Business Of Therapy

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

BTS of 20 Million Views on Reels with Therapist Lauren Auer

I’m excited to welcome trauma therapist Lauren Auer to the podcast!In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. In this episode, we cover: Lauren’s deep trauma background + how her varied experience shaped her businessWhat showing up on Instagram looked like for her in the beginningWhy she now prefers speaking-style reels over lip-syncs or trendsHer IG growth journey + how one reel led to 20M views & changed everythingThe real pros and cons of going viralHow Lauren navigates sharing more controversial topics onlineWhat Substack is + how Lauren uses it to go deeper with her audienceHer thoughts on future offers + doing it in an aligned wayMarketing yourself without hustle & choosing strategies that genuinely fit YOULauren’s simple, client-centered approach for content ideas & creationConnect with Lauren:Follow on Instagram @yourtraumatherapist_Follow on TikTok @YourTraumaTherapistJoin her SubstackCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Lauren’s viral reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free...

12-17
43:53

Courses & Scaling Beyond 1:1 Therapy Q&A

Today's episode is a FUN one because it's my first Q&A-style episode!It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do.I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place!In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.In this episode, I cover: When you should create a courseStarting a course with a small followingHow to choose your course topicTesting interest + profitability with something free BEFORE creating your courseStructuring your course around the transformation instead of lengthPricing your course with confidenceMy favorite course platformFocusing on the desired outcome (not creating something never done before)The capacity to create a course + how this evolves over timeGetting coaching support vs. DIYing your courseThe key to achieving success with your courseConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links:My Teachable affiliate linkReel about my high-ticket courseJoin the waitlist for 1:1 IntensivesThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free traininga...

12-10
26:03

Instagram Analytics Therapists Need to Pay Attention To

Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you. The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity!When you understand your analytics, you stop spiraling every time a post "flops". You start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to.In this episode, I cover: Core Instagram metrics therapists need to pay attention toBenchmarks to aim for with each metricHow to use your insights to spot patterns & create more content that convertsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

12-03
22:29

Building a Business You’re Actually Grateful For

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude. Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more.But it's also one of THE most meaningful and empowering journeys you'll ever take!My hope is that you feel grateful for your business now. If you're not quite there, I hope this episode gets you even MORE lit up by what's possible!In today's episode, I'm talking about building a business you're actually grateful for. In this episode, I cover: Why building a business you’re grateful for is a radical actWhy aligning your practice with your own needs, values & joy changes everythingBig-picture visualization to dream big + clarify what you want by next ThanksgivingHow my first visualization felt scary, but later became my realityEncouragement to celebrate your progress + move toward your future visionConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

11-26
14:05

The Easiest Way to Earn an Extra $3k a Month as a Therapist

So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode!Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady!In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist.In this episode, I cover: How private practice allows you to control your rates, schedule & incomeThe simple math behind earning $3k/month with just 3 private-pay clientsWhy you don’t need to quit your job or go “all in” to get startedHow Instagram can become your most reliable source of referrals & job securityThe skills that helped me grow from $45/session to a million-dollar businessMy tipping point on my business journey3 key factors that will make $3k/month absolutely doable for youWhat can happen when YOU decide to get out of your own wayConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

11-19
15:40

How Angela Got 17 New Private Pay Clients in 4 Months

I’m excited to welcome relationship therapist Angela Avery to the podcast! After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. In this episode, we cover: How Angela’s slowdown in referrals led her to join PPA & start marketing on InstagramWhat being an “older therapist” online really looks likeHow Instagram became her main referral source in 2025The way Angela infuses her niche & personality into fun, sassy ReelsHow she plans content and uses Reels prompts to stay consistentWhen she realized IG was working + how she runs her ad for steady resultsHow Angela’s income grew 25% after diving into Instagram marketingWhy your capacity & season of life matter when deciding how much to show upHow to “slow down” marketing when your caseload is fullWhy Angela is launching a second business for men in relationshipsAngela’s top advice for therapists starting on InstagramConnect with Angela:Follow on Instagram @thecounselingstudio and @themensrelationshipstudioCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Angela’s Instagram adThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching

11-12
43:05

How to Stop Talking Like a Therapist So Your Marketing Actually Converts

Here's the truth: therapists make incredible marketers. You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE! But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients! In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts. Regardless of your specific niche, you can adjust your messaging so people resonate and know YOU'RE the one to help them when they're ready!In this episode, I cover: What client-forward (aka client-facing) language actually meansWhy shifting away from clinical language can feel uncomfortable for therapistsHow to tell if your clients really know or use the clinical terms you’re sharingReal examples of turning therapist jargon into relatable, client-centered messagingConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

