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Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies.
At CC Talks, our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing.
Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing.
Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com.
65 Episodes
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Welcome back to #CCTalks! In this episode, we’re taking you behind the curtain of performance marketing with Vera, our VP of Supply, and Inbal, Client Success Team Lead at Creative Clicks. Together, we uncover what really makes (and breaks) publisher partnerships, and why building trust, avoiding shortcuts, and staying agile are the keys to long-term success in an ever-changing industry. Here’s what you’ll hear in this episode: ✅ The most common mistakes publishers make when trying to s...
Welcome back to #CCtalks! In our first episode of 2025, we’re thrilled to explore Creative Clicks’ vision for the year ahead with none other than our CEO, Raymond Kokken. Together, we explore the strategies, innovations, and entrepreneurial values that will push the company's success in a competitive and ever-changing performance marketing landscape. We discuss: Creative Clicks’ remarkable milestones from 2024 and how they set the stage for 2025. Growth opportunities in key...
Welcome back to #CCtalks! In our 42nd episode, we dive into how in four years the media buying team delivered groundbreaking results for a fitness app. This achieved a remarkable sales increase from $2K to $20K overnight, and earned the team a finalist spot at the Global Performance Marketing Awards for Best Performance Marketing Team of the Year. Joining us is Wesley Grevink, Head of Media Buying at Creative Clicks, who shares the power of Creative Clicks' innovative Triple-E philosophy: E...
Welcome back to #CCtalks! In our 41st episode, we take you inside the Affiliate World Conferences in Budapest, where we ask industry attendees some key questions about the event and the hottest trends shaping performance marketing. For the first time, AW was held in Budapest, and we kicked things off by getting attendees' thoughts on the new location. From there, we dove into key topics discussed throughout the conference, including AI, automation, and their roles in scaling operations within...
Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards. Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame chall...
Welcome back to #CCtalks! In our 39th episode, we explore the remarkable transformation of Creative Clicks' Mobile team, tracing its journey from the early days of ringtones to the cutting-edge world of digital magazines. In this episode, we chat with Natalia Samouilidi, Content and Partnerships Manager, and George Kolev, Senior Business Development Manager, who share their firsthand experiences and insights. Discover how the Mobile team has adapted and thrived in the ever-evolving digital la...
Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets. In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions. ...
Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing. In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year. In this episode, we cover: Blending personal...
Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company. We touch on topics such as: Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks Don’t miss out - listen now on Spot...
Hi there, welcome back to CCtalks and to the 35th episode! Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18. In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cutt...
Hi there, welcome back to CCtalks and to the 34th episode! Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio. Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Cre...
Hi there, welcome back to CCTalks! In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success! With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization ...
Hi there, welcome back to CCtalks! In our 32nd episode, our SVP mobile performance expert, Chris Puga, will be taking us through the evolution of mobile marketing, particularly in the post-pandemic era. With changing purchase habits and the rise of incentivized media and brandformance strategies, it's crucial for businesses to stay ahead of the curve! Join us as we uncover the most effective mobile marketing strategies for businesses today. You can listen to this episode on Spotify, Goo...
Hi there! Welcome back to CCtalks and to the 31st episode! In this new episode of #cctalks, together with our recruiter, Nicholas Viljoen, we talk about our company culture, what it's like to work for a digital marketing company such as Creative Clicks, the benefits the company offers, the newly open positions and more! As Nick explains, Creative Clicks is known for its Triple E philosophy, which stands for energetic entrepreneurialism and experts, as well as growth. The company b...
Another year has flown by and as a tradition at CCtalks, we are wrapping up 2022 with our final episode of the year, where we discuss how this year has been for Creative Clicks. For this episode of CCtalks, we sat together with our CEO Raymond Kokken, to reflect back on 2022, Creative Clicks' record year, and look forward to the many opportunities in 2023! We will discuss the following topics: This year's expectations and the goals achieved Creative Clicks growth in 2022The focus o...
Hi there! Welcome back to CCTalks and to a new episode! In our podcast series, we often discuss topics regarding social media, performance marketing, online advertising, marketing trends together with special guests and experts in the field. But sometimes we also like to talk about our company Creative Clicks, how the company is evolving and what the goals of the company are for the future. And to talk about this very topic today, we have, actually not an ‘’old’’ CC family member,...
Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: - Instagram may pull the Shop tab as social commerce slows - Meta adds creator tool...
If you think that the pay-per-call marketing model is outdated and not a thing anymore, in this new episode of #cctalks, Sarah Gulbrandsen will definitely prove you wrong! In fact, together with Sarah, CEO of Ring Partner, we discuss the pay-per-call model, why marketers should still care about calls, what verticals are more effective with PPC and much more! If would like to reach out to Sarah to know more about PPC and the business opportunities that it brings, you can do so via LinkedIn or ...
Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more! Among the news we discuss in this episode, you will find: - Twitter to push forward with podcast access in audio tab - LinkedIn Adds New Link Sticker Opt...
In this episode, Nick Shackelford -entrepreneur, international speaker, digital and growth marketing expert- gives away some of the best practices for Media Buyers on TikTok. In particular, he reveals: -proven testing workflows of ads; -best creatives examples; -TikTok’s learning phase and how to make the most out of it -Some other really useful tips and tricks about the channel. Make sure to listen to the full episode and in case you would like to reach out to Nick for some more ...
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