Author: Guido X JansenSubscribed: 134Played: 5,195
Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan.
I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
Unleash Your Primal Brain, with Tim Ash
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
CRO Salaries: Agency vs Client-side vs Freelance
Book launch: Online Influence, with Bas Wouters
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
The 6 soft skills that CROs need to master, with Elise Maile
Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)
Copywriting for Conversions, with Joel Klettke