Business of Architecture Podcast

Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

Breaking Free from Hustle and Grind Culture in Architecture | EP655

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Enoch Sears and Rion Willard tackle the myth of hustle and grind. Why do smart architects work more yet feel behind? They walk through the real cost and hint at a better path that frees your time, profits, and nerves. They share stories from studio all-nighters, a high-stakes talk in Austin, and a sharp lesson on leadership. You’ll hear a clean way to pick what to stop, what to keep, and what to hand off. Most of all, they show how ease beats force when you build your firm. The 30-second check that exposes hidden grind—and what it reveals about your pipeline, projects, and pride this week. A quiet switch of leaders flips to stop bottlenecks, lift team ownership, and unlock profit without longer hours or late nights. The garden-style tactic that attracts better clients, calmer weeks, and growth that feels aligned—and lasts, without chasing or forcing deals.

10-06
51:22

How Zaha Hadid Architects Built a Global, Scalable Practice Without Compromising Design Integrity | EP654

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the very systems meant to support architects are actually holding them back? In this powerful episode, Rion Willard sits down with Patrik Schumacher, Principal of Zaha Hadid Architects, for a bold, no-holds-barred conversation. They dive into what it really takes to run a creative practice that’s profitable, scalable, and still deeply visionary. You’ll hear how one of the world’s most innovative firms navigates bureaucracy, wins global commissions, and stays ahead—without selling out. Patrik also unpacks why many architecture schools may be steering young talent in the wrong direction. If you’ve ever felt stuck between art and business, this episode could shift everything. On this episode, discover: The silent killer of design innovation (and how to escape it) A business model that lets you scale and stay creative Why most young architects are being set up to fail—before they even graduate This isn’t just theory. It’s what’s working now. To learn more about Patrik, visit his website: www.zaha-hadid.com

09-29
01:11:51

Uncovering the Money Myths Holding Back Your Practice | EP653

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this thought-provoking episode of the Business of Architecture podcast, Rion Willard sits down with long-time collaborator Nicole, whose work with firm owners goes far beyond strategy and business systems. Together, they explore the hidden forces shaping how architects think, act, and lead—often without realizing it. Nicole reveals why many practice owners feel stuck, overwhelmed, or adrift, even when they’ve “done everything right,” and how unseen layers of belief can quietly limit results. She shares powerful shifts that can help leaders reclaim clarity, tap into their core identity, and run their business with more freedom and impact. Along the way, you’ll hear stories, analogies, and unexpected moments of insight that might just change how you see your own challenges. Inside, you’ll discover: The hidden “handbrake” most architects don’t know is slowing them down A simple daily habit that rewires your thinking without effort How to turn even setbacks into strategic advantages  

09-22
01:03:21

How Strategic Communication Helps Architects Win Better Work | EP652

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the secret to winning more architecture work wasn’t just better design, but better communication? In this thought-provoking episode, Rose Marshall of ING Media pulls back the curtain on how architects can become allies, not just suppliers. Her approach flips the script on how architects show value—and who they’re showing it to. Rion and Rose explore a recent industry report that connects surprising dots between investment trends and future-proof practices. You’ll hear about the biggest missed opportunities many firms don’t even realize they’re ignoring. And, while there are plenty of tips for communication, the real gold is in how you look at your role as an architect. What do bees, data centers, and student housing have in common—and why should architects care? Why your next big commission may depend on what you don’t talk about in your project posts. The simple lens that turns an architect from a hired hand into a strategic partner investors can’t ignore. To learn more about Rose, visit her website: https://www.ing-media.com/

09-15
48:32

Why Clients Don’t Trust You (Even When You Say the Right Thing) | EP651

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework   In this raw and eye-opening episode, Enoch Sears and Rion Willard dive deep into the unseen forces that shape your results as a business leader. They share real stories—from awkward social encounters to emotional breakthroughs—that reveal what’s really holding architects back from success. You’ll hear surprising lessons from monasteries, mastermind rooms, and even airplane aisles. More than just business tactics, this episode explores the hidden signals you send without knowing it—and how they shape client trust, team culture, and your bottom line. Enoch and Rion get personal, exposing their own blind spots and how they’ve worked through them. You’ll walk away seeing leadership in a whole new light. On this episode, you’ll discover… • The invisible scent that silently kills deals (and how to clear it). • What 200 people taught Rion about “fake” confidence—and the moment that changed everything. • How Enoch disarmed an angry stranger… and what it unlocked.

