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Business as Activism with Elijah Selby
Business as Activism with Elijah Selby
Author: Elijah Selby
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Everyday we are inundated with thousands of messages promoting a way of doing business that is entrenched in toxicity. Are you as tired as I am of seeing the endless propping up of hustle culture and burnout as the only path to success? The marketing paradigms that are void of diversity, antiracism, and inclusion? The reliance on using harmful psychological triggers just to make a sale?! They want us to believe this is the only way it can be done; but I am here to tell you: that is 100% b@llsh*t! We don't need to buy into this deeply harmful and exhausting mythos of doing business. I have made it my goal in life to not only change the way I do business but to help others do the same: through community, sharing, and learning through powerful conversations.
Welcome to the Business as Activism Podcast.
We are going to unpack and uncover how doing business in our current paradigm is causing tremendous harm and perpetuating an unjust system. We are also going to discuss new and better ways to do business --ways that actually can result in bringing about healing and contribute to changing the world.
I'm your host, Elijah Selby, Feminist Business Coach and I passionately believe that by dismantling the systems of oppression that are built into current business practices we can 100% help to make the world a more just place. So many of us are unconscious of the harmful beliefs and practices we are perpetuating. Including me. Through these conversations a whole other world and way of doing things is going to open up for you.
My desire is that these conversations inspire you to do business differently so that together we can build a better workplace and a better world.
Welcome to the Business as Activism Podcast.
We are going to unpack and uncover how doing business in our current paradigm is causing tremendous harm and perpetuating an unjust system. We are also going to discuss new and better ways to do business --ways that actually can result in bringing about healing and contribute to changing the world.
I'm your host, Elijah Selby, Feminist Business Coach and I passionately believe that by dismantling the systems of oppression that are built into current business practices we can 100% help to make the world a more just place. So many of us are unconscious of the harmful beliefs and practices we are perpetuating. Including me. Through these conversations a whole other world and way of doing things is going to open up for you.
My desire is that these conversations inspire you to do business differently so that together we can build a better workplace and a better world.
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What if your business strategy included… tarot cards? In this episode, JD Rose is back to show us how to bring a little magic into our marketing and leadership. From building a "tarot board of directors" to pulling spreads for business clarity, JD shares how the cards can unlock creativity, boost visibility, and keep you aligned with your vision. This conversation was so much fun and I learned so much--I'm really excited for you to dive in! LINKS: JD's Linked In: https://www.linkedin.com/in/jd-rose/ JD on Insta: https://www.instagram.com/the.resourced.woman/ Secret Booking link: https://app.paperbell.com/checkout/packages/133508 Elijah on Insta: https://www.instagram.com/elijahshannonselby/
What if tarot wasn't about predicting the future, but about deeply understanding the present? In this episode, I have a fun and informative conversation with financial well-being coach, JD Rose. She helps us explore tarot as a powerful tool for self-reflection and personal growth. We unpack the meaning of 2025's card of the year—The Hermit—and what it invites us to explore collectively and individually. From the historical roots of tarot to the theme of the "nines," JD shares how the cards offer grounded guidance for navigating mental, emotional, and physical challenges. This conversation is an invitation to slow down, turn inward, and trust your inner wisdom. BONUS! Thursday I'm dropping a short episode where JD teaches us some ways to use the tarot in our business! Keep your eyes out for that! LINKS: JD's Linked In: https://www.linkedin.com/in/jd-rose/ JD on Insta: https://www.instagram.com/the.resourced.woman/ Secret Booking link: https://app.paperbell.com/checkout/packages/133508 Elijah on Insta: https://www.instagram.com/elijahshannonselby/
