Claim OwnershipBusiness of Being Creative with Sean Low
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I’m Sean Low, and I’ve been lending practical business advice to those in the business of being creative since the early 2000s, including accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sawyer Berson, Style Me Pretty, Marcy Blum, Michelle Rago, and Sylvia Weinstock--to name a few.
The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I’ll give you straight up, no holds barred advice on handling what happens from deal to done. The journey with your client begins when they first connect with you, whether digitally or in real life. And from that moment until the project is finished, you have the power to manifest an experience and journey with them that’s transformative for all.
Everyone should be creative. Whatever your art is, it should invigorate you and bring you joy. And if it happens to be your business, it should bring you the money you need to KEEP being creative. Hopefully, I will challenge you each week to do just that.
So, let’s not just think outside the box… Let’s erase it!
The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I’ll give you straight up, no holds barred advice on handling what happens from deal to done. The journey with your client begins when they first connect with you, whether digitally or in real life. And from that moment until the project is finished, you have the power to manifest an experience and journey with them that’s transformative for all.
Everyone should be creative. Whatever your art is, it should invigorate you and bring you joy. And if it happens to be your business, it should bring you the money you need to KEEP being creative. Hopefully, I will challenge you each week to do just that.
So, let’s not just think outside the box… Let’s erase it!
233 Episodes
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Know your client. Are they beginners or enthusiastic amateurs? Meaning are they 1’s or 5’s? And where will you take them? If you cannot fully understand who you serve, you cannot serve them. Building your business to serve everyone means you serve no one. Let’s talk knives. Listen in… Original Episode Number: 80 | Original Air Date: 12/21/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2021.
Know your client. Are they beginners or enthusiastic amateurs? Meaning are they 1’s or 5’s? And where will you take them? If you cannot fully understand who you serve, you cannot serve them. Building your business to serve everyone means you serve no one. Let’s talk knives. Listen in… Original Episode Number: 13 | Original Air Date: 8/4/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2020.
We spend all of our time making sure we are checking all the boxes, doing things as expected and then trying to finish well. We measure efficiency, profitability, sales. What if instead we measured engagement, satisfaction, happiness. It is all about placebos. Original Episode Number: 123 | Original Air Date: 4/25/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2023.
We should all chart our own course much deeper than simply a strategy to find uncharted territory. Be true to your soul as an artist, where there are no boundaries of possible only the imagination of what could be. What would your creative business look like then? Who says you have to charge any way that someone tells you to. Fifty years next year. Let's talk HBO. Original Episode Number: 62 | Original Air Date: 7/27/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2021.
What does it really mean to only do work for those that care? To really be the best at what you do? To know your range and to stay there? To really know why you are trusted? Most important, what happens when you allow yourself to do the work you simply do not do well? It is about assumptions, bias and the refusal to believe in the power of your lane. Not everyone knows how to spend a million dollars well and let’s talk about why that matters. Listen in… Original Episode Number: 40 | Original Air Date: 2/23/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2021.
For creative businesses, the value of time is not linear. There is intrinsic value that has nothing to do with physical effort. Ahem, creativity. You are not lawyers or accountants. So please stop acting like them. Original Episode Number: 110 | Original Air Date: 9/13/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2021.
You are hungry, scrappy, do whatever it takes to get your big break. You never want to lose that. It feels arrogant if you do. And yet you know what got you here will not get you there. Let’s talk Kate Winslet. Original Episode Number: 56 | Original Air Date: 6/15/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2021.
Today we are going to talk about the value of the subjective, the emotional component that is critical to the success of every creative business. It is knowing the difference between drawing birds and clouds and when you might share each. It is also knowing that the language of emotional and its return dwarfs anything rational. In the end, what it means is that you have to stop playing the game you are not very good at and start (or only) play the one you are. Listen in… Original Episode Number: 5 | Original Air Date: 6/9/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2020.
