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This is a podcast for home improvement and home services marketers. This is BuiltBy.
Every week, Matt Minor (Growth Marketing Manager @ Hatch) discusses the latest marketing trends, interviews home improvement companies and solution providers, and provides insights to help make you a better marketing pro.
Every week, Matt Minor (Growth Marketing Manager @ Hatch) discusses the latest marketing trends, interviews home improvement companies and solution providers, and provides insights to help make you a better marketing pro.
52 Episodes
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This week, Matt chats with Spencer Powell, Founder @ Builder Funnel, an inbound marketing agency for the home improvement industry. They discuss the concept of inbound marketing and how your home improvement business can implement it this year.
#BuiltBy Ep. 21 ft. Kyle Powers, Consultant @ Tony Hoty Consulting
BuiltBy #20 ft. Sam Eiler , Co-Founder @ Boostpoint
In this episode, Matt talks with Mark Harari, Vice President at Remodelers Advantage (and soon to be acclaimed author).
They discuss:
📖Mark's upcoming book, "Lobster on a Cheese Plate," set to release on December 8th, and how your business can stand out from the competition.
🌲From selling lumber to becoming a marketing pro - Mark's journey to helping remodelers make smart, strategic marketing decisions.
📲Why your brand should be a focus point - especially early on in your home improvement business.
To connect with Mark, check him out on LinkedIn at https://www.linkedin.com/in/markharari/ or preorder his book at https://www.amazon.com/Lobster-Cheese-Plate-Attract-Clients/dp/0578746352.
To learn more about Hatch, the business messaging platform for home improvement companies, visit https://www.usehatchapp.com.
In this episode of #BuiltBy 🛠, Matt chats with David Pollard, Co-Founder of Liv Companies LLC, an award-winning full-service remodeling business based in Chicago.
Among multiple NARI awards, David was recognized as a 40 Under 40 by Pro Remodeler magazine in 2018. At LivCo, he heads up the design, sales, and marketing teams.
They discuss:
📐 David's transition from architect to co-founder.
🏠 What he learned from designing and building houses to designing and building a company.
👥 LivCo's unique, council-based approach to marketing.
📈 How to foster a great culture that keeps an entire team together for 8 years.
Matt chats with Rich Harshaw, founder and CEO of Level 10 Contractor about how he coaches business' to refine their marketing identity. They discuss: 🚿 A hotel experience that shaped Rich's idea about "identity." 👎🏻 What a "platitude" is, and why they're hurting your website right now. 📝 Five values to shaping your business' identity. 🔌 The importance of power, precision, and passion in your marketing. Want to learn more? To learn more about Level 10 Contractor - level10contractor.com. To learn more about BuiltBy and Hatch - usehatchapp.com.
On this week's #BuiltBy 🛠, Matt sits down Luke Hansen, Founder and CEO at CompanyCam. CompanyCam is a powerful job site documentation app that puts contractors more control over project management and allows them to remotely connect and collaborate. The two discuss: 🏠 Luke's background in home improvement, and how that helped him get a head start when founding CompanyCam. 💡 Marketing techniques that CompanyCam employs that home improvement companies can take advantage of. 😰 Overcoming the "paralysis of perfection" when it comes to creating content. 🤝 Luke's thoughts on hiring and building a great team. For more information on CompanyCam, visit https://www.companycam.com. For more information on BuiltBy and Hatch, visit https://www.usehatchapp.com.
Do you know what homeowners actually want? In this week’s #BuiltBy, Matt chats with Patrick O’Toole, SVP & Owner at Sola Group, Inc., which publishes renown industry publication Qualified Remodeler. Recently, Qualified Remodeler partnered with Guild Quality to publish the 2020 Customer Satisfaction Report, a survey of 100,000 consumers who recently had a home project completed. The report outlines the primary positive and negative qualities the homeowner experienced during the process. Matt and Patrick discuss: The biggest findings from this year’s customer satisfaction report. Consumer desires that home improvement businesses struggle to satisfy. QR’s Top 500 report and the traits that make a great business stand out from a good business. Where most companies are turning for leads now that home shows are cancelled or rescheduled. Increase in optimism and business - how can businesses handle the chaos? Learn more about QR and read the report at: https://www.qualifiedremodeler.com/qr-guild-quality-customer-satisfaction-report-2020/ Learn more about Hatch at Usehatchapp.com
This week, Matt chats with Kevin McKenzie, M.S., co-owner and data scientist at home improvement digital marketing firm Built Right Digital. They discuss:
👨🚒 Kevin’s journey from firefighter to professor to data scientist.
🤬 Dishonesty in home improvement digital marketing.
💻 Ramifications of your online presence being an afterthought.
😎 The easiest digital marketing win most home improvement businesses can make today.
