Cannabis Enlightened

The Business of Cannabis is a course at San Diego City College. Co-founders Rose Lamuraglia and Dr. Brady talk about its beginnings and the catalyst to the Cannabis Enlightened Podcast. (Originally aired 09Sept21)See omnystudio.com/listener for privacy information.

Coming in the Fall of 2021, Dr. Leroy Brady host a podcast that educates and enlightens. It's all about Cannabis. Students, fellow professors, and other Cannabis experts visit each episode to dispel myths, dissect the history, and share the current state of the business of Cannabis.See omnystudio.com/listener for privacy information.

Dr. Leroy welcomes Brianna “Blazin with Bri” Ash — content creator, marketer, and mom — whose brand began with one simple mission: to normalize cannabis consumption for mothers and women. Together, they explore how intentional use can promote wellness, why “start low and go slow” is the golden rule, and how education empowers safer choices. Brianna breaks down the art of branding — from color palettes and logos to community-driven merch — and shares her path from influencer to industry professional. It’s a masterclass in authenticity, connection, and creative entrepreneurship in the modern cannabis space. Knowledge is Power. Don’t forget to follow and subscribe at OlasMedia.com Be sure to visit MarchandAsh.com for the latest brands and discounts. Some notable moments from this episode are: 00:00 – Dr. Leroy opens with gratitude and introduces Brianna Ash 00:02:27 – Building “Blazin with Bri” and breaking stigma for moms 00:04:35 – Intentional consumption and mindful strain selection 00:05:50 – “Start low, go slow” — Brianna’s golden rule 00:07:22 – Wellness over intoxication: topicals, tinctures, and balance 00:08:23 – Knowledge is Power: safe, legal, and informed use 00:09:28 – Branding yourself: color palettes, logos, and consistency 00:13:46 – Merch before marijuana: growing a lifestyle brand 00:15:36 – Community, collaboration, and women’s leadership 00:24:38 – CBD:THC balance, education, and gratitude close  See omnystudio.com/listener for privacy information.

Tired of feeling like your vote doesn’t matter? In this episode of Cannabis Enlightened, Dr. Leroy is joined by Chad Peace of the Independent Voter Project to break down how reforms like ranked choice and open primaries can make every ballot more meaningful. They dive into why broadening voter choice isn’t just about politics — it’s about opening the door for more voices, more nuance, and even more honest conversations around issues like cannabis. Be sure to visit March and Ash to see the latest discounts for your favorite brands. Don’t forget to follow and subscribe at OlasMedia.com Some notable moments from this episode: 02:41 – Chad introduces himself and his work with IVC Media) 03:27 – Dr. Leroy highlights the wide range of Olas Media topics) 03:34 – Chad jokes about “limited battery power”) 03:38 – Breaking down the reach of Olas Media) 04:06 – Introducing the issue of ranked choice voting) 04:40 – Chad explains the origins of the Independent Voter Project) 06:01 – Discussion of primaries leading into general elections) 06:12 – Red and blue districts leave independents with less impact) 07:26 – California’s nonpartisan primary system explained) 10:14 – Choice voting as a way to make every vote more meaningful)  See omnystudio.com/listener for privacy information.

Recorded during Juneteenth, this episode of Cannabis Enlightened features Dr. Leroy in conversation with appellate attorney and community activist Andrea St. Julian on the future of voting in San Diego. Though released after the holiday, Andrea’s insights on choice voting — from breaking the grip of incumbents to giving voters the power to back the candidates they truly believe in — carry forward the spirit of freedom and civic empowerment year-round. Don’t forget to follow and subscribe at OlasMedia.com and to get latest discounts and best brands visit MarchandAsh.com  Some highlights from this episode include:  00:00:23 – Opening, Sponsors, and Juneteenth Reflections 00:03:18 – Introducing Andrea St. Julian 00:04:15 – From Police Oversight to Choice Voting 00:06:08 – Why the Current Voting System Falls Short 00:09:11 – How Primaries Protect Incumbents 00:14:12 – The Two-Party Grip and Duverger’s Law 00:16:31 – How Choice Voting Empowers Voters 00:23:21 – Who Opposes Choice Voting and Why 00:34:18 – Lessons from Ireland and Positive Campaigning 00:38:24 – The 2028 Ballot Initiative and Call to ActionSee omnystudio.com/listener for privacy information.

