Changing the Game in Revenue Growth, Presented by SAP

The buzz: “Market like the year you are in!” (Gary Vaynerchuck). The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health.

The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com).

The buzz: “Business-to-business vendors seem unaware that corporate purchasing decisions are made by human beings….” (sloanreview.mit.edu).

The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.

The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.

The buzz: “Increasing a company’s growth trajectory is rarely about discovering some brand-new strategy or tactic…it’s really about making better use of the resources you already have” (Mike Carroll, nutshell.com).

The buzz: “By 2020, every human is expected to generate 1.7 megabytes (of data) every second” (Andrew Zola). The new, modern customer requires a new approach to demand generation and revenue growth for B2B companies.

The buzz: “A new species of B2B buyer has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors” (Joel York).

The buzz: “A new species of B2B buyer has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors” (Joel York).

The buzz: “By 2020, customer experience will overtake price as a key product differentiator. Enterprises need to ramp up now to stay ahead of customer experience innovation” (Walker Research).

The buzz: "41% of corporate buyers or purchase influencers comes from the under-40 crow …About 80%of procurement committees are ....people at mid-career" (entrepreneur.com/article/310243). Today’s B2B buyer wears many hats and has many responsibilities.

The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all….

The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all…. With a focused brand strategy focused on a few key areas even SMB marketers can help their companies gain ground” (tslmarketing.com). Creating a strong brand is the foundation of the SMB’s marketing strategy. While your logo can convey a message, identifying why you are a unique solution, who you are targeting and how your brand wants to be perceived are the real keys to building your brand. Where do you start? The experts speak. Erika Hovland, IOLITE360: “Are you laboring under the impression that I read these memoranda of yours? I can't even lift them” (Franklin D. Roosevelt). Lorraine Maurice, SAP: “The reason we're successful, darling? My overall charisma, of course” (Freddy Mercury). Maggie Goralska, SAP: “It’s not the size of the dog in the fight, it’s the size of the fight in the dog” (Mark Twain). Join us for SMBs: Building Your Stand-Out Brand.

The buzz: “Personalisation – it is not about first/last name. It’s about relevant content” (Dan Jak). Email is predicted to be used by more than 3B people worldwide by 2020, according to a 2016 study by Radicati Group.

The buzz: “Personalisation – it is not about first/last name. It’s about relevant content” (Dan Jak). Email is predicted to be used by more than 3B people worldwide by 2020, according to a 2016 study by Radicati Group. But Marketing Profs found that in 2016, 42% of marketers did not send targeted email messages, a common error among SMBs and large corporations. Are you ready for email marketing best practices and how to build a campaign that converts to sales? The experts speak. John Walker, Chirp: “The best salesperson is the one the customer trusts and never has to question” (Mark Cuban). Marco Argaez, SAP: ”Distringit librorum multitude” (Seneca). Lorraine Maurice, SAP: “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” (Jim Kukral). Join us for Avoid The Spam Folder: Email Marketing That Works!

The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all….

The buzz: “Treating employees as a part of your team of ambassadors is so powerful" (theundercoverrecruiter.com). Your strongest asset in promoting your business is sitting at the desk next to you.

The buzz: “Treating employees as a part of your team of ambassadors is so powerful" (theundercoverrecruiter.com). Your strongest asset in promoting your business is sitting at the desk next to you. Not the computer or even your coveted marketing calendar, but your employee who knows your services and products inside out. How to build a culture where your employees and co-workers believe in your brand and promote it on their personal platform to build business credibility and expand its reach? Encourage and empower them! The experts speak. Daniel Khoo, EY: “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and…they’ll do wonderful things with them” (Steve Jobs). John Walker, ChirpPR: “The best salesperson is the one the customer trusts and never has to question” (Mark Cuban). Lorraine Maurice, SAP: “Life is really simple, but we insist on making it complicated” (Confucius). Join us for Need Brand Advocates? Look Within.

The buzz: “Humans are incredibly visual and powerful, moving images help us find meaning” (Dan Patterson). “Producing video is too expensive for my SME.” “I’m not savvy with video technology and tools.” “It takes too much time.

The buzz: “Humans are incredibly visual and powerful, moving images help us find meaning” (Dan Patterson). “Producing video is too expensive for my SME.” “I’m not savvy with video technology and tools.” “It takes too much time.” Are these your excuses? Per Cisco, by 2019, video will represent 80%+ of all global Internet traffic and 85%+ for the U.S. Tune in for video marketing myth-busting, actionable tips and easy-to-use tools to help you fit video creation into your content marketing strategy. The experts speak. Lisa Durrett, Broad Insite: “Create your own visual style…let it be unique for yourself and yet identifiable for others” (Orson Welles). John Clifford, Gavdi: “The single biggest problem in communication is the illusion it has taken place" (George Bernard Shaw). Ryan Sonnenberg, SAP: “Whatever you think you can do or believe you can do, begin it. Action has magic, grace, and power in it” (von Goethe). Join us for Video Marketing: Tips for the Busy Small Business Owner.