insights on Buyer Demographics41:02 Reflections on the Launch ExperienceMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

Megan welcomes Kris Jones of Red Door Stories where she discusses the vital role of storytelling in connecting businesses with their audiences amidst rising AI influence. She shares her journey from early creative projects to a branding career with brands like Nike and Adidas, emphasizing authentic communication.Kris highlights the importance of clear messaging that addresses specific client problems and warns against spreading marketing efforts too thin. She advocates for a narrative-first approach to help clients articulate their unique value propositions. Additionally, she introduces the "Marketing Universe" concept for effective strategy, and offers resources for entrepreneurs to enhance their storytelling skillsHIGHLIGHTS:3:59 The Shift in Storytelling7:05 Emphasizing Authenticity in Branding11:01 Articulating Value and Pricing15:57 The Importance of a Clear Narrative18:09 Selling Aspirational Identities21:44 The Power of a Single Problem26:32 Creating Effective Content30:22 The Framework for Your Brand Story33:50 Simplifying Content Creation40:25 The Role of AI in StorytellingCONNECT WITH KRIS:Website | Facebook | Instagram | LinkedInMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences.Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement.They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to changing buyer psychology and cultivating lasting business relationships in a dynamic marketplace.HIGHLIGHTS:4:29 The Birth of GroupTrack CRM7:59 Navigating Imperfection in Business9:43 Building Community with Purpose12:55 The Power of DMs14:47 Understanding Buyer Psychology20:22 Adapting to Changes in the Market22:43 Automation vs. Personal Touch26:36 Cultivating Engagement in Groups32:25 Overcoming Tech Overwhelm36:50 When to Invest in GroupTrackCONNECT WITH JENNA:WebsiteJenna's FB CommunityMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan shares three actionable strategies to fill your group coaching program with clients this week, without the complexity of funnels or ads.She discusses using client interviews for feedback that can lead to service conversations, reconnecting with former clients through personalized outreach, and following up with past consults to remind them of their goals.Megan emphasizes the power of bold action and clear communication, sharing how asking can create opportunities. Lastly, you're invited to explore her free resource, the Perfect Group Coaching Offer Playbook, to effectively structure and present your offerings. Take action now to build a thriving coaching business!HIGHLIGHTS:1:43 Client Interviews for Quick Wins4:24 Reconnecting with Old Clients5:38 Following Up with Past Consults8:37 The Power of Asking11:03 Simplifying Your Selling StrategyMENTIONED IN THIS EPISODE:Group Coaching PlaybookMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert.Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate.The conversation shifts to how Kendall's diverse pursuits intersect and inform his approach to branding and community building. He compares designing marching band shows to creating effective brands, equating both to theatrical productions that elicit specific emotional responses from an audience. Through his experiences in music and performance, Kendall articulates how successful branding hinges on intentional design elements, stimulating emotional connections and guiding customer perceptions.Kendall further discusses organic growth strategies he employed to cultivate his community without relying on paid advertising, emphasizing that brands should make people feel part of something greater. Initially, he focused on providing free, value-driven content in his podcast, asking insightful questions that resonated with listeners.The essence of his growth strategy intertwines community engagement with the branding process, reflecting that the brand's “soul” resonates with its audience. He emphasizes the importance of understanding human psychology to foster that sense of belonging — recognizing the various desires and fears driving potential audience members. This genuine understanding encourages community members to engage at different levels, including both free and paid offerings, translating inquiries and interest into structured programs that add value to their entrepreneurial journeys.Kendall also addresses the evolution of the brand and the organic adaptation of its offerings, noting that changes should align with the community's needs. He acknowledges that branding isn't just about transactional relationships; it’s about creating meaningful experiences and responding genuinely to audience feedback.HIGHLIGHTS:6:46 The Journey into Real Estate16:55 Transitioning from Teaching to Consulting24:16 Creating Community and Engagement29:49 The Psychology of Community Building37:41 The Soul of Your BrandCONNECT WITH KENDALL:Only Brand FansOnly Land FansKendall's websiteMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc |...