09-08
01:10:48

From Burnout to Breakthrough: Building Freedom Through People | EP650

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework   In this bold episode of Business of Architecture, host Enoch Sears sits down with serial entrepreneur and black belt Adam Marburger. From hitting personal rock bottom to building six companies, Adam shares raw lessons that will challenge how you think about growth, pain, and leadership. His story starts with heartbreak—and leads to unexpected clarity. What follows is a grounded conversation about building real wealth, emotional freedom, and business systems that actually work. Adam doesn’t sugarcoat the journey. He reveals the mindset shifts that helped him turn chaos into clarity—and what most architects get totally wrong about delegation and control.   The brutal 2-word phrase that changed everything—and why you need to say it to yourself Why your “dream team” might be the biggest thing holding you back The hidden mistake most firm owners make when trying to scale (and what to do instead)   To learn more about Adam, visit his website: https://www.adammarburger.com/

09-01
49:19

From Burnout to Balance: How CoXist Studio Transformed Their Practice and Profits | EP649

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Frank and Megan Lin didn’t set out to build a high-profit, award-winning firm. For years, they worked late, chased too many projects, and tried to out-hustle their burnout. Then something happened that changed the entire direction of their practice—and their lives. In this episode, they share what it really took to stop grinding and start growing. You’ll hear how they created freedom without sacrificing design, and how they reconnected with their deeper purpose through the business itself. If you’ve ever wondered whether building a thriving firm means giving up your life, this episode is for you. Here’s a taste of what you’ll discover: The hiring ritual that saved their culture—and helped eliminate expensive missteps The one mindset shift that turned a draining practice into a design-led enterprise Why most architects stay broke (and the invisible belief keeping them stuck) This is one of the most honest, inspiring conversations we’ve had. Don’t miss it. To learn more about Frank & Megan, visit their website: https://www.coxiststudio.com/

08-25
59:12

How Smarter Systems Are Transforming Firm Profitability | EP648

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, Rion Willard sits down with Robert Yuen, CEO of Monograph, to explore how architecture firms can stop running in survival mode and start operating with clarity, cash flow, and confidence. Robert shares insights from Monograph’s latest benchmarking report—revealing what separates the high-performing firms from the rest. You'll hear how new tools and mindsets are helping firm owners shift away from outdated habits that keep them stuck. They dive into the quiet killers of profit most architects overlook, and why your billing method might be the reason you're still underpaid. Plus, Robert opens up about the one decision Monograph made that’s quietly revolutionizing how small studios grow. If you’re feeling squeezed by project chaos or cash droughts, this conversation will make you rethink what’s possible. Listen to discover: The surprising billing switch that makes firms instantly more profitable A simple habit that separates thriving studios from struggling ones Why some architects earn twice as much—with fewer projects Ready to listen? To learn more about Robert, visit his website: https://robertyuen.com/

08-18
01:07:13

How to Track Time, Set Profitable Fees, and Grow with Confidence | EP647

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, host Rion Willard sits down with Mike Linn, the fractional CFO behind some of the most financially secure architecture firms today. They explore why most architects unknowingly sabotage their own profit — and how to fix it without becoming a “numbers person.” If you’ve ever felt stressed about cash flow or unsure about when to hire, this episode will speak directly to you. Mike shares the mindset shift that turns messy financials into a tool for freedom, not frustration. He explains how simple changes in how you track time and plan ahead can radically improve the health of your firm. And you’ll hear how real firms are using these tools to confidently grow and reclaim their time. You’ll discover: The silent profit leak hiding inside 90% of firms A smarter way to hire — even when cash is tight The real reason your invoicing feels chaotic (and how to fix it fast) To get in contact with Mike directly, send him an email at Mike@businessofarchitecture.com  

08-11
57:37

Growing a Multi-Generational Architecture Firm with Vision, Culture, and Grit | EP646

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Running a successful architecture firm for decades is no small feat—especially when it spans three generations. In this heartwarming and high-energy episode, Scott Spector of Spectorgroup shares the story of how his father built a practice that shaped the skyline of Long Island—and how Scott expanded its reach into Manhattan and beyond. The conversation dives into culture, legacy, and what it really takes to build a firm that thrives across time. From stories of “visiting dad’s dirt” to lessons learned in lacrosse and leadership, Scott reveals the hidden ingredients that fuel sustainable growth. You’ll hear how he hires with intention, energizes his teams, and strikes the elusive balance between creativity and accountability. It’s a masterclass in positive leadership—with just enough grit. The unusual team system that unlocked surprising productivity How to grow a firm without killing your creativity—or your culture Why this firm says "no" to cookie-cutter hires—and how it pays off To learn more about Scott, visit his website: https://www.spectorgroup.com/

