Claim OwnershipCalled & Convicted: Faith-Led Business Strategy for Women Entrepreneurs
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Description
Called & Convicted isn’t about building fast—it’s about building right. For faith-led female founders leading with conviction, not chaos.
Hosted by business strategist Whitney Kay, each episode gives you both the heart-led guidance and the handbook for efficiency. While others talk about why you need conviction, I show you the exact systems, marketing, and streamlined processes that turn that conviction into a profitable reality—without the overwhelm. This is a place where the tough love coaching for scaling meets the digital best friend for sanity.
Because Clear & Convicted is about how you lead, how you decide, and how you build.
It says:
I don’t need to copy what everyone else is doing.
I’m not seeking worldly approval.
I’m convicted in the mission God gave me—and I run my business like it.
This isn’t the podcast that tells you what sounds good.
It’s the one that tells you the truth—so you can finally move with clarity.
You’ve been called. Build like you believe it.
127 Episodes
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Send me a text You’re not lazy. You’re not disorganized. You’re just bouncing between two completely different roles — CEO and Creator — all day long… with zero boundaries between them. That chaos? It’s costing you time, focus, and real growth. In this episode, we’re calling it out: → Why your constant context-switching is killing momentum → How to work with your real schedule (not some idealized one) → Simple structures to separate strategy from content creation → T...
Send me a text Ever feel like you’ve outgrown your own message? In this episode, I’m pulling back the curtain on a big shift—why the podcast is rebranding, what’s been stirring under the surface, and where we’re going next. This show started in the thick of the pandemic with honest conversations and no plan. Since then, it's shifted into business and marketing... but something’s felt off. Forced. Like I was showing up in an outfit that didn’t fit anymore. So today, I’m sharing the real reason...
Send me a text Let's be real — your content strategy is a mess. You're posting when you remember. Your "system" is whatever app you can find in the moment. And your repurposing? What repurposing? If you're tired of feeling scattered, stressed, and like you're always one step behind your own business — this episode is going to change everything. I'm walking you through the exact workflow that saves me and my clients hours every week. How to repurpose like you run a business. And why the woman ...
Send me a text You hired a VA to lighten the load — so why are you still doing so much yourself? If delegating feels harder than just doing it all, this episode explains why. The problem isn’t your VA, and it’s not that you need “better help.” It’s that your business lacks the systems that make delegation actually work. In this episode, we unpack: The real reason delegation keeps failing (and it’s not the people)The difference between having help and having leverageWhat systems you need in pl...
Send me a text Is your funnel not converting — and you have no idea why? Before you scrap your sales funnel and start from scratch, listen to this. In this episode, we’re breaking down the real reasons your funnel might be stalling (hint: it’s probably not your whole funnel — just one weak link). You’ll learn how to: Diagnose why your funnel isn’t workingIdentify if the problem is traffic, opt-in, nurture, or your offer itselfMake targeted fixes without wasting time or rebuilding from zeroRef...
Send me a text What if the clarity you’ve been chasing isn’t about finding the right answers, but asking the right questions? In this episode, I walk you through the exact prompts I gave ChatGPT to help me build a business strategy from scratch — and how I flipped the script by letting it ask me what really mattered first. You’ll hear: The foundational questions ChatGPT asked me to shape my business strategyThe deeper follow-up prompts I used to refine my content and marketing planWhy this ba...
Send me a text You don’t have a “dreaming bigger” problem. You have a “building sloppy” problem. In this episode, we’re getting brutally honest about why your big vision isn’t scaling the way you want — and why backend chaos is quietly bleeding your time, money, and momentum. If you’re stuck in endless busywork, duct-taping systems together, or thinking "I just need to hire another VA and everything will be fine," this one’s your wake-up call. You’ll learn: ✔️ Why vision without real in...
Send me a text Tired of posting on Instagram and hearing crickets? It’s not you — it’s your funnel (or lack of one). In today’s episode, I’m breaking down a super simple, automated marketing funnel you can use to turn your Instagram content into sales without the stress. Learn how to create content that sparks DMs, set up automation to capture leads while you sleep, and guide people into buying from you — all without needing a crazy tech setup. If you want to simplify, automate, and actua...
Send me a text Want to boost engagement and build stronger relationships with your audience? It’s all in the details! In this episode, we’re diving into the power of micro-interactions—those small but mighty moments that make your brand feel more personal, engaging, and unforgettable. Learn how tiny tweaks in your social media, website, email marketing, and customer service can drive real results. Ready to take action? Let’s get into it! ────────────────── ✨ Building a business that reflec...
