Business Casual

A lo-fi show where Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue. Matt talks through his strategies, insights, and tactics for earning profit with a simple lifestyle business. Each episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.

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2026 Website Updates

Here are all the updates I made going into 2026.

12-26

33:19

High Effort Video Production

I'm aware I'm publishing this on Christmas Day, so this is a special bonus episode.

12-25

38:33

Just Do More of What’s Easy

And go hard.

12-24

25:25

Every Phase of My Business in 2025 (And Beyond)

An overview of my entire year.

12-23

31:29

BONUS: The Rebranding

Notice the name of the show has changed.

12-23

35:40

Start Small and Ramp Up

How do you eat an elephant? Start by eating a mouse.

12-22

21:21

Developing a Social Media System Redux

I started adding daily stories to get sales and leads.

12-21

35:13

What’s My Business Mantra For 2026?

Spoiler alert, it's more.

12-20

31:15

My Podcast Growth Experiment Part 2

Here are some updates on my experiment.

12-19

20:38

Don’t Fix What Ain’t Broke

I like to fix perfectly working things all the time.

12-18

27:00

I’ve Stopped Learning about Business

What the heck does that mean?

12-17

39:15

Make a Fool of Yourself

Hat tip to the actor Austin Butler.

12-16

26:45

Making Decisions Toward Freedom (Lifestyle Business Blueprint)

This is how I built a true lifestyle business.

12-15

34:23

Avoiding AI Slop To Make The Internet a Better Place

It's harder than it sounds. Maybe?

12-14

34:33

Create a System With a Single KPI

Thinking through a new way to track business metrics.

12-13

30:40

My Podcast Growth Experiment

Follow me on Twitter, Threads, and LinkedIn.

12-12

26:20

Nobody Knows You Exists

This is the phrase that I repeat to myself over and over again when it comes to marketing.

12-11

29:41

Act Like You Belong

This is a story about my trip to a fancy hotel and what I learned from it.

12-10

23:55

Publishing More Content Than You Think You Need

Turns out volume is still the name of the game.

12-09

28:46

My Principles

These are my rules I live by.

12-08

40:03

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Lars ØLB

Awesome episode! Keep at it guys, really enjoy your style and format!

03-25 Reply

Alex Carr

Never beatbox again.. Either of you.. ever..

10-10 Reply

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