08-04
56:14

Choosing an Entity Structure and Paying Less Taxes | EP645

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Most architecture firm owners don’t realize how much money they’re leaving on the table. In this episode, financial experts Tal and Rachel Richards, CPA, reveal some of the most common — and costly — mistakes architects make when it comes to taxes. They also offer powerful insights on how to build long-term wealth with the income you’re already earning. Whether you’re just starting out or have a small team, this conversation will change how you think about profit, planning, and even partnerships. Enoch guides the discussion toward real-world scenarios so you can apply these lessons today. But be warned — what you don’t know might already be hurting you. In this episode, you’ll discover: A legal setup most architects choose — and why it could quietly wreck your margins The surprising place many firm owners hide thousands (without knowing it) How smart architects turn business income into tax-free personal wealth Tune in — your future self will thank you. To learn more about Tal & Rachel, visit their website: https://www.joingelt.com/

07-28
40:11

Digital Marketing Strategies for Architects: SEO, Branding, and Getting Found Online | EP644

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, we dive into a sharp, honest conversation with Elias Christeas, founder of Lighthouse Digital Marketing, about what really works—and what doesn’t—when architects try to grow their firms online. From digital visibility to long-term reputation, Elias pulls back the curtain on common traps and powerful strategies architects often overlook. Whether you're fighting to stand out in a crowded market or dreaming of building a lasting legacy, this episode offers an eye-opening perspective. Elias shares stories from the field, busts a few myths, and reveals how to pivot marketing tactics to match your goals—and your personality. Don’t be surprised if you start rethinking your entire website before the show ends. The surprising website mistake that’s costing you leads, without you realizing it. Why most SEO strategies fail before they even begin. What elite firms do after they stop chasing clients. To learn more about Elias, visit his website: https://lighthouse-digitalmarketing.com/

07-21
55:00

How to Prepare Your Architecture Firm for a Successful Ownership Transition | EP643

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What really happens when it’s time to step back from your architecture firm? In this eye-opening episode, Enoch Sears and Ryan break down the hidden traps and quiet wins that make or break firm transitions. If you think a buyout or equity plan is all it takes, think again. This isn’t just about handing over the reins—it’s about what really drives a thriving business when you're no longer in the driver's seat. You'll hear behind-the-scenes stories of success, failure, and everything in between. Some will hit a little too close to home. Whether you're five years in or ready to exit, this episode will challenge how you think about leadership, trust, and legacy. The silent killer inside most transition plans (and how to see it coming) Why your identity might be the biggest threat to your firm’s future The one overlooked factor that separates firm freedom from firm failure

07-14
47:35

SmithGroup: Leading with Vision, Legacy, and Values | EP 642

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What does it take to lead one of the oldest architecture firms in America—and keep it thriving? In this episode, Troy Thompson and Roxanne Malek pull back the curtain on how legacy, leadership, and long-term thinking come together inside SmithGroup. But don’t expect the usual corporate jargon—this is a rare look into the mindset behind real, lasting success. From navigating ambiguity to balancing profit and purpose, they share lessons learned from decades of growth. You’ll hear how they make bold decisions without losing their soul—or their sanity. And why true leadership in architecture today means designing much more than buildings. Listen now to discover: The one trait no architecture school teaches—but every top leader needs Why "more money" isn’t the real goal (and what actually is) How to scale a firm without becoming a soulless machine This episode will challenge how you see success—and how you lead. To learn more about Roxanne & Troy, visit their: Website: www.smithgroup.com  

07-07
01:01:15

Leadership Lessons from the East | EP641

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the secret to running a thriving architecture firm wasn’t doing more, but actually doing less? In this episode, Enoch Sears and Rion Willard share a surprising insight from the East that changed how they think about leadership, creativity, and business growth. Rion’s recent travels sparked a deep realization that may flip your idea of “productivity” on its head. You’ll hear stories, metaphors, and one simple daily ritual that reveals a new way to think about time, decision-making, and the path to long-term success. Whether you're burned out, overwhelmed, or just looking for a fresh perspective, this conversation delivers. Listen now to discover: A strange habit from overseas that can shift your mindset in minutes Why you might be making your biggest decisions at the worst possible moment A forgotten rule for success used by top creators, leaders, and yes…even monks

06-30
27:38

2025 Architecture Alert: Risks for Small Firms | EP640

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework If you’re like many firm owners right now, you’re feeling the weight of uncertainty — what is happening in the market and - what’s next for my practice? On today’s episode — in this special State of Architecture address — you’ll discover: What’s really happening in the market right now (and what most architects are missing). The biggest mistake small firm owners make during a downturn — and how to avoid it. A step-by-step path to turn uncertainty into opportunity, so you can lead your firm with clarity, confidence, and strength.

06-23
21:51

The Financial Wizard’s Playbook: Secrets From a 20-Year Financial Insider | EP639

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects love to design—but when it comes to managing money, many feel overwhelmed, underprepared, or just plain stuck. The creative fire that fuels great projects often fizzles out under the weight of cash flow crises, vague budgets, and project finances that never seem to add up. When small architecture firms grow, the numbers don’t always follow. In this episode, Ryan Mayhugh from HOK shares what really makes or breaks a firm’s success. You’ll hear what most small firm owners miss—and why that blind spot is more dangerous than they think. The conversation uncovers how creative freedom can coexist with smart money management. And why some “common sense” decisions can quietly sink your business. Discover what separates firms that thrive from those that stall out—and why the difference has nothing to do with talent. The single budgeting shift that helped a startup land a multi-million dollar exit. Why following your gut on project pricing might be the worst move you can make. The quiet advantage big firms use that small firms can “steal” without selling out.   Website: https://www.hok.com/  

06-16
42:11

Scaling Your Architecture Firm with a Repeatable, Profitable Product | EP638

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this captivating episode of Business of Architecture, Peter Markos unveils the unexpected journey from freshly minted architect to founder of a niche, design-led development venture. What started with handcrafted models and zero capital evolved into a groundbreaking cabin project, earning major funding, press recognition, and a sustainable business model. Peter’s story weaves through scrappy beginnings, bold financial maneuvers, and a surprising stroke of entrepreneurial insight. He talks about the hidden power of creative leverage, the overlooked value of sweat equity, and how constraints sparked scalable innovation. This episode isn’t just about building a cabin—it’s about building belief in possibility. The clever move that turned $100,000 into something far greater—without laying a single brick. How a model smaller than your desk convinced strangers to sign over their land. The high-stakes risk Peter took (that you definitely shouldn’t)—but might wish you could. To learn more about Peter, visit his: Website: https://www.markosdesignworkshop.com/

06-09
44:11

Don’t Hire Until You Hear This: Architect Hiring Secrets Revealed | EP637

Hiring in architecture is high-stakes. Get it wrong, and you end up with missed deadlines, confused roles, office drama—or worse, talented people who simply can’t work together. This episode dives into the quiet costs of hiring missteps and how to avoid them. Hiring the wrong person can silently break a thriving firm. In this episode, Enoch Sears and Rion Willard unpack a new way to think about identifying top talent. Not the typical “rock star” you might imagine—but something deeper, more strategic. They explore where most architecture firms go wrong in their hiring process. You'll hear surprising reasons why even skilled professionals can hurt your team. And they share how small shifts in approach can unlock major gains in performance and harmony. You’ll also hear the behind-the-scenes story of how they tested for something you’d never find on a résumé—and how one hire changed everything. Here’s what you’ll discover: The silent trap most firms fall into when someone “looks great on paper” A little-known interview twist that reveals what really drives someone Why hiring without this one thing can drain profits and morale—fast  

06-06
55:36

Tired of Scraping By While Developers Get Rich? Listen to This | EP636

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Many architects dream of doing their own developments, but the fear of financial risk, inexperience with construction, and lack of support can stop them before they start. Becoming your client sounds empowering until you're staring down zoning codes, contractor bids, and bank meetings. In this episode, architect and developer Kevin Hittle shares how he bridged that gap. Kevin started as a laborer, became an architect, and eventually wore all three hats: architect, developer, and contractor. It’s a story of sweat equity, smart deals, and building something both beautiful and profitable. You’ll learn how one small project sparked a bigger vision—and how being deeply involved at every stage of the process changed the way he now designs for others. His practical insights offer a grounded, no-fluff view of what it really takes to make development work as a solo architect. And he’s clear about the one piece of experience every architect should get. Listen to learn: How he built a $1.8M project with less than $30K in cash The rare zoning loophole that changed everything Why being “the maintenance guy” made him a better architect The unexpected thing he now regrets not upgrading   To learn more about Kevin, visit his:  Website:www.SSH-Arch.com  

06-02
51:26

Zahed Architect

Very interesting and inspiring. 👍👏👏👏

06-13 Reply

Zahed Architect

🤫 Boring.

06-13 Reply

Landseer Collen

Are there any new podcast? Note the last ones was in March.

05-08 Reply

Iskra Krznaric

Hi. I just stopped in the middle of potcast. Talking about why are architects so leery of accepting new viewpoints/skills. I would say it's because of expectation of work that has to be put into something to make it work. Architecture schools are all lengthy and demanding, using drafting and othert tools also takes time to perfect, and so on. So I belive there is that hesitation in diving into something that we think will once again take a huge chunk in our lives (time) without any result, we prefer working however just to keep it gooing. Architecture is slow, and we have a feeling everything is slow...

08-06 Reply

JAKE INAO

very inspiring👍🏼

08-02 Reply

02-15

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