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Changing the Perception of Sales
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Changing the Perception of Sales

Author: This Is Prime

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Every episode, our very own Kyle Gallagher sits down with the leading voices in sales, business, and recruitment. Our podcast was created to change the way sales and sales roles are perceived in the wider business space.

We believe that sales is an essential component of any successful business, and through our engaging conversations, we aim to showcase the true value and potential of this dynamic field.

57 Episodes
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Who can say they've rowed the Atlantic Ocean solo (and been the fastest Brit to do so), served as both a Marines Commander and Covert Operations Leader, and founded the fastest-growing Brazilian Jiu-Jitsu academies in the world? Our next guest, Mike Bates, can. In this very special episode of Changing the Perception of Sales, Mike shares his extraordinary life and career and what they have taught him about leadership, resilience, passion, and living a life without limits. From the gruelling i...
As sales leaders, it can feel natural to focus on the things you can control, such as product direction, pricing strategies, and marketing campaigns. What often feels less straightforward—but is infinitely more impactful—is empowering your people. Trying to control people, however, crosses ethical lines and can harm morale and innovation. Instead, it's vital to see them as the driving force behind your goals. Your team members bring the energy, creativity, and dedication necessary for any rea...
This episode, we welcome two very special guests in the podcast studio - Neil Clough and Nicole Plinston. Just over 10 years ago, they joined forces and founded Prime with the mission to change the perception of sales. So, what better way to celebrate our 10th anniversary and the run up to Christmas than have their very first employee interview them on air! Kyle, Nicole and Neil recall the ups and downs of Prime’s beginnings and how they found the motivation to keep going through recessions, ...
In the first episode of season 5, Kyle sits down (in person!!) with Hishem Azzouz, the founder of Hector, a market-leading training platform for recruitment professionals. Hishem’s journey into sales began with a commission-only job in Magaluf, where he sold bar crawl tickets to holidaymakers in one of Europe’s busiest party destinations. However, Hishem’s true passion was always in recruitment, so he pivoted, working tirelessly to establish himself in the industry. He began by building a per...
On the season finale of Changing the Perception of Sales, Kyle sits down with sales trainer Andy Bounds. Andy found a passion for communication as a child when he noticed the issues his blind mum navigating the world. Since then, Andy has worked in over 40 countries and with brands like John Lewis and Barclays to change the way they sell. If you want to learn how to streamline your sales process, communicate with a purpose and make better sales, don’t skip this episode!
In this episode of the ‘Changing the Perception of Sales’ podcast, Kyle catches up with sales trainer and public speaker, Tony Morris. Tony shares his journey to professional success, from starting in software sales to being invited to speak in over 30 countries! He also explains the process of finding his ‘why’ and how he helps others to find their true motivations. For anyone looking to have a successful career - whether in the sales industry or not - this episode is a goldmine of advice an...
In this episode of Changing the Perception of Sales, Kyle catches up with founder and CEO of Parallel Partnerships, Keir Shave. After a successful start to his career, one email turned Keir’s world upside down. This setback created the perfect time to start anew. This became the origin story of Parallel Partnerships. Keir and Kyle discuss the challenges of starting a new business, his experience selling to everyone from farmers to undertakers, and his advice for the next generation of SDRs.
On this episode of the podcast, Kyle sits down with Adam Jones: CCO of B2W Group and Non-Exec Director of 3THINKRS. Once on either end of a disastrous cold call, Kyle and Adam now come together to discuss how their work is changing the perception of sales. From starting his sales career selling software to the farmers of Malawi to becoming a sales leader, Adam took an unlikely route into sales but flourished under the pressure. Despite his unusual start in the industry, Adam is a strong advo...
Royden Greaves, Founder of Jarvis, a revolutionary retirement tool, shares his unique journey from the world of sales to becoming a financial advisor on a mission to educate and empower individuals to make better financial decisions. Royden delves into the importance of finance education, emphasising the steps everyone, including salespeople, can take to build wealth without breaking the bank. He offers practical insights on saving the right way and the crucial role of pension knowledge, ens...
