The Category Queen Show

Imagine if your online presence could consistently attract and convert prospects into paying clients **every day**. In this episode, I walk you through a practical checklist to ensure that your business is fully optimized to do just that. We’ll break down the essential components of a successful digital storefront, discuss how to maintain consistent messaging across your platforms, and reveal how small tweaks in your online strategy can lead to big gains in client acquisition. Use this tactical episode to reference any time you need to audit your business to ensure every part of your online presence is working to bring in leads and clients daily. Key Takeaways:Learn how to set up and optimize your online presence to attract the right audience.Discover the importance of consistent messaging across your digital assets.Understand the strategies to effectively convert followers into leads and clients daily.Get actionable steps to audit your current online presence and identify areas for improvement.Explore how to use data to make informed decisions about optimizing your marketing efforts.Resources Mentioned:Episode 84: Always SellingWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

There’s a powerful synergy between your personal well-being and the success of your business. In this episode, I dive into how aligning your mind, body, and spirit can be the missing link in achieving sustainable growth.This isn’t just about scaling your business—it's about creating a life that feels balanced, fulfilling, and true to your core values.Key Takeaways:The critical role of personal alignment in business success.Holistic strategies for maintaining balance while growing your business.Practical ways to incorporate wellness into your daily routine.The impact of mind, body, and spirit on long-term business growth.Steps to ensure your business supports your overall well-being.Resources Mentioned:Episode 52: MVP: Speaking To The Top 1% of Your MarketEpisode 56: Two Ways You're Out of Alignment With Your OfferEpisode 133: Taking A Risk On Your Unique ExpertiseEpisode 144: Unleashing Your Creative Genius: Beyond the Blocks and Into BrillianceWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Have you ever found yourself overwhelmed by the complexities of scaling your business while maintaining quality and alignment? It’s a challenge many experts face. In this episode, I reveal the Luxe Leverage experience, a unique consulting offer designed to help you create scalable, high-end solutions that don't compromise on quality or personal alignment. Discover how I moved away from traditional, cookie-cutter business models to craft bespoke solutions that elevate both client results and profit margins. Join me as I share the transformative journey of aligning your highest zone of genius with a business model that truly reflects your brilliance.Key Takeaways:The importance of aligning your business model with your unique zone of genius.How to create scalable offers that maintain high quality and client satisfaction.Strategies for achieving substantial business growth while working part-time.The pitfalls of traditional volume-based business models and how to avoid them.Steps to architect a bespoke consulting service that maximizes profit margins without sacrificing results.Work With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Stepping into a specialized niche can feel counterintuitive, especially when it seems like being a generalist would allow you to serve a broader audience. In this episode, I explore the liberation and clarity that comes with focusing on a specific market. Through real client stories and personal insights, I'll guide you on how to define your category niche and leverage your unique brilliance to stand out in a crowded industry.By narrowing your focus, your marketing becomes clearer, your offers more compelling, and your business more profitable. This episode will challenge your preconceived notions about niching down and inspire you to embrace specialization for greater impact and success.Key Takeaways:The benefits of moving from generalist to specialist and how it leads to business growth and personal freedom.How to clearly define your category niche to make a lasting impact in your market.Overcoming the fears and misconceptions associated with specialization.Aligning your unique skills and brilliance with a lucrative and specific market.Separating your personal identity from your business niche to avoid burnout and confusion.Real-world examples of how specialization has transformed businesses and lives.Resources Mentioned:Episode 52: MVP: Speaking To The Top 1% of Your MarketWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Ever wonder why your one-to-one client work feels overwhelming? It might be time to prepare for a scalable offer. Many coaches and consultants rush into launching without proper prep work, making the process much more challenging. In this episode, I’ll share insights on how to effectively prepare for your scalable offer, ensuring a successful launch and continued sustainable growth. Drawing from personal experience and working with clients, I reveal the key steps to transition from one-to-one to a one-to-many model. You'll learn about mindset shifts, strategic planning, and aligning your offers with your unique vision. Whether you're just considering a scalable offer or looking