Ever wonder who makes March and Ash look so darn good? Well, buckle up, folks — Dr. Leroy sits down with Jessica “JQ” Quesada, the dynamo behind the stunning visuals and stylish apparel at March and Ash. JQ spills the tea on everything from designing hats that fly off the shelves to creating shirts subtle enough to wear to church (true story!). She’s been there since Day One, transforming spaces, picking color palettes, and dreaming up local-themed designs that turn each store into a neighborhood vibe. From staying up till sunrise perfecting new store layouts to juggling ten locations and a calendar that’s always three seasons ahead, JQ’s world is equal parts creativity, strategy, and a whole lot of hustle. Step inside the world where merchandising becomes magic — and learn why March and Ash is so much more than just a store. Don’t forget to follow and subscribe at OlasMedia.com . Visit MarchandAsh.com to see the latest deals  and discounts. Some highlights from the episode include: 00:00:00 – Show intro; March and Ash focus 00:03:02 – JQ intro and role 00:04:09 – First concierge hire 00:05:34 – Restaurant-to-cannabis journey 00:06:24 – Merch vs. apparel explained 00:07:08 – Employee apparel perks 00:08:18 – Custom hat and shirt designs 00:12:31 – Merch as brand marketing 00:14:26 – Local store themes 00:29:34 – Overnight store setup storySee omnystudio.com/listener for privacy information.

You know what they say—three podcasters walk into a studio… and forget why they came in. But not this time! In this episode of Cannabis Enlightened, Dr. Leroy welcomes Puff Provisions founder Mark Reyes, a father, cannabis advocate, and self-declared “chief cook and bottle washer” of his podcast. Mark breaks down what it means to be a responsible consumer in a world still catching up to cannabis culture—and how being a dad with a vape pen doesn’t make you a rebel, just relaxed. Also joining the mic is Arianna Salazar, clinical herbalist and spiritual coach, who adds a touch of plant-based wisdom to the mix. Together, the trio talks about busting myths, modern consumption methods (from tinctures to mocktails), and why everyone from grandma to Gen Z deserves good weed and better information. Don’t forget to follow and subscribe at OlasMedia.com and to get the latest discounts from March and Ash. Some key moments from this episode include: 00:00:39 – Welcome to Cannabis Enlightened (and Dad Jokes) 00:03:14 – Meet Mark Reyes: Puff Provisions and Podcasting Solo 00:07:34 – Arianna Salazar’s Herbalist Journey and Cannabis Roots 00:10:38 – Why Most People Turn to Cannabis: Stress Relief 00:16:40 – Topical Cannabis: A Natural Alternative to Lidocaine 00:17:55 – What Does a Cannabis User Really Look Like? 00:25:30 – The Smell Stigma: Cannabis Aroma and Social Perception 00:30:48 – Crafting Cannabis Mocktails: A New Way to Dose 00:34:59 – Bridging Legalization and Cultural Acceptance 00:40:19 – The Comic Book That Changed Mark’s Cannabis Perspective  See omnystudio.com/listener for privacy information.

In this vibrant and heartfelt conversation, Dr. Leroy welcomes Marissa Twichell, a dynamic force in the cannabis industry and Regional Sales Director for Revelry and Field Trip, covering Southern California and Arizona. From her journey into the cannabis space to the rise of Women of Cannabis, Marissa shares personal insights into breaking barriers in a male-dominated industry and the importance of inclusive events that empower women. Plus, we meet her beloved rescue pup Dotty—a fixture in dispensaries across the state—and learn why Marissa believes connection, education, and community are the future of cannabis. Whether you’re a seasoned consumer, a curious newcomer, or just love good storytelling, this episode is packed with warmth, wisdom, and a little laughter. Follow and subscribe at OlasMedia.com Here are some notable moments from this episode: 00:00:00 – The Cannabis Legacy Lives On 00:03:42 – Meet Marissa Twichell: From Hustle to High Gear 00:07:05 – Not Just Bags: The Lifestyle Behind Revelry 00:10:10 – Women of Cannabis: Building Sisterhood in the Industry 00:14:22 – Moms, Wine, and Weed: Changing the Conversation 00:18:00 – Dabs, Gummies, and the Art of Knowing Your Dose 00:23:14 – THC vs. CBD: Beyond the Buzzwords 00:26:40 – Breaking the Stigma, One Conversation at a Time 00:30:45 – The State of the Cannabis Industry: Progress & Pitfalls 00:35:50 – Dotty the Dispensary Star & Final ReflectionsSee omnystudio.com/listener for privacy information.