Today I have a crucial conversation with Dr. Dee Frayne to discuss the importance of values-based integrity, influence, and impact in leadership. Dee champions feminist leaders, helping them to embody their values, avoid burnout, and lead with compassion and integrity. She contrasts "power with" versus "power over" leadership--a model of power that is something still so rare in our culture, yet is so imperative in creating the just world we desire. Showing up in today's business landscape with integrity is more important than ever--Dee walks us through her three pillars of Integrity, Influence, and Impact to help guide us. We all want to know what to do with our work during these times and it is important to remember that sustainable change requires rest, joy, and mutual aid. Dee is here to guide leaders in creating a feminist future! In this electrifying episode I welcome back the dynamic Dr. Dee Frayne—professional change-maker and disruptive leadership strategist. Together, we dive deep into the pressing need for feminist leaders to reclaim their power and influence in today's rapidly changing world. As the backdrop of social inequality and systemic oppression grows louder, Dr. Dee shares her transformative framework, built on three essential pillars: values-based integrity, influence, and impact. She passionately articulates how aligning personal values with business practices can empower solopreneurs and change-makers to not only thrive but also catalyze meaningful change in their communities. This conversation is a powerful reminder that now, more than ever, our work matters. Dee emphasizes the importance of embodying kindness, compassion, and joy as we navigate the often turbulent waters of activism. You are going to walk away feeling inspired and equipped with the tools to foster a collaborative and loving environment, both within yourself and your business practices. Don't miss this engaging dialogue that encourages you to step into your power, embrace pleasure, and plant the seeds for a brighter, more equitable future—because the world desperately needs your unique voice and contributions. Tune in to discover how you can be the change you wish to see, all while maintaining your well-being in an often demanding landscape. EPISODE LINKS: Dee's Website: https://www.deefrayne.com/ Dee on Insta: https://www.instagram.com/deefrayne/ Dee on LinkedIn: https://www.linkedin.com/in/deefrayne/ Elijah on Insta: https://www.instagram.com/elijahshannonselby/ Get on my newsletter!! https://the-feminine-rising.aweb.page/p/dc6f5f25-8e34-4c9e-b7e6-3bada87e8c6e
I have pushed the unpause button (unpushed the pause button?) and hit play again! Happy New Year. In this episode I let you know what's been going on for me in the past two years--long, dark, night of the soul stuff--and how I can feel I'm entering a season of rebirth. And it feels so freaking good. I also reflect on Trump's first term and what this next term might mean for us. Related to all this, I share about a download I received (I'm letting my Woo Flag fly!) about bringing women together the weekend after the inauguration. I have created the Resistance Retreat and I tell you a little bit about it but if you wish to know more, click the link below. Sending you all so much love. I hope you are safe--mentally, physically, and emotionally. I'd love to hear from you (DM me on Insta)! I'm looking forward to bringing so much more in 2025 xo The Resistance Retreat Elijah on Instagram: https://www.instagram.com/elijahshannonselby/
Weeks ago, I invited Kari Morin and Lisa Callahan from The Things We Know podcast to join me for a conversation about misogyny, inspired by an episode they did on the topic. Our conversation was scheduled for Thursday, November 7th, two days after the election. We knew misogyny would still be around – but we hoped we'd be celebrating a breakthrough, perhaps even the election of our nation's first female president, and a woman of color at that! Alas, as you know, that was not the case. We came to the call with grief, sadness, anger, and fear. We don't have all the answers right now. But we know this: COMING TOGETHER matters. Join us for this candid conversation as we grapple with the why and the how of it all and try to find hope and connection amidst the uncertainty. LINKS: The Things We Know Podcast Misogyny in Modern Society Episode Sisterhood Episode Kari on IG Lisa on IG Elijah on IG