We all grew up and are taught the value of a factory. Efficiency. Low cost. Scale. And you have tried to force your creative business into the paradigm. You measure volume of work, hours, effort, not ideas, emotional intelligence or really anything reflecting the value of relationship. Your creative business is not a factory so stop acting like it is. Original Episode Number: 129 | Original Air Date: 7/18/2023 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2023.
Most of us grew up learning about business through the eyes of the factory model. We all need factories and their models to live our lives. Creative businesses, on the other hand, are needs and have to leave that model behind. Let’s talk about Justo Thomas. Original Episode Number: 72 | Original Air Date: 10/19/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2021.
Remind yourself why you do what you do. You create joy and you do it with intention. When things go awry it is all too often because the singular purpose has been misformed by ego, by manipulation and by a loss of connection. Finding your way back means two things: tantrums and foundation. Listen in… Original Episode Number: 30 | Original Air Date: 12/01/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2022.
Unless you are committed to making it look like yesterday. Evolution requires letting go to embrace what could be. It means knowing when you speak of something new, it has to be with a different mindset. Let’s talk about the Phoenix once more. Original Episode Number: 115 | Original Air Date: 11/22/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2022.
Change sucks. It is hard, really hard and the inertia to change is a powerful mistress. The decision to change has to be with intention and an ultimate endeavor to reset your foundation without regard to result. Let's talk The Dip. Original Episode Number: 52 | Original Air Date: 5/18/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2021.
Every creative business takes a journey with and for its clients. The points along the way are its value. No doubt, the goal is inevitable if the journey is profound. In this episode, will will talk about the importance of value delivery, subjective and objective and getting paid what you need. The implications will result in the 3W’s — where were you, where are you and where are you going. Of course, there is a story to help. Let us talk about Sandals Resorts and Wonder Woman. Listen in… Original Episode Number: 3 | Original Air Date: 5/26/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2020.
At the end of the day, you need permission to do what you do as you would do it. The one thing you have to have to create. Let’s talk about Sunday dinner. Original Episode Number: 103 | Original Air Date: 6/14/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2022.
Since the dawn of the industrial age, if we can measure it, we will. For creative business, those standards are and will always be amorphous. How do you value an idea? Let’s talk trains and clocks. Original Episode Number: 61 | Original Air Date: 7/20/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2021.
Just like governments do not run like businesses, so too does creative businesses not look like other businesses. All too often what would be expected in business, is not true for creative business — say the customer is always right, being hungry and scrappy always works and, of course, price matters above all else. Enter the intention/reception paradox. Listen in… Original Episode Number: 24 | Original Air Date: 10/20/2020 Links & Resources: Host: Sean Low of The Business of Being Creative Talk Back Voicemail Guest: Kevin Isbell of Kevin Isbell Design Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2020.
Integrity means getting paid to ask better questions and being willing to live with the answers. Sound cryptic? It is not. Listen in for my explanation. Original Episode Number: 114 | Original Air Date: 11/8/2022 Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Sean or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2022.
What does it mean to be proactive? How often do you practice being, well, you? Let’s talk brain surgery. Original Episode Number: 49 | Original Air Date: 4/27/2021 Links & Resources: Host: Sean Low of The Business of Being Creative Link: Join Sean's Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow Have an opinion on Sean's tips and advice? Talk Back!! Email Sean. -- Podcast Network: The Wedding Biz Network Production House: Flint Stone Media Copyright of The Wedding Biz, LLC. 2021.
Art does not see color or sex; clients do though. As with all things creative, how can the business story compel your art to move beyond bias? To do that though you will need to allow conversations to happen as you see them and remove the “get to yes” mentality. Maybe not a solution, but it is a start and definitely worth a conversation. Listen in… Links & Resources: Host: Sean Low of The Business of Being Creative Have your own opinion on Sean’s tips and advice? Talk Back!! Email Shawn or record a voice message directly through his show’s site! Link: Join Sean’s Collective of Business Creatives Follow Sean on social media: Instagram: @SeanLow1 | Facebook: Facebook.com/Sean.Low.35 | LinkedIn | Twitter: @SeanLow — Podcast Network: The Wedding Biz Network Copyright of The Wedding Biz, LLC. 2025.
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