Business of Craft

Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . What are you working toward in your business right now? Not just surviving or winging it. I mean real, tangible, measurable goals. That's what today's episode is about. 

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, http://StitchcraftMarketing.com or http://Amazon.com. "Storytelling" gets thrown around a lot these days. But while that's important--- really important- branding is more than an engaging paragraph on your About page or slapping a fun tagline on your packaging.

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, Stitchcraft Marketing - Specialists in social media help for craft businesses - Home or Amazon.com.  I'm your host, Leanne Pressly- I'm the founder and CEO of Stitchcraft Marketing and we talk about all things craft marketing here on the show. Today we're asking a really fundamental question. Who is your customer, really? If you're tempted to answer with, "Oh, anyone who likes to knit," or "People who buy fabric," then stick around — because this episode is definitely for you.

Hi friends, it's Leanne, and I'm back with another episode of Business of Craft. Today, we're opening up the next chapter in our marketing spellbook to explore a little concept we call… Brand Magic — and one of the most powerful tools in that kit: the Know, Like, Trust Loop.

This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . This episode gives you a snippet of the first chapter or the prologue of our book.

Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole's first business Sew Much Moore, flourished. While growing Sew Much Moore Nicole learned to leverage technology, conquer overwhelm, and foster a robust online community. Recognizing those same aspirations in countless other talented women, she founded the Creative Day Job—a platform devoted to empowering creative women on the path to transforming their hobbies into lucrative businesses.

Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She's also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about differentiating your brand.   

Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft industry as many of the businesses are independent and/or family owned. As owners age and are looking toward retirement, there is often a question of how to position the business for sale, or where to even find a buyer? On the flipside, for buyers, who often come to the industry as hobbyists and enthusiasts first, how should they assess a business for purchase? 

Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem.  She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating small business growth. Pam's insights and expertise frequently grace the pages of esteemed publications, including The New York Times, Forbes, and BusinessWeek. She has written several books including "Escape from Cubicle Nation," which was recognized as the Best Small Business and Entrepreneur book in 2009 and her follow up, Body of Work. Her latest book, "The Widest Net," helps you grow your business by connecting with customers outside your usual field of view.

Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startups, he's witnessed the exponential benefits of well-executed market research and the pitfalls of ignoring consumer voices.   

Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They've worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Stitchcraft Marketing) and Nike. Adrian has carved a niche in coaching executives and entrepreneurs alike. His goal is always to empower these leaders to bring out the best in themselves, rally their teams, and serve their clients in ways that not only break new ground but also infuse a deep sense of fulfillment in their professional lives.

Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management. Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years.

Today, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and a former Marine Corps Sergeant.  Mark has over 20 years of successful business operation, ownership, and consulting experience under his belt. He has helped thousands of individuals increase their profits and permanently reduce their annual tax bills, enabling them to better grow their businesses. We're excited to have him on the show today to share his insights and strategies with our audience.

Today I'm excited to welcome our guest, Wendy Batten, also known as the Retailer's Mentor. She is a coach, consultant and host of the podcast,  "Creative Shop Talk" She also runs a membership group called the Retailer's inner Circle.  Wendy comes to us as a champion for small shop owners and creative business owners in particular. She knows firsthand the challenges of running a creative business and has overcome burnout to build a successful venture. Now, Wendy is passionate about helping others achieve their dreams, offering one-on-one guidance, signature courses, and live retreats. She's bringing her years of business experience and warm approach to becoming a trusted mentor and coach for creative retailers and entrepreneurs all over the world. 

Meagan Rodgers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a PhD in English. Like all of us at Stitchcraft Marketing, she's a maker including embroidery, crochet, sewing, and knitting. She also publishes a writes for her  website, craftculturestyle.com, where she writes about crafts in society. Today, Meagan is going to walk us through SEO. We'll explore the ins and outs of SEO, including how it can help small craft businesses improve their website's search rankings, drive targeted traffic, and boost their online presence. We'll discuss the integration of SEO into various online platforms, such as websites, blogs, and social media, and how it can complement other marketing efforts.