JUICY STUFF HAPPENING HERE! Let's dive right in to systems, empathy, and collectivism for social change! Sharon Nyangweso Is a brilliant thought leader here to help us shape the world through the way she does business and leadership! Through her consulting firm, Quake Lab, she models equity centered problem solving and community engagement--and helps the businesses she works with adopt these modalities. Sharon's unique vision is so powerful and exciting--she really is manifesting a new way of being in the business world. Come listen in as she shares her wisdom, observations, and leadership with us! Remember to subscribe, review and share! I can't do it without you! LINKS: Sharon's website: www.quakelab.ca Quake Lab on IG: https://www.instagram.com/thequakelab Elijah on IG: https://www.instagram.com/elijahshannonselby/
Entrepreneurship gives freedom and opportunity to so many people. As women, moms, neurodivergents, people who can't do a traditional 9 - 5 job, creatives, and anyone who doesn't fit the cookie cutter mold, entrepreneurship offers us so much potential. AND--entrepreneurship affects our mental health in specific ways that "regular" jobs don't. And yet--we all fall prey to the glamorized stories of success, laying on the beach sipping cocktails while the money rolls in...and so we hide the stress, anxiety and depression and shame ourselves for having those feelings because we have to be Leaders and Experts and present a face of joy and confidence and Success. We can really do a number on ourselves. But Shulamit is passionate about mitigating the entrepreneurial mental health crisis. She knows that she can preserve your peace of mind as you ride the emotional rollercoaster of running a business. There's such an incredible relief in simply admitting this shit is HARD! Talking about our mental health is a powerful way for us to do business differently--discussing mental heal is absolutely a form of activism! I'm so excited for you to listen to this episode! Please subscribe, review, and share!! Help spread the word so we can change the world! LINKS: Shulamit's Mental Health Plan Workbook For You--Click Here! Shulamit's website: https://www.shula.ca Shulamit on IG: https://www.Instagram.com/the_entrepreneurs_therapist/ Shulamit on LinkedIn: https://www.linkedin.com/in/shulamitberlevtov/ Elijah on IG: https://www.instagram.com/elijahshannonselby/
I'm pretty sure you're going to agree that Megan is AWESOME. And yes, she seriously walks us through HOW to use story in marketing and why that is effective--more so than any other guest I've had on the podcast. Thank you, Megan! But we also talk about soooooo many other juicy things. We dig into the thing we see often--people talking about income in order to sell their programs. We look at Motherhood and Being a Business Owner and patriarchal messaging we get around that. And we continue the conversation I love to have with everyone--how we actually mimic (and therefore reinforce) the patriarchy and other systems of injustice! Ugh. We don't know we are doing it because we know what we know and we don't know what we don't know--BUT YOU ARE HERE LEARNING WHAT YOU DON'T KNOW AND THAT IS SO FREAKING AWESOME AND I LOVE YOU! I can't do this without you and it would be really lovely if you took a moment to subscribe, review, and share that would truly be awesome! LINKS: Megan on IG: https://www.instagram.com/withmegandowd/ Megan's website: https://withmegandowd.com/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Elijah's website: https://www.thefemininerising.world/
On paper, Beth Knight was incredibly successful. She was an ex-pat living in London, working a tech job, and making excellent money. Her job and income gave her prestige. It really was the kind of life that our culture tells us is exactly the life we should all strive for and that will make us HAPPY! Success! Money! Instead...in her own words, "I was dying inside. I just hated myself." When COVID hit, she was forced to sit still for the first time in her life--and the self-reflection that came with that changed everything. She enrolled in coaching programs and got into therapy. A graduate from art school, Beth picked up her brushes and paint and started to paint the truth of who she is. It started with a painting of her crying--not just any crying, but the deep deep crying of a breakdown. She shared it on instagram--a place that she had always used to show people how busy she was and all the cool