This week on Cannabis Enlightened, Dr. Leroy takes you inside 420 @ the Garden—a one-of-a-kind community celebration blending Easter joy, cannabis culture, and neighborhood connection in Southeast San Diego. Recorded live at the Mount Hope Community Garden, this special episode features voices from all corners of the community. Attendees share what 420 means to them, what brought them to the garden, and what March and Ash goodies they uncovered during the cannabis-themed Easter egg hunt. You’ll meet organizers, DJs, longtime residents, and first-time visitors—each adding their unique voice to a conversation about community healing, progress, and celebration. From edibles and pre-rolls to cannabis-infused beverages, the day was full of surprises, stories, and laughter. Whether you’re a longtime advocate for cannabis equity or just love hearing from everyday people making change in their community, this is a can’t-miss celebration of culture, joy, and growth. Don’t forget to subscribe and follow at olasmedia.com Some key moments from this episode: 01:42 - Danny’s Vision for 420 05:25 - Meet the Corsairs 07:38 - First Time Celebrating 420 09:18 - Lou Reflects on Mount Hope 13:22 - Andrea Talks Choice Voting 16:01 - Edibles Win at the Egg Hunt 17:36 - Diane Moss on Hosting 420 20:12 - Ashley’s Sonoma Hills Pick 22:23 - Cannabis Drinks & Community 25:49 - Dr. Leroy’s Closing Reflections  See omnystudio.com/listener for privacy information.

Dr. Leroy welcomes Onyeka Tefari and Ariana Salazar, two powerhouse women shaping the future of the industry’s wellness and advocacy. They explore various tools for self-care, pain relief, and mental health, while tackling topics like oncology care, and parenting. Get a sneak peek at what’s coming ahead this second half of the season of the podcast.  Onyeka and Ariana join the show, bringing fresh perspectives and insightful discussions. Tune in for an enlightened conversation on the power of plant medicine and community. Be sure to follow and subscribe to get special March and Ash discounts. Visit  olasmedia.com Key moments in this episode include: 00:01:30 – Introducing new team members 00:02:55 – Onyeka shares her journey in wellness, skincare, and community healing. 00:05:02 – Ariana’s path as a self-taught herbalist and holistic practitioner. 00:07:29 – The power of plants, indigenous medicine, and spiritual healing. 00:13:17 – Women’s Health: Benefits for holistic wellness. 00:15:57 – Parenting and the Plant: Navigating open conversations with teens. 00:24:01 – Beyond Getting High: pain relief, anxiety, and wellness. 00:26:37 – Post-Election Reflections: Community resilience and empowerment. 00:37:19 – Final thoughts: How to connect with Anika & Ariana and their work.  See omnystudio.com/listener for privacy information.

In this episode of Cannabis Enlightened, Dr. Leroy sits down with Alex Freedman, CEO of Traditional, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential. This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry. Hear more episodes - subscribe and follow at OlasMedia.com The key moments in this episode are:00:00:01 - Introduction and Traditional Cannabis Company 00:05:47 - Vertical Integration and Dispensaries 00:08:59 - Product Innovation and Quality Control 00:11:27 - Non-traditional Background in Cannabis 00:14:42 - Impact of Regulations on the Cannabis Industry 00:16:47 - Challenges of Regulatory Structures 00:20:44 - Impact of Illegal Market 00:25:02 - Cannabis as Medicine 00:27:37 - Evolving Consumer Consumption 00:30:09 - Future of Cannabis Industry 00:33:16 - Gratitude and Connection 00:33:42 - Connecting with Alex 00:34:08 - Availability of Products  00:35:07 - Closing Remarks See omnystudio.com/listener for privacy information.