to optimize an existing one, this episode is packed with actionable advice.Key Takeaways:Understand the importance of mindset shifts for scalable offers.Learn the essential prep work needed before launching a scalable offer.Discover how to align your offers with your unique client journey.Identify common challenges and how to overcome them.Explore the financial aspects and projections for your scalable offer.Resources Mentioned:Episode 110: 4 Signs You’re Ready To Scale Your Coaching BusinessWork With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable OfferApple Podcast | Spotify Connect With Kinsey MachosWebsite | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Getting clients online is easy when you allow it to be. Today, I reveal five simple strategies to consistently enroll clients every week without the need for complex sales funnels or live launching. You'll learn how to avoid common pitfalls and stay focused on effective, straightforward techniques. These methods have helped many of our clients achieve remarkable growth, and they can do the same for you. Tune in and discover how you can simplify your client acquisition process and enjoy a smoother, more rewarding journey in your business.Key Takeaways:Understand the importance of maintaining simplicity in your client acquisition strategy.Learn five straightforward methods to attract clients consistently without the need for elaborate sales funnels.Discover the benefits of sticking to tried-and-true tactics that have been proven to work in the growing and scaling phase of business.Gain confidence and clarity in your approach to client acquisition.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you struggling with the nagging question of whether you've chosen the right niche? In this episode, I explore the complexities of niche selection and dispel the myth that there's a "right" or "wrong" choice. Drawing from personal experience and client stories, I reveal why black-and-white thinking can be a major hindrance to business growth. You'll learn how to shift your mindset to see all decisions as steps towards success, and how to fine-tune your messaging to attract your ideal clients. Let's eliminate the unnecessary stress of niche selection and focus on what truly drives success in your business.Key Takeaways:Learn how to shift your mindset to see all decisions as steps towards success.Discover how to fine-tune your messaging to better resonate with your ideal clients.Recognize that issues in your business are often more about messaging and marketing than niche selection.Gain insights on how to handle growth phases and the accompanying doubts and insecurities.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this special conversation, I sit down with Emily Hirsh, founder of Embodied Marketing Agency, to explore her incredible journey from a determined entrepreneur to a thriving business leader who embraces both strategic and 'woo' approaches. Emily's story is filled with moments of profound transformation, balancing motherhood, marriage, and a thriving business. We dive into how she managed the early survival years, overcame societal expectations, and found harmony between the hustle and feminine energy. You’ll walk away inspired and ready to find your own balance in business and life.Key Takeaways:Understand the importance of blending strategic and intuitive approaches in business.Discover the power of recognizing and utilizing both masculine and feminine energies.Learn how to implement intentional pauses and creativity in your work routine.Gain insights into fostering a supportive and empowered team culture.Hear practical advice on navigating the current economic climate with effective marketing strategies.About the GuestEmily Hirsh is a leading Digital Marketing Strategist, entrepreneur and founder of Embodied Marketing, one of the fastest growing digital marketing agencies that is responsible for over $131 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs to grow their businesses and generate massive revenue using her revolutionary Embodied Marketing Process.Links:Website: https://embodiedmarketing.com/Instagram: https://www.instagram.com/em.bodiedmarketing/Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this live coaching call with a client, I tackle a challenge many professionals encounter: making their deep, technical expertise clear and compelling to their audience. We often get so wrapped up in the intricacies of our field that we might forget how to communicate effectively with those who aren't as familiar with the subject.This episode features a coaching session with a clinician who specializes in PCOS and fertility. Listen as I guide her through refining her messaging to better resonate with her clients. Even if you're not a clinician, you'll find valuable strategies for presenting your expertise in an engaging and understandable way.You'll gain practical tips on how to translate complex ideas into language that captures your audience's attention and drives engagement. We explore the significance of simplifying your message without diluting its impact and how to highlight your unique approach to stand outKey Takeaways:Understand why simplifying your message doesn't mean dumbing it down.Learn how to balance technical knowledge with relatable communication.Discover the core pillars of effective client support, from nutrition to stress management.Gain insights into creating compelling content that showcases your expertise.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Imagine being able to solve problems quickly and keep your momentum going. In this episode, I dive into a powerful mindset shift that every entrepreneur needs: learning how to make decisions and build self-trust without letting negative emotions take over. I share practical strategies to identify what’s working, develop hypotheses, and stay in a proactive, empowered state. Tune in to discover how you can become a better decision-maker and problem-solver, leading to more success and confidence in your business journey.Key Takeaways:Understand the importance of framing problems accurately without negative, absolute language.Learn to develop and test hypotheses to solve business challenges effectively.Discover how maintaining momentum, even through trial and error, leads to better results.Embrace the role of a CEO by making informed decisions based on data and intuition.Cultivate self-trust and reduce reliance on external validation for decision-making.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

You've likely heard the saying, 'Your thoughts create your reality,' but can you truly discern which thoughts serve you and which don't?Drawing from my personal experiences and insights from coaching hundreds of women, I reveal the most common thought patterns that keep women trapped. Recognizing these patterns is just the first step—but it's often the most challenging.Once you become aware of these limiting thoughts, I will equip you to apply the lessons from this episode, propelling yourself forward regardless of your feelings or current circumstances.Tune in to discover how to reclaim control of your mindset, unlock your true potential, and achieve the results you desire.Key Takeaways:Understand the impact of disempowering thoughts on your life and business.Learn how to identify and shift thoughts that are keeping you stuck.Discover practical strategies to replace disempowering thoughts with empowering ones.Gain insights from real-life examples and personal experiences.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Join me as I sit down with Jason Phillips, the founder of the Nutritional Coaching Institute, to explore his journey from the early days of coaching to building a multi-million dollar enterprise. Discover the pivotal moments that shaped his career, the challenges he faced, and how he realigned his business to match his true desires. Jason shares invaluable insights on balancing success with personal fulfillment, making courageous decisions, and staying true to your mission. Whether you're experiencing burnout or looking to pivot, this episode offers a wealth of inspiration and practical advice to help you realign with your goals.Key Takeaways:The importance of service in building a successful business.Navigating the transition from peak performance to personal realignment.Strategies for creating a business that aligns with your life and values.The role of mentorship and vision in sustaining long-term success.Practical steps to redefine success and happiness in your entrepreneurial journey.About the GuestJason Phillips is the founder of the Nutritional Coaching Institute. He discovered the power of nutritional coaching as a young man when he recovered from anorexia and learned that the proper application of food can save lives.He has worked with everyone from pro athletes to weekend warriors. Jason was the first to educate the CrossFit community on the importance of post-workout supplements, and he has since gone on to work with UFC fighters, WWE wrestlers, and fitness celebrities.These experiences have taught him that you don’t need a “nutrition philosophy”—all you need is a tool chest of smart nutrition coaching techniques and a system to determine what your clients need right now.So, he created the Nutritional Coaching Institute to equip others with the tools, mindset, and confidence needed to tackle any client’s toughest eating challenges.Instagram: https://www.instagram.com/realjasonphillips/Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

It’s time to pivot towards a more sustainable approach—selling your methodologies. In this episode, I’ll guide you through the transformative shift from being the face of every result to leveraging proven systems that amplify your impact and prevent burnout.We’ll explore why emphasizing your unique frameworks over your personal involvement can revolutionize your business. Imagine a world where your clients achieve incredible results not because of constant access to you, but through the robust processes you’ve designed.Join me as I unpack the pitfalls of selling yourself, the freedom that comes with scalable methodologies, and the profound impact on both your clients and your business growth.Key Takeaways:Understand the distinction between selling yourself and selling your methodologies.Discover how relying on methodologies can reduce burnout and increase scalability.Learn to develop and implement frameworks that drive client success.Gain insights into creating measurable outcomes and feedback loops to continually enhance your programs.Realize the power of methodologies in establishing credibility and attracting the right clients.Tune in to transform your business approach, create lasting client success, and achieve greater freedom in your entrepreneurial journey.