things she was doing. This was her, raw, and vulnerable. And people loved it. And that opened a door for her to walk through as she continued her personal journey. I can't wait for you to listen to this episode and hear the rest of her incredible story!! If you're heading to the Fringe Festival in Edinburgh she will be there with her show, Who Told You to Be Small. LINKS: Beth's show at the Fringe Festival: https://tickets.edfringe.com/whats-on/who-told-you-to-be-small Beth on IG: https://www.instagram.com/mary.beth.knight/ Beth's website: https://www.bethknight.com/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Elijah's website: https://www.thefemininerising.world/
This is an important conversation for all of us to hear because it encompasses making change at the governmental level. Before I get to the summary I want to celebrate and acknowledge that this is the FIRST MAN I've interviewed for the podcast! Yay! Sie is amazing and wonderful and I love him and I hope you do, too! Sie works in the nonprofit world in the Bay Area, and he is currently working transitional youth to get them housed (you may know that affordable housing in the Bay Area is a huge problem.) In this important conversation, we discuss the challenges faced by marginalized communities, particularly transitional age youth and young adults, in accessing healthcare and other essential resources. Sie shows us the need for more inclusive and culturally sensitive approaches to healthcare, and the importance of involving marginalized communities in decision-making processes to avoid perpetuating systems of oppression. Sie highlights the systemic obstacles faced by these young adults, including housing and self-sufficiency challenges, burnout, and the need for a holistic approach that considers the broader social and economic factors impacting their lives. LINKS: Sie's LinkTree: https://linktr.ee/hyerwellness Sie on IG: https://www.instagram.com/thaplantbasedsavage/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Elijah's LinkTree: https://linktr.ee/elijahshannonselby
When you think of care workers what comes to mind? For me, I imagined nurses, nurses aids, home healthcare workers, hospice workers...so when Allison told me the care workers she started working with was MOTHERS I had to truly reflect on my own biases! And yet, in some ways, mothers are the ultimate care workers. In this conversation Allison unfolds her journey as a care worker (social worker and therapist) working with other care workers and the patterns that became clear to her through this work--and how that lead her to incorporate CARE and a LEADERSHIP practice. Allison shines such a clear light on this topic--a topic that is woven through with patriarchal, capitalist, and white supremacy culture beliefs and norms. We discuss: •Care work as a valuable leadership practice. •Care work, patriarchy, and resistance. •Trauma-informed care and coaching for therapists and other care professionals. •Weaponizing care skills in oppressive systems. •Matriarchal vs patriarchal business values and their impact on leadership, growth, and sustainability. Please share this episode and subscribe and review! Thank you! LINKS: Allison's website: https://www.welcometothematriarchy.com/ Elijah on IG: https://www.instagram.com/elijahshannonselby/
This is an incredible conversation with Global Fund for Women's Everyday Feminist Fellow. From working to prevent child sexual exploitation in Thailand with the Freedom Story to coordinating global, capacity-building workshops with the Nike Foundation, Shannon's career has been driven by the power of brand to create social change. Shannon has a wide scope of experience and knowledge and she shares so much of it with us. We dive into how she started doing that work--how she kept saying YES to invitations that took her down so many roads. We also dive into the nonprofit world in general and how, despite truly good intentions, that world unintentionally mimics harmful patriarchal norms--norms that had Shannon end up in the ER at one point. Shannon is so open and so generous--you're going to be as entranced with her story and her experiences as I am. I can't wait for you to listen! Shannon's website: www.shanand.com Shannon on IG: https://www.instagram.com/s_omalley/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Elijah's website: https://www.thefemininerising.world/ Please take a moment to subscribe, review and share this episode with someone you think would like it! Thank you!