Meg Rentschler, a psychotherapist turned executive coach, discusses her journey with Megan, emphasizing the importance of mastering coaching skills over sales tactics.She highlights the challenges new coaches face in defining their identities and the pressures of group coaching.The conversation addresses the need for realistic client expectations, the adverse effects of a scarcity mindset, and the significance of self-care. Meg and Megan focus on fostering relational connections over transactional interactions, particularly within business settings. They discuss the significance of active listening and curious questioning as pivotal relational skills that enhance the client-coach dynamic, echoing the need for leaders to cultivate these traits within their teams for a healthier and more productive environment.HIGHLIGHTS:3:30 Meg's Journey from Psychotherapy to Coaching7:54 The Shift to Executive Coaching8:22 The Importance of Mastery in Coaching13:01 Navigating Group vs. Private Coaching16:15 Fear and Success in Coaching20:38 Client Success and Retention in Coaching28:17 Addressing Burnout in the Coaching Industry32:25 Creating Flow in Business37:05 The Importance of Iteration in Learning40:24 Building Relational Connections in CoachingCONNECT WITH MEG:WebsiteStar Coach PodcastYouTubeLinkedInFacebookMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan dives into a thoughtful conversation with Vincent Pugliese, an expert in building and nurturing memberships. As someone who recognizes the power of connections, Vincent shares insights distilled from his journey—from a successful sports photographer to a thriving membership coach. His passion for community and the impact of meaningful interactions are evident throughout our discussion.The conversation transitions into the topic of membership models, with Vincent sharing his belief that a strong membership foundation can drive success across various types of businesses. He explains how memberships not only provide financial stability but also cultivate community, allowing members to engage actively and share their experiences. The idea of starting small with memberships is reinforced; success can bloom from seemingly humble beginnings where four interested people can turn into a thriving community.Vincent's unique perspective on learning from failures and the necessity of starting, even from a low point, sheds light on the path to entrepreneurial accomplishment. His hilarious yet humbling story about a speaking engagement with an almost empty audience serves as a powerful reminder that the size of an audience is not as significant as the authentic connections made during any exchange.They also discuss the flexibility of membership models, emphasizing their adaptability based on the audience's needs. Vincent addresses the misconception that one must have a colossal following to launch a successful membership. Instead, he encourages aspiring entrepreneurs to identify their passions and create content that resonates with their intended audience, ultimately leading to organic community growth.As they shift gears, Vincent breaks down his own membership tiers, illustrating how they’re structured to offer varying levels of engagement, from budget-friendly access to exclusive, higher-touch experiences. He explains the logic behind these tiers, showing how they create a funnel that allows members to choose their journey and find the most value where they need it most.Throughout the conversation, it becomes clear that Vincent epitomizes the belief that community fosters not just growth, but also sustainability in business. His approach resonates with anyone looking to build a business that prioritizes genuine relationships and shared success.HIGHLIGHTS:3:11 The Power of In-Person Connections5:28 Embracing Vulnerability in Entrepreneurship8:13 Lessons from Small Audiences11:31 The Importance of Origin Stories18:59 Discovering a New Passion23:58 The Appeal of Membership Models25:46 Understanding Membership Dynamics28:42 Customizing Your Membership Offer30:57 Building a Stadium for Your Business34:11 The Content and Connection Rivers41:06 Selecting the Right Membership Tier44:36 The Evolution of Memberships56:17 Freedom Over ContentCONNECT WITH VINCENT:WebsiteThe Wealth of Connection audio bookFacebookInstagram

In this episode, Megan reconnects with entrepreneur, Art Bejarano, owner of Integrity Engineering and Design Solutions. They discuss his journey through entrepreneurship, including the challenges of the 2008 financial crisis and the strategic shifts that led to his company's success. Art highlights his upcoming book, *Fire Yourself: A Simple Way to Self-Direct Your Career*, which introduces the three R's: Recognition, Reframe, and Reposition for overcoming adversity.They explore the power of collaboration and Art’s innovative approach of working with competitors to create community success. He shares strategies for effective communication across diverse backgrounds and offers practical advice on targeting niche markets and building partnerships. This episode is filled with actionable insights and inspiration for navigating entrepreneurial challenges.HIGHLIGHTS:3:46 New Perspectives on Coaching4:39 Art's Entrepreneurial Journey7:39 The Concept of Fire Yourself9:27 The Three R's Framework16:17 Reframing Challenges17:52 Collaboration with Competitors27:11 The Art of Communication30:50 Building Strong Relationships42:05 Upcoming Book Release48:32 Final Thoughts on Niche MarketingCONNECT WITH ART:WebsiteMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

