CFO Insights

Startup CFO is a digital first, peer to peer group where finance people working in disruptive tech come together and advise on certain topics, ask questions and grow their peer network. This podcast was designed to cover topics that add value to CFOs and senior finance professionals. We invite industry leaders to cover technical and non-technical topics to help finance professionals grow professionally and personally. As the group has been around for 10 years, we know the ins and outs of building relationships between peers and support great conversations. By visiting our website, you can learn more about the group. https://startupcfo.tech

Emma Game, Partner at Wilson Sonsini, discusses common tax related considerations for CFOs in Tech

Emma Game, Partner at Wilson Sonsini in London, where she focuses on tax advice for high growth startups. In this discussion we talk about considerations CFOs in Tech need to keep front of mind. We explore permanent establishment risks and learn when sales taxes and VAT might kick in. Taking the perspective of a UK based Tech business expanding internationally.We highlight typical issues that can emerge in an acquisition process with insights on typical ‘red flag’ issues to be aware of. Whilst Wilson Sonsini are a leading law firm in the US and UK, please keep in mind that none of this discussion constitutes legal advice. 

12-16
34:35

Albert Malikov, founder and CEO of Stacks, discusses the future of Finance teams with Guy Hutchinson

In this episode, we talk to Albert Malikov, founder and CEO of Stacks.He shares his view on the future of finance from the perspective of a former product lead at Uber and Plaid. In building Stacks he has leveraged that deep fintech and product-management background to automate and modernise month-end financial close.We discuss challenges in scaling finance teams from those lurking inefficiencies sitting in finance teams, why AI can transform that area of work and how everyone in finance is expected to end up being a business partner in the end.

12-03
34:30

Vivek Manipadam, founder of Gemfield Partners, highlighting important lessons for CFOs focused on an exit

In this episode, we’re going to talk to Vivek Manipadam who both founded and runs the boutique M&A advisory firm Gemfield Partners. Vivek shares lessons from his experience of M&A and funding rounds, with his acquisition experience being on both the sell side and the buy side. He works with leadership teams on exit readiness and appraising the buyer-universe. This episode is a great listen with some fascinating lessons on how well thought through information sharing can drive competitive tension and lead acquirers to trigger progression towards an acquisition.

10-22
39:02

Arti Modhwadia shares insights on what it takes to succeed as a Fractional CFO

In this episode, we to talk to Arti Modhwadia who now has a career path as a fractional CFO in the Tech space, having founded her career working with EY and Harvey Nichols. She has focused on working with purpose-driven founders helping them to scale their ventures sustainably and raise finance for growth.Arti shares some really important lessons for those who might be deciding to embark on a portfolio CFO career. She talks through essential frameworks for rigour and process to support three or four successful businesses simultaneously. She also shares helpful lessons for any finance leaders balancing family commitments with this varied career path.

10-09
27:14

Rory Ribeiro, VP Finance and Operations at Vara, shares his perspective on tech-enabled finance teams and MedTech metrics

We've brought Berlin based finance leader, Rory Ribeiro onto the podcast to bring to the fore his insights on how telling key narratives in high growth businesses and tech enablement for finance. He shares his learnings from Marley Spoon, a business at significant scale, and how AI and a systems perspective frames decisions around ERP and systems implementation.

09-01
36:05

Sanjay Bowry, CFO at Gravitee, on business partnering and the importance of hitting critical career milestones for finance leaders in Tech

In our discussion with Sanjay we learn about the key steps on his journey to becoming CFO at Gravitee. We discuss his perspective on career milestones and how to focus on the most essential capabilities that can make you a great CFO operator. Sanjay brings some fascinating insights on the practical steps anyone can take to become an amazing partner to the CEO.

08-05
38:26

Steve Coulson, Founder and CEO at Kitt, shares his perspective on going from CFO to Founder

Steve talks to Guy Hutchinson about his career and the key learnings moving from the CFO role to being CEO/Founder. We dip into how he tapped into his capabilities to found a business from scratch, moving through the emotional stress of those early months pre-traction and shares some really tangible insights on focusing on your health and forming a balance to those inevitable work pressures.Steve Coulson is Founder & CEO at Kitt. Kitt provides fully managed, custom designed private offices to teams of 20-300 people, in any building. They are live in over 100 buildings in London with clients including Oatly, Flo Health and Capital On Tap.

