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Public relations isn’t just a business function — it’s a matter of survival. In the age of social media, a single false narrative can spread like wildfire — and suddenly, you’re fighting battles you didn’t start. To protect yourself and your group, the first step is to know exactly what you’re dealing with. This episode pulls back the curtain on Black PR — the hidden influence that destroys reputations.
Public Relations isn’t optional—no more than sales or delivery. You may think you don’t need it… until someone uses PR against you, because there is offensive and defensive PR. In this episode, we’ll uncover the single missing factor that L. Ron Hubbard discovered that makes PR not just safe, but as precise and powerful as a Jedi lightsaber.
You need to understand PR thoroughly to achieve your full potential as an entrepreneur. That’s a fact. But it’s also true that there are liabilities to the subject and it has been severely perverted. To fully understand PR, you need to confront the dark side of “the force.”
Let’s take a deep dive into the all-important but neglected subject of Public Relations. First of all, you need to understand the difference between PR and Marketing or you are going to mess up and severely limit your expansion. For that reason we are going to start this series with a review of one of our most popular episodes.
The road to wealth and prosperity could be said to be made up of many things, hard work being one of them, being honest, being competent, but there is another factor we seldom give much care or attention to, and it may be the most important of them all. Make sure you listen to this one. This could be a life-changer!
When you are doing all the right things to bring about expansion and it is still not going right, then you still have that last tool you can use to save the day- ETHICS! But you better know what ETHICS is and how to handle it first!
The past few episodes we have been unravelling what might be the greatest, most fundamental problem of them all: how to tap into the abilities of oneself and others, especially one’s execs and staff. This episode we go over the LRH data that brings this down to BRASS TACKS!!
We have been going over the subjects of ABILITY and WILLINGNESS in recent episodes. But what do you think might be the ability senior to all others, the superpower that not only guarantees your survival, but the survival of others in your life as well. One might say this is a pretty important episode.
If you caught our last episode, WILLINGNESS & ABILITY, you now understand how these two forces work together. So here’s the real question: How do you ignite willingness in your employees to unlock maximum ability and drive success? Listen to this episode to find out.
You’ve heard it said: “So-and-so is an able person.” Maybe you’ve wished for more able staff—or even questioned your own ability. Ability is a quality we all recognize and value.
And you’ve probably also heard someone described as “very willing but not that able,” or “quite able but not that willing.” We instinctively measure people by these two qualities, often without even realizing it.
In this episode, we explore willingness and ability through the lens of L. Ron Hubbard’s discoveries. Once you understand how he defined and related these two factors, you’ll see them in a light you may never have considered before—one that can change how you view yourself, your staff, and your future expansion.
There are two indicators that rank above all others when it comes to locating where the trouble spots are in any group. Know them and DON’T IGNORE THEM!!
A vital skill every executive needs is how to find the true cause of a problem. If you use this simple system you can’t go wrong. This is a 2-part series on how to get to the bottom of things.
Does expansion seem stressful, complex and perhaps not workable for you? Let’s make it simple. Here is our fourth in a series on how to correctly expand your business.
We are about to wrap up our series on how to correctly expand your business, but before we do we need to revisit a fundamental law we have not given enough importance to in our episodes. No law about management is simpler, no law about management is more powerful, and yet no law is so commonly ignored.
Though the term “to scale” has only come into use in a business context in the new millennium, the secrets to scaling a business are contained in the Hubbard managements system being developed since 1950. It starts with understanding that to scale one must master at least TWO technologies, and here is where we start discussing the second one.
It MUST be common knowledge that confidence is key to success, look how many people try to teach it! Let’s get you going on this and make it BULLETPROOF!
If you have ever decided that your business is not “scalable”, that you have hit a dead-end in your expansion and you are just going to have to learn to live with it, that expansion is a struggle and basically impossible and who wants it, since it’s just more work for you, well, there is a reason for that dead-end, and you DON’T have to live with it and your business IS SCALABLE! Listen to this episode to learn the answer.
If you have been wondering how to scale your business, or wondered if your business is scalable or not, or what “to scale” even means in the business world, and what LRH data covers this hot topic and buzzword, this short series of episodes is going to get all this cleared up. As always, let’s start with some fundamentals.
One of the interesting things one discovers when seeking truth is that it tends to be counter-intuitive at first. Once recognized, of course, things get much, much simpler, and one wonders how one could ever have bought into the untruths! This is one of the most fundamental of all, and solves pretty much anything and everything.
There is a FATAL ATTRACTION that will cut across your ability to handle time. This is our last episode in this short series on TIME MANAGEMENT. If you have been listening, your time management is probably improving, but this episode puts it all together for you.





















