Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF HOW I TOOK A START UP FROM BLENDING IN TO STANDING OUT AS A PREMIUM OPTION IN THEIR CATEGORYWhat does it actually take to launch a product-based business that doesn’t look like everyone else in the category? In this episode, I’m pulling back the curtain on a real client case study and walking you through how we took a startup idea and built the foundation for a premium brand before it even launched.We’re breaking down the strategic decisions that happened before the website, packaging, content, or marketing. Including defining the long-term vision, finding the customer and visual gaps in the category, and creating a brand world that gives people a reason to choose this product over the alternatives.If you want to build a brand that can command a premium, stand out in a crowded category, and eventually earn a place on major retail shelves, this is what needs to happen before you start pouring money into marketing.In this episode:How we took a startup concept and turned it into a premium brandThe first question you need to answer before touching your brandingHow to find the customer gap hiding inside a crowded categoryWhy your differentiation doesn’t have to be a completely new productHow to build a brand world around the customer you actually wantWhy premium customers are buying more than product featuresThe messaging shift that can completely change how a product is perceivedHow packaging, photography, and your website become proof of your positioningWhy premium doesn’t automatically mean spending more moneyThe exact order we followed to build this brand before launchHow this brand started attracting wholesale opportunities before going liveWhy strategy and creativity have to work together to create momentumJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME: // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WONDER IF INVESTING IN INFLUENCER MARKETING IS WORHT YOUR DOLLARS TODAYEveryone seems to be doing influencer marketing. But between expensive brand deals, gifted products that never get posted, and creators getting more selective about what they promote, it’s fair to wonder whether the investment is actually paying off.In this coaching session, I’m answering Lauren’s question about whether influencer marketing is worth it for scaling product-based businesses. We’re breaking down the difference between gifting, paid influencer marketing, affiliates, and long-term creator partnerships. And why treating them as one big strategy can lead to unrealistic expectations.We’re also looking at what brands like Bloom Nutrition did to build visibility at scale, why smaller creators can be valuable, and when influencer marketing makes sense in your growth journey. Because sending a few boxes and hoping for the best isn’t a strategy. and the right approach depends on where your brand is today.If you’re considering putting serious money into creators, let’s talk about what needs to be in place before you start sending products, signing contracts, and crossing your fingers.In this episode:Why gifting a product doesn’t mean an influencer owes you a postThe big difference between gifted and paid influencer marketingWhy a creator’s follower count doesn’t tell the whole storyWhat Bloom Nutrition’s massive creator strategy can teach usWhy sending products to 15 influencers isn’t a full strategyThe hidden costs of trying to make gifting work at scaleWhy influencer marketing can take months to generate meaningful resultsWhen it makes sense to pour more fuel on your brand’s existing momentumHow to identify creators worth building long-term relationships withThe questions to ask before investing heavily in influencer marketingJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY FOR VIP HOLIDAY WEEK // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU SHOULD BE EXCITED FOR THE HOLIDAYS BUT INSTEAD YOU’RE BRACING FOR IMPACTIn this episode, we’re talking about the side of holiday strategy that doesn’t get nearly enough attention: capacity. Because creating demand is only half the equation. If your fulfillment, inventory, team, production, customer service, or systems can’t keep up, more sales can actually create more problems.We’re breaking down how to figure out what would break first if your sales doubled, the three major levers I’m looking at with my clients right now, and how to build capacity before you desperately need it. Because the goal isn’t to survive your biggest sales season of the year, it’s to use Q4 to create a stronger business going into 2027.If you’re hoping for a huge holiday season but secretly wondering, “What if we actually get the sales we’re aiming for?” You need this conversation before Q4 kicks into high gear.In this episode:The hidden ceiling that could be limiting your Q4 salesWhy more revenue doesn’t automatically mean your business is ready for more growthThe first question I want you to ask if your sales doubled tomorrowWhy simplifying your holiday strategy can make your business easier to scaleThe operational gaps you need to find before the holiday rushWhat you can streamline, eliminate, outsource, or move earlierWhy waiting until November to fix capacity problems is too lateHow to stop reacting to fires and start anticipating where they’ll startWhy your Q4 capacity could determine what your 2027 business looks likeJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY FOR VIP HOLIDAY WEEK // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS.In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business.We’re starting with September, and there is already a LOT happening behind the scenes. From reactivating past customers and shifting your messaging to building your creative assets, testing before ad costs skyrocket, and fixing the leaks in your sales funnel, we’re breaking down what brands are doing now to make their Q4 look effortless later.In this episode:How brands are waking up old customers before Q4The messaging shift already happening as brands move into fallWhat brands are fixing behind the scenes before holiday traffic arrivesWhy sophisticated brands are building their creative machine months earlyThe testing you should be doing now, before it gets expensiveWhy September is the “tweak and adjustment” period, not the time to panicThe holiday preparation happening behind the scenes that customers never seeWhat you can steal from these strategies for your own Q4JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY FOR VIP HOLIDAY WEEK // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT THE HOLIDAY MARKETING HOT TAKES THAT COULD ACTUALLY MAKE YOU MORE MONEY THIS Q4.There is a lot of advice floating around about how you should market your business during the holidays. And honestly, some of it is absolute BS.In this episode, we’re getting raw, spicy, and unfiltered with 10 holiday marketing hot takes that I think product-based businesses need to hear before Q4 gets into full swing. We’re talking about what you should actually be focusing on, what you can stop overcomplicating, and where you might be leaving money on the table without even realizing it.We’re breaking down the mindset shifts that can completely change how you approach Q4.In this episode:Why Black Friday shouldn’t be the center of your entire holiday strategyWhether you actually need a brand-new holiday collectionWhy bigger discounts don’t automatically mean bigger salesWhy you shouldn’t save every good offer for Black FridayHow to rethink your email strategy during the busiest time of yearWhy your holiday content doesn’t need to look like every other holiday campaignWhat might be missing from your gift guidesWhy convenience can become more valuable than a discountThe customer opportunity hiding on the other side of the giftWhy your biggest Q4 ever could still set you up for a terrible JanuaryJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY FOR VIP HOLIDAY WEEK // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige