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Business of Endurance

Author: Charlie Reading

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Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement.


Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain.


With a diverse range of subjects being covered – from fitness strategies to business advice and life lessons – the discussions are designed to inspire not only athletes or entrepreneurs, but anyone pursuing growth in their personal or professional life. 40-minutes every Wednesday is all that's required to gain insights into how the tenets of endurance sport can shepherd success in business and personal development.

108 Episodes
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In this episode, Charlie and Claire welcome Nick Butter as he shares the story behind his passion for running, starting with a childhood marathon participation that sparked his enduring love for the sport. Butter discusses how running served as therapy, an antidote to city life, and eventually evolved into performances in marathons around the world. He details pivotal moments and meetings that shifted his perspective, particularly his participation in the Marathon Des Sables, which led to the...
In this episode, Charlie and Claire welcome Steve Parry, a former Olympic swimmer turned entrepreneur. The discussion traverses Steve's unconventional entry into swimming after a childhood incident, his experiences competing against Michael Phelps, and his humble beginnings which led to an Olympic medal win. Steve shares insights on the significance of goal setting, both in sports and in business, and reflects on the learning opportunities that come from embracing personal development. The co...
In this episode, Claire Fudge is interviewed by co-host Charlie Reading. Claire, a dietician and high-performance nutritionist, shares her journey from growing up in a family-operated bakery to becoming an Ironman athlete and starting her own nutrition business. Her path took a dramatic turn following a severe accident that challenged her physical capabilities and reshaped her professional focus towards sports nutrition. Having completed 20 full Ironmans despite her injuries, Claire discusses...
In this episode, Charlie and Claire welcome Nick Kershaw, founder of Impact Marathons. The conversation includes details about the origin and evolution of their community-driven marathon events. Initially working in finance, Nick sought a meaningful way to contribute to projects in Uganda, leading to the concept of Impact Marathons. These events combine marathon running with impactful community projects, such as building a water pipeline in Nepal or supporting youth leaders in Guatemala. Impa...
In this episode, Charlie Reading is interviewed by co-host Claire Fudge. Charlie shares his personal and professional journey from a farmer's son to a successful financial planner and finally to a business coach with a keen interest in artificial intelligence (AI) and goal setting. Charlie recounts pivotal moments that shaped his career trajectory, starting with the inspiration he received from his uncle Bill, which led him to value independence and the ability to set his own rules in busines...
In this episode, Charlie and Claire welcome Claire Danson as shares her journey of recovering from a devastating accident to becoming an inspirational para athlete. Claire was involved in a tragic accident that left her paralyzed, however, determined and relentless in her approach, she treated her therapy and recovery sessions with the same discipline as her prior triathlon training. She describes the importance of understanding and accepting the new reality, fostering a positive mindset, har...
In this episode, Charlie and Claire welcome professional triathlete India Lee to discuss her journey from a shy childhood and her aversion to drama classes, to endurance sports and beyond. Indie earned a scholarship for competitive athletics in the U.S. Discussing the intense yet enriching experience of college sports and its impact on young athletes, Indie sheds light on the different cultures of sports in the UK and the U.S.After experimenting with short and middle-distance triathlon, ...
In this episode, Charlie and Claire welcome Sebastien Bellin, a former professional basketball player recounts his journey from global traveller with his parents, to sports as a means of cultural immersion, to eventually becoming deeply invested in the sports industry. Sebastien shares the story of his near-fatal encounter with a bombing at Brussels airport, where he was severely injured and nearly lost both his legs.Despite these challenges, he managed to maintain consciousness long enough t...
In this episode, Charlie and Claire welcome ultra marathon runner, Sophie Power, as she shares her unique experiences around pregnancy and racing. Sophie caught the world's attention when a photo of her breastfeeding during the UTMB race went viral.She explains the story behind the photo, revealing the roadblocks she faced from race organisers due to her pregnancy and the subsequent impact on her decision to run the UTMB race with her three-month-old baby.Additionally, Sophie discusses the st...
In this episode, Charlie and Claire welcome Joe De Sena, founder and CEO of Spartan and obstacle racing pro, to discuss the importance of resilience in life, sports, and business.Joe shares his personal journey to resilience, instilled during his upbringing in a challenging neighbourhood and reinforced with practices including yoga, meditation, and regular physical training. He shares his innovative tactics for instilling resilience in his own family, which include extreme measures like hirin...
Welcome to Season 6!

Welcome to Season 6!

2024-02-0501:09

Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement. Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain. With a diverse range of subjects being covered – from fitness strategies to business advice and life lessons – the discussions are designed to inspire n...
Have you ever wondered how the heart rate can affect an athlete's performance? In our latest exchange, we team up with Dr. Phil Maffetone, a trailblazer in the field of endurance training and whole health, to shed light on this intriguing concept. Specifically, we dissect the foundational principles of the Maximum Aerobic Function (MAF) methodology, unpacking the complex relationship between heart rate, aerobic thresholds, and the delicate balance between aerobic and anaerobic training. ...
Journey with us as we take a fascinating excursion into the world of running, injuries, and recovery with our guest, the seasoned athletics consultant and physiotherapy chain co-owner, Blaise Dubois. His expertise shines through as we probe into the psychological intricacies of injury and the monumental role nutrition plays, as well as the ongoing debate around barefoot running. Hold onto your headphones as we unravel the concept of training with pain, and the intriguing possibility of optimi...
Unleash the ultra runner within you in a fascinating conversation with James Poole, an iron man, and outdoor enthusiast. Embark on an enthralling journey as we delve into James' transformation from Ironman competitions to the thrilling world of ultra marathons. Be prepared to be inspired by James' riveting experiences racing in the Gobi Desert, engaging with the underground Speed Project, and tackling grueling self-supported ultra marathons. His tales of hallucinations and battling sleep depr...
Get ready to stretch your horizons! We've got an enlightening conversation with Evan Lynch, a noteworthy nutritionist and educator, who gives us a compelling look at the lesser-known topic of relative energy deficiency in sport (RED-S) in men. Drawing from his unique journey from being an Irish race walker to a respected voice in nutritional science, Evan provides a refreshing perspective on this crucial topic. This episode is layered with practical insights and academic expertise, all aimed ...
What does it take to go from a humble beginning to becoming a world's leading triathlete? Katie Zaferes, our guest for today, holds the answers. From her sunny family fun activity to her Olympic dream, Katie shares an inspiring journey filled with grit and determination. Brace yourself for a roller coaster ride as we discuss her crash in Tokyo and her amazing comeback to become a World Champion - all within two weeks! Her mental strategies including journalling, guided visualisations, an...
Prepare for an exhilarating journey as we traverse the captivating world of adventure racing, obstacle course racing, and ninja competitions with none other than Ian Adamson, a Guinness World Record holder and the reigning Ninja World Record holder. We'll immerse ourselves in the adrenaline-filled tales of global competitions, and the triumphant victories of Team Nike. From the formats of endurance events, the world's top races, to Ian's incredible story of transformation - this conversation ...
Having been a former Canadian International Alpine ski racer, Raya Usher understands the intensities, pressures and physiological demands that are placed on athletes no matter what level they are competing at. Will Usher, her husband, is a full-time coach and has been coaching Triathlon for 21 years now and has guided over 200 athletes to GB Age Group success with numerous Top 10, podiums and champions across the whole range of ITU World, European, IRONMAN and Challenge Family races along the...
Iain Hamilton founded OSB Events as a college project and has built a business renowned for its brilliant and accessible races. A former Elite triathlete himself, he won a lifetime achievement award in 2015 for his work developing the sport in the UK. As organiser of the award winning Outlaw Triathlon Series and the Cambridge Half Marathon (which Claire and I have raced in ourselves), we wanted to chat to Iain about the positive changes that COVID brought to the sport, the highlights an...
In the world of triathlon, Karen Smyers is force to be reckoned with. In 1995, she etched her name in history as the first American woman to conquer the prestigious Ironman World Championship. Her triumphs continued as she secured titles like the ITU Triathlon World Championship and claimed the U.S. National Champion title three times. She is still the only woman to win the IM World Championship and the ITU World Championship in the same year. Karen's journey, however, has not been without hu...
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