DiscoverCRO.CAFE English
CRO.CAFE English

CRO.CAFE English

Author: Guido X Jansen

Subscribed: 189Played: 7,127


Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization.
Past guests include Lukas Vermeer (, Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (, Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan.
I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!
109 Episodes
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
Understanding the "Why"

Understanding the "Why"


Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.
CRO and SEO are dead

CRO and SEO are dead


Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.
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