In this episode of Cannabis Enlightened, Dr. Leroy is joined by Grant and Maribel McKinze from UFCW Local 135, Candice Finn from March and Ash, and Laurie Han from the YMCA. They dive into the critical topic of childcare for working parents, especially those in the cannabis industry. The discussion explores how companies like March and Ash are addressing childcare challenges through innovative benefits like stipends and partnerships with local childcare providers, offering invaluable support to employees. Tune in for insights on how childcare can boost employee satisfaction, reduce absenteeism, and improve work-life balance in the cannabis sector. Tune in for valuable advice on navigating childcare choices while balancing work and family life. This episode has been sponsored by: March and Ash Don’t forget to follow or subscribe at OlasMedia.com The key moments in this episode are:00:00:00 - Introduction and Sponsorship 00:01:15 - Types of Childcare 00:05:15 - Employee Experience with Childcare 00:08:58 - Union's Role in Childcare 00:13:40 - Impact of COVID-19 on Childcare 00:15:29 - Childcare benefits for employees 00:16:33 - Choosing the right childcare 00:18:24 - Support for families 00:23:06 - Benefits for employers 00:27:58 - Personal experiences with the childcare program 00:30:08 - Childcare Costs in San Diego County 00:31:29 - Employer Assistance for Childcare 00:34:31 - Seeking Childcare Services 00:38:21 - Union Support and ResourcesSee omnystudio.com/listener for privacy information.

March and Ash stores might be known in Southern California for feeling more like Nordstroms than a smoke shop. But as the only retailer that has partnered with the YMCA to provide childcare for workers, employs its delivery drivers with unionized wages and benefits, and with its unmatched commitment to bring a storied industry above-board. So it may not be a surprise why Dr. Leroy hit it off with Roberto and Araceli Mareno of Mexico’s Red Thread Project, who have been instrumental in providing incarcerated female prisoners in Mexico with sewing skills and entrepreneurial opportunities.  Follow, Subscribe and hear more episodes, visit Olasmedia.com The key moments in this episode are: 00:00:00 - Introducing the Red Thread Project00:04:27 - Impact and Versatility of Skills00:09:13 - Life-changing Stories00:11:59 - Collaboration with March and Ash00:16:25 - Empowerment and Skill Development00:19:44 - Extending Reach and Selection Process00:21:31 - Age Range and Juveniles in Prison00:27:51 - From Sewing to Red Thread Project00:29:45 - The Meaning of Red Thread Project00:35:17 - Providing Second Chances and Understanding   See omnystudio.com/listener for privacy information.

Celebrate Juneteenth 2024 with Cannabis Enlightened as Dr. Leroy explores the intersection of this historic day and our vital right to vote. Discover why voting matters for advancing equity and shaping a more inclusive future. Join us for insights into the significance of Juneteenth, the power of civic engagement, and how we can honor the past while driving meaningful change. Follow and Subscribe at OlasMedia.com The key moments in this episode are: 00:00:00 - 710 Celebration and Voting00:01:31 - Voting as a Sign of Gratitude00:02:45 - Juneteenth History and Rights00:03:36 - Celebrating Juneteenth00:04:13 - Podcast Credits and ClosingSee omnystudio.com/listener for privacy information.

Treat yourself to the transformative journey of Derek Craft, a trailblazer in the cannabis industry and one of the inaugural recipients of March and Ash’s Cannabis Private Equity Group. In this enlightening episode, Derek shares invaluable insights into the challenges and opportunities encountered by social equity entrepreneurs. Through his brand Derek emphasizes the power of personal connection and authentic storytelling in building a meaningful brand identity. He discusses the essential qualities of patience, commitment, and relentless dedication required to navigate the intricacies of entrepreneurship within the cannabis sector. Joining Dr. Leroy, from The Dodi Connection, Mr. Wowzer delves into Derek's unwavering passion for creating a genuine brand experience. Derek's journey offers profound lessons on the critical roles of knowledge, infrastructure, and financial support in achieving success in the cannabis business. Whether you're a seasoned entrepreneur or exploring opportunities in cannabis, this episode provides essential insights to help you establish a resilient and impactful brand in this dynamic industry. Follow and Subscribe at OlasMedia.com The key moments in this episode are: 00:00:00 - Introduction and 710 Celebration00:01:47 - Cannabis Enlightened Program00:03:00 - Social Equity in Cannabis00:10:16 - Vision for CPEG and Business Support00:14:11 - Challenges in Cannabis Industry00:16:19 - Lack of Access for Cannabis Business00:17:09 - Insights from Former Prisoners00:18:09 - March and Ash's Involvement00:19:27 - Challenges of Entrepreneurship00:22:19 - Brand Development and Background00:31:02 - The Early Days00:34:33 - Connecting with Customers00:39:10 - The Brand Experience00:40:31 - Getting in TouchSee omnystudio.com/listener for privacy information.