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you've ever thought that there's no "room" in the industry for your brilliance, then this episode is for you.Join us for an enriching conversation with Sarah Mueller, the inspiring founder of The Decluttering Club. Sarah shares her incredible journey of transforming her business from $20K in annual revenue to multiple 7-figures – all while raising four kids!Discover how Sarah overcame failures, set big goals, and persisted through challenges. She'll share insights into the powerful combination of marketing and mindset that contributed to her success, as well as practical tips for managing a thriving business while being a present and engaged mother.Get ready to be inspired by Sarah's journey and learn how simplifying your space can significantly improve your mental and emotional health.Tune in now and start making room for what truly matters in your life!Key Takeaways:How simplifying your space can lead to significant improvements in your mental and emotional health.The secrets to managing a successful business while being a present and engaged mother.The powerful combination of marketing and mindset that contributed to Sarah’s success.Practical insights into overcoming failures, setting big goals, and persisting through challenges.About the GuestSarah Mueller is a Wharton grad and founder of the Decluttering Club community where over 500,000 people each month are transforming their lives through decluttering and organizing without being overwhelmed or burning out. The Decluttering Club's mission is to equip women to declutter their homes and their lives so they have room to cherish what matters most.Sarah and her 4 boys live in Pennsylvania.Website: https://thedeclutteringclub.com/Decluttering Club Podcast: https://podcasts.apple.com/us/podcast/decluttering-club-podcast-with-sarah-mueller/id1687560168Instagram: https://www.instagram.com/declutteringclub/Facebook: https://www.facebook.com/EarlybirdMomYouTube: https://www.youtube.com/c/declutteringclub?sub_confirmation=1Get the free Decluttering Club 10 Minute Kitchen ChallengesApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the

Do you ever feel like you're stuck in a slump, questioning whether all your efforts are worth it? Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life.You'll uncover how to align your identity with your aspirations, even when the path gets tough. I'll share personal stories and examples of individuals who overcame significant obstacles to achieve their dreams, providing you with the clarity and confidence to move forward.Tune in and transform the way you think about your dreams. Embrace the costs, challenge your limits, and get ready to become the person capable of achieving your deepest desires.Key Takeaways:The importance of not letting current circumstances dictate your future possibilities.How to distinguish between your true desires and societal expectations.The role of emotional connection in driving your pursuit of goals.The necessity of letting go of your current self to become who you aspire to be.Practical tips for maintaining momentum and resilience during your transformation journey.Resources Mentioned:Episode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous SystemApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs).In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients. Drawing from personal experience, I'll reveal how small, strategic tweaks can significantly impact your audience's response.You'll discover that effective CTAs are more than just one-liners at the end of your content. We'll explore the numerous benefits of elevating your CTA game—benefits you may not have considered before.Tune in and transform your approach to CTAs to boost your business growth and client engagement.Key Takeaways:Learn why CTAs are crucial and how they fit into the client journey.Discover the elements of strong CTAs, including purpose, placement, and powerful verbs.Learn how to instill a sense of urgency and drive immediate action without being pushy or dishonest.Resources Mentioned:Sample post with more than one call-to-action: Episode 19: Lazy MarketingEpisode 117: How to Create Urgency to Get People to Buy Now (Versus Later)Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Have you ever wondered how to stand out in a crowded market, build authority in your field, and create a PR strategy that actually works? In this episode, we dive into these crucial topics with Renee Warren, a seasoned PR professional and entrepreneur.Throughout our conversation, Renee shares her wealth of experience in building and rebuilding businesses, offering key insights on focusing on your passions and delegating tasks you dislike. She reveals how PR strategies have evolved and provides practical tips for creating personalized pitches that resonate with your target audience.Renee also emphasizes the power of building meaningful relationships, consistently showing up, and leveraging opportunities like podcast appearances to establish yourself as an expert. She shares inspiring success stories and encourages women to draw attention to themselves and their businesses effectively.Whether you're an entrepreneur, a budding thought leader, or simply looking to enhance your professional presence, this interview is packed with actionable advice and empowering insights. Stay