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Bulletproof Business Podcast

Author: Simone Janssen

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Welcome to the Bulletproof Startups Podcast, where we help business owners and CEOs become conscious leaders and build a power team so they can let go, get strategic, and know they are adding the most value possible to their company every single day. I am your host, Simone Janssen, and this podcast is about one thing only, becoming the real CEO of your business by building leveraged teams.

You've built a great product or service, but although you have a team you are still in everything. Your time is spent in the weeds, and you are leaving money and opportunity on the table because you don't know how to establish clarity, shift responsibility, and create accountability. If you want to know how to change that, you are in the right place.

All this information is 100% free, so please subscribe to and review our podcast.
143 Episodes
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Culture isn't a vibe—it's a system. Simone reveals how to design the frameworks and rhythms that make excellence automatic and teams self-managing. You can't scale chaos—but you can scale culture. Key Takeaways The three frameworks every high-performance team needs. How clarity and consistency turn energy into engagement. Why rituals build culture faster than motivation ever could. Using AI to codify and sustain alignment across your company. Turn chaos into culture with the $27 AI Business Scaling Blueprint at aibusinessscalingblueprint.com. THIS SERIES The Leadership Reset: How to Build a Business That Runs Without You Most business owners don't have a time problem—they have a leadership problem. In The Leadership Reset, you'll discover why your burnout, team issues, and stalled growth all trace back to one root cause: outdated leadership habits that no longer serve the business you've built. Over five powerful episodes, you'll learn how to shift your identity from overworked operator to strategic CEO, use AI to install clarity and consistency, and build a culture that performs at the highest level—without your constant involvement. It's time to stop working in the business and start leading beyond it.  Get the $27 AI Business Scaling Blueprint at aibusinessscalingblueprint.com and start your leadership reset today.
Gen Z isn't the problem—they're the mirror. This episode unpacks why today's workforce rejects confusion and chaos and how leaders can use clarity systems to unlock their drive, loyalty, and performance. They don't need babysitting—they need structure. Key Takeaways The six things every Gen Z employee needs to thrive. Why "laziness" is really a leadership clarity issue. How AI helps you communicate, coach, and align across generations. Turning your team from reactive to responsible. Lead the next generation with clarity—get the $27 AI Business Scaling Blueprint at aibusinessscalingblueprint.com THIS SERIES The Leadership Reset: How to Build a Business That Runs Without You Most business owners don't have a time problem—they have a leadership problem. In The Leadership Reset, you'll discover why your burnout, team issues, and stalled growth all trace back to one root cause: outdated leadership habits that no longer serve the business you've built. Over five powerful episodes, you'll learn how to shift your identity from overworked operator to strategic CEO, use AI to install clarity and consistency, and build a culture that performs at the highest level—without your constant involvement. It's time to stop working in the business and start leading beyond it.  Get the $27 AI Business Scaling Blueprint at aibusinessscalingblueprint.com and start your leadership reset today.
Your greatest strength may now be your biggest trap. In this episode, Simone challenges the high-performer's mindset that equates control with quality—and shows you the path to scale without losing standards. Control doesn't equal quality—it equals captivity. Key Takeaways Why competence creates dependency instead of freedom. The hidden cost of being "the best." How to replicate excellence through systems, not supervision. Using AI to document and scale your standards. Use the $27 AI Business Scaling Blueprint to turn your genius into systems your team can run at aibusinessscalingblueprint.com. THIS SERIES The Leadership Reset: How to Build a Business That Runs Without You Most business owners don't have a time problem—they have a leadership problem. In The Leadership Reset, you'll discover why your burnout, team issues, and stalled growth all trace back to one root cause: outdated leadership habits that no longer serve the business you've built. Over five powerful episodes, you'll learn how to shift your identity from overworked operator to strategic CEO, use AI to install clarity and consistency, and build a culture that performs at the highest level—without your constant involvement. It's time to stop working in the business and start leading beyond it.  Get the $27 AI Business Scaling Blueprint at aibusinessscalingblueprint.com and start your leadership reset today.
