Business On Track

When it comes to being found online nothing happens by accident. When it does, it just takes one business to step up with the help of a professional marketing agency to knock the others off their perch. Paul at Buzzlink Digital, knows this all too well. In this podcast, Paul explains how Buzzlink Digital uses an entire process to create an effective all-round process. With his help, his clients gain more stability in their ranking position on Google. Find out about the tools business owners can use to automate some of the standard tasks involved in optimising their online presence and how they can save money with the tools that Buzzlink Digital offers.

We all know that to be online you need to create content. In this podcast Eva from Zon Media Branding exposes a hack that you can use to get your content written up quickly and more easily than you might have imagined. With so many marketing methods out there, how would you know which ones you should be using? Even though so many areas of marketing exist you need to know how to play it safe.  Hear how business owners can make the best use of the platforms they are currently on, and you will find out why Zon Digital Services made the switch to Zon Media Branding. 

They say that you only get one chance to make a good first impression. By capturing that moment on video, you are able to use the perfect first impression everytime you present your business. Jack McMahon has grown his business Final Cut Videography, through the art of using video in the business world. His work ranges from professional profiles to training programs that help relieve business owners from the repetitive tasks associated with presenting the same information over and over again. In this week's podcast, Jack explains how businesses use his work to create an impact online and how their business can benefit by including video in their business assets at any stage of their business journey.

If Business On Track represents the happy entrepreneur, then Peter Ziggy from 3P is the happy financier. According to ‘Ziggy’, when it comes to money, wealth, and financial independence, people get confused by having too many options and end up being overwhelmed. Peter sees this confusion as a result of people trying to align their decisions on money alone when in reality, these decisions these people need to make have more to do with the lifestyle they want to live and how their money can help them in achieving these life and health goals. Listen in and learn from Ziggy about the basic necessities that everyone should cover when it comes to personal finance and life-lessons.

Tracy is all too aware of the technophobia that plagues so many business owners. Acknowledging that some people are far too comfortable with their old ways, Tracy boils down the reasons for why these mental barriers occur and create stepping stones to help her clients in bridging that gap.  By using slow and steady methods, Tracy’s clients are able to start implementing new procedures and begin breaking down some of those barriers that are holding them back from being able to operate at their best.  For many of Tracy’s clients, she sees that understanding where to begin when it comes to incorporating technology, is the part that causes the initial paralysis that stops them from taking any further action.  In this podcast, Tracy talks about the different methods that business owners can use to take them over this mental hurdle and feel more comfortable about their transition into the digital arena.

During this eye-opening discussion with Ziggy we hear how within a business life cycle, a business owner should adapt to fit the picture for what is required at that moment in time.  Ziggy explains the growing stages that the business will pass through and type of nurturing that needs to be attended to as those different time events occur.   In this podcast, Ziggy explains what is important when it comes to improving the worth of a company and illuminates to us, the need for a well laid out organisational structure that supports the business outside of the products and services that it provides.   This incredible depth of understanding that Ziggy has for delivering a service to his clients that can literally multiply the original value of that business for their exit strategy is invaluable. Listen in as Ziggy explains what you need to be looking at to help in increasing the value of your business.

Publishing Central creates books for self-published authors. With the array of choices available today, authors can pick and choose as to what suits them the best. In Michael’s podcast, he tells us how his team at Publishing Central is made up of people that have book publishing experience from some of Australia’s largest names in the publishing industry, himself included.  Micheal is a self-confessed book-a-holic. Having grown up surrounded by books throughout his childhood through his father’s similar passion, Michael feels that he has found his place in life by establishing his own book publishing business. Even so, just as is the case in many success stories, Michael’s own business venture didn’t come without its fair share of risks and challenges. We also hear how Michael’s integrity for delivering his best work to his customers drives him to be more focused on the quality of the work than the quantity, and as you will hear in this podcast, it is his intent to keep things that way. 

When Paul went out on his own, he immediately recognised that there was a gap in the market for business tools that were geared more towards the business owner rather than marketing companies.  He saw that business owners found it hard to know what they should be using. Also, having to use different products from different providers was time-consuming and cumbersome.  Today we hear from Paul about how he came to be the owner of Buzzlink Digital where he creates powerful marketing tools for business owners - all under one roof. He also tells us about how he found his ideal niche where his products and services are used in helping his clients be known, be found, and be seen online.

Ben is a well-read professional who applies what he learns to his business and leadership areas. Over time Ben has consumed hundreds of business books about leadership, marketing, and personal development.  Ben is living proof that even if you are not running your own business, you can apply your higher knowledge to your everyday business tasks and through it, become a valuable asset to the company you work for. At the same time, as you do develop, you get the opportunity to grow as a person and in doing so, you can enjoy a better quality of life. Without the original intention of being a coach, Ben’s immeasurable knowledge gleaned from his avid reading habits, has made him a wealth of knowledge. Now it is his joy to share that knowledge by helping others improve in their own understanding of business, life and in being a more valuable person to those around them.

Eva, a content strategist and founder of Zon Digital Services, has a focus on creating posts and articles that get found by the people who are looking for information relating to specific topics.  In this podcast, Eva explains that in order for your audience to see your content popping up in their Google results or Facebook news feeds, we need to first convince the search engines that what we are presenting is valuable to the people we want to reach.  So how do we prove to Facebook and all of the other marketing platforms out there that people want to see our content? Find out in this week’s podcast.

Jack’s enthusiasm for his craft shines through as we hear how he helps his clients tell their story in their own authentic voice. In this podcast, Jack talks to Sanjaya about how using video is a fast and effective way to build trust and rapport with your audience.  As the founder of Final Cut Videography, Jack shares his thoughts on how important it is to present your video on many different platforms so that you can gain greater online exposure for your brand.  If you want to know how you can build trust and increase your authority in an effective way within your industry space, tune in to this week’s podcast.

Chris Hall talks us through the process that he used to create an astonishing outcome of generating 2.5 million dollars in just 28 days. In this exclusive interview, Sanjaya De Zoysa asks Chris what he says has been important in being able to achieve such massive results. We also delve into what it means to be an entrepreneur, and the type of mindset that is required to achieve results in a realistic way. Find out what it takes to be successful by listening to this enlightening discussion where Chris explains how to nurture relationships with your contacts and what they need to know before they are ready to even listen to any of your marketing messages.

Welcome to the Business On Track Podcast. It's a podcast for business owners who are wanting to save time, earn more and grow faster with their marketing. I'm your host Sanjaya De Zoysa. Join us every Wednesday at 12pm when we meet business owners who have found the right balance in their business to become the happy entrepreneur they always wanted to be. Tune into the Business On Track Podcast to hear how other businesses have achieved success and see where you can apply strategies to get the right balance in your business. The podcast is absolutely free to listen to, and is available on all major podcast streaming platforms. To keep up to date with Business On Track, follow us on our LinkedIn page: https://www.linkedin.com/company/businessontrackaustralia/ For more tips and downloadable templates, visit our website at: https://www.businessontrack.com.au/