Casa-Cast

Laura Bowers grew up in the vacation rental business—literally answering reservation phones as a teenager while her mother built one of the Smoky Mountains’ early short-term rental companies. In this episode of CasaCast, Laura joins host Steve Schwab to share her multi-generation journey through the industry, from family-run operations to leadership roles at Vacasa and AvantStay, and now as a Partner Success Manager at Casago.Laura breaks down what it truly means to support franchise partners: diagnosing operational pain points, improving systems and processes, coaching teams, and showing up as someone who’s been in the trenches herself. She shares real-world examples of how small operational changes can unlock major efficiencies, why data and systems matter, and how Casago’s ecosystem helps partners build stronger, more resilient businesses.The conversation closes with Laura’s personal connection to Casago’s Credo—specifically “E for Excellence”—and her belief that raising standards, taking ownership, and working as a true team are what drive long-term success in this industry.A must-listen for franchise partners, operators, and anyone serious about building a sustainable vacation rental business with heart, discipline, and experience.

In this episode, Steve Schwab talks with Breezeway founder Jeremy Gall about the operational backbone of vacation rental management and how getting it right unlocks better hospitality, stronger owner relationships, and more efficient teams.Jeremy shares the arc of his career, from corporate attorney to travel-tech entrepreneur to accidental lumberjack, and how those experiences shaped Breezeway’s mission: empowering property managers with the tools, systems, and clarity required to deliver consistent, high-quality service at scale.They explore Jeremy’s seven principles of operational excellence, the essential balance between automation and human effort, why operators should rethink their relationship to “the grind,” and what Breezeway is building next for Casago partners.This episode offers a rare inside look at how the most progressive operators view operations: not as an afterthought, but as the foundation that allows hospitality, owner relationships, and revenue to flourish.

Meet Alex Johnson, whose journey is the key to understanding the depth of experience and operational expertise she brings to Casago. Her career has been shaped by a decade of industry leadership and a personal commitment to principle based decision making.Alex’s career began in the “big data” and new media sector at Rentrek (now CommCore), where she worked with television and movie studios. This role involved extensive travel, with up to 80% of her time spent on the road, which provided her with a strong analytical foundation. Her personal values were instilled in her by her mother, a “woman of principle” who dedicated herself to law school while raising two young children. This upbringing instilled in Alex a deep-seated commitment to doing what is right, a value she now shares with her own family.Alex Johnson’s role as VP of Franchise Operations is centered around a clear and actionable strategy: to provide tailored support to a diverse network of franchise partners. Her vision goes beyond a one-size-fits-all approach, focusing instead on empowering local operators with proven frameworks that they can adapt to their unique market realities.Alex’s  goal for her team is to be a “partner and their guide” for every franchisee. She sees her team, which includes Jackie Nord’s team of what she calls “the heroes to the franchises,” as a central business consultancy. The team’s mission is to provide consistent, knowledgeable support throughout the franchisee journey. Alex discusses “standardized flexibility.”  This concept is providing standardized principles and processes that serve as guardrails, which can then be adapted to meet the unique needs of different markets. The operational realities of a dense urban market like San Diego are vastly different from those of a mountain resort like Snowshoe. An inflexible, top-down approach can lead to the downfall of a portfolio by failing to build trust with homeowners and guests. By offering a flexible framework based on universal principles, franchisees can adapt their standard operating procedures (SOPs) to meet the specific demands of their community.Alex’s most significant value proposition stems from her firsthand experience at Vacasa. She has witnessed the company grow from 800 to 40,000 units, gaining a unique insight into the critical points of processes and systems. As she puts it, “It’s not always that the process is broken; it’s that the scale changes.” This perspective allows her to guide franchisees, regardless of whether they have 20 homes or 200, with proven strategies that align with their specific stage of development.Alex’s operational framework is built upon a strong foundation of personal and corporate values, which she believes are perfectly aligned with the Casago culture.

