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The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
203 Episodes
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In this episode, Ryan Davies and Naren Arulrajah discuss digital marketing strategies for growing aesthetic practices. They highlight the common reasons why marketing efforts fail to attract new patients and emphasize the importance of understanding different marketing methods and their cost versus benefit. They recommend starting with SEO and then moving to Google Ads and social media ads if needed. They also discuss the significance of showcasing positive patient outcomes and providing a great patient experience to attract more new patients. They suggest booking a marketing strategy meeting to assess current marketing efforts and create a plan for success.
Welcome to the special 200th episode of the Business of Aesthetics podcast! In this milestone episode, we dive deep into the world of aesthetic practice management with insights from industry leaders. Our hosts, Dr. Lauren Sad, Dana Zeitler, and Naren Arulrajah, share their experiences, challenges, and strategies for running successful aesthetic practices. This episode is packed with practical advice on marketing, staffing, financial management, and more. Whether you're a seasoned practice owner or just commencing, this episode is filled with priceless lessons to help you grow your business.
In this episode of The Business of Aesthetics podcast, we sit down with Dr. Grace Lee Peng, a renowned facial plastic surgeon, to discuss the unique challenges and rewards of balancing a demanding surgical career with a personal life. Dr. Peng offers valuable insights into her daily routine, the experience of running her practice, and the evolving field of aesthetic surgery. Whether you're an aspiring surgeon, a fellow in the field, or someone interested in the dynamics of balancing work and personal life, this conversation is packed with inspiration and practical advice.
In this episode, Ryan Davies interviews Jessica Hunter, a consultant specializing in helping medical aesthetic practices improve their business performance. They discuss the importance of key performance indicators (KPIs) and how they can help practices thrive. Jessica emphasizes the need for practices to understand their financials and track metrics that align with their goals. She recommends starting with basic KPIs such as monthly revenue and profitability per treatment. Jessica also advises practices to invest in a software system that allows for easy tracking and reporting of KPIs. She encourages practices to partner with consultants who can provide guidance and help them make data-driven decisions. Overall, the episode highlights the value of measuring the right metrics to drive success in medical aesthetic practices.
In this episode, host Naren Arulrajah, a seasoned entrepreneur with over 16 years of experience in aesthetic marketing, explores the strategies for growing your aesthetic practice by attracting male patients. Joined by esteemed guests Dr. Richard Moore, Director of The Lifestyle Center and The Edge for Men, Jordan White, a practitioner with multiple locations in Virginia and Arizona, and Loretta Zanetti, owner of a flourishing practice in Tampa, Florida, the discussion explores effective approaches to create a welcoming environment for men in aesthetic clinics. From integrating wellness services to tailoring communication techniques, this episode provides valuable insights on expanding your clientele by addressing the unique needs of male patients. Whether you're looking to broaden your practice or enhance your existing services, this episode is packed with practical advice and expert tips to help you succeed in the evolving field of aesthetic medicine.
In this episode, Dr. Lauren Umstattd hosts an engaging conversation with Dr. Deniz Sarhaddi, a distinguished aesthetic practitioner. Dr. Sarhaddi shares her professional journey, insights into her practice, and experiences in the field of aesthetic medicine. The discussion covers topics such as patient care, the importance of continuous learning, and overcoming challenges in the industry. Join us for an enlightening episode that offers valuable takeaways for anyone in the aesthetics field.
Welcome to another captivating installment of the Business of Aesthetics podcast series, where we explore deep into the latest advancements, trends, and insights in the world of aesthetic medicine. In this episode, we are honored to have Dr. Bruce Katz join us to discuss cutting-edge body contouring techniques and the future of aesthetic treatments. Dr. Katz shares his expertise on the most recent innovations in body contouring, the transformative impact of advanced laser technology, and the critical importance of personalized patient care. He also provides a glimpse into the future trends and emerging technologies that are set to revolutionize the field of aesthetics.
In this episode, our host dives deep into the inspiring career transformation of Dr. Abby Culver, a distinguished plastic surgeon based in Texas. Dr. Culver's impressive journey from academia to becoming a sought-after expert in mommy makeovers offers a wealth of insights for aesthetic professionals.
In this episode of the Business of Aesthetics podcast, co-hosts Ryan Davies and Dana Zeitler discuss the importance of work-life balance and share their strategies for achieving it. They emphasize the need to prioritize self-care and set boundaries in order to avoid burnout. Dana also shares three things she wishes she had known when she started her career: don't believe everything you hear, trust your gut, and always put your patients' needs first. She also offers advice for newcomers to the industry, including the importance of education, joining communities like the Business of Aesthetics Facebook group, and seeking feedback and continuous improvement.