"It's not just about what needs to be done, it's asking who do those goals require me to be."In this episode, Megan has a deep conversation with Dana Earhart, a business growth strategist whose passion for growth and strategy resonates throughout our discussion. They explore Dana's inspirational journey from corporate consulting to entrepreneurship, highlighting the pivotal moments that shaped her career path. After a successful stint in a corporate role where she led a large team across the country, Dana faced challenges that compelled her to reconsider her priorities and ultimately led her to become a business owner.Throughout their conversation, they delve into common pitfalls business owners face, particularly the tendency to lose themselves in the hustle and grind, neglecting the personal aspects of life that contribute to their overall well-being. Dana emphasizes the importance of maintaining a balance between productivity and personal life, sharing practical insights on how she manages her own time and priorities as a single mother and business owner. She shares invaluable strategies for ensuring that business growth aligns with personal values and life goals.They also discuss the financial health of businesses, especially in light of potential economic downturns. Dana uncovers practical measures that entrepreneurs can take to maintain their business's financial stability and make strategic decisions, particularly in uncertain times. The conversation stresses the significance of understanding profit margins, embracing strategic marketing, and nurturing client relationships to secure a healthier business trajectory.Dana shares profound observations about the role of CEOs and the misconception surrounding that title. She argues that successful leaders must be involved enough to mentor their teams while also nurturing a culture of independence and accountability among their employees. This balance is crucial in transitioning from a doer to a leader capable of scaling for growth.HIGHLIGHTS:3:40 Dana's Journey to Business Ownership8:28 Transitioning from Corporate to Entrepreneur11:04 Common Patterns in Business Ownership13:47 Shifting Perspectives on Business Success17:16 Keeping Businesses Financially Healthy21:20 The Role of the CEO in Growth25:39 Balancing Leadership and Team Dynamics32:15 Stuck Points in Business GrowthCONNECT WITH DANA:WebsiteLead with Purpose bookFree chapter of Lead with PurposeFacebookInstagramMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call | 

In this episode, Megan speaks with Dr. Cheri Toledo, a veteran in course creation and adult learning. They examine key concepts such as curriculum development and enhancing client success within the coaching sector.Dr. Cheri highlights her extensive experience in education and technology, advocating for engaging online learning environments. The discussion addresses high dropout rates in online coaching, pinpointing common pitfalls like information overload and disorganized materials.They explore effective pacing and logical course structures essential for adult learners. The conversation also distinguishes between cohort-based and evergreen coaching programs, emphasizing the importance of structure, live calls, and interactive learning techniques.HIGHLIGHTS:10:20 Designing Effective Workshops13:03 Client Success in Coaching15:09 Common Mistakes in Course Delivery19:01 Enhancing Program Structure24:01 Keeping Clients Engaged26:33 Cohort vs. Evergreen Models31:32 Using Technology for Learning33:46 Structuring Live Calls Effectively39:46 The Power of Peer Groups48:21 Starting Points for ImprovementCONNECT WITH DR. CHERI:WebsiteFREE course or program auditFacebookInstagramMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

A vibrant conversation unfolds between Megan and her guest, Christie Mims that leads to an insightful exploration of Christie's journey and methodologies in the coaching industry. She shares her path to establishing her coaching business, emphasizing her non-linear trajectory from history major and consultant to a certified life coach.Throughout the conversation, Megan and Christie discuss common challenges faced by new coaches, particularly regarding mindset. Christie outlines prevalent patterns of limiting beliefs that often hinder new coaches, emphasizing the necessity of treating coaching as a business rather than merely a practice to find clients. She passionately illustrates the critical need for new coaches to develop business acumen alongside coaching skills, underscoring the importance of building core systems within their businesses. Christie's five essential systems for successful coaching businesses – coaching, onboarding, conversion, education, and marketing – serve as the cornerstone for a sustainable and profitable practice.The two delve into practical strategies for generating leads and maintaining client engagement while recognizing that many new coaches fall into the trap of seeking immediate financial success rather than building a long-term, viable business. Christie urges aspiring coaches to focus on consistent lead generation through organic means such as public speaking, writing, and engaging with existing audiences rather than attempting hasty ads before they have a firm grasp of their offerings.They touch on the layered complexities of various business models within the coaching industry, promoting the significance of private coaching in establishing a solid foundation for new coaches. Christy cautions against the allure of group coaching models that promise ease but often require extensive resources and advanced marketing skills that many new coaches lack. Additionally, she encourages focusing on niches to stand out in a crowded market, emphasizing that their unique life experiences and personalities are key differentiators among similar services.This episode not only provides inspiring insights into Christie's entrepreneurial journey but also presents actionable advice for aspiring coaches, reinforcing the essential blend of passion, business acumen, and community support in building a successful coaching practice.HIGHLIGHTS:3:19 The Journey to Coaching5:33 Teaching and Transition10:39 Common Limiting Beliefs in Coaching13:48 Understanding Business Systems18:28 Importance of Training Over Coaching20:48 Self-Study vs. Group Coaching25:12 The Case for One-on-One Coaching27:57 Business Models for New Coaches32:28 Simplifying the Coaching Business Model34:39 Marketing Strategies for New Coaches39:03 Utilizing Other People's Audiences42:34 Standing Out in a Saturated MarketCONNECT WITH CHRISTIE:WebsiteCoach Pony on FB for new coachesMENTIONED IN EPISODE:Essentialism by Greg McKeownMegan Huber’s Socials & Resources:LinkedIn  |  a...

