Call It RevOps
RevOps A Magic Fix For Your Sales Problem? Not Likely.
Send us a text RevOps is often hyped as a silver bullet for struggling sales teams, but the truth is more nuanced. In this episode, we explore why simply implementing Revenue Operations won’t instantly solve sales inefficiencies—and how real impact comes from strategic alignment across marketing, sales, and customer success. We’ll dig into the role marketing plays in driving demand, how RevOps connects insights to sales execution, and why collaboration—not just automation—is key to solving de...
Event Marketing: The RevOps Perspective
Send us a text On this episode of Call It RevOps "Event Marketing: The RevOps Perspective" we dive into how events—virtual or in-person—can actually drive revenue when backed by the right ops strategy. Are your events delivering ROI, or just draining budget? We’re breaking down what works, what doesn’t, and how RevOps can turn your event game into a revenue engine.
A Wasted Effort? Why Marketing & Sales Will Never Align
Send us a text If you've ever worked in marketing or sales, you've probably heard the same frustration: “Why can’t these teams just align?” The truth? They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our latest podcast episode, we explore: • Why marketing and sales have historically been at odds • Why alignment efforts fail (despite best intentions) • How collaboration—not forced alignment—might be the real key Is it time to stop ...
RevOps in Tough Times: Driving Growth When Budgets Shrink
Send us a text Economic downturns bring big challenges—but they also create opportunities for RevOps teams to innovate, streamline, and drive sustainable growth. In this episode of Call It Revops, we explore how great RevOps teams can navigate higher budgets in tough times. We explore practical strategies to keep revenue operations thriving even when budgets are tight. Tune in as we break down real-world tactics, share actionable insights, and help you navigate economic uncertainty wi...
Revenue Forecasting Myths Busted: Why Your Numbers Might Lie
Send us a text Think your revenue forecast is rock-solid? Think again! In this episode of #CallItRevOps, we’re busting some of the biggest myths in revenue forecasting and uncovering why even your most trusted numbers might be misleading you. Join us as we explore: ✅ Why historical data isn’t always a reliable predictor of future success ✅ The hidden biases and blind spots in traditional forecasting methods ✅ The risks of over-relying on AI and forecasting tools without human insight...
Wrestling With Profits: Why Marketing Isn't Just a Profit Center
Send us a text In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional thinking and explore why this perspective might just be the key to better business strategies. Special guest Devin Leshin, a marketing expert and former professional wrestler, brings a unique lens to the discussion. Drawing from his wrestling days, Devin shares insights on balancing audience enga...
Is MarketingOps Marketing? Not Really...
Send us a text In this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strategy, enables innovation, and delivers measurable impact on business outcomes. Whether you're a marketer, an ops pro, or just curious about the future of marketing, this conversation is a must-listen!
How To Become a Good, no, Great RevOps Leader
Send us a text In this episode of Call It RevOps, Raja Walia and Akande Davis dive into the traits, skills, and strategies that separate good RevOps leaders from truly great ones. From mastering cross-functional collaboration to leveraging data-driven decision-making, they explore actionable steps to elevate your leadership in Revenue Operations. Whether you’re just stepping into a RevOps role or looking to level up your game, this episode offers valuable insights, practical tips, and a dose ...
Unlocking Revenue Analytics w/ Kelsey White
Send us a text When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots. What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader ca...
RevOps: Trending Topic, Or Not?
Send us a text Is Revenue Operations, or RevOps, just a trend or does it have staying power? The reality is that revenue operations has always existed but it lived under a different name or a few different areas of a business. Not until recently has revenue operations fell into a very specific category, that is ironically very broad. In this episode, we look at the realities of what makes RevOps a trend but also the staying power behind the strategy that drives it.
The Flagrant Lie Of 'The Art Of the Possible'
Send us a text It's a bird! It's a plane! Wait, no... It's a pie? In this thought-provoking episode, Raja and Akande explore the widely celebrated concept of "The Art of the Possible", sold as a pie in the sky, and challenge its validity within revenue operations. While many tout this idea as a versatile framework for innovation and growth, we explore why it might be a flagrant lie when applied to real-world scenarios. Tune in to discover how to redefine "possible" in a way that aligns with t...
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