Samantha Pollack is a Positioning Strategist & Copywriter for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart/cool people. She's known for her ability to capture her clients' voice—and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work. Sam believes the most important asset in your business is your audience's trust, and she's working to build a new marketing paradigm rooted in honesty, kindness, and slowing the fuck down—while making (and paying) sustainable wages. Y'all!!! I think we can all get behind Sam! I read her bio and immediately emailed her to get on the show and I'm 100% glad I did. We talk about: •Shifting marketing paradigm from bro to sustainable, ethical practices. •Online marketing ethics and transparency. •Naming names in online business, fear of lawsuits and self-preservation. •Shifting from old marketing paradigm to new empathy-based approach. And so much more! Please take a moment to subscribe and review because I cannot do this without you. LINKS: Sam's website: https://www.cultofpersonality.co/ Sam on IG: https://www.instagram.com/cultofpersonality.co/ The Craft: https://cultofpersonality.co/craft/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ If you want to be on my podcast fill out this form! https://docs.google.com/forms/d/12MUpzM-YVL7y6I4qzvtT4OVjRepYm4Ju5L0D4BEa2e0/edit Sign up for my newsletter! https://the-feminine-rising.aweb.page/p/dc6f5f25-8e34-4c9e-b7e6-3bada87e8c6e
"I love talking about rich artists!" That's what Jillian Todd wrote on the her google form to be on the podcast and I instantly knew I had to talk to this woman!!! The cultural narratives we hear greatly affect us--and most often they are holding us down and holding us back. In this episode we talk about: •Breaking the stigma of artists being "starving" and finding financial stability through creative careers. •Generosity, self-love, and harm reduction in activism. •The binary of "starving artist" vs. "luxury VIP" and finding a balance. •Investing in art, finding local artists, and making money through various means. •Defining success for creative entrepreneurs, with a focus on financial stability and making a living while honoring values. And so much more!! I am so excited for you to hear this conversation. Please subscribe, review, and share--I need a village to get the word out there! Thank you. LINKS: Jillian's website: www.getmoneyconfident.com Jillian on IG: https://www.instagram.com/_jilliantodd/ Sarah, the artist I mention in the episode: https://www.instagram.com/poisonrain_productions/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Elijah's website: https://www.thefemininerising.world/ Do you or does someone you know want to be on the podcast?: https://docs.google.com/forms/d/12MUpzM-YVL7y6I4qzvtT4OVjRepYm4Ju5L0D4BEa2e0/edit
As mere normal, non-theatrical humans, we don't generally get up on stage and create art that inspires people to see the world differently...oh wait...I forgot about social media! Scratch that! We are all performing our art! Melissa Kelley is a total badass. She is an activist in word, deed, and art. This conversation went deep, people! All of us gain something listening to Melissa's wisdom as we bring our work to the world. We dive into •Gender identity, trauma, societal expectations and healing through performance art •Confronting societal expectations and living authentically •Impact, power, and fear in entrepreneurship and activism •Facing fears, sharing personal stories, and being responsible with narratives •Communication, vulnerability, and art with a focus on integrity and safety While you're here, please take a moment to subscribe and leave a review! It would mean the world to me and helps to get the word out about this podcast! Thank you xo LINKS Melissa's website: www.vitalshift.life Link to Melissa's show: https://avalon.ludus.com/index.php?show_id=200452846 Elijah's Website: https://www.thefemininerising.world/ Elijah on IG: https://www.instagram.com/elijahshannonselby/
If you want to stop hiding out and start powerfully showing up for your business then it is so important to unover what's holding you back and then create a new way to PLAY! There's a lot of reasons we hide out but one of the biggest one's I've found is because we are given some really fucked up messaging in our patriarchal society around marketing. In this episode I share how I started my business and the internal road blocks I ran into when trying to market and launch! It took me a bit to figure out what was stopping me but THANK GOODNESS I eventually got there! I dive into the lightbulb that went off and changed everything--including how it lead to me starting this podcast! I walk you through three Patriarchal Marketing Messages that are most likelty holding you back: •The Myth of Perfectionism •The belief that in order to make the sale, we need to MANIPULATE •The idea that in order ot market your business successfully you need false urgency, manipulative pricing, gouging people with payment plans, false scarcity, and exaggerated claims of success. I give you journal prompts for each of these so that you can start unpacking and dismantling your internalized patriarchy today! Yay! At the end of the podcast, if you're interested, I let you know about a gathering I'm holding this Thursday, April 11th. If it resonates, please join (I will be sending out a recording!) Click here to sign up for the Marketing Gathering! Click here to read more about it! Click here to sign up for my newsletter! Elijah on IG--come say hello and share your thoughts! If you'd like to be a guest on my podcast, please fill out this form :)