An exclusive chat with Kayla Bass and Tonya Aanenson from March and Ash as they uncover the secrets behind impactful 4-Twenty promotions and event planning. From engaging event strategies to exciting surprises for this year's celebrations, this episode provides valuable insights to elevate your event planning game. Don't miss this insider's look as we delve into cannabis marketing and promotions! Plus, exciting news for Stagecoach and Coachella attendees: a new March and Ash dispensary is now open in Palm Desert, CA, just in time for the festivities! #CannabisEvents #4TwentyPromotions #EventPlanning #CannabisEnlightened #MarchandAsh #PalmDesert #Stagecoach #Coachella 🚀See omnystudio.com/listener for privacy information.

Dr. Leroy is thrilled to introduce Guy Rocourt, the CEO of Papa and Barkley - a leading name in the cannabis wellness realm. Guy's journey from cannabis activism to helming a renowned brand like Papa and Barkley showcases his deep passion and expertise in the field. With a focus on product development and advocating for safe access to cannabis, Guy is a trusted figure in the cannabis wellness community. Join us as we explore his insights on the therapeutic potential of cannabis, his journey to becoming a CEO, and the importance of social equity in cannabis regulations. Gain fresh perspectives and untold insights into the evolving landscape of cannabis therapy with Guy Rocourt on "Cannabis Enlightened." The key moments in this episode are: 00:00:01 - Disclaimer and Introduction00:02:19 - Origin of Papa and Barclay00:05:19 - The Name "Guy"00:09:32 - Education and Career Path00:13:45 - Product Development and Regulation00:14:19 - Legalization and Access to Cannabis00:16:24 - Product Endorsement and Consumer Feedback00:17:35 - Differentiation and Integrity in Product Creation00:20:02 - Cannabis as a Medicinal Solution00:22:01 - Overcoming Misinformation and Racial Bias00:28:03 - The Importance of Staying True to Natural Practices00:29:51 - Honoring Juneteenth and American History00:32:27 - Challenges of Achieving Social Equity00:37:10 - Overcoming Cannabis Shame and 280E Challenges00:42:28 - Empowering Individuals and Advocating for Change00:43:01 - Gratitude and Positivity00:43:34 - Cannabis as a Way of Life00:44:10 - Sponsorship and Acknowledgment00:44:25 - Podcast Production00:44:53 - Conclusion See omnystudio.com/listener for privacy information.

Chris Morsette, President and Head of Cultivation at Ember Valley, shares his journey in the cannabis industry and offers insights into cultivation and business operations. He emphasizes the importance of mastering one's craft and learning from experienced growers. Chris discusses the challenges of taxation and the coexistence of the black market and the regulated market. He also shares his vision for the future of the cannabis industry. Podcast Sponsor by March and Ash Listen to more episodes at Olas Media Email us your questions, suggested topics to: dr.leroy@cannabisenlightened.com (Originally aired Date  Jan 30, 2024)See omnystudio.com/listener for privacy information.

Did you know that terpenes can actually enhance or alter the effects of cannabinoids? Or that different strains with similar THC levels can have vastly different effects due to differing terpene profiles? Ruben Villasenor, Cannabis Coach and Educator with Kurativ CBD, is here to share the truth about personalized cannabis profiles, helping you achieve the optimal experience for your needs. Have you ever heard the myths surrounding terpene and cannabinoid profiles? It's time to debunk these misconceptions and get to the truth. (Originally aired 08Aug23)See omnystudio.com/listener for privacy information.

In today’s episode, Dr. Leroy has a conversation with Dr Amanda Reiman, Founder of Personal Plants, a platform designed to help people develop healthy, balanced relationships with psychoactive plants. They talk about the impact of cannabis consumption, consequences, benefits of drinkable cannabis and the difference between alcohol and cannabis in a social setting. They explore how social lounges serve as a welcoming environment fostering a sense of community and socialization.  (Originally aired July 6/23)See omnystudio.com/listener for privacy information.