Carl Gould #70secondCEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Same operation challenge in stage 4,5,6 and 7 that’s a dysfunctional problem, that’s a–you should have solved already, so if I were to say cash flow, good problem, bad problem, the answer is it depends, it depends on the stage you’re in. One of the interesting things about the discovery process and a dynamic that’s very very common in our personal life and in our business lives is–is that we most of us pretty much know when we get something wrong, we know it, we try something, doesn’t work out, we’ve got it wrong for sure. We don’t always know when we get something right, one of the highest and most significant services that a discovery process will help you accomplish, is that you will know when you’ve got it right.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else. Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days to get this thing done. I'm like, I can write you the check back, but then we're leaving. What do you mean you were leaving? I said, well, you just fired me and he's like, oh, all right. Well, can you get done by Wednesday? I'm like, we'll get done by Wednesday. So there was one time that I was in that position. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   Take a moment right down what is that--what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry, so how would you know that? Hi please everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers Now let’s add to that what’s going on in their life right now, that makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don’t mean life and death but its an origin.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1 out of 10 Pt. 2  Carl Gould here with your  #70secondCEO. of being unsuccessful are less than 1%. if you do something 60 times. And if you're looking for a cadence, 10 times a month minimum, for 6 months. 10 campaigns, 10 posts, 10 whatever, you name the 10. 10 coaching sessions, 10 events, 10 whatever. 1 out of 10, your first 10, expect it to be a little rocky. As a matter of fact, that could be a really good follow up. Like, if you guys have a WhatsApp group or you're on ROII, mastermind.com, you're on that WhatsApp group or whatever. You know, there's that rule of 10, but then there's the rule of 60. Who's in on the rule of 60, right? Gather around, like I'm in on 60. You want to do 60? I'll do 60 with you. 10 times a month, 6 months. You have a 99% chance of success. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

1 out of 10  Hi everyone, Carl Gould here with your #70secondCEO. And one of the things that we did was we taught people And we've since trained 7,000 people on how to launch their consulting, coaching, speaking, training business in 80 countries, okay? And here's what we found out. Statistically, if we gave you something to do and you do it for the next 10 times, you know what your chances of being successful at it is? One out of 10. Your results will be low. So you're gonna come out of here, you're gonna be like, I love this, it's great, here we go, right? And you're gonna be like, oh, that campaign underperformed by a lot, right? Number two, not so much. Number three, maybe not so much. One out of 10 is statistically where you'll likely have your success. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Pick The Categories By The People You Like  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get around five people who have the marketing you like. Find five people who have the relationship that you like. Find five people who have the travel schedule or the lifestyle that you like or the money that you like. You know, just pick your categories. It's not gonna be the same group. There might be some overlap, but it's not gonna be the same group, right? You know, what do they say? You'd never meet your idols. They won't be your idols after that, right? Because you love them for that one thing and then you start to learn about all the other stuff and you're like, oh, I didn't realize that came with the package, right? So you don't have to, like I said, just get around your idols, but don't have the expectation that they are gonna be everything in all areas. Build your teams accordingly, okay? Performance, we'll just take it, we're just, it's the act or process of carrying it out. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

