DiscoverBusiness-First Creatives: Client Experience & Systems for Service Providers
Business-First Creatives: Client Experience & Systems for Service Providers
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Business-First Creatives: Client Experience & Systems for Service Providers

Author: Colie James

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Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session
354 Episodes
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If you know you need to market your business but still find yourself staring blankly when someone asks what you actually did to market it this week, this episode is for you. Tayler Cusick Hollman is back on the podcast for a conversation about something that affects so many small business owners: we keep assuming we need more time, motivation, or willpower to finally become consistent with our marketing.But what if willpower isn’t the problem? Tayler has spent more than a decade supporting small business owners with their marketing, and together we’re breaking down why collecting more marketing ideas isn’t the same thing as having a marketing strategy—and why knowing what to do means very little if you never actually do it.We talk about creating a marketing plan based on your real goals and available time, becoming more biased toward action, and identifying the small steps that can actually move your business forward. We also get into the numbers behind your marketing, including customer acquisition cost, lifetime client value, and why your time absolutely counts as a marketing expense.Plus, I’m sharing why documenting your marketing matters just as much as doing it. If something works but you have no idea what generated the lead or sale, it becomes pretty difficult to repeat that success.Find It Quickly03:39 - Willpower And Marketing07:30 - Advice Vs Strategy10:15 - Goals To Action Steps15:11 - Bias For Action17:55 - Make The List23:36 - Start Small Track Data26:38 - Marketing Metrics Nerd Out32:55 - Project Manage Marketing41:48 - Document And Measure42:58 - Action Plan And Enji47:10 - Mind The Gap FreebieMentioned in this EpisodeCrafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]The Best Financial Strategy for a Sustainable Business is Overflow with Emilie NutleyMind the Gap Freebie: coliejames.com/gapConnect with the GuestWebsite: enji.coInstagram: instagram.com/enji_coFacebook: facebook.com/enjimarketing
What if the thing you create doesn’t have to generate leads, sell an offer, or prove its ROI? What if you’re allowed to make something simply because you freaking love it? That’s exactly what I’m talking about with my friend Julie Fried, host of The System for Everything. And unlike most of the podcast hosts I bring onto Business-First Creatives, Julie isn’t using her show as a funnel into a service or offer.She created it because she wanted a place to talk about everything that fascinates her—from business systems and meal planning to reality TV, adult friendships, parenting, travel, and whatever random rabbit hole catches her attention next. And it turns out? That creative freedom has become one of the most fulfilling things she’s done.Julie and I get into how she curates guests and topics, why she loves even the admin side of podcasting, what she’s changing for season two, and how she’s thinking about monetization without sacrificing what makes the show fun in the first place.Find It Quickly01:03 - Meet Julie Fried01:32 - Pre Written Emails02:23 - Why Julie Podcasts05:33 - The System For Everything08:35 - Choosing Guests13:01 - Bad PR Pitches14:16 - Admin And Workflow17:09 - Social Media Choices21:43 - Season Two Plans24:24 - Ads And Monetization24:53 - Producer Ad Read26:39 - Curated Podcast Ads28:00 - Choosing Ideal Sponsors29:39 - Protecting Creative Energy31:41 - Monetizing Mom Systems32:32 - One and Done Talk35:47 - Only Child Systems Ideas37:27 - Summer Camp Logistics41:21 - System Shutdown42:57 - Travel and Couch Life44:09 - Budgeting VideoMentioned in this EpisodeLaylee EmadiCreative Educator ConferenceGaffin CreativeCaptivateFlodesk – Get 50% Off Your First YearSystems in SessionThe Experience EditConnect with the GuestWebsite: dallasgirlfriday.comInstagram: instagram.com/thesystemforeverythingPodcast: dallasgirlfriday.com/podcast
Profitable? Great. Sustainable? Love that. But if you hate delivering it, no system in the world is going to make you fall back in love with your business.Last episode I asked you to do a time audit. Today I've got one more ask, and it's one you should do right now, while you're in the middle of serving clients. Because if I ask you in January how you feel about your offer, you're not going to remember. And the answer matters before we build a single system around it.In this episode:Why profitable and sustainable still aren't enoughWhy the numbers can wait for slow season, but this can'tWhy I can't help you build systems you'll love around an offer you don'tWhy some of you need an offer review right nowLinks mentioned:How to Build Your Systems Using My Order of Operations → https://coliejames.com/building-client-experience-systems/How Long Does One Client Actually Take You? → https://coliejames.com/time-auditThe Experience Edit → https://coliejames.com/experienceWant to know if the offer you've built your business around can sustain you long term? Let's look at it together: coliejames.com/experience
Jocelyn of Scale Your Resonance wants every one of her Best Seller clients making five figures from email, and yes, that includes me. Bold goal? Absolutely. In this episode, we dig into her new app, Email Studio. She built it for herself first, but you don't need to be a Bestie to use it, because it's open to the public and she's on a mission to get 100 users in the first 100 days. It's how I'm making email part of an always-selling marketing plan, and it can be part of yours too.Because here's my confession: I sometimes email my list multiple times a day, my click rates are in the toilet, and almost none of my sales come from email. Jocelyn, who helped me launch this podcast four years ago, tells me how to fix it. We talk about the missing proof in your emails, why your best emails start out loud, and why "I'll just use Claude" isn't the same thing as a tool built on real expertise.In this episode:Why emails without client proof don't convert, and why the small progress wins count just as much as the big resultsHow a miserable afternoon writing emails in an airport lounge turned into a voice-note-first writing processThe moment a stack of AI skills needed to become an actual appHow to keep AI-assisted emails sounding like you and not like a press releaseWhy real users and real feedback are what separate a tool that works from a tool that just existsWhat you get from a tool built on someone's frameworks that you won't get from plain Claude or ChatGPTLinks mentioned:Email Studio (my affiliate link) → https://coliejames.com/jocelynMy episode with Kara on why everyone's an AI expert now → https://coliejames.com/everyones-an-ai-expert-ft-kara-duncan/My episode with Annemie Tonken on AI and IP → https://coliejames.com/beyond-diy-chatgpt-the-human-first-ai-blogging-tool-for-intentional-creatives/For a limited time, grab Email Studio for $199 for six months (normally $299) → https://coliejames.com/jocelynCurious how I actually use this thing, or where I've written emails lately (volleyball bleachers included)? DM me on Threads: @coliejames
How long does it actually take you to serve one client? Not the session. The whole thing.If you're not sure, you're not alone. When I review offers, I find the same time leak over and over. It's hiding in emails you write from scratch, proposals you rebuild for every lead, and the "quick" peeks into your CRM that you never count. This one's short, and it comes with homework. Yes, even if you're not my client.In this episode:The homework I want every photographer to do before slow season hitsWhy your session time is barely part of what your price has to coverThe time suck almost nobody writes downThe phase that takes the least time but has the biggest impact on your revenueThe two templates I'd build first if you're too busy to build anythingLinks mentioned:The Experience Edit → https://coliejames.com/experienceOrder of Operations Framework → https://coliejames.com/building-client-experience-systemsFind me on Threads → @coliejamesDo your time audit, then come tell me your number on Threads @coliejames. I really want to know.
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