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Business Casual
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Description
A lo-fi show where Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue. Matt talks through his strategies, insights, and tactics for earning profit with a simple lifestyle business. Each episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
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Here are all the updates I made going into 2026.
I'm aware I'm publishing this on Christmas Day, so this is a special bonus episode.
And go hard.
An overview of my entire year.
Notice the name of the show has changed.
How do you eat an elephant? Start by eating a mouse.
I started adding daily stories to get sales and leads.
Spoiler alert, it's more.
Here are some updates on my experiment.
I like to fix perfectly working things all the time.
What the heck does that mean?
Hat tip to the actor Austin Butler.
This is how I built a true lifestyle business.
It's harder than it sounds. Maybe?
Thinking through a new way to track business metrics.
Follow me on Twitter, Threads, and LinkedIn.
This is the phrase that I repeat to myself over and over again when it comes to marketing.
This is a story about my trip to a fancy hotel and what I learned from it.
Turns out volume is still the name of the game.
These are my rules I live by.
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Awesome episode! Keep at it guys, really enjoy your style and format!
Never beatbox again.. Either of you.. ever..