Business Of Therapy

I'm excited to kick off part one of a three-part series around preparing for maternity leave! I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. In this episode, I cover: Why I decided to step away from 1:1 therapy & coaching clientsHow I shifted my mindset to be okay with 2025 NOT being a big “growth” yearThe income streams I leaned into more this yearA behind-the-scenes look at my business vs. personal expensesWhy regularly checking in on your finances is a game-changer for peace of mindConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today.If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! In this episode, we cover: How Julie discovered her nicheHer journey from community mental health & group practice to running her own private practiceThe marketing strategies Julie used to fill her caseload with private-pay clientsWhy showing up on Instagram has made social media more fun & sustainable for herHow Julie optimized her Psych Today profile to bring in multiple inquiries every monthThe truth about niching downJulie’s impressive Psych Today stats and how they prove her strategy worksHer top advice for refreshing your Psych Today profile if it isn’t attracting clientsWhy being upfront about your fee on Psych Today mattersThe structure Julie uses for her intro calls Connect with Julie:Follow on Instagram @talkingwithjulieFollow on TikTokCheck out her websiteCheck out her Psych Today profile Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist a...

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice.Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it.One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!In this episode, I cover: My personal experience with hitting (and moving past) multiple plateaus in businessWhy you don’t need to have it “all” figured out to start your private practiceHow to effectively market yourself to land those first clientsWhat to focus on once you’ve started and are consistently seeing clientsCommon reasons you may hit a plateau, even when you’re establishedPractical strategies to break through income and growth plateausHow PPA can help you start, scale & break through plateaus with a clear roadmapConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice." Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.In this episode, I cover: Why the “underpaid & overworked” cycle matters + stats to prove itThe myth of “affordable care” + why it keeps you stuckThe truth about accessibility (and why it’s not all on you)Creative ways to be affordable or accessible if you WANT toThe myth that you need more training or certifications to raise ratesThe fear of losing clients when you change your schedule or increase ratesConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking about the "scary" IRS kind either! We're talking the fun, action-packed kind that actually gets you results. In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. And don't forget to grab your phone and pull up YOUR Instagram profile as you're listening, too!In this episode, I cover: What an Instagram audit is + why it mattersKey elements your bio & profile need to attract clientsHow to make your content connect with your ideal audienceBuilding an intentional Instagram marketing strategyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome Sara Schreiber to the podcast today to talk about how to earn 6-figures+ with group therapy! Sara and I first connected when she joined PPA in October 2021. She was actually one of the very FIRST therapists in that program. It’s exciting to think about the major growth we’ve both had since then! Sara has built a THRIVING group practice with a full caseload, bringing in 6-figures+, by focusing on group therapy. Her story really shows what’s possible when you focus on community, connection, and serving your people well. If you’re dreaming of scaling your income and considering group therapy, this is an episode you do NOT want to miss!!In this episode, we cover: How Sara became a group director & launched her first groups with zero experienceWhy she left her job to start her own private practice and never looked backThe way Sara structures her groups + why they’re a great fit for current clientsSmart strategies for pricing your group programsHow to market your groups & actually fill themBehind the scenes of running group therapyWhy Instagram can help you grow your groups (but isn’t the only way)Connect with Sara:Follow on Instagram @groups_in_private_practice and @collaborative_minds_therapyCheck out her coaching websiteCheck out her private practice websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Sara’s FREE resources: List Servs & Facebook Groups to Promote Your Therapy Groups and The Ultimate Group Launch ChecklistThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels...

