CRM Rocks

Episode 165: Markus Erlandsson chatted with Jukka Niiranen from Niiranen Advisory about one of the most challenging topics in the Microsoft ecosystem: licensing. Jukka starts by sharing how his interest in tracking Microsoft licensing changes led to the creation of licensing.guide and explains why staying on top of licensing updates has become more important than … Continue reading Licensing and Copilot Studio with Jukka Niiranen The post Licensing and Copilot Studio with Jukka Niiranen first appeared on CRM Rocks.

Episode 164: Markus Erlandsson and Malin Martnes chatted with Kristine Risberg from CRMK about Dynamics 365 Contact Center and the future of customer service. Kristine starts by sharing how her background in service operations led her into the world of customer experience technology and contact center solutions. She then explains the differences between Dynamics 365 … Continue reading Contact Center with Kristine Risberg The post Contact Center with Kristine Risberg first appeared on CRM Rocks.

Episode 163: Markus Erlandsson and Malin Martnes chatted with Pauline Kolde from CRMK Deutschland about Customer Insights in 2026 and how the platform has evolved over the past two years. Pauline starts by discussing the transition to real-time marketing, the growing importance of triggers and personalization, and the latest AI-powered capabilities, including journey orchestration agents … Continue reading Customer Insights in 2026 with Pauline Kolde The post Customer Insights in 2026 with Pauline Kolde first appeared on CRM Rocks.

Episode 162: Markus Erlandsson and Malin Magnus chatted with Steve Mordue from Rapid Start about AI, agents, and the future of business applications. Steve starts by sharing his views on the shift from traditional apps to agent-driven experiences and how Microsoft is navigating the AI space. He then digs into the challenges of adopting AI … Continue reading RapidClaw with Steve Mordue The post RapidClaw with Steve Mordue first appeared on CRM Rocks.

In CRM Rocks Episode 161, Markus Erlandsson and Malin Mattnes talk with Inge Magne Brøvik, Microsoft MVP and founder of Brixia, about Dynamics 365 Business Central for CRM professionals. The conversation covers what Business Central is, how it compares to Finance & Operations, and why it’s often a better fit for many organizations than larger enterprise ERP systems. Inge explains key concepts like companies as legal entities, common integration challenges with Dataverse and Dynamics 365 Sales, and when to use out‑of‑the‑box connectors versus APIs. The episode also explores personalization vs. development, Power Automate and approval flows, embedded Power BI reporting, cloud migration from on‑prem NAV, and how Business Central fits into Microsoft’s broader “Better Together” story—now and in the future with AI and agents. A practical and honest episode for CRM consultants, architects, and Microsoft professionals who want to better understand how ERP and CRM really work together. The post Business Central for CRM Folks with Inge Magne Bruvik first appeared on CRM Rocks.