Business of Sound

In this episode of The Business of Sound, host David Segura interviews Rodney Richard, also known as Don Vito. They explore his journey from the Marines to becoming a key figure in the music industry, working with artists like TI and Ciara. Don Vito shares his insights on navigating the business side of entertainment and his transition into podcasting. He emphasizes the importance of community in building and monetizing podcasts and offers valuable advice for creators looking to grow their audience and succeed in the evolving media landscape.

In this episode of the Business of Sound, host and Glassbox Media CEO David Segura interviews Jeff Umbro, the CEO and Founder of The Podglomerate, a leading producer and distributor of podcasts. In this episode, Jeff and David share stories about their journey as Founders in the fast-growing podcast and audio space. They also provide tips and actionable insights that are intended to be helpful to both podcasters and podcast executives alike. We also do a deep dive into the beginnings of The Podglomerate business and Jeff's previous career experience.  We hope you enjoy this episode as much as we did producing it!

In this episode of the Business of Sound, host David Segura interviews Gary Arndt, the host of the hit podcast, Everything Everywhere Daily. They discuss the role of advertising in podcasting, the importance of integrating brands into the show tastefully and consistently, and the need for creativity and customization in ad reads. Gary shares insights on the business model of podcasting, the impact of different ad formats, and the potential for longer, more integrated ad campaigns. Join us for an in-depth look at the world of podcast advertising and the industry's future. Instagram: @glassboxmedia Linkedin: Glassbox Media

In this episode of Business of Sound, we're joined by Scott Johnson, the famous voice behind the "What Was That Like?" Podcast. With over 300,000 monthly listeners, Scott's storytelling skills are truly impressive. Scott shares his secrets, from harnessing a dynamic Facebook group for gripping narratives to crafting irresistible episode titles. We'll explore the challenges and future of podcasting, pondering live events and the integration of ads while preserving story flow. The episode was recorded at the Spotify Studios in Brooklyn, NY. Instagram: @glassboxmedia Linkedin: Glassbox Media

In this episode of Business of Sound, host David Segura welcomes Tom Schwab, a Navy veteran, serial entrepreneur, and all around podcasting expert. As the Chief Evangelist Officer at Interview Valet and a published author, Schwab has a unique take on the future of podcasting in 2024 and beyond!  https://interviewvalet.com/ https://www.linkedin.com/in/iamtomschwab/

Join host David Segura, the CEO of Glassbox Media in our latest podcast as he discusses the evolving audio advertising landscape with Daniel Granger, CEO of Oxford Road. Gain essential insights into leveraging the power of podcasting in today's polarized media sphere, the transformation of traditional and digital audio marketing, and how moral responsibility and brand safety are reshaping the industry. This episode is a must-listen for podcast hosts, media executives, and advertising experts. Instagram: @glassboxmedia Linkedin: Glassbox Media

In this episode, "The Honest Pros/Cons of Going from an Independent Podcaster to a Media Co/Network," we bring you a panel discussion from Podcast Movement in Denver. Hosted by David Segura, our panelists include podcasters Lindsay McMahon, Shannah Game, Kevin Miller, and Hala Taha. They share insights into finding the right network, advertising, growth, and more. Instagram: @glassboxmedia Linkedin: Glassbox Media

In this episode, we have the pleasure of hosting Jennifer Amell, the multi-talented writer, producer, and host of the hit true crime podcast Dark Valley. This gripping series dives deeper into the case of the Connecticut River Valley killer and the haunting unsolved murders of eight women. Alongside the production efforts of Crawlspace Media and Glassbox Media, Dark Valley has become a Summer sensation, consistently securing its spot at the top of the charts on Spotify and Apple in the True Crime category. We'll be exploring Jennifer’s creative journey and delving into the origins of Dark Valley and engage in a discussion on what it takes to craft a hit show. Jennifer will also reveal some captivating moments from the production process that promise to keep listeners riveted. So, prepare to amplify the excitement and immerse yourself in a thrilling and insightful conversation on "The Business of Sound! Instagram: @glassboxmedia Linkedin: Glassbox Media

In today's episode, we have a special guest, Jonathan Beal, the producer of the viral true crime podcast called LISK: Long Island Serial Killer. Jon played a pivotal role in establishing MOPAC Audio, a subsidiary of the television production MOPAC. His team pioneered MOPAC's successful foray into podcasting, yielding acclaimed audio hits. Before Mopac, Jon worked with renowned companies, including Audible, A&E Television, YouTube, and VH1. We will be diving into his role as the executive producer of "LISK: Long Island Serial Killer," an exclusive podcast of Glassbox Media.We dive deep with Jonathan into the making of the phenomenal podcast "LISK: Long Island Serial Killer." Prepare for a journey through the intricate world of podcasting, unpacking the fascinating backstory of "LISK," and gaining insights from a true industry veteran. Stay tuned for an episode filled with depth, discovery, and industry insights.Follow Glassbox Media on Instagram and LinkedIn.