Maximizing Value: Insights from Senior Advisor David AngottiIn this episode of Casa Cast, host Steve Schwab welcomes David Angotti, a senior advisor at Casago, to discuss his extensive experience and the exciting developments. They delve into the recent merger that brought vacasa.com into the fold, highlighting its significant impact on franchisees and homeowners. David explains the strategies and investments being made in paid marketing and conversion optimization to drive bookings and enhance the value proposition for franchisees. The episode also highlights David's personal achievements as an ultramarathon runner and his relationships with key industry figures, such as Will Reynolds,  enriching the team's approach to achieving ambitious goals.00:00 Introduction to Kass Cast00:15 Meet David: Senior Advisor and Industry Veteran00:56 The Impact of Vac Casa Merger02:02 Driving Revenue Through Vac Casa03:25 Optimizing Conversion Rates03:54 Building a World-Class Team04:37 The Funnel Strategy06:59 The Role of Relationships in Business09:58 David's Ultra Marathon Journey15:04 Owner-Centric Philosophy15:53 Final Thoughts and Gratitude

Mastering Five-Star Guest Experiences with Casa Cast: The North County San Diego Casago OfficeIn this episode of Casa Cast, host Steve Schwab sits down with Bert King, Eric Trojan, and David Carter, the owners of the North County San Diego Casago office, to discuss their success in the vacation rental management industry. They explore their two-and-a-half-year journey with Casago, emphasizing their Orange Credo philosophy of exceptional guest care and owner-centric services. The team shares their hybrid model inspired by renowned brands like Nordstrom and Costco and luxury hotels such as Four Seasons and Ritz Carlton. The conversation delves into their 11-step process designed to ensure a five-star experience for every guest, highlighting proactive communication, immediate issue resolution, and personal touches that make guests feel valued and seen. The episode also discusses the importance of nurturing relationships with guests, owners, and vendors for long-term success.00:00 Introduction to Casa Cast00:17 Meet the Team: North County San Diego Office00:55 Philosophy and Approach to Guest Services01:44 Setting Industry Standards02:58 Building Relationships with Guests04:09 The Importance of Customer Service04:52 Creating a Luxury Experience09:04 The 11-Step Process for Guest Satisfaction20:11 The Importance of Timely Responses20:46 Managing Guest Anxiety21:10 Setting Expectations with Appointments21:59 Immediate Response and Technical Expertise22:46 Mid-Stay Check-Ins23:46 Service Recovery and Guest Relations25:55 Pre-Checkout Text Message27:19 The IKEA Effect and Guest Participation29:25 Checkout Call and Final Impressions31:32 Prompting for Guest Reviews32:49 Responding to Reviews34:23 Reflecting on the Credo38:12 Final Thoughts and Gratitude

Innovating Guest Experiences and Tech Partnerships with Casago: Insights from Ash and NashIn this engaging episode of Casa-Cast, host Steve Schwab leads insightful conversations with Ash from Adaptive and Nash, focusing on technological advancements in the vacation rental industry. Ash shares his background from Google, elucidating how Adaptive's AI platform enhances guest experiences for Casago users through data-driven personalization. Key topics include the platform’s impact on conversion rates, integration processes, and performance indicators. Nash adds to the conversation by emphasizing Casago’s forward-thinking mindset, their adoption of new technologies, and the importance of accountability in partnerships. Both guests highlight the promising potential for growth and improved bookings, concluding with a shared enthusiasm for the innovative journey ahead.00:00 Introduction to Casa-Cast00:14 Meet Ash from Adaptive00:20 Ash's Background and Journey00:55 What is Adaptive?01:30 How Adaptive Enhances Guest Experience01:40 Data Strategy and Learning02:09 Personalized Guest Experience02:56 Impact on Conversion Rates03:29 Cross-Channel Interaction04:16 Reporting and Insights05:15 Revenue Metrics and Proof of Concept05:51 Implementing Adaptive on Partner Websites06:05 Data Assessment and Integration06:40 Technical Aspects and Guest Experience06:53 Adaptive's Low Lift Implementation07:27 Casago Partnership and Forward Thinking08:24 Conclusion and Future Prospects

Unlocking Rental Success: Unique Design, Strategic Marketing, and Hero Features with Felipe CalderaIn this episode of CasaCast, host Steve Schwab interviews Felipe Caldera from Port Boulevard to explore the transformative impact of unique property design and strategic marketing on rental revenue. The discussion emphasizes differentiating properties with standout amenities such as hot tubs, game rooms, saunas, and cold plunges and creating eye-catching 'hero photos.' They delve into understanding the target market, effective property staging, and using actors in photos to enhance perceived experiences. Key points include leveraging platforms like Airbnb and VRBO, the importance of direct bookings and email marketing, and the role of RankBreeze in improving property rankings. Felipe underscores the shift towards providing unique experiences and thoughtful upgrades to succeed in a competitive market.00:00 Introduction to CasaCast00:15 Meet Felipe Caldera00:53 Felipe's Journey into Short-Term Rentals02:41 The Importance of Differentiation05:56 Design and Functionality in Vacation Rentals09:29 Understanding Your Target Market10:36 The Power of Storytelling in Property Marketing12:05 Essential Amenities and Upgrades15:53 The Impact of Marketing Strategies16:49 Creating Instagram-Worthy Features17:54 Final Thoughts and Farewell