If you've ever frozen up mid-session thinking "how do I say this?!" today's episode is for you! Maybe you need to raise your rates or end therapy with a long-term client, or maybe you need to turn someone away who just isn't the "right" fit. Either way, these convos can be TOUGH!It's even harder when you're in private practice and don't have a supervisor close by to run it by. You're definitely not alone, and you're NOT a bad therapist for needing help with this!In today's episode, I'm sharing scripts for the hard conversations as a therapist in private practiceIn this episode, I cover: What to say when it's time to raise your ratesHow to turn away a potential client with confidence & careWhat to say when sessions start feeling more like "chit-chat" than therapyHow to respond when a client cancels with less than 24 hours' noticeScripts for handling no-shows and setting clear expectationsWhat to say when you're taking time off or heading on vacationHow to communicate changes to your schedule or availabilityConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full caseload. You're handling documentation, coordinating care, and still trying to be a human outside of work. Then you remember it's been five days since your last post. UGH.It's no freaking wonder social media feels so overwhelming! Here's the thing, though: I want you to know how marketing actually works for therapists. The idea that you just need more motivation or confidence to be consistent is a complete LIE!In today's episode, I'm diving into why social media feels so overwhelming right now.In this episode, I cover: The real time commitment it takes to be consistent on InstagramStep-by-step breakdown of what goes into creating a reelCommon Instagram myths therapists need to stop believingWhy showing up is a skill & not something you’re just “naturally” good atHow the Reels Membership gives you a system for sustainable consistencyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 views. Again. Here's the truth, though: getting low views doesn't automatically mean your content is bad.In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers, 80-100 views per reel is actually NORMAL!But if your goal is growth and client conversion, there are some key things that might be holding you back. In today's episode, I'm sharing why your reels aren't working and how to fix them.In this episode, I cover: What’s *actually* normal when it comes to reel viewsCommon reasons you’re stuck in 200-view jailHow to break out and start seeing real results Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Jordan’s ReelCheck out Sol’s ReelMy reel from July 2024This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!!But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!!In this episode, we cover: Why Ariell started her Instagram during grad school + how it’s evolved sinceThe clients she supports as a therapist + how her niche naturally shifted over timeAriell’s journey from 1k to 50k followers in under a yearWhat real consistency looked like during her biggest growth season + why it became a non-negotiablePrepping her content each dayHow her IG presence shifted during maternity leave (but didn’t crumble)Why community & connection have been key drivers for her on InstagramAriell’s future goals with IGHer 2 private live coaching groups + how she shifts her content during launchesThe decision to keep her kids’ faces offline while still showing up as a momWhy you need to keep showing up & sharing those spicy, taboo topicsConnect with Ariell:Follow on Instagram @wildwisecounselingFollow on FacebookCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist a...

Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy. These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here. I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram!In this episode, I cover: What worked (and why) in my most viral reel everKey takeaways from my 2nd most viral reelInside look at my 3rd most viral reel + lessons learnedWhat I’d change about my 4th most viral reelWhy my 5th most viral reel brought powerful results Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:Viral Reel #1Viral Reel #2Viral Reel #3Viral Reel #4Viral Reel #5This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training

Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave. Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time!Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!In this episode, I cover: When to share your pregnancy news with clientsWhy some clients may need extra support as you prepare for leaveHow to plan your coverage based on the length of your leaveWhat to say + how to say when telling clients you’re stepping awayCreating a clear re-entry plan before your returnNavigating unique situations and unexpected leave changesCommon fears therapists face when taking maternity leaveTips to help increase the chances of clients returningFactors that might impact whether clients return after your leave Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my coaching clients and VIP community. What's really behind this? Comparison.While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not comparing apples to apples. You're looking at someone else's "after" on Instagram while you're still in your "during!"In today's episode, I'm talking about the *REAL* reason she's getting results and you're not. In this episode, I cover: What’s really behind the client testimonials you seeFactors that influence your growth timelineDefining success on YOUR terms Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.'Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about.If you've ever dreamed of writing a book or expanding your impact beyond the therapy room, Marina's story is proof that it IS possible. I know this episode will inspire you to take action and pursue big and exciting opportunities, too!!In this episode, we cover: How Instagram helped Marina grow her practice AND land a book dealWhy Marina chose to focus on high-conflict couples and write a book for themThe behind-the-scenes of Marina’s book deal and what the process looked likeHow book payments typically workA surprising + FUN part of Marina’s publishing journeyHow Marina’s juggling of motherhood, a thriving practice, Instagram, and writingWhat’s next now that her book deal is officialThe learning curve that came with navigating the book worldWhy carving your own path always beats following someone else’s roadmapConnect with Marina:Follow on InstagramFollow on TikTokCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Bethany Saltman’s website (Marina’s book proposal coach)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free traininga...

If you're showing up on Instagram, creating content, AND posting consistently, but you're not getting the results you want, you're NOT alone. This is something I hear super often from therapists!In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle!I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality! And…if you're craving more, I'd love to support you with all of this inside the Private Practice Academy Bundle (PPA).In this episode, I cover: Realizing that you’re NOT the only person who’s struggling with InstagramFactors beyond “consistency” that go into effective Instagram marketingHow PPA can truly support you with Instagram & *finally* see resultsWhy mastering marketing makes it so much easier to take action & grow fasterConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out PPA alumni Abby on Instagram @exhaleforeightThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY more doable than you think!In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. I’ve learned proven methods and strategies that *actually* work, and I want you to understand those (no gatekeeping here). And no… it doesn’t have to be overwhelming. You don’t have to burn out, go viral, or be working 24/7, either!Still feel like you need more personalized support in implementing these strategies? I would LOVE to walk alongside you in PPA and make that $100k in private practice your new reality!In this episode, I cover: A quick math breakdown to show how doable $100k/year really isWhy having a clear niche is a non-negotiableBuilding a solid Instagram presence that leads to more connections & conversionsStaying focused so you actually DO get clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