07-16
35:40

Saagar Mehta, Co-founder at Northlane, shares his insights on how CFOs can influence pricing strategy

In our discussion with Saagar Mehta we share the key principles of pricing. And introduce CFOs into the most important concepts and approachesto optimize pricing, aligning it with commercial goals and target segments.We discuss approaches to Packaging structure, Price model, and Price levels as key levers to optimize both Sales Velocity (Land) and Net Revenue Retention (Expand). And share how a CFO can work in partnership with other stakeholders on this kind of important project

07-04
45:14

Kiran Hebbar, CFO at Alloy, takes us through key takeaways for the Operational CFO

Kiran shares some insights into his business background, starting in engineering and then moving to venture capital. In this episode we talk about how the operational CFO can partner closely with the founder and lead a focus on gating important investment decisions and targeting the right metrics for success. We dip into the why rev ops must always be on the radar and the optimal approach to hiring into the finance team.Kiran is a three time CFO and his current company Alloy, Asolves the identity risk problem for nearly 600 of the world's leading banks and fintech companies.

04-25
42:29

Paul Barnhurst shares lessons on FP&A and commercial partnering for Tech CFOs

In this episode we talk to Paul Barnhurst, the FP&AGuy, and a thought leader in training and content that helps FP&A and Finance leaders drive better business decisions. We dive into the critical ‘whats’ of FP&A, discuss the upside of seeking out those all important leading indicators and you might be surprised why FP&A leads and CFOs alike need to adjust their communications to bring the bottom line right to the front. Website: The FP&A Guy (thefpandaguy.com)Planning & Analytics Community: Home | Plan Buddies (plan-buddies.com)Your host is Guy Hutchinson and this podcast was brought to you by Startup CFO.https://startupcfo.tech/Music: Pumpkin Blues by Daniel Fridell and Sven LindvallLicensed through Epidemic Sound

03-27
37:54

Joe Knowles of Smedvig Ventures shares insights on the importance of the CFO hire in a high growth tech business

In this episode we talk to Joe Knowles, VC and partner at Smedvig. We learn about the Smedvig approach to investing and make a deep dive into the challenges making that first finance leadership hire.Joe explains how the CFO role is different from others in the C-suite and how the team at Smedvig seek to persuade founders of the ROI in that hire. He talks through what the investor director looks for in a strategic CFO, and how a focus on ‘hiring-up’, bringing in someone with experience running a Tech business at scale, can so often pay off for their portfolio companies.

03-08
48:22

Guy Hutchinson, founder of the Startup CFO Community, discussing key lessons and development steps for CFOs with Emily Lincoln-Gordon

In this episode Guy Hutchinson steps into the guest seat to share some insight on why the Startup CFO community is such an amazing resource for Tech CFOs. Guy had an accomplished career as a CFO building startups from seed-to-scale. On this journey he founded a meet-up group with three other CFOs, and that group became Startup CFO the leading community in the space. We discuss in detail how this type of community can offer finance professionals peer-to-peer support, developing events that support signifiant career advancement and how the group now focuses on the key strategic aspects of the CFOs role. He explores why trust and authenticity are the one true currency and shares a surprising recommendation for any CFO thinking about becoming a founder.A big thank you for Emily Lincoln-Gordon who interviewed Guy for this. Emily is COO, former General Counsel and founder at table eight. https://www.tableeight.io/

02-09
42:41

Eleena Broadfoot, CFO at Beauty Pie, discusses critical steps managing your career path as a finance professional

In this episode we talk to Eleena Broadfoot. Eleena is the CFO at Beauty Pie, a great success story with their direct to consumer proposition. She has had an accomplished career, including some great experience working within Virgin Group. Always working closely with passionate founders, she takes us through her personal journey and how she has focused on her career development. We discuss in detail how she assesses new roles and forms a view on a business that is really going to scale. She shares some remarkable insights on how finance professionals should think about their career development and how a commitment to coaching can transform any career.