If you're tired, overwhelmed, and wondering how you can keep this up—you're not alone. In this kickoff episode, Simone exposes the hidden reason hard-working owners never escape the grind and how to break the burnout loop for good.   You're not burned out because you can't handle it—you're burned out because everything still depends on you. Key Takeaways Why overwork is a symptom of under-leading. The difference between being the hero and being the architect. How slowing down to install systems actually speeds up growth. How AI helps you turn leadership clarity into freedom. Break the burnout loop with the $27 AI Business Scaling Blueprint at aibusinessscalingblueprint.com. THIS SERIES The Leadership Reset: How to Build a Business That Runs Without You Most business owners don't have a time problem—they have a leadership problem. In The Leadership Reset, you'll discover why your burnout, team issues, and stalled growth all trace back to one root cause: outdated leadership habits that no longer serve the business you've built. Over five powerful episodes, you'll learn how to shift your identity from overworked operator to strategic CEO, use AI to install clarity and consistency, and build a culture that performs at the highest level—without your constant involvement. It's time to stop working in the business and start leading beyond it.  Get the $27 AI Business Scaling Blueprint at aibusinessscalingblueprint.com and start your leadership reset today.  
Culture isn't a poster on the wall or a team happy hour. It's the invisible force that drives—or drags—your business every single day. Whether you design it intentionally or let it happen by default, culture dictates how your people show up, solve problems, and push your vision forward. In this episode, we reveal how culture is not just a "feel-good" idea but a performance multiplier. You can hire well, onboard well, retain well, and even build accountability—but if your culture is weak, it will quietly undermine all of it. A strong culture, on the other hand, attracts talent, keeps A-players engaged, and turns your business into a true growth engine. We'll break down why most owners get culture wrong, what high-performance culture actually looks like, how to design it intentionally, and how AI helps you measure and reinforce culture at scale. Key Takeaways: Why culture exists whether you design it or not—and why default culture usually drags performance down. The 3 biggest mistakes small business owners make about culture. The hallmarks of a high-performance culture: shared mission, ownership mentality, psychological safety, continuous growth, and recognition. How to design culture intentionally by defining it, embedding it into systems, and modeling it as the leader. Why "culture is caught, not taught"—and how your habits set the tone more than your words. How AI can measure sentiment, spot risks, reinforce rituals, and keep culture aligned with your vision. If you're ready to stop defaulting to culture and start designing it as your ultimate performance multiplier, grab the AI Business Scaling Blueprint. Inside, you'll find the systems and AI tools to build culture into every part of your business—hiring, onboarding, retention, and accountability—so growth becomes inevitable.  Go to aibusinessscalingblueprint.com and start building a culture that runs your business—even when you're not in the room.
Imagine a business where your team solves problems, makes decisions, and delivers results—without you chasing, reminding, or micromanaging. For most small business owners, that feels like a fantasy. In reality, they swing between two extremes: micromanaging every detail or abdicating responsibility altogether. Both approaches fail, leaving owners burned out and frustrated. In this episode, we reveal the true path to a self-managing team: building systems of accountability. Accountability isn't about supervision—it's about ownership. It's about outcomes, not tasks. When you create clarity, decision rights, and visibility, your people stop waiting to be told and start owning results. We'll unpack why most owners struggle with accountability, the 5 pillars of a self-managing team, and how AI makes accountability simple and scalable. Key Takeaways: Why most small business owners confuse accountability with supervision. The difference between accountability and control—and why both micromanagement and abdication fail. The 5 pillars of a self-managing team: clarity, outcomes, decision rights, feedback loops, and visibility. The mindset shift every owner must make: from problem-solver to system-builder. How AI creates role scorecards, tracks performance, automates reminders, and surfaces insights—so accountability is consistent without you chasing it. The ultimate payoff: a business that runs without you. CTA: If you're ready to stop chasing your team and start leading a self-managing business, grab the AI Business Scaling Blueprint. Inside, you'll find the exact frameworks and AI tools to create accountability without micromanaging—and finally step into the CEO role your business needs.  Go to aibusinessscalingblueprint.com and start building a team that owns results without you babysitting them.
Hiring and onboarding get people in the door. But the real challenge begins after that: keeping them engaged, motivated, and growing with your business. Too many small business owners assume that if someone is happy today, they'll be happy forever. That's not how it works—and it's why turnover quietly drains capacity, profits, and morale. In this episode, we explore how to transform good employees into long-term A-players who stay, grow, and multiply your vision. Retention isn't about perks or pay raises—it's about creating clarity, recognition, development, and purpose. When you design an environment where people thrive, they won't just stick around—they'll drive your business forward. We'll break down why people really leave, the growth flywheel that keeps them engaged, and how AI can help you scale retention without adding more to your plate. Key Takeaways: Why retention is even more critical in small businesses than in large corporations. The 4 real reasons people quit—and why money is almost never the top one. How to build a "Growth Flywheel" of clarity, development, recognition, and contribution. Why perks don't create retention, and what does. The owner's blind spot: how your stress and habits set the tone for your team. How AI can track engagement, flag disengagement early, and personalize development paths. If you're ready to stop losing great people and start building a team that stays, grows, and multiplies your impact, grab the AI Business Scaling Blueprint today. Inside, you'll find the systems and AI tools to make retention predictable and scalable—without adding more to your workload.  Go to aibusinessscalingblueprint.com and start building the team that grows with you.