In this episode, Ryan Davies interviews Shannon Sebrin, co-founder of Cloud Med Spas, about the power of CMS systems in the aesthetics industry. They discuss how CMS systems can unlock growth and efficiency for aesthetic practitioners by providing shared space opportunities and access to prescription products and devices. They also explore the problems that can be solved with CMS systems, such as overhead costs, inventory management, and patient loyalty. Shannon emphasizes the importance of empowering practitioners and owners to control their outcomes and maximize their potential. The episode concludes with information on how to connect with Cloud Med Spas.
Dr. Alan Bauman, a renowned hair transplant surgeon, discusses the importance of personalized hair loss treatment plans. He shares his journey into the field of hair restoration and the transformative impact it has on patients' lives. Dr. Bauman emphasizes the need for a personalized approach to hair restoration, taking into account factors such as genetics, lifestyle, and overall health. He highlights the advancements in hair restoration technologies and techniques and the importance of proper training and education for practitioners. Dr. Bauman also discusses the significance of effective messaging and collaboration in the field of hair restoration.
In this episode, Ryan Davies interviews Brit Costa, the founder of Macromedspa and the Princeton Co. They discuss Brit's philosophy on aesthetic businesses, including redefining beauty standards, creating an empowering space for patients, and prioritizing patient well-being over profit margins. Britt emphasizes the importance of building relationships with patients, avoiding upselling, and treating each individual with respect and inclusiveness. She also shares her vision for the future of the aesthetics industry, focusing on natural treatments and putting the patient's needs first. Listeners will gain valuable tips on improving consultation techniques, personalizing services, and fostering long-term patient loyalty. Tune in to learn how to optimize your practice and thrive in the competitive aesthetics landscape.
In this episode, we welcome our guest expert for this week, Jordyn Harman, an advanced registered nurse practitioner, as she sits down with us for a discussion about the journey of establishing aesthetic membership plans. Jordyn shares her experience of starting her own business and the creative ways she has been able to provide high-quality healthcare services to her community.
In this episode, host Ryan Davies interviews guest Nikki Plourde, a family medicine nurse practitioner specializing in weight management. They discuss the use of semaglutide for weight loss and the importance of a comprehensive approach to weight management. Nikki emphasizes the need for in-person evaluations, personalized treatment plans, and ongoing monitoring. She also addresses the affordability and accessibility of weight management treatments and the role of education in setting realistic expectations for patients. Nikki also shares her insights on the future of weight management, including the potential for new medications and a shift towards body composition scales.
Host Ryan Davies welcomes guest Naren Arulrajah for a discussion on NAP consistency, a critical factor for local SEO, especially for aesthetic practices. NAP stands for Name, Address, and Phone Number, and keeping it consistent across online listings is crucial for good search engine ranking and building trust with potential patients. The discussion highlights the negative consequences of inconsistent NAP, including increased marketing costs and a lack of patient trust. It also offers solutions, like regularly monitoring and verifying NAP information and potentially seeking professional help to manage and optimize NAP profiles.
Dr. Heather Rogers, dermatologist, surgeon, and co-founder of Modern Dermatology, discusses the importance of elevating patient experience strategies for growth and patient satisfaction. She emphasizes the need for a white-glove, boutique experience in dermatology, where patients feel valued and cared for.
Dr. Larry Green discusses the importance of expertise in the field of dermatology and aesthetics and the rise of unqualified practitioners. He highlights the risks and complications that can arise from receiving treatments from unlicensed and improperly trained individuals. Dr. Green shares his journey and advocacy for patient safety, including his efforts to create regulations in his home state of Maryland. He emphasizes the need for collaboration within the industry to promote excellence and patient safety.
In this week's episode of the Business of Aesthetics podcast series, we explore the journey of Dr. Lisa Jenks, a seasoned professional in the aesthetics industry. As the former owner and medical director of Genesis Med Spa, Dr. Jenks shares her experiences in successfully going through the sale of her thriving practice.
In this latest podcast episode, Bertha Osorio Campbell, a seasoned family nurse practitioner, takes listeners on a fascinating journey through functional medicine and aesthetics. From her decision to venture into a solo practice just before the pandemic to her initial reluctance toward aesthetics, which later transformed into a deep passion, Bertha's story is one of evolution and growth.
In today's episode, we're privileged to host Dr. Edwin Williams, a distinguished figure with over three decades of experience as a facial plastic surgeon and entrepreneur. Dr. Williams brings his wisdom and passion to the conversation, having dedicated his career to upholding the highest standards of care in the aesthetics industry.
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