Candle Business PRO

64 Episodes

Reverse

Before You Launch Your Candle Line, Listen To This

2026-09-1034:58

#64. A candle business can feel overwhelming at the start because everything matters at once: your products, your website, your pricing, your marketing, and that big dream of opening a shop. We take listener questions and turn them into a clear, realistic path you can follow, even if you’re still working a nine-to-five and building your brand at night. We start with the foundation: why a Shopify store acts like your brand’s “home address” online, how to think about owning your domain, and wh...

The Packaging Trick That Adds $8 to Every Candle

2026-09-1025:02

#63. Trying to sell candles to everyone is the fastest way to build a brand nobody remembers. We walk through what it really takes to go from making candles as gifts to running a candle business with repeat customers, higher perceived value, and a clear point of view, starting with the not-so-fun basics like product liability insurance and safe candle testing. We get specific about niche marketing and target audience selection, including how we think about pricing, label design, and where ou...

How to Sell Candles to Wedding and Event Planners

2026-09-1033:07

#62. Launching a candle business can feel like you need a full collection on day one, but that mindset quietly drains your cash and your confidence. We share the simplest advice we wish more new candle makers followed: start small, get to market, and let paying customers tell you what deserves your time, inventory, and label budget. We talk through what happened when we launched too big, why “perfect” can become procrastination, and how a lean lineup of five or six scents can help you find yo...

How to Start a Candle Business the Right Way (100 Fans = 6 Figures)

2026-09-1029:00

#61. Most candle makers don’t fail because they can’t pour a candle. They fail because they start too big, chase the wrong benchmarks, and never build a repeatable system. We’re answering real listener questions on how to start a candle business strong and keep it moving in the right direction, even if you’re brand new and feeling stuck on where to begin. We talk through a simple “recipe” that removes the chaos: one vessel, one wick, one wax, and one fragrance oil, then a tight collection of...

Candle Tools and Supplier We Actually Use

2026-09-1028:48

#60. Shipping, sales, inventory, wicks, vessels, fragrance oils, and equipment choices can feel like a thousand separate problems until you look at them as systems. We move fast through listener questions and give real-world answers from the day-to-day of running a candle business, with tips you can apply whether you sell on Shopify, Etsy, at markets, or face-to-face. We start with shipping because it’s one of the easiest places to lose money or lose a customer at checkout. I explain how we ...

#box-pro-ellipsis-179097517104277{-webkit-line-clamp:2;}Candle Business PRO