tuned for our engaging conversation with Renee Warren, coming up next!Key Takeaways:Learn how Renee effectively delegates tasks to focus on her strengths, ensuring her business runs smoothly without burning out.Understand the shifts in the PR landscape and why growing your online authority is crucial in 2024.Get actionable tips on crafting pitches that resonate with journalists and podcast hosts, including the importance of relationship-building.Discover the simplicity behind effective PR strategies that can be implemented without hiring expensive agencies.Join us as we delve into practical, bite-sized strategies that will help you elevate your authority, build meaningful relationships, and command attention in your niche.About the GuestRenée Warren is an award-winning entrepreneur, angel investor, author, speaker, and founder of We Wild Women, a PR agency revolutionizing how female-led businesses shine in the media spotlight. Renée is not just a leader; she's a visionary, innovating how women can achieve unprecedented visibility and success. As host of the top-rated podcast "Into the Wild," she interviews successful entrepreneurs, sharing actionable authority-building advice from those who have successfully done it before. Outside the hustle, she enjoys time with her Irish Twin sons, Crossfit, drumming, and being her husband, Dan Martell's number one cheerleader. To learn more, visit www.wewildwomen.com and @renee_warren.Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.If you're ready to take your business to the next level and experience more joy and abundance along the way, tune in to this episode and discover the power of playing big with your tiny audience.Key Takeaways: The hidden trap that sabotages the majority of the industry and how to avoid it.A revolutionary approach to building quality relationships that will skyrocket your success.How to identify and solve the highest-level problems for your premium clients.The surprising mindset shift that will open you up to more joy and abundance as you grow your business.Resources Mentioned:Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own LeagueApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful representation of leaning into your purpose and trusting the process.As Renee shared her journey, I found myself resonating deeply with the challenges she faced and the lessons she learned along the way. From honing her skills in corporate to taking the bold leap into entrepreneurship, Renee's path is a testament to the transformative power of embracing change and following your passion.Key Takeaways: Discover how your unique skills and experience can become the foundation for a thriving business.Explore the transformative effects of embracing delegation, even when it pushes you outside your comfort zone.Uncover the secret to navigating entrepreneurship with faith and resilience by allowing your journey to unfold one step at a time.About the GuestRenee Hastings, President and CEO of Executive Help Now, leads a team providing virtual assistance services to small business owners, content creators, and busy executives. With over 15 years of experience, Renee offers administrative support, video podcast production, and business consulting. Despite challenges, she holds a degree in Business Management, served as a Dale Carnegie Leadership Training Coach, and appeared on NBC’s KCRA News 3 discussing business and virtual assistance during the pandemic. Renee is also an inspirational speaker, podcast host, successful entrepreneur, and philanthropist. Leveraging her expertise, she empowers executives to prioritize life's pleasures while boosting productivity, enabling them to enjoy more meals at home, take vacations, and delegate tasks efficiently.Send a text: "VA Now" to 1-866-943-3951 to receive a flipbook outlining key considerations for hiring a virtual assistant.Freebie Link: https://executivehelpnow.aflip.in/whatcanavadoforyou.htmlWebsite: https://executivehelpnow.org/Instagram: https://www.instagram.com/executivehelpnow/Facebook: https://www.facebook.com/ExecutiveHelpNowLinkedIn: https://www.linkedin.com/company/executive-help-now/YouTube: https://www.youtube.com/@ReneeHastingsApple Podcasts: https://podcasts.apple.com/us/podcast/renee-speaks/id1710622671Resources Mentioned:Episode 152: Harnessing AI for Business Brilliance: A Deep Dive with Callan FaulknerApple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn |

Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I’m guilty of this, too. It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business.But what if I told you that this common trap could be sabotaging your success? In this episode, I share a surprising secret that completely transformed my approach to offers and skyrocketed my business success. It's a mindset shift that challenged everything I thought I knew about creating and selling offers, and I can't wait to share it with you.Key Takeaways:The hidden costs of constantly launching new offers and how they can sabotage your success.A revolutionary way to approach your offers that will simplify your business and boost your bottom line.How to identify and focus on the high-performing areas of your business for maximum impact.Resources Mentioned:Episode 129: ReinventionEpisode 158: The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the HostKinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.