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CRO.CAFE Podcast
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CRO.CAFE Podcast

Author: Guido X Jansen

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Weekly English/Dutch podcast about Conversion and Customer Experience Optimization in which psychologist Guido X Jansen invites a different guest each episode about their work in CRO (or related fields) and current developments. All to keep you up-to-date and full of inspiration for your own optimizations!
126 Episodes
Jos IJntema is ooit met google analytics en tag manager begonnen bij Storm digital, heeft een paar jaar gefreelanced en is 3 jaar geleden met een zakenpartner het bedrijf Grain gestart. Met grain helpen ze bedrijven om hun online data architectuur te optimaliseren en hebben ook tools gemaakt die ons leven als CRO specialisten weer een stukje makkelijker moeten maken en over die tools gaan we het vandaag hebben!
Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK.
What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of and author of the book "Statistical Methods in Online A/B Testing".
This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands.
This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands.
This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. This session is with * Stephen Pavlovich, CEO from * Daniel Markus, Co-founder at ClickValue
Together with Ruben de Boer I explore the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program.
Danny Oosterveer begon ooit begonnen bij het welbekende blog Marketingfacts en is daarna parttime gaan werken als marketeer bij Burgers’ Zoo en als zelfstandige heeft hij daarnaast enkele lesprogramma’s ontwikkeld inclusief een studieboek over Digital Analytics. Hij heeft een nieuw boek geschreven dat vorige week is uitgekomen en we gaan het dan ook hebben over Data Bedreven marketing.
Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.
Ronald Voorn is Docent en onderzoeker aan de hogeschool utrecht en de universiteit twente. Hij heeft voor de hogeschool een nieuwe master ontwikkeld genaamd Data Driven Business. Ronald gaat daarmee studenten klaarstomen voor ons vakgebied en daar ben ik erg benieuwd naar!
In this episode I talk with Luke Carthy and he will teach us how to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination...
Sander Volbeda is een website / zoekmachine aan het maken vol met psychologische theorieën, bijpassende voorbeelden en uitleg hoe je ze kan toepassen in je hypotheses. Tijd dus voor mij om een kijkje te gaan nemen hoe dat ons allen verder gaat helpen.
[NL] Online Invloed

[NL] Online Invloed


Joris Groen is psycholoog en user experience designer, gespecialiseerd in online overtuigen. Bij houdt hij zich bezig met conversie via conversational interfaces en je kent hem wellicht nog van een vorige podcast aflevering. Joris heeft een boek geschreven samen met Bas Wouters en Bas is overtuigingsexpert en oprichter van Als enige ter wereld mag hij zich Cialdini Method Certified Trainer én BJ Fogg Certified Tiny Habits coach noemen. Het boek dat de heren hebben geschreven heet Online Invloed en daar gaan we het vandaag dan ook uitgebreid over hebben!
Bonus livestream opname waarin ik samen met Tim Zuidgeest praat ik over het doen van experimenteren met je eigen offline leven én gaan we het hebben over enkele Neuromarketing fundamentals.
In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized management model called Holacracy which I personally find fascinating and we end our talk talking about how this also led to Convert applying something that is called Conscious Business by for example eliminating bias in hiring and becoming carbon positive.
In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech is a company that works for a host of clients all owned by the same mother company so they sort of function as an inhouse agency for different inhouse clients. They help people make smart choices online by creating industry-leading experiences and comparison products. Today we talk about working with a centralized versus a decentralized CRO model.
Tjerk van der Veen is een data gedreven Freelance Ecommerce Manager voor Digitale Transformatie en werkt nu zo’n 15 jaar voor A merken en MKB in met name telecom, travel automotive en ecommerce. We gaan het vandaag hebben over het automatiseren van je persuasion door middel van AI. Ik ben benieuwd!
In this episode I talk with Marianne Stjernvall from the TUI Group. Marianne did a presentation last week at Digital Elite Live about the 6 steps to create an experimental culture. I definitely wanted to follow up with her on that so here we are!
A lot of businesses have been hit hard. As group of global CRO specialits, we want to help. Maximising conversion rates on your website is important now more than ever. We're launching the COVID19 Conversion Rate Aid Package, better known as #COVIDCRAP. In this episode I talk to the person that kickstarted COVIDCRAP: Raoul DooraySwaamie and we’ll be talking about what covidcrap is and how you as a cro specialist or as a business can join.
In this episode I talk to designer, developer, and optimizer Matt Beischel. He runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the fun parts of the job.
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