01-16
41:17

Anthony Danon shares insights on what Tech CFOs can learn from investors

We have an in depth talk with Anthony Danon, an investor running the Cocoa fund and focusing on fintech.For CFOs in our community, he shares some remarkable tips on identifying a great tech business to work with …..… as well as laying down key identifiers for successful founders. Anthony has spent >9 years in fintech as an operator, VC and angel, having done 34+ investments. He is a pre-seed/seed investor into companies like Atlar, Hyperline, Primer, Pivot, Ramp Network, Tide, TrueLayer, Two and Wayflyer. Most recently, he co-founded Cocoa, an angel fund backed by tech founders.He believes believe 'Fintech is everything' and he looks for single-minded determination in founding teams.

01-02
40:42

Douglas Squirrel, coach and consulting CTO, on how Technology and Finance professionals can work in partnership

In this episode, we speak with Douglas Squirrel, super experienced Consulting CTO. We focus the discussions on his work in developing a high-performing tech leaders. He includes some remarkable stories from his Tech career on how CTOs can support business outcomes.CTOs and CFOs are often kindred spirits and can drive business transformation when they unlock a close business partnership

11-16
35:41

Christian Wattig, founder of FP&A Prep, on how CFOs can take their FP&A process to the next level

Christian Wattig is an FP&A expert with 14 years of leadership experience at P&G, Unilever, and Squarespace. He is the founder and managing director of FP&A Prep, where he teaches FP&A skills to finance teams and business leaders through on-site training and public online seminars. In this wide-ranging conversation, Guy and Christian discuss what differentiates exceptional from average FP&A teams, how to get the most out of the planning process, and share advice for implementing advanced tools like machine learning models. You can learn more about Christian and his FP&A training programs here:LinkedIn: https://www.linkedin.com/in/christian-wattigThe Art & Science of Forecasting:https://forecastingmastery.comFP&A Bootcamp:https://www.fpaprep.com/courseAnd of course, if you are a finance professional in Tech, feel free to apply to join our grouphttps://startupcfo.tech/

10-25
43:13

Shane Leonard, an experienced CFO with an entrepreneurial background, on becoming a trusted advisor to founders

Shane Leonard and Guy Hutchinson talk through the path for Tech CFOs to become the trusted advisor to the CEO.Our regular listeners will know CFOs aren't just about numbers and crunching out financial statements. In the world of VC backed Tech, we are often working with founders who are primarily focused on product and achieving that early tractionAt this stage you need the CFO to take on a wider remit, becoming that vital trusted adviser. Shane discusses the optimal path for taking on this important role.

10-06
40:00

Ian Sutherland, CFO at Tide, discusses how CFOs can deliver on NetZero

In this episode, we talk to Ian Sutherland, CFO at Tide the UK company building a modern business current account, optimised for small business ownersIan has been CFO at Tide for six years, and during this time he realised that he could align his passions for tackling climate change and set Tide on a path to achieve Net Zero. In this discussion with him we build an understanding on why Net Zero sits neatly within the skills framework of a CFO.

09-22
33:23

Mitchell Fasanya, founder at SearchLand and Fanbytes discussing pivots and the power of staying lean

Mitchell Fasanya is a founder with three businesses to his name, two of which came into being even before he graduated university. In this episode Mitch takes us through the critical world of startup pivots, with brilliant real life examples from his most recent ventures. We talk through some deep insights on moving fast with platform decisions, when to stay lean and what he’ll be looking for in his first finance hire for SearchLand. Contact details below for any listeners keen to connect with him https://www.linkedin.com/in/mfasanya/mitchell@searchland.co.uk

09-04
41:20

Patrick Hoogendijk shares insights on operating as a strategic CFO

In this episode we talk to Patrick Hoogendijk. Patrick is an accomplished professional with 25 years of experience in Angel investing, venture capital, private equity, and building startups from seed-to-scale. Always working closely with passionate founders, he takes on the embedded CFO/COO role to set strategy and execute rapidly. We discuss in detail what it takes to operate as an in-demand portfolio CFO in the US tech scene and he shares some deep insights in how CFOs can operate commercially and work closely with founders and the C-suite.

07-17
40:39

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