Business of Aesthetics Podcast Show

In this highly anticipated episode, experienced host Dana Zeitler—founder and CEO of Deluxe Medspa explores into essential strategies for aesthetic professionals. She is joined by Naren Arulrajah, co-founder of the Business of Aesthetics community and CEO of Ekwa Marketing, along with Shelly Schultz, Director of Sales at Ekwa Marketing. Together, they provide invaluable insights into building a successful clinic.

Welcome to this exciting episode of the Business of Aesthetics Podcast, where we spotlight Naren Arulrajah, founder of the Business of Aesthetics community and CEO of Ekwa Marketing. With over 18 years of expertise, Naren has transformed the digital marketing landscape for aesthetic professionals worldwide. This episode is a must-listen for aesthetic practitioners who want to thrive in 2025 by leveraging cutting-edge digital strategies to attract high-quality patients and build lasting trust. Naren shares insights on how digital marketing can revolutionize your practice, from optimizing SEO to harnessing the power of patient reviews. Discover the secrets to achieving a consistent flow of new patients while maintaining a low cost per acquisition. Whether you’re a MedSpa owner, plastic surgeon, or dermatologist, this episode provides the tools and strategies to streamline your marketing efforts and create a robust online presence. Listeners will benefit from real-life success stories and learn how to implement game-changing tactics like creating impactful video content and mastering Google Reviews. If you’re ready to boost your aesthetic practice and embrace sustainable growth, this episode delivers valuable guidance to help you succeed.

In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Deborah Quinn, an AANP-certified family nurse practitioner with dual certification in dermatology. Deborah brings over 25 years of nursing experience and 16 years specializing in medical, surgical, and cosmetic dermatology. As the founder of Clarity Acne and Aesthetic Dermatology in Suffolk, Virginia, Deborah has built a niche practice dedicated to treating acne and facial aesthetics. Aesthetic professionals cannot afford to miss this episode! Deborah shares insights on integrating evidence-based dermatology with cutting-edge aesthetic treatments, emphasizing a holistic and personalized approach. From enhancing patient confidence to leveraging innovative business strategies like "Walk-In Wednesdays" and "Medical Mondays," listeners will gain practical advice on building a thriving, patient-centered practice. Key takeaways include tips for maintaining a focused practice, the importance of gut-brain-skin health, and ways to balance medical dermatology with aesthetics. Whether you're just starting in aesthetics or a seasoned professional, this episode will inspire and equip you with strategies to stand out in a competitive industry.

Welcome to this inspiring episode of the Business of Aesthetics Podcast. Michael Walker sits down with Alina Wilson, founder and CEO of Bridgeport Laser and Wellness Center and author of the thought-provoking book Thoughtful Aging. Alina brings a unique blend of wisdom, compassion, and advice stemming from her profound commitment to helping women embrace their true beauty inside and out. This episode explores deep into the paradigm shift from "anti-aging" to "thoughtful aging," offering aesthetic professionals a holistic perspective on fostering self-acceptance and delivering impactful care.

Welcome to the latest episode of the Business of Aesthetics Podcast show. In today’s episode, Michael Walker sits down with Naren Arulrajah, the Chief Visionary and CEO of Ekwa Marketing, to explore a pressing challenge faced by many aesthetic practices: missed opportunities. Together, they unpack how leveraging chatbots can help practices provide 24/7 engagement, reduce missed calls, and significantly enhance patient conversion rates. This episode is packed with strategies to transform your digital marketing efforts and boost your patient experience.

By popular demand, the exclusive "How to Incorporate Membership Plans to Grow Your Practice" webinar is now available as a podcast! In this insightful session, host Naren Arulrajah moderates a dynamic discussion with a panel of industry leaders: Stephen Boice, Adrienne Easterling, Sara Shikhman, and Ryan Davies. Each panelist brings their unique expertise and practical experience to help practices unlock the potential of membership models.

In this episode of the Business of Aesthetics Podcast, host Michael Walker interviews Dr. David Cangello, a renowned plastic surgeon based in New York City. Dr. Cangello discusses his journey into plastic surgery, the artistry behind rhinoplasty, and the psychological and emotional transformations his patients experience. From groundbreaking preservation rhinoplasty techniques to advancements like ultrasonic piezo instruments, Dr. Cangello shares his insights into the evolving field of aesthetic medicine.

In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you're a medspa owner, dermatologist, or aesthetic practitioner, you'll gain the insights needed to attract more patients and boost your online presence.