11-05
18:34

How to Come up with Content Ideas for Your Therapy Instagram Account

Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down!In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!In this episode, I cover: Pulling content ideas from client sessions without crossing professional boundariesThe right way to scroll with intention & turn it into inspirationWhy your own experiences can spark some of your BEST contentUsing TikTok to spot trends and stay ahead of the curveWhat to look for on IG and TikTokThe easiest way to repurpose your top-performing contentHow to use AI to brainstorm ideas while keeping your voice front & centerConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Reels MembershipIG post example 1IG post example 2IG post example 3IG post example 4IG post example 5IG post example 6IG post example 7This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) 

10-29
32:26

How to Get More Therapy Intro Calls on Your Calendar

If you want to grow your private practice, what is the real goal of your marketing? Getting MORE therapy intro calls on your calendar! Let's be real - this is where EVERYTHING starts. But maybe you've been ghosted after an inquiry. Or maybe you've found yourself in an endless email back-and-forth trying to book a call. Yep, this totally happens, but it doesn't have to stay that way!In today's episode, I'm talking about how to get more therapy intro calls on your calendar.In this episode, I cover: Why an intro call scheduler is a game-changer for booking new clientsWhere to share your scheduling link so new clients can find & book with youThe best + simplest intro call schedulersConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodThis episode is sponsored by Alma, the financially rewarding way to go in-networkPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide

10-22
16:28

How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab

I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get clients from Instagram with a small following.Sarra started out in community mental health and has now built a FULL private practice (Healing Loudly) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence, a deeply important and often “taboo” topic on social media. She is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help your people!In this episode, we cover: Sarra’s transition from community mental health to launching her private practiceHow she’s consistently gotten clients from InstagramThe type of content Sarra creates + what performs best for her audienceHow she balances growth with genuine community-building on InstagramMain referral sources for her current clientsWhy keeping a simple, consistent CTA works so wellHow narrowing her niche has fueled her growth & confidenceThe powerful shift in her income since leaving community mental healthHer experience inside the Reels Membership vs. creating content soloSarra’s best advice for therapists who feel nervous to start showing up on InstagramConnect with Sarra:Follow on Instagram @sessionswithsarraCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Sarra’s lip-syncing reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free traininga...

10-15
36:30

Starting on Instagram When It Feels Uncomfortable

Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward. You are NOT alone in feeling this way! But this also shouldn't hold you back from getting started on Instagram.In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make that first post and learn to do it consistently, it really does get easier (and not so scary)!If you need more help getting started, I'd love to have you in the Reels Membership! I've even got a special gift for you (if you need a little push to get started). DM me IDEAS62 @businessoftherapy on Instagram and I'll send you this week's Reels Membership email - totally FREE!In this episode, I cover: Why feeling fear & discomfort on Instagram is totally normalWhy your very first post doesn’t matter that muchHow to ditch the perfection mindset & start showing up authenticallyPractical tips on what to actually post to connect with your audienceReal-life examples of content ideas from the Reels MembershipConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:a...

10-08
24:04

Part 3: How I’m Posting Content During Maternity Leave

We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today's topic: content.As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while).And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!In this episode, I cover: My plan for batching & scheduling Instagram + brand partnership contentWhy I’m giving myself space for fun, low-pressure IG content while on leaveHow I’m delegating Instagram engagement & DMs to my teamSystems I’ve put in place for podcast episodes, email newsletters & launchesKey lessons + takeaways you can apply to your own business prep and time awayConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

10-01
24:50

Part 2: How I Prepped My Team for Maternity Leave

Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave.Yep, I'm officially taking October, November, and December completely OFF. A lot of planning and preparation has gone into making this possible. But there's NO way I would be able to do this without my incredible team!Stay tuned for part 3 in this series next week - I'll be sharing about how I prepped my content for maternity leave!In this episode, I cover: Breakdown of the tasks that only I can do in my business + planning for each oneWhat my team structure and support look like right nowIdentifying the areas of my business that need extra coverage while I’m on leaveHow I trained + prepared my team to step in & keep things running smoothlySystems & boundaries I put in place to prevent bottlenecks and over-reliance on meTips for automating + streamlining your business if you don’t have a team yetConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

09-24
27:38

Part 1: How I Prepped Financially for Maternity Leave

I'm excited to kick off part one of a three-part series around preparing for maternity leave! I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. In this episode, I cover: Why I decided to step away from 1:1 therapy & coaching clientsHow I shifted my mindset to be okay with 2025 NOT being a big “growth” yearThe income streams I leaned into more this yearA behind-the-scenes look at my business vs. personal expensesWhy regularly checking in on your finances is a game-changer for peace of mindConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