I want to give you a behind-the-scenes look at a part of my private practice journey that doesn’t always get the spotlight. It’s not super sexy or exciting, but… it was pivotal!When I first launched my private practice, I was living in New York City with a full-time job, bills to pay, and zero wiggle room. Insurance was my lifeline! Getting paneled with insurance allowed me to quickly fill my caseload. I was able to replace enough income to confidently quit my nonprofit management job. I got paneled through Alma, which operates a bit like a group practice. By early 2021, I was bringing in $6k/month from insurance clients alone!In this episode, I cover: Building a private practice caseload while paneled w/insurance + my experience with AlmaMy transition from insurance-based clients to private pay at $250 per sessionHow to go about telling your existing clients that you’re getting off insuranceMy advice for transitioning off insurance & growing your private pay caseloadConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:How to see clients Out-of-Network WHILE you are In-Network with AlmaThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption...

I’m excited to welcome Abby Thomason to the podcast today!Abby is an early childhood play therapist and owner of her private practice, Early Emotions. She works with parents virtually and travels to schools and homes to provide play therapy to kids in the early years. She’s passionate about creating treatment that incorporates the entire family system, because we can't have strong child mental health without parent mental health.Abby and I first connected when she joined Private Practice Academy Bundle (PPA) in April 2024, and she’s also in Reels Membership. She stepped away from her career to be a stay-at-home mom, and fully focus on her family. But…she felt a pull to start her Instagram page during maternity leave, and share knowledge that would support her community. That page unexpectedly blossomed into a thriving business! Through lots of mindset work, strategy, and heart, Abby has built a private practice on HER own terms.In today’s episode, Abby and I chat about what it was like doubling her income, while spending more time with her kids.In this episode, we cover: How Abby helps parents take more of an active role in their kids’ play therapyAbby’s journey from social worker & play therapist to business ownerWhy Abby’s private practice growth was intentionally a “slower” processShifting your focus from chasing likes & views to getting actual clientsWhat inspired Abby to join PPA in April 2024Why Abby chose to offer mobile play therapyBoundaries Abby has put in place with her work scheduleHow Abby’s rates have shifted over timeHow Abby’s current work schedule still honors her role as momCreating a full & thriving career without sacrificing your family lifeConnect with Abby:Follow on InstagramCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership a...

Something that comes up a LOT is whether or not therapists should share political content online.I received this question quite a bit last fall (especially during election season). Honestly, there’s no ‘one-size-fits-all’ answer.But…I know it can really feel like a constant ‘push-pull’ for therapists!You want to speak up and share your opinions, but you’re also unsure of how it will land with your audience.The truth? This topic is SUPER nuanced. I knew it was time to dig into it more here! In today’s episode, I’m diving into the topic of ‘should therapists share political content on Instagram’, and how to do so.In this episode, I cover: What to consider if you share political content online as a therapistWhy authenticity matters when sharing political content onlineExamples of my own political content I’ve shared on InstagramAttracting clients who align & resonate with who you are as a HUMANConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Example 1 political postExample 2 political postExample 3 political postExample 4 political postExample 5 political postExample 6 political postExample 7 political postExample 8 political postThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership a...

Let’s be real - some days, you just don’t have the energy to show up on Instagram.Whether you're feeling anxious, not loving how you look, or life is just ‘lifeing’, getting on Instagram can feel like a BIG ask.As a therapist (and especially if you’re running a private practice), those low-energy days are totally NORMAL. Thankfully, you don’t have to show up perfectly to market your therapy practice! Content creation doesn’t have to be hard, even on your ‘hard’ days. You can stay visible, support your business, and most importantly, still take care of YOU.In today’s episode, I’m diving into low-effort Instagram strategies for therapists.In this episode, I cover: Consistency > perfection with your contentIdeas for ‘minimal effort’ Instagram postsPlanning for the inevitable ‘hard’ daysGiving yourself permission to take a breakConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:To make creating IG content easier, join the Reels Membership and I'll tell you exactly what to post every week! My quesadilla post example Why I'll never be friends with my clients post exampleThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram