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Small Business Marketing


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Giving you the basics of online marketing for your small business.
287 Episodes
Almost everyone is on Facebook, whether we like to admit that or not!  If you have a business & you have a Facebook presence, it's important to think carefully about how you run your ad campaigns leading up to the holiday season.  In this podcast we talk about some of the tricks & tips that a small business owner can utilize to ensure success while advertising on Facebook. In the second half of the podcast, we reveal an easy way to keep your customers engaged. Here are some of the links that we promised, for more info, reach out to me.. Dynamic Facebook Ads: Facebook Pixel: Facebook Pixel on Wordpress site: Setting up Facebook Shops to sell products:
Today's topic is Lead Magnets & just like the name suggests, we're attracting leads.  We've all seen Lead Magnets, but did you realize what they were & how they worked?  Today, we teach you how to build your own Lead Magnets & ultimately, how to grow your customer & prospect email list. This lesson is easy & quite valuable right away. To find out more about me, check out
Social media ads are in abundance these days.  While we ignore most of them, we do stop to look at some. So what's the difference between those that we look at & those that we don't? Today we talk about content type..  Videos, Photos, Gifs & Motion Graphics.  If you're going to do your own marketing, you want be make ads that bring you results.  Starting with this in mind, may help you tailor ads that your prospects respond to. In the end, we talk about using Canva to create content, check them out at
Today we're explaining what a sales funnel is, why they are important & how to make them work for you!  If you already make your own ads on social media streams, you're half way there.  The next step is drawing your customers & prospects into your website so that they can make an actual purchase!  We start by explaining how a sales funnel works, what a landing page is & why the two work when put together properly. This is not hard to do & the most successful online marketers do it every day!  I hope you enjoy.
Everyone likes to say things like "radio is dead", but is it?  Statistics will show you that in fact, radio is still very alive.  The key to using radio to promote your small business is doing it right.  In this podcast we discuss a few key ways to stick out from your competitors & gain a competitive advantage by using radio for advertising. If radio is going to live on, radio will need to evolve just like many other businesses.  Do I think that radio is still a viable way to advertise?  Yup.  Hit play & find out why! Cheers.
Why do customers shop at your business? Brand loyalty is no small subject, however getting started with brand awareness & building that loyalty doesn't have to be difficult.  In this podcast we talk about where to begin, how to be authentic & how to engage.  Growing your brand takes time & with a little effort can make you a winner in the long game.
Businesses come & go,  so do business owners. I was approached to market a Pizza Place online by a client who just purchased the business.  I quickly realized that there was a lot of digital properties already & my client didn't realize that nor have access. In this podcast, we talk about the steps you need to take to ensure that when you buy a business, the digital properties also come with it. Before you buy or acquire a business, listen to this podcast!
Most people know how to make a social media post or ad.  The problem is that there are already lots of ads online, many of them from your competition.  Another way of branding yourself is by creating your own PR, in other words, putting yourself in the news. Creating PR isn't complicated & it can put your brand in places that your competition hasn't thought about. Did I mention it's free as well?
Once your Instagram account is set up, the next step is making effective posts that bring your response.  We discuss photo editing using Insta's amazing tool set, how to tag people for more response, using hashtags to make your posts more searchable, using location tags & finally Instagram Reels.  We cover a lot of territory in this tutorial so take notes! We discuss some pro-tips at the end, however my favourite is using Instagram on an iPad or tablet instead of a phone.  Larger surface area to work with & easier to type on than a phone!
In this podcast, we dip our toes into Instagram marketing!  If you're new to Instagram or you've never experienced doing business and/or advertising on the platform, this is a perfect introduction on how to get started. As mentioned in the podcast, check out more information here:
Ever wonder why some ads or posts get response?  Words mean everything.  We talk about how to start writing posts, making headlines that work, what not to write & how your words along with the right image or video can be the difference between success & failure. Two resources referenced are: Copy Hackers & Scientific Advertising Check out this headline analyzer too!
You're a small business & it's time to start your online campaign.  We talk about getting organized, things to consider first & how to make a roadmap to success.  Marketing your own business doesn't have to be difficult, let's get started! For more info:
You're ready to begin your online campaign, but have you taken the time to get yourself organized first?  People are attracted to what they know, if you can promote who you are with absolute clarity,  you will be more effective.  We take a deeper look at digital self reflection in this one & talk about why it's a crucial first step.
You have a small business & perhaps you already have some online content.  We cover the 3 main things you should do if you're going to get serious about starting your online campaign.  It's not very difficult but you need to get organized first.
In this episode we set the table for this podcast.  Starting with an introduction to your host, we also explain what this podcast will cover & how it can help you promote your small business online, inside your busy schedule. For more info:
If you listen to this podcast, you probably already know what The Business of Cannabis is all about as well.  Jay Rosenthal, Co-Founder of "B of C" joined me to talk about his start up & what it's been like to crack into the cannabis media scene.  Jay gets amazing access to many high level cannabis people, so you may think that it's always been easy but not according to Jay.  This like any other is a business and requires a lot of hard work & hustle.  This is a chance to get to know Jay a little better & to find out what it's like behind the scenes at The Business of Cannabis. Enjoy!
In life, most of us will never step onto a stage as large as a Miss Universe pageant.   Alyssa Boston is Miss Universe Canada & took to the stage wearing a cannabis inspired dress, not because she consumes cannabis but because she believes in legalization.  Alyssa took a big chance at the event & knew that by wearing a dress like she, there was also a chance it could be the difference between winning & losing.  Alyssa joined me to talk about the experience & to explain why she decided to fight the stigma on a World stage! Follow Alyssa on Twitter @_alyssaboston
Today's podcast is brought to you by Cannabis Science Podcast! In humans, cannabis has long been known to be effective at relieving a variety of different conditions. But what happens in the case of our animal companions, does it work for them as well? The team takes a look at a few studies that try to answer this question. Including whether veterinarians in the US and Canada recommend giving cannabis or cannabis products as medication to our furry friends. Can canines use cannabis! Tune in to find out! Additional information and references:
This podcast was provided by Cannabis Update! Often polarizing, never shy, Jodie Emery joined me for today's conversation to talk about her past, present & future.   I hope that you discover a side to Jodie that you haven't seen before, she seemed to let her guard down for this talk & I was grateful to produce the interview. Enjoy!
Kirk and Trevor discuss PTSD with Dr. Mike Hart founder of ReadyToGo Clinic. Dr. Hart talks about how PTSD, migraines, IBS and some other conditions are due at least in part to an endocannabinoid deficiency. That means cannabis is an obvious treatment for PTSD. Also hear how cannabis can also be used in sports medicine and about Kirk's Runners' High on the Columbia Ice Fields. Music by: Bif Naked - Santa Claus is Comin to Town - - (Yes we got a SOCAN membership to use this song all legal and proper like) Additional Music: Desiree Dorion Marc Clement
Comments (1)

Vanessa Margarita

i agree with the importance of education! Excellent interview

Nov 30th
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