In this episode, we are thrilled to feature Dr. Sinehan Bayrak, a board-certified facial plastic surgeon based in Westchester, Pennsylvania. With a blend of expertise, resilience, and entrepreneurial spirit, Dr. Bayrak has carved her path in the highly competitive field of aesthetic medicine. Dr. Bayrak takes us on her journey from fellowship to launching a thriving private practice. She shares her experiences of embracing challenges, managing failures, and making bold decisions to create a unique, tech-driven practice that caters to patients with precision and care. This episode is packed with insights into the art of balancing surgical expertise with non-surgical services, using organic marketing strategies like Instagram and Google reviews, and overcoming the emotional and logistical challenges of being a solo practitioner. Whether you're a medical professional seeking inspiration or a patient curious about the intricacies of aesthetic care, this episode is for you.

Welcome to Episode 211 of the Business of Aesthetics podcast. Join co-host Naren Arulrajah as he sits down with renowned plastic surgeon Dr. Rod Rohrich. In this engaging conversation, they explore the latest innovations in cosmetic medicine, from noninvasive treatments to the future role of AI and bioengineering in aesthetic procedures. Tune in for expert insights on cutting-edge techniques, valuable advice for aesthetic practice owners, and practical tips for dermatologists, med spa owners, and plastic surgeons to stay competitive in a rapidly evolving field.

In this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable lessons on everything from personal branding to creating a sustainable work environment.

In this episode of the Business of Aesthetics Podcast, Dr. Claire Melancon, a talented facial plastic surgeon based in New Orleans, shares her journey of launching her practice right after fellowship. Dr. Melancon discusses the challenges of opening two practice locations, balancing motherhood with twins, building a reliable team, and exploring competitive dynamics within the plastic surgery community.

In this episode, we are joined by Naren Arulrajah, a seasoned expert in marketing and practice growth, and Sally Bevans, a respected leader in patient experience and healthcare innovation. Together, they explore the critical considerations for healthcare practitioners when investing in new technology and treatment devices. Their discussion emphasizes the importance of informed decision-making, understanding patient experiences, and strategic marketing to ensure that these investments benefit both the practice and the patients.  

In this episode of the Business of Aesthetic Podcast, we welcome Dr. Kay Durairaj, a renowned facial plastic surgeon from Pasadena, California. Dr. Kay, known for her expertise in both surgical and non-surgical treatments, shares her journey through the world of aesthetics, insights into launching a skincare line, and the importance of balancing personal life with a demanding medical career. She also offers valuable advice to new practitioners and explores future trends in aesthetics, including AI and longevity treatments.

In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social media ads, as well as alternative digital marketing methods like SEO. The importance of tracking marketing efforts and comparing cost efficiency and effectiveness is emphasized. The episode concludes with a discussion on the value of a marketing strategy meeting.

In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Vaux Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house marketing team, and creating a standout patient experience. Adrienne also touches on hiring practices, team culture, and her unique approach to under-eye filler training.

Welcome to the Business of Aesthetics Podcast series. In this episode, Naren Arulrajah interviews Dr. Syed Amiry, a board-certified cosmetic dermatologist with over 20 years of experience. Dr. Amiry shares valuable insights into starting and managing a successful dermatology practice, the importance of financial and stress management, and how to avoid common mistakes in the aesthetic business. The episode covers everything from practice growth strategies, work-life balance, and leadership development to managing relationships and financial accountability.

In this episode of The Business of Aesthetics, we explore into the world of building a successful med spa practice. Host Naren Arulrajah speaks with Kim Burke, a family nurse practitioner turned med spa entrepreneur who grew her practice from a single injector operation to a multi-million-dollar success. They discuss the strategies, challenges, and lessons Kim learned while creating her dream team. If you’re looking for insights on growing your own aesthetics business and building a team that feels like family, this is the episode for you.

In this episode, Dr. Rod Rohrich shares his incredible journey from growing up on a farm to becoming one of the world’s leading plastic surgeons. He discusses the challenges and rewards of becoming an expert in the field, his thoughts on the business side of medicine, and tips for aspiring and current surgeons on how to achieve long-term success.

In this episode, Ryan Davies and Naren Arulrajah discuss digital marketing strategies for growing aesthetic practices. They highlight the common reasons why marketing efforts fail to attract new patients and emphasize the importance of understanding different marketing methods and their cost versus benefit. They recommend starting with SEO and then moving to Google Ads and social media ads if needed. They also discuss the significance of showcasing positive patient outcomes and providing a great patient experience to attract more new patients. They suggest booking a marketing strategy meeting to assess current marketing efforts and create a plan for success.