There's many ways to create income, but how about wealth?In this episode, Megan speaks with entrepreneur Jeanette Lowry about her journey from gymnastics to becoming an “accidental entrepreneur” in health and wellness. They discuss the importance of community in business, transitioning from a hustle mentality to creating balanced, purpose-driven enterprises, and the value of recurring income.Jeanette shares her “pivot system” for setting achievable goals and emphasizes personal responsibility in achieving success. She also provides practical advice for developing multiple income streams and offers a free workbook, "Girl Quit Looking in the Rear View Mirror," to help listeners reset their goals. This conversation is a valuable resource for aspiring entrepreneurs focused on community and personal growth.HIGHLIGHTS:3:34 Jeanette's Journey and Background5:37 The Accidental Entrepreneur8:32 Business and Life Vision14:53 Building Community30:57 Leveraged vs. Linear Income38:43 Making Time for a Side HustleCONNECT WITH JEANETTE:WebsiteAcademyMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, host Megan interviews Megan Ketchigan, a seasoned copywriter, to explore her journey from teaching to entrepreneurship and the intricacies of effective communication in business. Their conversation underscores the significant overlap between copywriting and teaching and Megan K reveals that her role involves more than just writing; it’s about excavating her clients’ true messages through strategic questioning.The discussion expands to encompass the evolving landscape of copywriting in light of AI technologies like Chat GPT. Megan K. acknowledges the utility of these tools, suggesting that they can streamline certain aspects of the creative process, such as brainstorming and structural outlining. However, she cautions against over-reliance on AI, warning that doing so can stifle one’s creativity and lead to generic output. Instead, she advocates for a balanced approach where AI serves as a tool rather than a replacement for personal voice and insight. Additionally, Megan K highlights the importance of clear messaging in marketing, explaining that great copy is rooted in understanding one’s audience, their challenges, and how her clients’ solutions address those needs.Megan K delves into the distinction between “connection copy” and “conversion copy.” She clarifies that connection copy focuses on building rapport and trust with an audience, often using relatable storytelling to create a sense of camaraderie. In contrast, conversion copy leverages buyer psychology and direct calls to action, intended for audiences further down the sales funnel. Throughout the episode, Megan K emphasizes the significance of balancing these two approaches, particularly in today’s discerning market, where potential clients seek personal connections as much as compelling offers.Megan K. also addresses the crucial aspect of being distinct in a saturated market, sharing her insights on how to differentiate oneself as a copywriter. She advocates for understanding not just one’s unique value proposition but also the nuances of voice, tone, and customer experience. This approach aims to create a cohesive brand identity across all communication channels, ultimately leading to better audience engagement and higher conversion rates.HIGHLIGHTS:3:04 Teaching Skills in Business7:48 The Balance of Connection and Conversion12:40 The Role of AI in Copywriting15:31 Navigating Content Creation Burnout21:36 Finding Clarity in Messaging26:26 Defining Your Unique Value Proposition31:43 Differentiating in a Crowded Market38:16 The Importance of Research in CopywritingCONNECT WITH MEGAN K:WebsiteCopywriting for Coaches PodcastMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consultinga...

