Center Stage

🤖 AI search is changing how potential clients find law firms, but the fundamentals of getting found haven’t disappeared. Jason Hennessey, founder of Hennessey Digital and author of Law Firm SEO, joins Danny Decker to talk about what the rise of ChatGPT and other AI search platforms actually means for law firm marketing. They break down why SEO remains the foundation for GEO, the growing importance of topical authority, content, reputation, and sentiment, and what can determine whether AI reco...

🏗️ What would your law firm look like if everything didn’t depend on you? Tyson Mutrux, founder of Mutrux Law Firm, Maximum Lawyer, and author of Founder Optional, joins Danny Decker to talk about intentionally designing a law firm that gives the owner more freedom without requiring them to completely step away from the business. They break down the shift from operator to architect, how to eliminate decision bottlenecks, the difference between delegating tasks and actually giving your team au...

🎯 More leads don’t necessarily mean better clients. It’s easy to judge your law firm’s marketing by how many leads it generates, but that number doesn’t tell the whole story. In this episode of Center Stage, Danny Decker and Mike Pelletier break down why defining your ideal client should come before deciding on your messaging, advertising, or marketing channels. They also share a practical exercise for identifying the clients you actually want more of, how to learn what motivates them, and ho...

💡 Is your law firm actually giving you the life you built it to create? RJon Robins, CEO of How to Manage a Small Law Firm and author of Truth, Lies, Mistakes, or Bullsht*, joins Danny Decker to challenge some of the beliefs that keep law firm owners stuck. They talk about separating your identity from your business, confronting the numbers you may be avoiding, building a firm around your strengths, and why your mindset influences everything from marketing and hiring to profitability. If your...

🤖 The billable hour is not the only way to build a profitable law firm. Mathew Kerbis, known as The Subscription Attorney, has built a law firm where roughly 70% of revenue now comes from subscriptions. He explains how law firms can use AI, automation, and recurring revenue models to make legal services more accessible, strengthen client relationships, and stop starting every month at zero. For attorneys who feel trapped by time tracking or assume subscriptions cannot work in their practice a...