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Business Lunch

Author: Roland Frasier

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How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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Today Roland has the honor of talking to the co-founder of Reebok, Joe Foster (https://www.reebokthefounder.com/). Following his family heritage back to 1895, Joe's Grandfather, Joseph W. Foster, pioneered the spiked running shoe and famously made shoes for the Worlds best athletes. In this conversation, Joe talks candidly about the need for passion and undivided attention when it comes to Entrepreneurship, and the toll it can take on your family and personal life. If you sometimes feel that people around you are holding you back, you’ll be inspired by Joes’ experience. Joe recently released his book, The Shoemaker, https://www.amazon.com/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1622238975&sr=8-1 which Roland highly recommends. “There's only room for one love when your heart is fully invested in your passion”. Joe Foster. If you're enjoying the show, be sure to hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. and you can also find us on these podcast platforms, https://linktr.ee/firecircle. For complete shownotes, visit our website at https://businesslunchpodcast.com/. “I don't think you can go eight hours a day with something, whatever it is (with me, it's a company), you can't do that unless you're in love, unless you have a passion, because it doesn't give you back all that much at times, at times it gives you a lot of pain, a lot of heartaches.” Joe Foster. Thank you for listening. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Today we're re-sharing a snack-size episode that's been helping people ever since we first aired it in 2019!  We went behind the scenes with Todd Herman, Tucker Max, and Roland Frasier to talk about a precise way to get quality referrals from the clients and contacts that love what you do.  Todd Herman, Author of The Alter Ego Effect (https://alteregoeffect.com/) and Creator of The 90 Day Year (https://www.90dayyear.com/), describes this simple technique that re-frames your referrals so that your business will gain ideal new clients. You will hear Todd, Tucker, and Roland as they talk about the power of this in business. Thank you for listening. You can also find this Podcast on these platforms, https://linktr.ee/firecircle. If you're enjoying the show, please hit subscribe on Apple Podcasts, https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. Contact & Follow Todd Herman On Twitter, https://twitter.com/todd_herman On YouTube, https://www.youtube.com/user/toddherman1 Contact & Follow Roland Frasier On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Today is the beginning of a new chapter for the Business Lunch Podcast, as we welcome our new co-host Ryan Deiss. If you’re a regular listener (or an entrepreneur in the marketing space), then you’ve heard of Ryan, and you know this is going to be fun! So, hold on to your seats, they like to chat, and they like to chat fast! But before we dive in, make sure you hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2.  Roland and Ryan discuss a significant slump in sales across all of their businesses this past week. A serious dip! So if you’ve noticed a halt in your sales, you’ll be sort of happy to hear that they did too. Ryan has a reassuring theory. But you're also going to hear these seasoned Entrepreneurs discuss a slew of other subjects relevant to business leaders. Thank you for joining us. You can find this Podcast on these platforms https://linktr.ee/firecircle, and head over to our Website, https://businesslunchpodcast.com/, for complete show notes. So, Did Your Sales Just Slump? Here at the beginning of Summer in 2021, the world finds itself in a unique spot. Much of the west is ‘opening up again,’ and depending on what industry you’re in, you may be feeling the hit right now that others felt last year. “We’ve got stuff, as you said, that’s been consistently performing the same for 12 plus months, and then it just stopped. That doesn’t mean that like, that headline stopped working, or that offered doesn’t work. I would caution people to be careful about throwing a bunch of babies out with the bathwater”. Ryan Deiss Listen for what to do (and what not to do), where Roland and Ryan see opportunities this summer, the businesses they project will ‘feel the sting’ this summer, and quick pivots to make now. And There’s More, Listen to Roland and Ryan talk about Equity. Should You Share It With Your Employees? And if not, what can you offer High-Value Employees Instead? Plus, Ryan shares the recent drama that unfolded for him on Twitter, and the two of them banter about whether he was right or wrong... Don't Miss Toward the end, you'll hear them talk about some of fine wines they've been enjoying (e.g. the 1994 Araujo Eisele and the 2003 Cheval Blanc). And more! Thank you for listening. And remember, you can also find this Podcast on these platforms https://linktr.ee/firecircle  and head to our Website, https://businesslunchpodcast.com/, for complete show notes.  Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s business partners. Love this episode? Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryan’s story in this episode https://businesslunchpodcast.com/how-to-compete-when-there-is-nothing-new-under-the-sun-with-ryan-deiss/. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.   Roland’s EPIC Challenge. You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Contact and Follow Ryan Deiss On Twitter, https://twitter.com/ryandeiss  Through his Website, https://www.ryandeiss.com/ Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Thank You To Our Partners Conklin Media https://conklinmedia.com/ NewsletterPro https://newsletterpro.com/ Text the word Secrets to (208) 269-9111 for the free download.