You Become a Reflection of Who You Hangout With  Hi everyone, Carl Gould here with your #70secondCEO Just a little over a one minute investment every day for a lifetime of results. You have, just showing that you have the capacity. You try, you win. You quit, you fail. There's only one way to fail and that's to stop trying. As long as you're doing it, you'll get there. I saw a picture one time of the very first speech I ever gave. Boy, I wish I could take that one back. God bless, no social media at that time, right? But if you don't, this is what you turn out to be. If you don't take action, you become a reflection of whoever you hang out with, right? So that dog was wearing glasses because he's really embarrassed about that guy. He's got to hang around, right? Look at that guy, he's a mutt, right? Or whatever, okay? We become who we're around. Pick wisely. Pick wisely, right? That's right. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Your Audience Is Looking for Permission  to Be Real with You  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you do, you don't have to put the fake stack of extra 45s on there. There is this great, one of my favorite videos, you guys familiar with David Goggins? The you can't hurt me guy, right, that guy? He has this workout video that I love and it's him doing bench press, right? And there's a face up and close up of his face and he's like, and he's pushing and he's pushing and there's a guy who I'm like, come on, you can do five more. And then they pan back and he's got like five pound weights on the side. I'm like, what are we straining over here? Like, dude, what? You're supposed to be the best athlete in the world and like you're moving like nine pounds. But it was hard for him that day and he was just like, I'm gonna get it. And I was just like, damn, that's right. It doesn't matter what's on the bar, it just matters that you're trying. You see what I mean? You don't have to polish it up, just be real because your audience is looking for permission to be real along with you. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Be Who You Are No Apologizes  Hi everyone, Carl Gould here with your #70secondCEO. as soon as you put the camera on yourself This is wrong. I'm like, oh my God, stop that. You're okay. Just go on and don't apologize for how you look. Give your audience the same permission to do the same. I'm sure you're not doing it on purpose. I'm sure it's just one of those things. Oh, let me just move that just to the side. This will be so much better. Right now, guys do it too, but not nearly as much. You know, Mike and I walk out of the gym. We're like, this is all we got. This is it, right? All right. It's not going to help. Right. So stop that part. Just come on camera and be who you are. No apologies. You do that. That is like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Light Yourself on Fire Through Performance Pt. 2  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Right, everyone thinks like, oh, social media, like, oh my God, everything looks so perfect. What'd you expect? It's the highlight reel. That's all social media is, right? Now, you can be more real with your audience. Here's what I did wrong. Here's the mistake I made, right? Someone said to Gary Vaynerchuk one time on one of his talks, they said, well, Gary, you seem like you get it right all the time and easy for you to say. He's like, really? I had the top YouTube show in the country and I moved the whole thing to Tumblr. I left YouTube. I was the guy who went to Tumblr. Do you guys know what Tumblr is? Yeah, that's what I mean, because it's gone. He was on the top platform with the top show and he had the bright ideas. Like, oh yeah, I know what I'm going to do. And he went over to the YouTube knockoff and it was gone. And he killed his own show, his own audience. He's like, I had to spend the next 10 years building it back up. But he tells a story now. He told a story then. He's like, I'm back. Sorry, I left. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Light Yourself on Fire Through Performance Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Luther started the Lutheran Church. It grew incredibly fast. And they said to him, how were you able to grow the Lutheran Church so quickly? And he said, well, I lit myself on fire and people came to watch me burn. So take your list of admiration. Who is your ideal client? Who are you to them? Who's the admirable version of you? And then light yourself on fire and invite them to come watch you burn. All right, let me translate that. In your social media, do the things that you're passionate about, that you're good at, and that your audience also shares with you, all right? Be vulnerable with them. It's okay to make a mistake. You're trying. You are trying in front of them. If you try and fail, you've given them permission to do at least what? At least try. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

When Acting Like What You Hate Is Okay Pt 2 Carl Gould here with your #70secondCEO. You run from those emotions and you can be controlled in those situations. You give up your decision-making authority, your creativity goes away, your potential goes down and you're less likely to do anything related to performance. If you're even around those people, if you're even around those situations, we have to become bigger. We can't eliminate that list. We have to learn how to navigate that list. There are times to be disrespectful. There are times when you have to know it all. There are times when you have to stay on your ground. Not always comfortable, right? And that's different for everybody and it's personal for everybody. But on the left-hand side, circle the qualities. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

When Acting Like What You Hate Is Okay  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are there situations where it was good to be disrespectful? Absolutely. Situationally, I'm not saying walk around, right? They say, do a takeaway. Is that disrespectful? Kinda. But is there a time for it? Sure is. Is there a time when you know you're right and you gotta stand your ground on what you're right? And you gotta, listen, I might sound like I know it all, but guess what? In this case, I know it all, and it's for you, best for you, that I stand my ground right now. So are there times to use that? Okay, so you go down the hate list, you pick one at a time, and you work on that one. When is it appropriate, when is it not? In what proportion do I use it, and when do I not? Doesn't mean you have to be going out like, oh, great seminar, you jerk. And just be disrespectful to everybody. I'm not suggesting that. But there are times when any one of those emotions are useful. Like and follow this podcast so you can learn more. My name is Karl Gould, and this has been your #70secondCEO.  