Joined by Sarah Brazier, Co-Founder at Dimmo.AI, we delve into her viral LinkedIn post highlighting discrimination surrounding maternity policies. Sarah shares her journey, exploring reasons behind such discrimination and potential solutions for fostering inclusivity. Beyond this crucial issue, Sarah offers insights into her transition from acting to top SDR, providing tips on effective cold-calling. She also discusses the future of the evolving SDR role in the sales industry. This enlighteni...
In this episode, we're joined by Robin Burr, a Sales Performance Trainer and Therapist at UGen Training and Consultancy. Robin shares his unique perspective on the often-overlooked psychological aspects of sales. Drawing from his initial experiences in sales, Robin sheds light on the highs and lows of the profession and how the struggle for consistency can impact one's mental health. He discusses his transition into coaching and training, advocating for a more therapeutic approach to sales. ...
Michaela Wain, Managing Director and Founder of Design & Build, an award-winning national online and hard copy construction magazine, joins us for another fantastic podcast episode! Michaela began in construction sales before launching her own businesses. She aims to educate and encourage more women to enter the construction industry and show young women that it can be a successful career path. Our discussion with Michaela delves into her journey from construction sales to entrepreneursh...
In this insightful episode of the "Changing the Perception of Sales" podcast series, Anna Bella, Director of Sales Development, joins us to share her unique perspectives and experiences that have shaped her career journey. Get ready to dive into a captivating discussion that explores: • New country, new language - Anna's challenges and triumphs of navigating a new country without knowing the language. • Discovering Her Calling in Leadership • Coaching Success Plans instead of PIPS - Anna's ...
Get ready for an insightful conversation with James Ski, CEO & Founder of Sales Confidence, on The Changing the Perception of Sales Podcast Series. James brings a wealth of experience as one of the most successful salespeople at LinkedIn, where he played a pivotal role in the company's explosive growth. He is now the founder of a community that drives salespeople to take their careers to the next level! Sales Confidence has evolved into a transformative learning and development platform,...
Tom Lavery is the Co-Founder & CEO at Jiminny, a product that not only attracts, supports and retains top talent but empowers them to fulfil their potential! Tom started his sales career at 18 but progressed to management in his early 20s, occupied a board-level position by 25 and now runs a successful business that recently acquired $16.5m in Series A funding! Topics Unpacking Tom's journey in sales to becoming a SVP and then creating his own business, Jiminny.What is required to start ...
Few of us can say we started our sales career going door to door in Australia. And few of us know the nerve-wracking feeling of knocking on someone's door and not knowing how they're going to react… David Bentham, Director of Sales Development at Cognism, joined us on the podcast to talk us through his experience travelling across Australia, stumbling into door-to-door sales with HelloFresh and his progression to managing 60 Direct Sales Reps – all of which shaped his career in SaaS sa...
Did you know only 1% of capital funding is awarded to women business owners in the UK, and only 0.1% is based in Leeds?! Well, Zandra Moore is on a mission to change that! Zandra Moore is the Co-Founder & CEO of Panintelligence, an embedded data analytics platform for businesses working within SaaS, and the founder of No Code Lab and the gender equality network Lean In Leeds, a community of professional women empowering each other to achieve their ambitions. A perfect guest to have on th...
Beginning your sales career selling Chocolate Almonds to now being the Managing Director of the number one booking platform in Europe for hair and beauty appointments is a story worth listening to! Miranda Mathews joins us on the podcast and talks to us about; Her initial experiences in the sales industryHow to deal with the pressures of sales and how to use them to succeedWhat it's like being the first sales hire within a businessWhat it takes to climb the ladder to successAnd much more!
Would you leave a 6-figure Sales Leadership role in SaaS to travel the world full-time? Well that's exactly what Marco did... Born & raised in Queens, New York, Marco was introduced to sales from a young age and in 2016 had the opportunity to move to London to manage the UK SDR team for Varonis. However, in June 2021, Marco did the unthinkable and left his software sales career behind to travel the world full-time! Listen to hear about Marco's journey in sales and for the advice he ...
This podcast is all about Sales... So why did we have an Accountant on? Paul Cheetham-Karcz, Founder and Managing Partner at Sedulo, has built and managed a successful financial consultancy firm with offices across the UK and understands why Sales is so integral to any business trying to fight at the top of their industry. We discussed his journey from founding Sedulo, how Sales has helped build it, what it takes to become a high performer in any career, how to build personal resilien...
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