On this Memorial Day, we are re-sharing a simple and powerful episode from our host Roland Frasier. Listen if you need a breath of fresh air, or you want to be one. We’re taking a break from Business Growth and Acquisitions to bring an important (and short!) message directly from Roland, the host of our show and the mentor/investor/entrepreneur that people refer to as “the smartest guy in the room.” Whether you’re a high-flying entrepreneur with a legacy of success or a struggling business owner, you probably need to hear these words and say these words. In This Snack-Size Episode, Roland shares a simple but powerful encouragement that will change your perspective, increase your gratitude, create a lot of joy for others, and quite possibly, change your life. What are the Four Words? I’m proud of you. “These words are free to say and easy to say, but how often do you say it to the people around you?  Unfortunately, we hold on to them like they are some scarce resource. It is a rare treasure, but fortunately, it’s available in limitless supply. We all need praise when we’ve done something well and have worked hard. Be free with your I’m proud of you’s”. Roland Frasier Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here, https://www.rolandfrasier.com/. To dig in further with Roland, sign up on our website, https://businesslunchpodcast.com/, for our podcast newsletter, and hit subscribe/follow on https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200. Contact & Follow Roland On Instagram, https://www.instagram.com/rolandfrasier/ Through his website, https://www.rolandfrasier.com/ Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram, https://www.instagram.com/bizlunchpodcast/ Rolands Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, visit https://businesslunchpodcast.com/epic./
As we launch into the summer months, we’re sharing an episode with Ryan Deiss https://www.ryandeiss.com/. If you’re an entrepreneur or even just an adult, this. Episode. Is. Going. To. Help. You. Yes, emphasis intended. How many books have you read, podcasts have you listened to, or conversations have you had about gaining, maintaining, or nailing down the elusive work-life balance? Is this a constant battle for you? If the answer is yes, you’re going to appreciate Ryan’s take on this. At first glance, it may seem like he’s throwing the concept out of the window. But as you listen to Justin Rondeau https://www.linkedin.com/in/jtrondeau/ interviewing him, you’ll see that he’s doing a pretty fantastic job at work-life balance. “I love reading these books where they say, ‘map out every day, based on the minutes’, like what?? You can do that because you write books about doing that! I’ve had very honest conversations with lots of people, but I don’t know a single person that can really pull that off for an extended period because stuff happens”. Ryan Deiss Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable https://scalable.co/ and Digital Marketer https://www.digitalmarketer.com/ and one of Roland Frasier’s partners.  Ryan will be popping up more frequently here on the Podcast, so make sure you hit Subscribe or Follow on Apple Podcasts here https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. The Myth Of Work-Life Balance “To be clear, I don’t actually run 40 different companies. We’ve got talented people running stuff, but it is busy. I mean, in this world, if you’re an adult, you generally live two lives. You know, you have a work-life, and you have your personal life. And then we’re all told that we need to have this work-life balance. And I can tell you, I’ve got four kids, and I started really actively thinking about this and studying this when my wife got pregnant with kid number one (so for over a decade), and I’ve never been able to make it work.” Ryan Deiss  A Better Way “So what I’ve done is I’ve more adopted a mindset of Prioritize and accept that some balls are going to get dropped. Be okay with that. If you are a valuable human being, there will always be more demand for your time than you have time to give. So I think that’s the first big thing. It really starts with prioritization and the simultaneous acceptance that you can’t get it all done.”