You did it—you finally hired the right person. They're smart, capable, and seem like the perfect fit. But just 90 days later, they're gone. It's not because of pay. Not because of competition. It's because you lost them before they ever had a chance to succeed. In this episode, we uncover one of the most overlooked growth-killers in small businesses: bad onboarding. Hiring gets people in the door, but onboarding determines whether they stay, perform, and contribute to your vision. If your onboarding is rushed, unclear, or nonexistent, you're not just wasting money—you're sabotaging your own growth. This conversation will show you how to flip the script, create clarity from day one, and use AI to deliver consistent, scalable onboarding without adding more to your plate. Key Takeaways: Why almost half of new hires fail within the first 18 months—and many leave in the first 90 days. The 3 biggest mistakes small business owners make when onboarding new hires. The ripple effect of bad onboarding on morale, productivity, and your calendar. The 5 questions every new hire needs answered to succeed from day one. How to build onboarding systems that run without you. How AI can personalize, automate, and track onboarding so you don't have to babysit it. If you're tired of wasting money on hires who don't last and ready to build a team that sticks, it's time to grab the AI Business Scaling Blueprint. Inside, you'll find the proven systems and AI tools you need to stop the onboarding chaos and finally create a business that scales without you.  Go to aibusinessscalingblueprint.com and start building onboarding systems that keep your best people.
Hiring shouldn't feel like gambling—but for most small business owners, it does. You put out a job ad, interview a few candidates, and hope you find someone who sticks. More often than not, you end up disappointed, burned out, and right back in the hiring cycle. In this episode, we're exposing the big lie about hiring: it's not about filling seats. It's about building the future of your business. If you've been focused on resumes, tasks, and perks, you've been missing the real priorities that attract and keep top talent. This conversation will help you shift from desperate hiring to intentional team-building—so you stop wasting money on the wrong people and start creating a pipeline of A-players who multiply your vision. Key Takeaways: Why most small business hiring is really just gambling—and how to stop playing that game. The "Hiring Mirage" that tricks owners into filling seats instead of building capacity. Why A-players don't respond to task lists or perks—and what they actually want instead. The three non-negotiables of hiring: mission fit, values alignment, and capacity for growth. How to write job ads, design interviews, and position your business to attract true A-players. The role of AI in modern hiring—and how it gives you a massive edge in competing for talent. If you're ready to stop gambling with hiring and start building a self-managing team that grows your business without you, grab the AI Business Scaling Blueprint today. Inside, you'll find the exact frameworks and AI-powered systems you need to attract, hire, and retain the right people.  Go to aibusinessscalingblueprint.com and start building the team that gives you back your freedom.     
In this episode, we tackle the silent epidemic plaguing high-performing business owners: burnout. But not from the usual angle. Because burnout isn't caused by laziness, lack of motivation, or even overwork. It's caused by building a business that can't function without you. If you're tired of carrying the weight of the business on your back, this episode will show you a new way forward—one built on systems, not stress. The most successful CEOs aren't working harder. They've simplified, delegated, and systemized their way to freedom. And so can you. Discover... Why hustle isn't the solution—it's the trap How Fortune 500 CEOs operate (and why you should steal their model) The "3-decision week" that rewires how you lead Why burnout is a system design failure, not a personal flaw How AI becomes the key to escaping overwhelm—for good Ready to stop being the engine of your business and start building a machine that runs without you?  Grab the $27 AI Business Scaling Blueprint and start leading like a real CEO.
In this episode, we're blowing up the biggest myth about entrepreneurial burnout—and showing you how AI isn't just a task tool, but the unlock to finally getting your business out of your head and into a self-sustaining rhythm. If you're overwhelmed, drowning in decisions, and still somehow the glue holding your business together… this isn't a systems problem. It's a leadership structure problem. And fixing it starts now. AI won't save you if you're using it to work faster inside the same broken model. What you need isn't more hustle—it's structure and white space. This episode shows you how to get both.  What You'll Learn: Why you're still stuck—even with a team and tools The 3 levels of AI use (and why most owners are trapped at Level 1) How to reclaim your time The mindset shift from reactive manager to strategic multiplier Real AI prompts you can use to think clearer, delegate smarter, and design your business differently Why burnout isn't a sign of failure—it's a signal to lead at the next level  Ready to lead like the CEO your business needs? Grab the AI Business Scaling Blueprint and start building the structure that sets you free:  aibusinessscalingblueprint.com You've already started leading differently. Now let's finish what you started.