Send me a text If you’re just copy-pasting your Instagram captions onto TikTok and wondering why your engagement is flatlining, you’re doing it wrong! In this episode, we’re breaking down exactly how to repurpose content the right way for Instagram Reels, TikTok, and YouTube Shorts—without wasting time or losing engagement. You’ll learn: ✅ Why one-size-fits-all content doesn’t work across different platforms ✅ How to optimize your videos for Instagram, TikTok, and YouTube Shorts ✅ The...
Send me a text Struggling to show up online because you don’t feel “qualified” enough? You’re not alone. It’s tough to sell skincare when you have breakouts, offer business services with no clients, or promote wellness when your own health isn’t perfect. But here’s the truth—your audience doesn’t need perfection. They need YOU. In this episode, I’m breaking down exactly how to create content and sell confidently, even when you feel like a work in progress. We’ll cover: ✅ Why transparency buil...
Send me a text Ready to ditch the email marketing overwhelm? In this straight-talking episode, I'm reflecting on why I moved my entire agency (and all my clients) to Flodesk and how it transformed their businesses from tech-confused to confidently converting. I get it as a business owner who spent years wrestling with overpriced, overcomplicated email platforms. You're probably logging into your current platform feeling like you need an engineering degree to send a simple newsletter. Whether ...
Send me a text Tired of throwing money at expensive all-in-one platforms that don't quite fit your business? This no-fluff episode breaks down my real experience transitioning away from Stan Store to a more efficient, customized tech stack that works. What You'll Learn The Reality Check: Get the unfiltered truth about hidden costs and limitations of one-size-fits-all solutions, including my firsthand experience with Stan Store.The Money Breakdown: Discover how switching to a custom stack of T...
Send me a text In this episode, I'm going to share the 7 tasks you should have delegated yesterday. And before you tell me 'but I can't afford to delegate' or 'it's faster if I just do it myself' - just hear me out. Because what you really can't afford is the burnout that's coming if you don't make a change. I'm not here to sugarcoat it or tell you what you want to hear. I'm here to tell you what you need to hear, because that's what I do on this show. So let's talk about why you're still doi...
Send me a text Ready to get real about Instagram growth? In this no-fluff episode, I'm sharing the behind-the-scenes story of how I had to completely start over on Instagram after a major mistake tanked my engagement. You'll discover the exact moment I knew my account was beyond repair, the strategic decision-making process behind starting fresh, and how this "failure" transformed into a powerful business reset. Perfect for service-based entrepreneurs who: Feel stuck with an underperforming ...
Send me a text Uncover why your marketing might be falling flat - and it's not your strategy. Dive into the hidden conversion killers holding back your service-based business, from inconsistent messaging to manual overload. Learn how integrating the right systems, automations, and workflows can transform your marketing from sporadic success to consistent conversions. In this episode CEO, marketing strategist, and coach, Whitney Kay talks about the real impact of misaligned syste...
Send me a text I'm going to bet you're tired of spending countless hours troubleshooting tech issues and wearing all the hats in your business. In this episode, I'm breaking down the true cost of the DIY mindset that's keeping you stuck. Through real client examples and practical insights, discover how one business owner wasted $500 on email automation struggles - money that could have been easily funneled in to fuel business growth instead. I'll share how the IDEN framework can h...
Send me a text Feeling overwhelmed by endless tasks and clunky processes that seem to be running your business instead of the other way around? In this episode, business coach and systems expert Whitney Kay is here to help you streamline for success. Instead of juggling it all, she reveals how to set up tools and systems that save time, reduce stress, and put you back in control. Here’s what we’re covering:** The must-have tools that simplify workflows and free up your time.How to set up auto...
Send me a text Feeling buried in busywork and wondering if you’ll ever find time to focus on growing your business? In this episode, business coach and marketing expert Whitney Kay is here to give you the wake-up call you didn’t know you needed. Instead of struggling to do it all, she reveals how automation can simplify your workload and help you scale with intention. Here’s what we’re covering: Why staying stuck in manual processes is costing you time, money, and sanity.The top signs it’s ti...
Send me a text Feeling stuck in an endless cycle of chasing social media algorithms with little to show for it? In this episode, business coach and marketing expert Whitney Kay is here to shift your perspective and help you reclaim control. Instead of battling against ever-changing algorithms, reveals how to make them work for you and transform them into powerful tools for growth. Here’s what we’re covering: Why obsessing over algorithm changes is keeping you stuck—and how to break free.The s...
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