. Ryan Deiss. Listen for why it's not enough to just prioritize, and why you have to understand the season of life you’re in. “Prioritization is fractal. There’s prioritization at a macro level. So at the highest level, you have faith, family, friends, vocation, health, these kinds of big areas that different people are going to prioritize. Now, I think you’ve got to ask yourself, what’s the season of life that you’re in?” Ryan Deiss Plus, Why being Intentional is more attainable than being balanced. “I think that’s the big thing. If you’re intentional about it, and it’s your call, then you don’t have as much guilt.” Ryan Deiss. And so much more. Head over to our website for full show notes, and Ryan Deiss’s Tips For An Intentional, ‘balanced’ life. https://businesslunchpodcast.com/. TOP TAKEAWAY The concept of “Balance” assumes that there’s some aspect of equality, a notion of equilibrium. Go ahead and set all those ideas aside. Forget balance. Instead, accept and adopt prioritization. Then say, based on the season of life that you’re in and what your values are (the things that really, really matter to you), what you’re going to prioritize. “Because at the end of the day, I’m one human being with the same 24 hours as everybody else. And the more in demand you are, the less you’re going to be able to check all those boxes off.” Ryan Deiss Thank you for listening. You can also find this Podcast on these platforms https://linktr.ee/firecircle.. To dig in further with Roland and Ryan, hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Contact and Follow Ryan Deiss On Twitter, https://twitter.com/ryandeiss Through his website, https://www.ryandeiss.com/. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
If you're a regular listener, you've heard about Roland's EPIC program, and you've probably checked it out already at BusinessLunchPodcast.com/EPIC. Now, suppose you haven't heard about it. In that case, it's all about Ethical Profits In Times Of Crisis, and Roland lays out some of his no-money-out-of-pocket Acquisition strategies so that you can grow your business faster than you ever thought possible.  But to benefit from any of that, there's something you need to do and something you need to get your head around. So listen today for this mindset shift and actionable step. If you enjoy this episode, please take a minute to hit Follow or Subscribe on Apple Podcasts. Something You Need To Understand  Consider this. How can you be the thing that most companies want the most? "What's the thing that most companies think they want? Money. They want the dollar bills. Right? So the way that we want you to position yourself - so that you will get attention from them is to position yourself as an investor." Roland Frasier. What if you don't have any money? No matter. "You do not have to have cash to be an investor. Okay. The question I'm going to ask you is, are you willing with the companies that you approach to invest your time, your brainpower, your effort to do a deal? If you are, you're an investor." Roland Frasier. Most Business owners think they want money. But they actually want what money can do for them, right? That might be to hire more employees, to get more equipment. It might be the ability to generate leads and customers by spending it on media. If you can help them with any of these things, then you're genuinely an Investor. If you can't help them with either cash or their needs, then you need to walk away. But if you can… Here's Something You Need To Do. Listen for Roland's take on this, and then go and add 'Investor' to every one of your social media profiles. But only if you can do it ethically. More About EPIC You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
In today’s episode, we’re sharing a section from the first session of Roland Frasier’s renowned Epic Challenge (You’re Welcome). So if you’re considering doing the Epic Challenge with Roland, or you want to hear what the buzz is about, this episode is perfect for you.  Roland shares WHY there’s such an enormous opportunity right now in Buying and Selling Businesses, or as he puts it, flipping Businesses.  Including,  1. The market conditions causing multiples to be low (great time to buy). “Most businesses sell for a multiple of either their profit or their revenue. And what happens is that the multiples that are used when you get into a recessionary time (like this) are lower. But historically every single time across every recession in history, (I believe there’s been 18 in the last 100 years in the United States), these multiples, they increase as the recessions pass”. Roland Frasier 2. The wave of Boomers retiring. “In the USA, 50 million baby boomers, according to the Insurance Retirement Institute, will be retiring over the next ten years. Twelve million of those own businesses. As a matter of fact, 4.5 million businesses in the United States alone, worth over $10 trillion, are going to be transitioning over the next ten years.” Roland Frasier 3. The availability of cash for purchasing businesses. “Should you decide that you want to get into this fun process of flipping companies (I flip companies like people flip houses, right?) There’s a lot of money that is sitting on the sidelines