In this episode, we delve into the world of podcasting partnerships and explore Glassbox Media's approach to working with shows and creators. Hosted by David Segura, the CEO and co-founder of Glassbox Media, we are joined by Chris Whitman, co-founder, and Nick Castner, Marketing Director. Live from the Spotify Studios in Brooklyn, we discuss the importance of podcast partnerships for the company and how they help creators monetize, develop their IP, and grow their audience. With a focus on established creators and a diverse range of show genres, Glassbox Media aims to support and elevate podcasts through long-term exclusive partnerships. Hit that subscribe button and dive into this episode of Business of Sound to learn more about audio partnerships and their role in the podcasting world.Instagram: @glassboxmedia Linkedin: Glassbox Media

The Glassbox Media Marketing Director, Nick Castner, dives into TikTok's impact on podcasting with special guest Lloyd George, a content creator and podcaster known as The Podcast Guy. Together, they explore the relationship between audio and short-form video. Lloyd shares his insights on bringing TikTokers into the podcasting space and coaching podcasters on leveraging TikTok for maximum impact. The conversation delves into the power of social media clips, the future of video podcasting, and the importance of diversity in the industry. Explore the fascinating intersection of TikTok and podcasting in this highly anticipated episode of "The Business of Sound." Instagram: @glassboxmedia Linkedin: Glassbox Media

Join us as we dive into Podcast Marketing with our guest, Stephanie Arakelian, Marketing Manager at Impact Theory, as she shares her wealth of knowledge on audience development for podcasts.In this power-packed episode, we'll delve deep into podcast marketing, uncovering practical and proven strategies that will captivate your target listeners. Stephanie provides expert guidance on crafting compelling content that resonates with your audience and keeps them returning for more.We'll also explore the ever-evolving debate of podcast versus YouTube platforms, discussing each medium's unique advantages and how to leverage them effectively for maximum exposure. Whether you're an aspiring podcaster or a seasoned content creator, understanding the nuances of these platforms will be crucial in optimizing your audience growth potential.Moreover, tailoring your podcast content to suit different age groups is vital in this era of diverse generations. Stephanie will unravel the secrets to connecting with millennials, Gen Z, Gen X, and baby boomers alike, empowering you to create a podcast that transcends generational boundaries and resonates with all.Tune in to the Business of Sound podcast, and equip yourself with the strategies and insights you need to elevate your podcast to new heights. Whether you're aiming for viral success, increased downloads, or greater engagement, this episode will provide you with a roadmap to achieve your goals and build an avid community of loyal listeners. Let's embark on this exciting journey together and unlock the full potential of your podcast!

Discover the art of selling established brands on podcasting in this episode from Podcast Movement Evolutions in Las Vegas. Join David Segura, CEO of Glassbox Media, as he moderates a panel of industry leaders as they share their expertise and insights on approaching major brands with podcast advertising opportunities. Learn from successful campaigns, case studies, and valuable strategies from Dan Granger (CEO of Oxford Road), Margaux Natiello (Senior Manager Partnerships at Athletic Greens), and Glenn Rubinstein (CEO of Adopter Media).

In this episode, we explore the experiences and perspectives of our guest, Bryan Barletta—founder of Sounds Profitable, a comprehensive resource for podcast advertising and ad tech education and news. David and Bryan explored podcasting as a hobby versus a career. Prepare for a fascinating discussion highlighting invaluable tips and perspectives for podcast executives, hosts, and more. Instagram: @glassboxmedia Linkedin: Glassbox Media

On this episode of Business of Sound, host David Sagura welcomes guest Luke Johnson, managing partner at Rose Street Capital, to discuss the world of startup investment and consumer brands. The episode was recorded at Spotify Studios in Brooklyn, NY. Instagram: @glassboxmedia Linkedin: Glassbox Media

On this episode of Business of Sound, host David Sagura invites Gary Arndt, the host of Everything Everywhere Daily Podcast and a renowned travel blogger, to discuss the benefits of small podcasts and how to succeed in the industry. In the conversation, the two agree that smaller, daily podcasts are more bingeable and break down the marketing and sales aspects of podcasting. The episode also touches on the power of snackable content and research-focused storytelling. Listen in for expert insights on podcasting from two industry leaders with a wealth of experience.

On this episode of Business of Sound, host David Sagura sits down with Shannah Game, host of the "Everyone's Talking Money" podcast, to discuss the ins and outs of creating compelling content around taboo topics like personal finances. They delve into Game's experience as a financial planner, her podcasting journey, and her thoughts on monetization and brand-building. They also touch upon the challenges of standing out in a crowded podcast market and how to navigate the sometimes-tricky world of podcast advertising.

Join Chris Whitman, Co-Founder of Glassbox Media, in a captivating discussion with Maria Tullin, SVP, Managing Director, Performance Audio & Podcast Strategy at Horizon Media. In this episode of the Business of Sound, Maria unveils the secrets to podcasting success. Explore the benefits of podcast advertising, uncover Horizon Media's unique edge in the agency world, and discover creative strategies to maximize the power of podcasts.

The episode was recorded at Spotify Studios in Brooklyn, NY. In this episode of The Business of Sound, Nick Castner chats with Lauren Passell and Arielle Nissenblatt. They discuss how they got into podcasting, Adopt a Listener month, and trends from creators in the industry. WrmcGcBIFELTkYkcivDL Instagram: @glassboxmedia Linkedin: Glassbox Media

On today's episode, we'll be discussing Wondery's upcoming original podcast "Flipping the Bird: Elon vs. Twitter," Pew Research's recent study on podcasts as a source of news and information, and Spotify Advertising study called "The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening." Also, stay tuned as we share exciting news about recently signed podcasts at Glassbox Media. Follow Glassbox Media on ⁠LinkdIn⁠ and ⁠Instagram⁠. See you next Thursday!