Revolutionizing OTAs: Insights with Mike MearsIn this episode of Casa-Cast, host Steve Schwab interviews Mike Mears, co-founder of the innovative OTA, Vacay My Way. Mike shares his journey from VRBO and HomeAway to creating a new platform aimed at balancing benefits for property managers, hosts, and travelers. They discuss the evolution of the OTA market, strategies for sustainable growth, and the importance of transparent and competitive pricing models. Emphasizing trust and direct communication, Mike introduces VacayMyWay's tools and resources designed for success. This insightful conversation also touches on Mike's background in the Austin music scene and his memorable win in the John Lennon songwriting contest.00:00 Introduction to Casa-Cast00:17 Meet Mike Mears from Vacay My Way01:03 Mike's Journey in the Vacation Industry03:12 From Music to VRBO04:47 The Birth of Vacay My Way07:39 Challenges in the OTA Industry08:18 Marketing Strategies and Lessons Learned09:47 Future-Proofing with Rewards10:35 Commitment and Value Proposition10:56 Mindset Change in Merchandising11:48 Transparent Fee Structure13:14 Marketing Strategies for Growth14:30 Building Industry Confidence16:26 Reflections and Takeaways from Casa Con18:10 Final Thoughts and Contact Information

A Harmony of Hospitality and Market StrategiesIn this episode of Casa Cast, host Steve Schwab is joined by Alfredo Arcos, VRBO's Director of Partner Success for the Americas. Alfredo shares his musical family background and discusses his professional journey from the hotel industry to the vacation rental space with Casago. He emphasizes the importance of professional photography, competitive pricing, and optimized properties for attracting travelers. Alfredo also highlights the role of technology in both industries and the significance of an owner-centric approach. The episode concludes with anticipation for a friendly competition involving spicy chicken wings.00:00 Introduction to Casa Cast00:16 Meet Alfredo Arcos00:28 Alfredo's Musical Background01:52 Transition to Hospitality Industry04:04 Optimizing Vacation Rentals06:50 The Importance of Market Knowledge09:15 Reflections on CosaCon10:26 Owner Centric Philosophy11:08 Closing Remarks and Fun Challenge

Standing Out in Short-Term Rentals: The Flower Field ConceptIn this episode of CasaCast, host Steve Schwab discusses a mastermind session focused on enhancing short-term rental listings with Stacy Wesson, Jackie Norde, Carlos Corzo, and David  Mejorado. The concept of 'flowered fields' is introduced, comparing unique and eye-catching properties to colorful flower fields among monotonous brownfields. The discussion emphasizes the importance of making a rental stand out through unique amenities and creative staging without requiring extensive expenses to increase rental appeal and profitability. Several strategies are explored, including storytelling and minimal adjustments that can notably differentiate properties in a competitive market, inspiring property managers and homeowners to rethink their approach to design and marketing.00:00 Introduction to the Mastermind Event00:13 The Flowered Fields Concept01:00 Applying the Flowered Fields Concept to Listings01:42 Defining Unique Property Features03:29 Maximizing Property Appeal with Minimal Effort05:59 Tailoring Properties to Specific Audiences09:40 Encouraging Homeowners to Enhance Their Properties15:43 Creating Memorable Guest Experiences17:06 Conclusion and Final Thoughts

Unveiling Success: An Interview with Scott KleinIn this episode of Casa Cast, host Steve Schwab sits down with Scott Klein, a Partner Success Manager at Casago. They discuss Scott's background, his journey from Nebraska to his current role, and his passion for metaphysical studies. Scott shares his experiences in the business world, including his mentorship in Tampa and his role in helping student loan borrowers. They explore Scott's time at Streamline, his transition to Casago, and his insights into efficiency and relationship-building. The episode offers valuable wisdom on the importance of being present, forgiving oneself, and the significance of guiding others towards excellence.00:00 Introduction to Casa Cast00:15 Meet Scott Klein: Partner Success Manager00:54 Scott's Background and Early Life03:06 Journey into Business and Mentorship06:13 Streamline and Career Growth08:58 Joining Casago and Future Goals10:40 Reflections and Final Thoughts14:10 Closing Remarks and Outro