that’s available to buy companies that fit certain criteria”. Roland Frasier For full show notes, head over to our website at  https://businesslunchpodcast.com/, and be sure to sign up there for our podcast newsletter while you are there. What Is EPIC? You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Today you get to be a fly on the wall (for a few minutes) in an EPIC workshop with Roland Frasier. He breaks down a core principle that he stands by in all of his businesses. Don't build your business on someone else's property. Don't build your business on someone else's platform. Top Takeaway: Don't rent your traffic; own it. "It's better to own, not rent your traffic whenever you can, because if you're renting traffic, you're paying rent on it constantly. Whereas if you own it, you have it forever, right? And if you're renting it, you're always subject to the risk that somebody else is willing to pay more rent than you, and then you lose it. So it's better to just control it right from the start.". Roland Frasier. How do you do that?  Listen as Roland explains and breaks down lots of ideas for how to own your traffic sources and where to find them, using the acquisition strategies he teaches in the EPIC program. Head over to our Website for complete show notes, https://businesslunchpodcast.com/ What Is EPIC? You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier?  He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Roland talks today to his “Biggest Fan Boy,” Adam Lyons. You may know him as the Dating coach https://www.askthedatingcoach.com/home, but today we’re talking about something different because Roland has ‘completely changed the way Adam thinks about business.’  Today you’ll be inspired by Lyons’ confidence and enthusiasm as he tells a tale that beautifully demonstrates Roland’s acquisitions mindset at work. THEN you’ll hear some great Acquisition tips as Grant Teeple, Senior Partner at Teeple joins the conversation. “I don’t know what impact this would have on you, but if you could acquire your competitors’ leads off of them and have them say ‘Thankyou’ afterward, just imagine what impact that would have on you.” Lyons. What Is EPIC? You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen For, The story of how Adam bought his son’s favorite (almost bankrupt) gaming business for $5000 and built it up to be a million-dollar company. “To put this in perspective, I paid $5,000 (and by that, I mean, I paid $0 because I ended up paying for the business with the money from the stock that was in the store. So no money actually came out of my pocket at all). Now that business has bought me what will be a million-dollar asset within two to three years, and we’re up to $20k a month”. Adam Lyons. And More Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Connect With Adam Lyons On LinkedIn https://www.linkedin.com/in/adam-lyons-456055194/ Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Roland talks today to the Mikkelsen Twins about their company, PublishingLife.com, and the massive growth they’ve experienced since their launch in 2018. These young entrepreneurs are helping ordinary people quit the 9 to 5 and find freedom with Amazon Digital publishing. “The best way to make money with Amazon right now in 2021 is not by selling physical products on Amazon. That breaks people’s minds much of the time because they didn’t know there was another way to monetize Amazon; they think it’s just an e-commerce platform. But we do it through the Avenue of self-publishing and more specifically, audiobooks.” Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Contact The Mikkelsen Brothers Through their Website, https://publishinglife.com/ On YouTube, https://www.youtube.com/channel/UCG-mhrxX8teJvYb-kQ33D0Q Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up at https://businesslunchpodcast.com/ for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Roland’s Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/
Are you interested in the hottest sectors to find M&A deals in 2021? In this episode, Roland takes a Birds Eye look at the trends he sees in Mergers and Acquisition strategies in 2021. The market has indeed been changing, so listen in as Roland gives you a lay of the land. “For sellers now, there are more options in the bigger markets, and these things kind of trickle down to smaller markets over time.” Roland Frasier Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Dig In Further To dig in further with Roland, sign up at https://businesslunchpodcast.com/ to receive our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200  Roland Frasier's Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website,  https://www.rolandfrasier.com/.