09-17
27:57

Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist

I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today.If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! In this episode, we cover: How Julie discovered her nicheHer journey from community mental health & group practice to running her own private practiceThe marketing strategies Julie used to fill her caseload with private-pay clientsWhy showing up on Instagram has made social media more fun & sustainable for herHow Julie optimized her Psych Today profile to bring in multiple inquiries every monthThe truth about niching downJulie’s impressive Psych Today stats and how they prove her strategy worksHer top advice for refreshing your Psych Today profile if it isn’t attracting clientsWhy being upfront about your fee on Psych Today mattersThe structure Julie uses for her intro calls Connect with Julie:Follow on Instagram @talkingwithjulieFollow on TikTokCheck out her websiteCheck out her Psych Today profile Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist a...

09-10
39:02

Starting, Scaling, & Breaking Through Plateaus in Your Private Practice

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice.Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it.One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!In this episode, I cover: My personal experience with hitting (and moving past) multiple plateaus in businessWhy you don’t need to have it “all” figured out to start your private practiceHow to effectively market yourself to land those first clientsWhat to focus on once you’ve started and are consistently seeing clientsCommon reasons you may hit a plateau, even when you’re establishedPractical strategies to break through income and growth plateausHow PPA can help you start, scale & break through plateaus with a clear roadmapConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

09-03
29:31

The Myths That Keep You Undercharging and Overworking as a Therapist

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice." Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.In this episode, I cover: Why the “underpaid & overworked” cycle matters + stats to prove itThe myth of “affordable care” + why it keeps you stuckThe truth about accessibility (and why it’s not all on you)Creative ways to be affordable or accessible if you WANT toThe myth that you need more training or certifications to raise ratesThe fear of losing clients when you change your schedule or increase ratesConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

08-27
24:04

How to Audit Your Therapy Instagram to Get More Followers & Clients

If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking about the "scary" IRS kind either! We're talking the fun, action-packed kind that actually gets you results. In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. And don't forget to grab your phone and pull up YOUR Instagram profile as you're listening, too!In this episode, I cover: What an Instagram audit is + why it mattersKey elements your bio & profile need to attract clientsHow to make your content connect with your ideal audienceBuilding an intentional Instagram marketing strategyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

08-20
24:35

How to Earn 6-Figures+ with Group Therapy with Sara Schrieber

I’m excited to welcome Sara Schreiber to the podcast today to talk about how to earn 6-figures+ with group therapy! Sara and I first connected when she joined PPA in October 2021. She was actually one of the very FIRST therapists in that program. It’s exciting to think about the major growth we’ve both had since then! Sara has built a THRIVING group practice with a full caseload, bringing in 6-figures+, by focusing on group therapy. Her story really shows what’s possible when you focus on community, connection, and serving your people well. If you’re dreaming of scaling your income and considering group therapy, this is an episode you do NOT want to miss!!In this episode, we cover: How Sara became a group director & launched her first groups with zero experienceWhy she left her job to start her own private practice and never looked backThe way Sara structures her groups + why they’re a great fit for current clientsSmart strategies for pricing your group programsHow to market your groups & actually fill themBehind the scenes of running group therapyWhy Instagram can help you grow your groups (but isn’t the only way)Connect with Sara:Follow on Instagram @groups_in_private_practice and @collaborative_minds_therapyCheck out her coaching websiteCheck out her private practice websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Sara’s FREE resources: List Servs & Facebook Groups to Promote Your Therapy Groups and The Ultimate Group Launch ChecklistThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels...

08-13
54:12

Scripts for the Hard Conversations as a Therapist in Private Practice

If you've ever frozen up mid-session thinking "how do I say this?!" today's episode is for you! Maybe you need to raise your rates or end therapy with a long-term client, or maybe you need to turn someone away who just isn't the "right" fit. Either way, these convos can be TOUGH!It's even harder when you're in private practice and don't have a supervisor close by to run it by. You're definitely not alone, and you're NOT a bad therapist for needing help with this!In today's episode, I'm sharing scripts for the hard conversations as a therapist in private practiceIn this episode, I cover: What to say when it's time to raise your ratesHow to turn away a potential client with confidence & careWhat to say when sessions start feeling more like "chit-chat" than therapyHow to respond when a client cancels with less than 24 hours' noticeScripts for handling no-shows and setting clear expectationsWhat to say when you're taking time off or heading on vacationHow to communicate changes to your schedule or availabilityConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

08-06
27:01

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