1590. Surround Yourself with Those You Admire Carl Gould here with your #70secondCEO. Because it gives you permission to talk about whom? So this is somebody that has the traits that you value, you have an alignment with, however you feel that they play that game at a slightly higher level. Equal or higher, right? But by talking about somebody else, you get a chance to talk about yourself. Imagine we came down here and I said, yeah, no, no, no, enough about you, let's talk more about me, right? That would run out really quickly, right? And on the hate side, these are people that have traits that you see in yourself that, you know what, maybe it's not you today, but maybe there was a time, right? Maybe there was a day, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1588. The People You Admire… and the Ones You Don’t Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So let me introduce you to two people you may know very intimately well, okay? The list on the left, the admiration list, that is what you believe is the best part of you. The list to the right is what you believe is the least favorite part of you, okay? You cannot recognize a trait in another person unless you possess it yourself. If you have the reference for it, you can relate to it, okay, you can recognize it, right? And you can then judge it or rate it however. But if you can't recognize it, you can't see it in another person. So if you got this laundry list, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1587. Do they like you? Hi everyone, Carl Gould here with your #7osecondCEO. Just a little over a one-minute investment every day for a lifetime of results. How do you get people to like you? Now as soon as I said that, I could see some faces in the room like, oh, that's gonna be trouble for me. Oof, like, oh, I haven't been really good at that for a long time. It's not that kind of like you, right? It's do they feel that there's an alignment or a synchronicity? Do we have any shared values or common interests, right? And so in order to like you, they have to know that on one way, shape, or form, they are like you. So in order to do that, you have to find areas of sameness, likeness, commonality. So when you know your everyday Jess, when you know who your ideal client is, you know what you talk about with them? Everything that they like. They like to golf, you are talking about golf. Yeah, but I hate golf. Not anymore, you don't. You miniature golf now, you go to the driving range, you get an appreciation for it. If they like it, you like it, or at least you try it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Intensify Emotion to Inspire Action Carl Gould here with your #70secondCEO. Where I'll share with you how you get someone to like you, Once we get to that point, once we get to the point of admiration, it is your job, just think of this as an overarching outcome or a bailout outcome. If you're worried about your campaign and you're like, Okay, what do we do next? What should be the next thing? Oh my God, I think I've used up all my good stuff. Your job is to magnify your prospect's emotion to the point that they can no longer handle it so that they make a decision. Your job is to magnify their emotion beyond their capacity to handle it. In other words, create that gap, that delta. Like, oh, I really want what they have, but the only way to get it is if I'm with them. If I'm not with them, I can't get it, but I want that pretty bad. So you're magnifying the emotion. You've heard of FOMO, right? Like, hey, sucks to be you, you're not here.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Your Audience Can Feel It If You Truly Like Them Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your audience, that will come across and they will forgive you for any mistake you make. If you really and genuinely believe in them, you really and genuinely like them, you are interested in them, and you are doing everything in your power to serve them. That will come across.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Why Pay You If Nothing Changes? Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why do I need to pay you to be around you so my life stays the same? Yeah, thinking not. However, what can you bring to our relationship where I can say, ooh, I like it, we have similar values, but you're playing that part of the game higher than I am, I wanna learn from you, I wanna be around you. Okay, and we all have that. We all have it in our particular way. That's why it's so important for you to understand who your everyday Jess is, and who you are to everyday Jess, okay? Who am I? Who are you? How can you, what do you bring to the table that is admirable about you that I wanna be around? And what's admirable about me that you would want to be around? Does that make sense? Okay, you can only serve the people to the greatest extent that you admire the most. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.