Roland Frasier demonstrates how to get Everything out of Everything you do...  Want to make sure you’re not leaving any money on the table?  This episode is for you. Roland Frasier tells the story of being stuck in Volcanic Iceland with his lovely wife. Hanging out in a hotel room for a week, Roland took the time to try out Affiliate Marketing. Spurred on by an intention to make more money than Frank Kern, Roland hit the ball out of the park (of course). But the story gets interesting when Roland unpacks how he took that quick win and maximized it by asking, “What else can I do”? What’s the opportunity within the opportunity?”. Listen today if you’re interested in this powerful way of thinking, known as Butterfly Leverage. It will multiply the returns on everything you apply it to. “When you are thinking about anything, you’re leaving a ton of money on the table (I promise you) if you don’t do this...Take your core action (Whatever the core thing is that you’re going to do), and then say, what are five ways that I can leverage that? And then for each of those things, ask again, what are five ways I can leverage or monetize that?” Roland Frasier. Who is Roland Frasier?  He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.  More On Mindset To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts.  The EPIC Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Paul Lemberg helps entrepreneurs become wealthy. Sounds good, right? He’s our guest on the show today. Who is Paul Lemberg? Paul started his first company with a partner and $3,000 of credit card debt. It sold three years later for just under nine million dollars. Since then, Lemberg has consulted with Fortune-100 companies like Adobe, IBM, and Goldman Sachs, but his true passion is helping small business owners and CEOs double and triple their profits and sometimes grow their companies more than 10-fold. In this episode, Paul talks about Roland’s favorite subject, Acquisitions. If you enjoy this conversation, take a listen to the last time we had Paul on the show, here. “I found out that you could help Cisco make an extra a hundred million dollars or help IBM save a half a billion, and nobody really cared, like nobody’s life was transformed from it. And I had this epiphany one day that my people were entrepreneurs and that I had amassed a skill set that might be valuable”. Paul Lemberg. Listen For, The real issue in selling a business.  “If you can negotiate the multiple, you can negotiate the value of that company either up or down, depending on which side of that house that you’re on.” Paul Lemberg. The most important thing for most business owners (when selling their business). “So, a lot of people approach acquisition as if the money were the most important thing. And for some people, it is, but for many business owners, they’re most concerned with whether their business will be taken care of.” Paul Lemberg. Which business(es) should you focus on buying? “Invest in what you know, that’s it. If you understand the underlying business, you can make money as an investor. If you don’t understand the underlying business, you have no idea if that business is going to make money in the future or not.” Paul Lemberg. Why it’s so critical to understand what the seller/owner wants and why they want it. Plus, Why nothing compares to Paid Traffic when it comes to building a business. “Paid traffic is the only thing that you can actually scale. It’s the only thing that you can actually maintain control of from now until the end of time”. Lemberg. Top Takeaway “Anytime you hear yourself saying, but I’ve got this much invested… money that you’ve put in, time that you’ve put in, heartbreak that you’ve put in, whatever it is. It could be the deal. It could be your job. It could be your existing business or a negotiation. It could be anything. But those things keep you in, even when common sense says it’s time to get out. So the simple question is: If you were starting today from scratch, would you be interested? And if the answer is no, probably not, then walk away.” Paul Lemberg Contact & Follow Paul Lemberg On his website. On Twitter, @PaulLemberg Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Sign up on our home page for our podcast newsletter. 
In this snack-sized episode, Roland Frasier will help you to think as he and Elon Musk think.  Creatively. Learn how to ax assumptions, question rules, and achieve better win-win scenarios in your deal-making. Roland Frasier is referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. “Optimization is a linear growth pattern, and innovation is exponential.” Roland Frasier Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Why You Need To Think More Creatively “When you’re in a deal either acquiring something or selling something, you have a whole bunch of professionals, other entrepreneurs - sharp people, on the other side. And if you want to get what you want and help them get what they want, you need to think creatively.” Roland Frasier Where To Begin, Be careful how you are speaking to other people and the way you’re talking to yourself. Identify and define your assumptions. “What are the assumptions that you have that you’re making every day that are impeding your ability to exit, grow scale, or get leverage in your business? If you’re saying, is this assumption correct? Then you’re thinking beyond the assumption. You’re transcending that assumption.” Roland Frasier. Question the rules in place - are they still in place? Do they apply? The rules are constantly changing. Use ‘First Principles Reasoning’. Elon Musk says -‘Boil things down to their fundamental truths and then reason up from there'. “Most of our life we reason by analogy, copying what other people do with only slight variations”. Roland Frasier.  Listen for Roland’s examples drawn from experience, his mastermind members, and Elon Musk. More From Roland Frasier To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. If you want to binge another episode from Roland, this one (also on mindset) is a favorite. Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Kamal Ravikant is one of Roland Frasier’s dearest friends. He refers to him as “probably the best human being he knows.” He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He’s been a US Army Infantry soldier, held the hands of dying patients, been the ‘can do guy’ in Silicon Valley, and spoken to audiences worldwide.  