CRO.CAFE English
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Description
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.
Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.
Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it.
Start listening right now with 100+ episodes on tap!
Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.
Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it.
Start listening right now with 100+ episodes on tap!
81 Episodes
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Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf
(00:00) - Welcome Back to CRO.CAFE
(00:20) - Upcoming Growth Marketing Summit
(01:01) - Origins of the Conversion Summit
(03:30) - Evolution of the Event's Name
(11:21) - Importance of In-Person Networking
(14:32) - Preparing for the Event
(18:15) - Final Thoughts and Farewell
2For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should... Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs. Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
Guest: André Vieira
URL: https://www.cro.cafe/guest/andre-vieira
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.
Guest: Eliza Mukherjee
URL: https://www.cro.cafe/guest/eliza-mukherjee
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
Guest 1: Craig Sullivan
URL: https://www.cro.cafe/guest/craig-sullivan
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Guest 2: Alun Lucas
URL: https://www.cro.cafe/guest/alun-lucas
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
Guest 1: Tim Stewart
URL: https://www.cro.cafe/guest/tim-stewart
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Guest 2: Karl Gilis
URL: https://www.cro.cafe/guest/karl-gilis
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
Guest 1: Arnout van Scherpenzeel
URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel
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Guest 2: Annemarie Klaassen
URL: https://www.cro.cafe/guest/annemarie-klaassen
Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?
Guest 1: Els Aerts
URL: https://www.cro.cafe/guest/els-aerts
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Guest 2: Rianne van de Rijt
URL: https://www.cro.cafe/guest/rianne-van-de-rijt
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.
Guest 1: Maaike Wittebrood
URL: https://www.cro.cafe/guest/maaike-wittebrood
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Guest 2: Robin Leenders
URL: https://www.cro.cafe/guest/robin-leenders
Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?
Guest 1: Simon Vreeman
URL: https://www.cro.cafe/guest/simon-vreeman
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Guest 2: Gerk Mulder
URL: https://www.cro.cafe/guest/gerk-mulder
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.
Guest: Oscar Nogueras
URL: https://www.cro.cafe/guest/oscar-nogueras
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!
Guest: Ricardo Tayar López
URL: https://www.cro.cafe/guest/ricardo-tayar-lopez
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.
Guest: Rich Page
URL: https://www.cro.cafe/guest/rich-page
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.
Guest: alexander-ivaniuk
URL: https://www.cro.cafe/guest/alexander-ivaniuk
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.
Guest: Steen Rasmussen
URL: https://www.cro.cafe/guest/steen-rasmussen
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
Guest: Eden Bidani
URL: https://www.cro.cafe/guest/eden-bidani
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