Insights from the 2024 Streamline SummitIn this episode of the Casa-Cast by CasaGo, the team discusses their key takeaways from the 2024 Streamline Summit. Featuring insights from Shannon, Catrina, Brennan, Wendy, Jeremy, Scott, and Stacy. The conversation covers advancements in AI, team development strategies, new Streamline features, branding insights, and efficient processes for property management. They highlight sessions on AI-driven tools like Leo, best practices in team building using the Tuckman method, and the non-sales-focused nature of the summit. The team also shares their personal experiences and plans to implement new knowledge in their respective roles.00:00 Introduction to Casa-Cast00:16 Meet the Team00:23 Brennan's Takeaways on AI and Self-Improvement01:28 Wendy's Insights on Streamline Features02:27 Jeremy's Focus on Team Development04:30 Scott's Highlights on Airbnb and Processes06:01 Catrina's Experience with Tools and Branding08:13 Shannon's First Streamline Conference09:52 Stacey's Reflections and Homework11:26 Final Thoughts and Takeaways14:36 Closing Remarks and Outro

Exploring the B&B Finder Difference with Michelle Gilliland and Tim WilsonIn this episode of Casa Cast, host Steve Schwab sits down with Michelle Gilliland and Tim Wilson from B&B Finder to discuss their unique business model and recent success. The conversation covers their mission to reduce travel costs by cutting out excessive fees and commissions, thus linking travelers directly with property management companies. They also explore the evolution and history of B&B Finder since its inception in 1998 and their recent expansion to include professionally managed vacation rentals. Key points include the benefits of listing on B&B Finder, such as free listings, premium service levels, no traveler fees, easy onboarding, and personalized support. They also discuss the importance of maintaining direct communication between travelers and hosts and how their platform supports the direct guest-property manager relationship. The episode concludes with a discussion about the community spirit within Casago and the mutual benefits of the partnership.00:00 Introduction to Casa Cast00:15 Meet the Guests: Michelle Gilliland and Tim Wilson02:33 B&B Finder's Mission and Industry Impact06:45 Seven Things You Didn't Know About B&B Finder06:49 B&B Finder's History and Evolution19:15 The Freemium Service Model24:52 Casago Community and Final Thoughts

The Casa Cast: The Science and Process of Effective Cleaning with Dave ThompsonIn this episode of Casa Cast, host Steve Schwab interviews Dave Thompson, the founder of the Academy of Excellence. They delve into what defines true cleaning, emphasizing the importance of pH balance and physical removal in the cleaning process. Dave explains how the right chemicals, agitation, and rinsing are essential for creating a healthy, safe surface. They also discuss the distinction between household cleaning and commercial cleaning, the role of quats in disinfection, and the necessity of using an ATP meter to measure cleaning efficiency. The episode provides valuable insights for property managers on maintaining proper cleanliness standards.00:00 Introduction to Casa Cast00:18 Meet Dave Thompson: Founder of the Academy of Excellence00:42 Defining Clean: Insights from the Academy01:31 The Importance of pH in Cleaning02:43 Physical Removal: The Role of Squeegees and Agitation04:32 Sanitization vs. Disinfection: Understanding the Difference06:34 Commercial vs. Home Cleaning Standards09:52 The Rinse Process: Why It's Crucial13:08 Challenges in Cleaning Porous Surfaces15:16 Validating Cleaning Processes with ATP Meters20:40 Understanding Quats and Their Impact24:16 The Wooden Bottom Test and Chemical Storage26:53 About the Academy of Cleaning Excellence28:19 Conclusion and Final Thoughts

Safety First: Insights from  Justin Ford on CasaCastIn this episode of CasaCast, host Steve Schwab welcomes Justin Ford from Breezeway, an expert in short-term rental safety. They discuss Justin's journey from running a large vacation rental company to becoming a safety guru driven by personal experiences and incidents. The conversation includes essential safety measures for property managers, focusing on smoke alarms, egress, trip hazards, pool safety, and fire extinguishers. Justin shares practical advice and solutions to enhance guest safety and minimize liability, ultimately contributing to better guest experiences and increased bookings.00:00 Introduction to CasaCast00:15 Meet Justin Ford, The Safety Guru00:50 Justin's Journey in Property Management01:52 The Importance of Safety in Rentals04:19 Five Key Safety Tips for Property Managers05:18 Tip 1: Smoke Alarms08:44 Tip 2: Egress11:18 Tip 3: Trip Hazards13:51 Tip 4: Pool Safety16:11 Tip 5: Fire Extinguishers18:42 Conclusion and Final Thoughts

