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Business of Aesthetics Podcast Show
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Business of Aesthetics Podcast Show

Author: Business of Aesthetics

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The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
60 Episodes
We talk about future innovations in the aesthetic industry & how they can be beneficial for aesthetic providers & patients.
Jeff speaks with Naren Arulrajah, CEO of Ekwa Marketing, about how doctors/ practice owners can leverage reviews to get top ranking in Google search results.
Dr. Deirdre Hooper is a board-certified dermatologist and specializes in cosmetic, medical, and laser dermatology. She co-founded Audubon Dermatology with Dr. Sarah Jackson in 2006. Click here to learn more about Dr. Deirdre Hooper.
Jeff talks to Dr. Melinda Lacerna about the approach to minimally invasive procedures, the application of Renuvion® by Apyx Medical® & much more about the journey to start the LA Plastic Surgery & Dermatology.
We talk about how Juvly Aesthetics, the largest independently owned medical spa chain, has expanded into 12 locations and everything involved around the expansion.
This week, BOA brings up effective online tactics to generate new patient calls daily through your website and more to help our community adapt to this new normal of digitalization.
An insightful conversation with Dr. Rivkin, who has nearly two decades of experience in non-surgical rhinoplasty.
Let’s discuss why it’s essential to take care of yourself to provide adequate care for your patients. Listen to Dr. Ward as he reveals key factors for business success while addressing the concerns of thousands of patients.
Protocols & concepts you must follow to provide a perfect patient experience. Artificial Intelligence in aesthetics medicine.
The insights you need to know about the newest & trending RF microneedling combination for tone, tightening & texture.
As the title suggests, we discuss medical economics and the best applications, as well as lessons learned from mistakes made when you are young and want to start your practice immediately after training.  
Are we all called to own practice & is it the only way to find fulfillment in our careers? Couldn't one have a better destiny & make a significant contribution to the world by being a good steward? So, in this episode, we'll find out which is best for you: practice ownership or employment.
Ideal for all the entrepreneurs out there! This week, we will talk about how someone can start and grow a successful practice during a time like COVID-19. We will be talking about choosing the right team, the right business name, procedures that keep patients coming in, services to offer at the initial stage, and almost everything about building a successful business and maintaining it.
This podcast is primarily for, Practitioners who want to sell their practice due to unexpected events such as COVID 19, Young doctors who are considering buying or investing in established practices, Mid & late-career doctors who are considering their long-term plan and transitioning out.
We invited the founders of one of the aesthetic giants, Thermi, Paul Herchman & Kevin O'Brien to share their success story.
All the things you need to know about finances as we discuss how to get tax advantage, the right financial plan for your future, government programs, the right financial decisions and ins and outs of the finances for the aesthetics owner.
Are you someone practicing or looking to practice within a group practice? This episode will provide you insight on how you can promote yourself in the business & how you can build up your network. The simple yet strong marketing approaches you can take to establish your name & patient population!
Technology & digitalization has made the Internet become an everyday necessity for us today. More importantly, it’s changed how patients look for an ideal practice to take care of their needs. Your website & your online presence today work 24/7 to help potential patients get to know you, then grow to like & trust you to choose you! It’s essential to ensure your website is properly maintained if you do not want to lose your potential patients. Maybe you have a separate person to take care of your website, but it hasn’t brought you any significant results. In this week’s episode, we have Naren Arulrajah, who’ll share insights on what you need to focus on to reach more potential clients, how to make full use of your website & troubleshoot why your website is not giving you the results you’ve expected even though you’ve invested time, money & effort on it. Naren has helped many healthcare professionals to build thriving practices through Digital Marketing. He’ll be unveiling essential tips on how to stay ahead of your competition!
Starting a new venture & maintaining it or taking your current practice to the next level is always associated with risk, especially if you’re new and haven’t done this before. So how do I set up a financial backup plan? Is it a wise choice to get a loan? How do I go about building up a great team? What’s the best possible way to maximize revenue & settle off all the debts? Without the proper guidance or consultation, you’ll be treading into unknown territory. Having someone to give you direction and guide you along the way will be invaluable when making such critical decisions in your practice. To answer these questions & guide you towards making smarter, well-informed decisions in your practice, we’ve invited Dr. Dan Hatef, a successful Plastic Surgery Practice owner, to provide you with insights on minimizing the risk in starting & maintaining your practice.                
Marketing is an essential factor in getting new patients and building awareness about your practice. But, whether you’re a new practice owner or if you’ve owned a practice for decades, knowing where, how & what to invest in to drive new patient growth & practice awareness with a lot of effort is a question we all have. Naren invites Cassie Lane, a successful & creative entrepreneur, to answer these concerns as our guest on this week’s Business of Aesthetics show. She’s innovated a unique & cost-effective way to creatively spread awareness & drive revenue through new patient growth for her practice.
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