Claim OwnershipChaos to Conversions: A Podcast on Launching and Email Marketing
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© 2024 Chaos to Conversions: A Podcast on Launching and Email Marketing
Description
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
33 Episodes
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In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and he...
In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action, and using visuals to boost engagement. Whether you're selling eBooks, webinars, or digital courses, this episode provides a roadmap for writing em...
In this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tools, boosting your sales with smart upsells and nailing your pricing strategy. Whether you're a seasoned pro or launching for the first time, Melanie's tips will help you navigate the launch process with confidence and clarity.Tune in as Melanie discusses...
In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website builders. Whether you're a tech newbie or a software savant, this episode is packed with insights to help you level up your business game!Tune in ...
In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your...
In this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger programs, Melanie's insights will help you craft a workshop that resonates with your audience while adding value to your business.Tune in as Melanie ...
In this episode, Branda and Melanie welcome Stacy Aguilar, a savvy website designer with a knack for transforming digital spaces into conversion powerhouses. Stacy shares her expert insights on the crucial dos and don'ts of website design, offering actionable tips to help you assess whether your site is working for or against you. From the importance of a clear user journey to the impact of intuitive navigation and mobile optimization, Stacy's advice is designed to refine your online presence...
In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own busi...
In this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, and downsells, using real-world examples from her client work. Whether you're planning your first launch or looking to optimize your existing strat...
In this episode, Branda and Melanie dive into four essential elements every business needs to thrive. From content planning to welcome sequences, they share personal anecdotes (including a hilarious email automation mishap!) and practical advice. They break down why these often-overlooked basics are crucial for success and efficiency, offering actionable tips to implement them in your own business. Whether you're a solopreneur or growing your team, this episode is packed with insights to help...
In this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transform your webinars into engaging events. With a dash of humor and plenty of real-world advice, Melanie tackles common launch fears and misconceptions, giving you the tools to approach your next launch with enthusiasm and know-how. Whether you're a seasoned pro or a nervous newbie, this episode will...
In this episode, Branda tackles the real struggles of email marketing head-on! Ever wondered why your email sales are flatlining, or why your list isn't growing as fast as you'd like? Or maybe your welcome sequence isn’t converting as you hoped? Branda’s here to break down these challenges and share her top insider tips. Discover how to boost your sales with smarter strategies, breathe new life into your list growth, and revamp your welcome sequence for better engagement.Tune in as Branda dis...
In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro...
In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience.Tune in as Branda discusses:Evaluating your list's current engagement after ghosting.Crafting a strategic content plan to re-engage your audience.Reconnecting with subscribers using tailored ...
In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie’s insights will help you acknowledge your wins and adjust your plans to finish the year strong. Tune in for practical tips and inspiration to keep your small business on track!Tune in as Melanie discusses: Importance ...
In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow educators. They delve into the advantages of collaborating, such as playing to each other's strengths, sharing the workload, and having a support ...
In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.Tune in as Branda discusses:What's a soft opt-out and how it differs from a full unsubscribe.How to...
In this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics change, making it the perfect time to consider bringing in extra help. Melanie dives into the mistakes many entrepreneurs make when hiring their first (or fifth) contractor, emphasizing the importance of clarity in what you're hiring for and how to delegate tasks effectively. Tune in for tips on ...
In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often offer valuable strategies, their advice is not always tailored to individual needs and can be overpriced. They stress the importance of adapting advice to one's unique business circumstances and taking actionable steps.Tune in as they discuss:The concept of "big name gurus" in the online business...
In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!Tune in as Branda discusses:The qualifier: learning how to...
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