Maximizing Relationships with Your VRBO Account Manager: Insights from Jenny DavisIn this episode of Casa Cast, host Steve welcomes Jenny Davis from VRBO, the account manager for Casago. Jenny shares insights into her background, having moved from San Diego to Texas, and her journey from teaching to working at VRBO. The episode focuses on the six ways to utilize your account manager better. These methods include setting up quarterly meetings, building strong relationships, leveraging available reports and data, optimizing photos and listing descriptions, ensuring amenities optimization, and understanding technical support and escalation processes. Jenny emphasizes the importance of regular communication, data-driven optimization, and the partnership between property managers and account managers. The discussion also touches on making properties 'RENTAGRAMALE' by enhancing their appeal for social media.Jenny also gave us a new hotline number for only enterprise accounts. As an owner of Casago, all of our partners can use this exclusive number  1-833-905-453000:00 Introduction to Casa Cast00:15 Meet Jenny Davis from VRBO00:41 Jenny's Journey: From San Diego to VRBO03:24 Six Ways to Utilize Your Account Manager08:27 Optimizing Listings and Amenities16:45 Technical Support and Escalation19:39 Final Thoughts and Farewell

7 Secrets of Property Management Growth with Brooke PhautzIn this episode of Casa Cast, host Steve interviews Brooke Phautz, founder of Vintory, a leader in the inventory acquisition sector. Brooke shares insights from his 17-year experience in the vacation rental industry, revealing seven critical lessons learned from helping over 700 companies grow their inventory. These lessons include understanding the value of good data, maintaining consistent marketing, utilizing key messaging building blocks, leveraging technology, the significance of direct mail, having the right business development person, and the importance of responsiveness. Additionally,Brooke discusses his successful books and how his direct marketing and sales strategies have evolved. The episode wraps up with Ruth praising the unique culture at CasaGo and hints at a potential future discussion on hiring the right business development personnel.00:00 Introduction to Casa Cast00:16 Meet Brooke Founder of Vintory00:43 The Journey of Vintory01:15 Starting a Business: Passion and Challenges03:51 Growth and Success of Vintory04:23 Brooke's Books and Their Impact06:21 The Importance of Good Data10:51 Consistency in Marketing15:42 Seven Messaging Building Blocks21:57 Effective Call to Action Strategies23:38 Leveraging Technology for Efficiency24:10 The Importance of CRM Systems27:47 Cold Email Outreach Success29:57 Direct Mail Marketing31:51 The Right Business Development Role36:22 Responsiveness in Business Development42:21 Final Thoughts and Reflections

Nurturing Homeowners: The Big Three ApproachIn this episode of Casa-Cast, Steve Schwab discusses the importance of nurturing relationships with homeowners as part of Casago's Orange Credo. The episode features a presentation by Andres from Fort Lauderdale, who explains a strategic approach to nurturing homeowners by focusing on three key areas: rates and occupancy, home upkeep, and continuous improvement through communication. Steve emphasizes the necessity of transparent and consistent communication with homeowners, educating them on the nuances of running a vacation rental business and the importance of meeting their expectations to ensure long-term success. The episode also covers the significance of regular homeowner meetings and adapting communication styles to meet individual needs.00:00 Introduction and Inspiration00:27 Andres' Presentation and Podcast Creation01:06 Nurturing Homeowner Relationships01:55 The Big Three: Rates, Upkeep, and Communication03:14 Monthly Homeowner Meetings04:13 Educating Homeowners on Business Aspects06:22 Booking.com and Market Comparisons08:43 Importance of Reviews and Property Updates12:26 Tailored Communication and Consistency13:24 Conclusion 

Key Takeaways from IMN Conference 2024: Homeowner and Customer-Centric StrategiesIn this episode of CasaCast, Steve Schwab discusses the significant takeaways from the IMN Conference 2024 in Austin with guests Manuel and Jason from Orlando. The conversation centers around four main points: the importance of being homeowner-centric, enhancing the customer experience, adopting a holistic view for creating a sustainable future, and the value of breakout rooms for practical and tactical learning. The guests also share their insights on building a strong company culture and the importance of communication in delivering top-notch hospitality.00:00 Introduction to CasaCast00:15 Meet the Team: Steve00:25 Key Takeaways from the IMN Conference01:26 Homeowner-Centric Approach02:51 Enhancing Customer Experience05:50 Holistic Business View for Sustainability09:42 Breakout Sessions Insights13:33 Favorite Letters in the Orange Credo15:19 Final Thoughts and Takeaways