In this episode, we tackle the silent epidemic plaguing high-performing business owners: burnout. But not from the usual angle. Because burnout isn't caused by laziness, lack of motivation, or even overwork. It's caused by building a business that can't function without you. If you're tired of carrying the weight of the business on your back, this episode will show you a new way forward—one built on systems, not stress. The most successful CEOs aren't working harder. They've simplified, delegated, and systemized their way to freedom. And so can you. Discover... Why hustle isn't the solution—it's the trap How Fortune 500 CEOs operate (and why you should steal their model) The "3-decision week" that rewires how you lead Why burnout is a system design failure, not a personal flaw How AI becomes the key to escaping overwhelm—for good Ready to stop being the engine of your business and start building a machine that runs without you?  Grab the $27 AI Business Scaling Blueprint and start leading like a real CEO.
In this episode, we unpack one of the most overlooked reasons small businesses stay stuck: the trap of personality-driven leadership. If your business only works when you're watching, reminding, or rescuing—it's not your people that are broken. It's your system. We explore how leadership systems—not superstar employees—are what make businesses scale. You'll learn why Gen Z isn't your problem (and what actually is), how AI can stabilize your operations even when motivation dips, and the mindset shift that will finally free you from being the bottleneck. This episode is for any business owner who's tired of babysitting their team and ready to build a business that thrives without them.  What You'll Learn: Why relying on "great people" is a leadership liability The truth behind Gen Z disengagement (and how to fix it) How to get consistent performance—even from B-players What to do when your team starts coasting during summer How AI replaces chaos with clarity (and you with systems)  Ready to build a business that runs without you? Grab the AI Business Scaling Blueprint now at: aibusinessscalingblueprint.com  
Most business owners don't realize it, but constantly saying "yes" isn't a strength — it's a leadership weakness. What feels like being a good, approachable leader is often the exact reason you're stuck in operations, overwhelmed, and unable to grow. In this episode, we break down why saying yes too much traps business owners in burnout, disempowers their teams, and keeps their companies dependent on them. We'll show you how learning to say no, installing the right systems, and leveraging AI tools frees you up to lead at the highest level — without sacrificing your business, your family, or your health. Key Takeaways: Why saying yes all the time is a symptom of weak leadership, not strength The hidden cost of "nice leadership" on your business, your team, and your personal life How saying no creates clarity, structure, and stronger team ownership How to retrain a team that's used to depending on the owner for every decision How AI tools now make it easier than ever to install systems that support real leadership — without months of setup  Ready to build a business that scales without depending on you? Go to aibusinessscalingblueprint.com and grab the simple AI tool that changes life and business.
AI is not your savior—but it can be your secret weapon. In this episode, we unpack the real reason most small businesses stay stuck even after adopting AI: they're still operating instead of leading. Discover the three powerful ways AI, when used correctly, creates leverage—and why none of it matters unless you step up and lead at a higher level. AI won't save your business—but it will eliminate every excuse you've had for not scaling. This episode is a wake-up call for overwhelmed business owners who are ready to ditch the busywork, activate their team's genius, and finally build a business that grows without depending on them. You will discover: Why AI isn't about clarity—it's about capacity, and how to use that capacity to make better, faster strategic decisions. How to move your team from high activity to high ROI by aligning work with each person's sweet spot. The role of AI in building systems that keep your team focused and accountable—without micromanagement. How to use AI not just to work faster, but to think better and break out of your "already always thinking." The one thing AI can't do: lead. Why your leadership is the final unlock in building a scalable business.  Want to start turning AI into a true business multiplier? Grab the AI Business Scaling Blueprint at aibusinessscalingblueprint.com. Download it. Start implementing. And when you're ready to go further, reach out for next-level support. Let's build a business that frees you to lead.