📊 Do Google Ads ACTUALLY get results? How to measure if they are working or not.
📝 Changes you can make to your website right now to convert more visitors to leads.
😬 Kevin’s biggest career “F-Up.”
Learn more about Built-Right Digital at builtrightdigital.com and connect with Kevin on LinkedIn at linkedin.com/in/kevinmmckenzie/ Learn more about business messaging platform Hatch at usehatchapp.com.
This week, Matt chats with Shawn Van Dyke, Author and Founder of the Built to Build Academy.
Shawn's expertise in running the show at several home improvement companies has led him to coaching hundreds of pros. In this podcast, Shawn shares some of his proven tactics to turn managers and owners into true leaders.
They discuss:
🏠 - Shawns experience in the industry and engineering that helped him become a better business manager.
⚙️ - The proven five-step process that Shawn used - and coaches leaders on using - to grow business quickly.
💎 - 'Nature vs. nurture' in leadership - can it be learned, or is it inherent?
💭 - Three things that every leader can (and should) constantly be thinking about.
🤬 - Shawn's biggest professional "F-up" and how it became a positive driving force for his career.
Learn more about Shawn and the Built to Build Academy at shawnvandyke.com.
Learn more about Hatch at usehatchapp.com.
In this week's #BuiltBy 🛠, Matt chats with Renee Delorenzo, Sales Manager at Renewal by Andersen New Jersey/New York Metro.
They discuss:
🏠 Renee's journey from call center rep to sales manager at RBA.
🎤 How stand-up comedy has influenced her sales and coaching methodologies.
🖇 The importance of processes in effective sales coaching.
💸 The difference between winging it vs. flexibility in home improvement selling.
⚙️ Home improvement sales in the the "new normal" - how her team and RBA came through COVID stronger as a team.
In this week's episode of #BuiltBy, Matt sat down with Rick McIntire, Consultant for Dave Yoho Associates to discuss the top mistakes he sees home improvement companies making regularly.
📌 Rick's Champion Windows growth tactics and strategies.
💻 Virtual appointments vs. In-person. Is virtual here to stay? How some companies are balancing the two.
💣 Why hiring fails cost your business more than just a salary.
⚙️ Lead distribution AND disposition - the two biggest processes that can impact a home improvement company's ability to grow.
Friday + Noon = #BuiltBy! 🛠
This week Matt chats with Megan McGuire, Director of Sales and Marketing at all-weather seal of west michigan and Consultant at Tony Hoty Training & Consulting.
They cover:
👶 Early stage marketing - how to overcome a small budget and earn buy-in from leadership.
🤓 Why you need to diversify your marketing portfolio (and how to accomplish this).
😳 The dangers of relying too heavily on lead aggregators like HomeAdvisor.
🗣 Call Center Strategies - how Megan coaches her call center reps and achieves a response time of under 60 seconds.
Matt chats with James McClister, Managing Editor @ ProRemodeler about the "New Normal" of the remodeling and home improvement industry. They discuss:
How ProRemodeler and home remodeling as a whole reacted to crisis.
Insights into virtual vs. in-person selling.
Catching the rising tide of television advertising (plus some tips that could save you $$$!)
The fine line of educating and inundating your customers and employees.
In this week's episode of #BuiltBy, Matt sits down with Mike Damora, owner of K&B Home Remodelers and Business Development (? 😆) of One-Click Contractors to discuss virtual appointments.
This week, Matt sat down with Charles Antis of Antis Roofing and Waterproofing. The two discussed leadership, best practices, and insights into leading teams through crises like COVID-19.
Learn More:
Antis Roofing and Waterproofing - https://www.antisroofing.com/
Hatch - https://www.usehatchapp.com/
This week, Matt and Josh dive into the data and share some insights into how quarantine has affected homeowners' buying and search habits.
The guys are joined by Kevin Fetterman from G. Fedale Roofing & Siding to discuss how his company is seeing results by implementing new technology and continuing to innovate during COVID-19.
G. Fedale Roofing: https://www.gfedaleroof.com/
Hatch: https://www.usehatchapp.com
In this special quarantine episode, Matt and Josh discuss the COVID-19 impact to the home improvement industry, and how some businesses are using technology to overcome the uncertainty.
This week's guest is Tim Musch, Director of Business Development and Founder of MarketSharp. Having spent 30+ years in the industry, Tim gives insight to how Coronavirus compares to other world events and how he sees the industry recuperating.
In this episode, Matt and Josh dive into social media and discuss the different aspects of organic and paid. They're joined by Melissa Fuentes, marketing coordinator at The Window Source West Texas.
In episode one of the #BuiltBy Podcast, Matt and Josh talk about how home improvement businesses can boost their SEO and online visibility with impactful blogging. Our guest this week is Michael Madison, Marketing Coordinator at ServiceMonster.
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