Aaaaaahhhh....getting our photos taken. Do I hear a collective groan? I do know a couple people who don't get stressed at the idea of a photo shoot (or simply having a friend snap a photo on their phone!) but most people I know get anxiety at the thought. Photographer, Éadaoin Curtin, recognized that her clients were stressed out and decided to do something about it. Éadaoin's goal is to empower her clients throughout the process. I think getting our photos taken has a special place in the Patriarchy--it can truly bring up ALL OUR STUFF. The impact of the Male Gaze in our culture cannot be understated. Éadaoin helps women challenge beauty standards and lean into self-acceptance--a radical act if ever there was one. LINKS: Éadaoin's website: https://firechildphotography.com/ Éadaoin's IG: https://www.instagram.com/firechildphotography/ Éadaoin's course, Dare To Be Seen: https://firechildphotography.com/dare-to-be-seen/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ If you're interested in being a guest on my podcast, please fill out this short form!: https://docs.google.com/forms/d/12MUpzM-YVL7y6I4qzvtT4OVjRepYm4Ju5L0D4BEa2e0/edit
[TW: this episode includes discussion of alcohol abuse and attempted suicide. If you know that hearing about these things will trigger you, please don't listen. Always take exquisite care of your beautiful self.] When Amy Guerrero reached sent me the google form for "potential podcast guests" she wrote, "I am passionate AF about this work, and look forward to connecting and supporting your audience." I immediately felt a HELL YES in my body. Amy does so much more than help people with trauma--and yet, trauma is also so threaded throughout our systems and lives that understanding it and understanding how to work with it and regulate our nervous systems is nothing short of MIRACULOUS. Amy shares her with so much openness and generosity. Please come hear about the power of surrender, the toxicity of shame, and the possibilities that exist when we start to understand these things. This episode is truly such a gift. LINKS: Amy's website: https://www.regulatewithamy.com/ Amy on IG: https://www.instagram.com/regulatewithamy/ Elijah on IG: https://www.instagram.com/elijahshannonselby/ Come say hello!
In this inspiring episode I sit down with Laura Hartley and we discuss Remaking the World. You know...just dismantling all the BS and creating a more just and free world. All of us change makers are living in two places--we have one foot in the current world, run my patriarchy, capitalism, white supremacy, racism and other systems of inequity, and we have one foot in the world we are creating--one that we are bringing to life through our thoughts, actions, conversations, activism, and work. One world is collapsing and the other is coming to life. I can't wait for you to listen in to this super rich, enlightening, and inspiring conversation. You're going to walk away with hope and also feeling EMPOWERED to make a difference!! Yay! LINKS: Laura's website: https://www.laurahartley.com/ Laura on IG: https://www.instagram.com/laura.h.hartley/ Elijah on IG: https://www.instagram.com/stories/elijahshannonselby/ Come say hi!!
Capitalism is geared against most of us, though here we are working within this system. How do we find a way to be in this system that is not exploitative? How do we find a way to be in the system that does actually help us to find some power-- when power is in this system expressed through money and that can be so problematic!" That's basically how Natalie opens up this seriously badass conversation about money, gender, power, and privilege. In this episode we talk about: Money and gender Money and power What it means to be extractive and how not to be! How can we feel good about making money? Why do so many women get stuck at earning "just enough" Ways to be generous! How to think about scaled pricing--should you or shouldn't you do this? This episode has a partner episode about power over on Natalie's podcast, Mind Witchery! Go listen now--link below! DM me in Instagram and let me know what you think!! LINKS: Mind Witchery Podcast: https://open.spotify.com/show/1MMxLPSz3FJYV7o8OT5csa (Go now and listen to the partner conversation we had about power!) Natalie's website: https://www.nataliekmiller.com/ Natalie on IG: https://www.instagram.com/msnataliemiller Elijah on IG: https://www.instagram.com/elijahshannonselby/ Come say hi! Business as Activism on IG: https://www.instagram.com/businessasactivism/