If you want to build a business that runs without draining your people — or you — this episode is your roadmap to creating alignment, clarity, and growth without the burnout spiral. Most people think burnout is about being overworked. But for many high-performing employees, the real culprit is misalignment. When work lacks meaning, challenge, or a clear connection to purpose, even light workloads can feel heavy. In this episode, we unpack the deeper causes of burnout — and reveal why better leadership, clear communication, and the smart use of AI can create a more energized, fulfilled, and high-performing team. Burnout isn't just about doing too much — it's about doing work that lacks meaning, challenge, or connection. Leadership failures — unclear expectations, poor role alignment, lack of feedback — are often the root cause. Millennials and Gen Z crave growth, purpose, and being part of something bigger. Without that, they disengage fast. Psychological safety, progress, and vision clarity are essential for a motivated, resilient team. AI can drastically reduce burnout by eliminating repetitive tasks and enabling people to focus on their zone of genius. Great leaders create cultures where people are energized, not exhausted — by providing clarity, care, and challenge.   To leave the burnout spiral behind even when volume is high, go to https://aibusinessscalingblueprint.com/boost
If nearly half your team is pretending to work, the real problem isn't laziness—it's leadership. When your mission is fuzzy, KPIs are unclear, and communication is inconsistent, your team isn't engaged—they're surviving. And most leaders make it worse by tightening control instead of building culture. In this episode, we break down how to fix the disengagement at its roots—starting with how you hire, how you lead, and how you design the systems your team runs on. You'll also hear: How "productivity theater" forms—and how to stop directing it The hiring mistake that kills accountability from day one Why the 5 C's are the missing link between clarity and ownership How Human Needs Theory reveals what your team is really missing Why AI isn't here to replace your team—it's here to give you back the bandwidth to lead them  Ready to stop managing and start leading? Get the tools to build a self-led team at AIbusinessscalingblueprint.com/boost
In this episode, we tackle one of the most frustrating (and costly) leadership challenges: working with a team member who's sure they're performing… but everyone else sees the truth. This isn't just about ego—it's about the collision between inflated self-worth and a lack of self-awareness. And if you don't know how to handle it? It can quietly drag down your entire team culture. We dig into the real danger of overconfident underperformers: why they resist feedback, how they confuse potential with performance, and what to do when coaching just isn't working. You'll also hear: --Why your highest-potential hire might be your biggest leadership risk --The 5-question "Coachability Test" that reveals whether someone can grow—or needs to go --How to stop giving feedback that bounces off, and start building systems that make expectations undeniable --The real cost of keeping someone who thinks they're crushing it, but keeps missing the mark --How to use weekly scorecards, self-assessments, and alignment sprints to cut through the spin Bottom line: You can't build a business on ego. And you can't grow a culture that tolerates spin. But you can create clarity, coachability, and accountability—if you lead with structure, not just hope. Ready to implement the systems that make it possible? Visit aibusinessscalingblueprint.com/boost to scale your leadership and eliminate the chaos—for good.  
Hey, here is the next one—wherever it fits in the lineup. Show Notes: The AI Takeover — Tool or Trap? In this episode, we pull back the curtain on the AI revolution—what it really means for small business owners, and why using it wrong could cost you far more than ignoring it altogether. AI isn't just a tech trend. It's a leadership shift. When used well, it creates white space—time to think, lead, and coach. When used poorly (or not at all), it traps you in the same reactive cycle you've been trying to escape. We explore the "AI paradox" in real-world terms: how AI can create your structure and automate your admin but will never replace your relationships, and why your human connection is now your biggest competitive advantage. You'll also hear: Why Duolingo's AI launch backfired—and what it teaches us about trust The 5 Cs your team needs to become strategic partners (and how AI can help you create them) How most business owners are burned out not from growth—but from doing what AI could have done for them The identity shift from operator to catalyst—and how AI makes that possible Bottom line: AI won't lead for you. But it will give you the structure and thespace to finally start leading like you were meant to. Ready to see how it works in your business? Visit aibusinessscalingblueprint.com and learn how to scale your systems and your leadership—together.
In this episode, we pull back the curtain on why so many small business teams are disengaged—and what your leadership habits may have to do with it. Disengagement isn't about lazy employees. It's usually about broken systems, unclear expectations, and leaders who are running on fumes. We explore the real reasons teams stop trying, why yelling is a symptom—not the problem—and how to rebuild trust with systems that do the heavy lifting. If your team has gone quiet… this is the episode that explains why.  You'll also hear: Why toxic culture is the #1 reason employees quit (and it's not what you think) The hidden cost of yelling, snapping, or reactive leadership How small, unspoken leadership promises quietly break trust and performance The 5 C's framework that makes accountability feel like support—not pressure How AI-driven systems can make trust, clarity, and consistency automatic  Ready to lead without chaos? Join us for our workshop "From Chaos to Control—Build a Business That Runs Without You The Plug-and-Play AI System That Frees You to Lead and Grow", June 25 5pm EST Register here
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