Chain Pod

Welcome to our NYC mini series 🗽🤎 Meta invited Chain to New York for its Agency Summit, and we were one of only three Australian agencies there. The day after, Shelby and Adele sat down in an iconic New York studio to tell you everything while it was still fresh: the new features, the big themes and what the next 6–12 months look like for anyone running ads. In this episode: 💫 Meta Ads Creative Studio: deeper creative analysis, performance by demographic, and industry benchmarking 💫 Optimising for margin, lifetime value and profit, not just CPA 💫 Why your signal back to Meta matters more than ever (and how to fix it if you're a service business) 💫 Live shopping coming to Instagram, and running your lives as ads 💫 Incremental vs standard attribution, explained simply 💫 Reviews and sentiment showing up in ads, and why community-led brands will win 💫 The Meta MCP, AI and the "orchestration era," and why your media buyer is now the coach 💫 What US agencies told us over dinner (spoiler: it blew our minds)Stay tuned for Part Two! 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: https://chainsocial.com.au/chain-pod/ Email: [email protected] Training: www.chainacademy.com.au

If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM. In this episode: Why a new product drop is the best cure for the post-sale slump Treating early December as a rebuild: excluding November visitors and shifting budget to add-to-cart and checkout campaigns Gifting angles and shipping cut-off urgency across email, abandoned carts and your site Free express upgrades and gift card offers that bring customers back in January Why January is the "graveyard month", and why cheap ad costs make it the perfect time to build audiences That's a wrap on our Black Friday series. Next up: Our exclusive NYC Takeover, three-part series. 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: ⁠⁠www.chainsocial.com.au⁠/chain-pod Email: [email protected] Training: www.chainacademy.com.au

Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind. We also get into refreshing last year's winners with a sale banner or a green screen founder callout, why only 1 in 10 creatives will be a winner, and why 30% of your creative should be outside the box. Plus scroll-stopping hooks that still fit your brand, sale-specific brand kits, and why urgency matters now that shoppers are holding out for the final offer. Our biggest rule: don't cheapen what you've built for a short-term win. No more Microsoft Paint scribble ads, unless that's genuinely your brand. 💌: Links & resources 🔗 Want this taught properly, in a room, with your own account open? Final Meta Masterclass of the year is almost sold out for Brisbane: ⁠JOIN HERE⁠ https://www.eventbrite.com.au/e/1989065789320?aff=oddtdtcreator Connect With Us: Instagram: ⁠@chainsocial⁠ Instagram: ⁠@chainpod⁠ Web: ⁠www.chainsocial.com.au⁠ Training: ⁠www.chainacademy.com.au

If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October is for building a high-quality audience while shoppers hold out, and November is your Super Bowl, where you stop testing and scale. We get into why you need to relax your efficiencies across September and October, why your conversion rate will dip in October and why that's normal, and swapping purchase objectives for add to cart to get up to four times the traffic for the same budget. Adele also shares her biggest BFCM tip: launching VIP early access to your email list before going out on Meta, so you're not paying for customers who would have bought anyway. Plus reminder ads, keeping your BAU campaigns simmering, and how we scale with a cost per result bid strategy (not one for beginners). Next up: Black Friday creative. Start early, or pay for it later. 💌: Links & resources 🔗 Want this taught properly, in a room, with your own account open? Final Meta Masterclass of the year is almost sold out for Brisbane: ⁠JOIN HERE⁠ https://www.eventbrite.com.au/e/1989065789320?aff=oddtdtcreator Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: www.chainsocial.com.au Training: www.chainacademy.com.au

Episode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client base: sitewide percentages, gift with purchase, spend and save, BOGO, the hidden collection play, and why free shipping alone will get you unsubscribed. We get into share of wallet and why shoppers pre-plan their November spend, whether it's even worth partaking if you can't beat 10%, auto-applied discounts vs codes, using subscriptions to rescue an expensive November CPA, and the tip we run for every client — testing your offer on a small Klaviyo segment in October so you're not guessing on Black Friday. First of four from the Meta Marketing Summit run. Keep your offer simple, or lose. 💌: Links & resources 🔗 Want this taught properly, in a room, with your own account open? Final Meta Masterclass of the year is almost sold out for Brisbane: ⁠JOIN HERE⁠ Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: ⁠⁠www.chainsocial.com.au⁠⁠ Training: ⁠⁠www.chainacademy.com.au