This episode features Dr. Camilla Moore, a chiropractor turned expert in lifestyle medicine and stress management, to explore the profound impacts of stress and burnout on entrepreneurs. Dr. Moore shares her journey, from running a successful chiropractic practice to working in a hospital lifestyle medicine department, and how personal experiences during COVID pushed her to specialize in stress management. With extensive training, including a certification from the Benson Henry Mind Body Institute at Harvard Medical School, she now dedicates her practice to coaching and teaching individuals how to navigate stress and build resilience.The conversation delves into the nuances of stress, chronic stress, and burnout, providing clarity on how these terms, often used interchangeably, actually have distinct differences. She explains these distinctions, guiding listeners to understand the signs of each and how they intertwine within the entrepreneurial experience.A significant portion of Megan and Dr. Moore's discussion focuses on how entrepreneurs often cycle through highs and lows, driven by ambition and the desire for success, which can lead to patterns of hustle and burnout. Dr. Moore encourages listeners to reconsider their approach toward workload and energy management. Through an insightful exercise, she proposes evaluating responsibilities not merely on their importance but on their energy impact—categorizing tasks and influences in life as either 'charges' or 'drains.' This shift in perspective allows for better decision-making about personal and professional commitments, fostering a more sustainable work-life balance.Moreover, Dr. Moore elaborates on building resilience not just through managing stress but by recognizing the importance of community, self-care practices, and adaptability in the face of challenges. She challenges the common misconception that more responsibility inherently results in more stress, suggesting that it’s the culture and environment we create that truly determines our experience. Healthy relationships—both at work and in personal life—are critical components for mitigating stress and preventing burnout, and she offers practical steps for enhancing these connections.Dr. Moore’s insights serve as a powerful reminder of the necessity of prioritizing self-care and mindfulness in the fast-paced world of entrepreneurship. As she emphasizes, building a business and life that is sustainable and fulfilling requires understanding oneself, recognizing value in authentic contributions to the community, and engaging in practices that nurture both mental and physical health. This episode offers a wealth of knowledge and encouragement for anyone grappling with stress, burnout, or the quest for a balanced, meaningful life and career.HIGHLIGHTS:1:41 Entrepreneurship and Burnout3:11 Transitioning Careers15:08 Understanding Stress and Burnout17:14 The Concept of Resilience26:27 Pressure vs. Responsibility33:13 Creating a Healthy Work Culture36:34 Quick Wins for ResilienceCONNECT WITH DR. CAMILLA:WebsiteInstagramLinkedInHow Stressed Are You? QuizMegan Huber’s Socials & Resources:

In this episode, Megan takes a dive deep with Danielle Marggraf, who shares her transformative journey and insights into the inner workings of mindset, trauma, and financial empowerment. Danielle discusses her upcoming book, "Embodied Millions," which centers on the profound notion that 95% of our results stem from our inner world—our mindset, nervous system, and subconscious programming.Danielle reflects on her personal experiences and how they shaped her understanding of money and self-worth. As a single mother facing significant challenges, she embarked on a path of discovery through coaching and healing arts, ultimately culminating in a commitment to break generational cycles of unworthiness and shame associated with money. She recounts a pivotal moment in her life when she became homeless, leading her to seek out somatic therapy as a means to reconnect her mind and body for true growth.Throughout their conversation, Danielle also sheds light on the emotional debt that many of her clients carry, linking it back to their life experiences and familial histories. We tackle the notions of safety and belonging as fundamental human needs and how the fear of rejection and inadequacy can sabotage one's pursuit of financial freedom. Danielle shares insights on how to shift from a protective mindset to an open, connected one, which is essential for attracting opportunities and money.The discussion also explores the dynamic interplay between thought and emotion—addressing whether thoughts create feelings or vice versa. Danielle makes the case that the answer depends on individual wiring, revealing how deeply personal our relationship with money can be. This understanding becomes crucial for anyone looking to expand their financial horizons.HIGHLIGHTS:1:09 The Journey of Embodied Millions3:04 The Book's Inception3:32 Personal Experiences Shaping the Work6:01 Generational Patterns of Shame16:34 Emotional Debt and Money Mindset19:13 The Fear of Being Liked20:11 Vulnerability and Connection22:50 Breaking Through Financial Barriers27:15 Understanding Thought and FeelingCONNECT WITH DANIELLE:WebsiteFacebookInstagramEmbodied Millions PodcastMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to...

In this episode of Built to Last, Megan interviews mindset and hypnotherapy expert Alicia Cramer, who shares her transformative journey stemming from a traumatic experience in 2005 that led her to explore alternative healing practices.Alicia discusses her unique approach that combines hypnotherapy, emotional freedom techniques (EFT), and energy work to create personalized healing sessions. She addresses misconceptions about hypnotherapy, clarifying its role in accessing the subconscious to heal past traumas and limiting beliefs.The conversation explores challenges clients face in personal growth and business contexts, emphasizing the impact of unhealed trauma on self-sabotaging behaviors. Alicia also highlights the importance of realistic expectations in the healing process and offers resources for further exploration of mindset reprogramming. This discussion equips listeners with valuable insights and tools to overcome barriers in their personal and professional lives.HIGHLIGHTS:4:36 Alicia's Journey to Mindset Work7:34 The Power of Hypnotherapy16:48 Understanding Client Healing Processes23:04 The Role of Client Openness26:02 Helping Clients Overcome Resistance30:44 Strategies for Coaches to Encourage Action36:50 Limiting Beliefs and Financial PlateausCONNECT WITH ALICIA:WebsiteYouTubeFacebookInstagramMegan Huber’s Socials & Resources:LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  ConsultingStructured Freedom Inc | Client Acquisition For High Ticket CoachesThe Coaches Pathway to $500K | Guide and 10-part video mini-course