But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, writing, and so much more… This is an excellent episode in SO many ways, but you’ll especially like it if you want to know what to do when you don’t ‘know people,’ and you can’t get ‘in’ on insider networks. “Never try to be the smart one when it comes to Investing. Because you’re not. You’re just not. Invest only with the smartest people. Keep quiet, add value, and slide your chip in.” Kamal Ravikant If you love this show and it helps you with your business(es), head over to our homepage, and sign-up for our podcast news. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. Listen For, • Kamal’s incredible story. “As an immigrant child, I had a strong desire to give back. And as an 18-year-old, that was the most I had to offer was to join the military.” • How he balances and switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people. • How Kamal’s Assesses Opportunities Listen as Roland pitches an idea, and Kamal questions and accesses and vets the opportunity. Kamal Ravikants’ Investing Insights Kamal doesn’t invest in ideas. He invests in people. What he looks for when investing in Startups and Founders Why he always visits companies before investing in them His advice for people who don’t know ‘people’ (and can’t get in on insider networks). Flags and Flaws to look for in Startups  And There’s More Don’t skip out on the end of this episode. Kamal shares some excellent insights on becoming a better person, the power of commitment, and how he approaches relationships. Find Kamal Ravikant On Twitter On his blog. Follow Roland Frasier On Facebook  On Instagram  Through his Website  An Epic Challenge Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier. Follow Business Lunch Podcast On Twitter On YouTube
Ray Sinlao is the coder that went 'all-in' on Affiliate Marketing. In 2019 we published a podcast with him that has been one of our all-time most-listened-to shows. Before this conversation, he declined podcasts and speaking engagements. Sinlao preferred to fly under the radar, but make no mistake, he has achieved huge success in a seriously short amount of time, with his 8-Figure Affiliate Marketing business, Standard Conversions. In today’s episode, we’re sharing some highlights of that conversation in a bite-size chunk. You can hear Roland’s full conversation with Ray Sinlao here. What Is An Affiliate Network?  An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch.  Listen Episode 258 For, How to get started as an affiliate marketer. The role of writing great copy. The commission rates he looks for and when you can negotiate. The seasonality of Ad Costs and when you sometimes need to kill a campaign. How he pays his team and structures compensation. The importance of reading data and the power of ruthlessly cutting underperforming campaigns. The beautiful video campaign that didn’t convert. Click to find us on Apple Podcasts and other podcast players.  Contact & Follow Ray Sinlao Through his Website On Facebook  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Buy Someone Else's Business...For Zero Cash Out Of Pocket! Roland will teach you how he does it, here. Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT.  Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term. “A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 5 Proven Strategies For Building Long-Term Wealth. 1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate. “Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier 2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive. “You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier 3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found.  4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win. *Epic Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. 5) Trend-Based Investing In Private Companies That Have Momentum. Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating. Also, take note of what he conspicuously does not invest in for the long-term and why. “Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier The Long And The Short Of It. To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets.  And There’s More. In this episode, Roland goes on to talk about finding growth levers in your business. Ways to grow much faster than you thought possible. He dives into the topic of Media and Equity Acquisitions. This content is going to unlock tons of ideas for you.  “If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media. Your ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever.” – Roland Frasier Owned Media Is Superior. The other media types are controlled by third parties whose agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your media. “The best time to grow your media is years ago, and the second-best time is now”. – Roland Frasier If you want to skip all the effort and hassle of building your own media and avoid relying on third-party media, consider buying it from someone else! Acquire other people’s media (“OPM”). Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers. How about a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers. Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers. Do you wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates. More From Roland Frasier To dig in further with Roland, sign up on our home page for our podcast newsletter. If you want to binge another episode right now from Roland, this one is a favorite. But to really get to know Roland, we recommend you take one of his superb courses. Check out the next Epic Challenge! Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners.  In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y. “Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy. If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. This episode is for you if you want to make your brand more interesting and likable. The (Simplified) Character Diamond (For Business Branding). Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. “The North and South are what creates interest. It’s what gets people’s attention. It’s what makes you worthy of more than just a glance”. Ryan Deiss. • Ask yourself, what is your North Star? Your brands’ mutant power?   • Then, what is your ‘Counter Star’? What is the external conflict that provides interest? Today In Part 2, Listen For, • Digital Marketer’s Character Diamond. • The ‘East West’ Quadrants of The Character Diamond: “These are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what you’re all about, this has got to ring true”. Ryan Deiss.  (East) What is your non-negotiable? What is that for your brand? ‘If you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that you’re prepared to die on is what builds trust'. Ryan Deiss. Ryan shares examples, including the non-negotiable for Digital Marketer, which is: ‘It must be step by step and proven. No theory.’ (West) What is your quirk, your mask, your flaw? You’re not-so-secret sin? This is what creates a sense of humanity. It makes your brand LIKE-ABLE. “We like brands when we know that they screw up just like us”. Ryan Deiss. Get Started Building Your Brand’s Character Diamond: Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company. “This incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they fail”. Ryan Deiss. Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters. Step 3: Take note of the characters. The characters are the important piece. Thank You For Listening.  Step 4: Group the characters based on character traits and general themes. You can also find this podcast on these platforms here.  Find Ryan Deiss On Twitter  Visit Scalable.co  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier. Follow Business Lunch Podcast On Twitter On YouTube
Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them).  Are you building your income or building your wealth? Which receives most of your efforts? The rare few focus on creating income for the short term and wealth for the long term. In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. It’s a great episode! Be sure to follow or subscribe to the show, so you get Part 2 when it drops next week.  Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. Episode 255, The Long and The Short Of It Most people either, Focus on creating as much income as possible in the short term, and they don’t think about building wealth for the long term. Focus on building wealth in the long term, and they don’t think about building income for the short term. “When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier Listen Today For, The insidious trap that high-income earners fall into. The scenario that the asset-rich find themselves in all too often. “I can’t count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier First, Let’s Look At Income. How To Quickly Add $10,000 To Your Income. “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier Public Speaking – Whether you’re keynoting for cash or selling something from the (online) stage. Product Launch Affiliate Marketing – The second safest, fastest, low-cost way to increase income. Small Events Tollgate Deals Masterminds Roland Frasier Shares His 1). Affiliate Marketing Playbook Including his 15 Steps To Product Launch Affiliate Marketing Success (We’ve written those out for you here) 2) Mastermind Strategy 3) Formula For Small Events (How To Get Started). Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts.  Roland’s EPIC Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. It’s been an absolute hit and could help you too. If you’re interested in finding out more about it, click here. Referenced In This Episode Pete Vargus, Advance Your Reach  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners.  In this episode, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you dig into it for your own company.  This episode comes with a disclaimer.  When is this subject dangerous? “Branding and character diamonds, in particular, are an essential subject once you’re making sales. It is a very dangerous subject if you are brand spanking new, just getting started. Because it allows you to waste a lot of time doing what I call ‘organizing the file drawers’. Ryan Deiss If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. “The Ultimate Hack, The Ultimate Shortcut.” “If you think about the brands that are most loved, they don’t need celebrities to endorse them. The brands themselves are the celebrities. The brands themselves have become loved. How do we do that with our brand?” Ryan Deiss How to scale your business if you’re the face of the brand. How do you transition from a personal brand to a corporate brand? “If you’re not the face of your business, you have to be really, really careful that you don’t become boring and inhuman”. Ryan Deiss The answer? Transfer the most desirable and interesting character traits of the founder onto the brand. Plus, Where many brands go sideways. The real reason you’re winning if you’re competing. The (Simplified) Character Diamond (For Business Branding). “Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy. Step 1. What is your North Star? Your brands’ mutant power?   Step 2. What is your ‘Counter Star’? What is the external conflict, that provides interest? “Think about the fictional characters that you like. Guess what, the reason that you like certain characters is because they exemplify certain attributes that you admire in yourself, whether you’re willing to admit it or not”. Ryan Deiss Step 3. Subscribe on Apple podcasts so you can hear part 2 (Episode 256) as soon as it drops. Thank You For Listening.  Find us on these platforms here.  More Episode From Ryan Deiss Four Different Entrepreneur Types The Million Dollar Napkin Find Ryan Deiss On Twitter  Visit Scalable.co  Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube
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Comments (6)

Michael Cloonan

j

May 5th
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Jeremy Brandt

Great show Roland, really enjoying the interviews!

Jan 5th
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Chad Berton

this conversation sparked so many ideas for me. it's amazing how some of the simplest things find their way to be an inspiration

Dec 12th
Reply (1)

tom keeling

awesome content excited for more to come

Dec 18th
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