ChiroCandy: THE Chiropractic Marketing Podcast

Find out more: https://functionalextremitieschiropractor.com drkyle@iceclinics.com Summary In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Kyle Bryant as he shares his journey into chiropractic, focusing on extremity adjusting. He discusses the impact of his early experiences, the development of a specialized system for treating extremity injuries, and the importance of building referral networks. Dr. Bryant also introduces his Functional Extremities Chiropractor (FEC) program, aimed at educating other chiropractors and enhancing patient care. The conversation highlights the potential of chiropractic to address a wide range of health issues and the importance of community feedback in refining practice methods. Takeaways  Dr. Bryant became a Certified Chiropractic Extremities Practitioner (CCEP) early in his career. Dr. Kyle emphasizes the importance of connecting extremity issues to spinal health. The FEC program aims to educate chiropractors on extremity adjusting techniques. He encourages chiropractors to join the community and provide feedback on the FEC program. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Learn more: https://www.theinformedchiropractor.com/   Summary:  In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Don MacDonald as he shares his journey into chiropractic care, influenced by his experiences as a basketball player and his struggles with chronic knee issues. He discusses the significance of Polyvagal Theory in understanding the nervous system and its implications for chiropractic practice. Dr. MacDonald emphasizes the importance of effective communication in chiropractic care, especially in connecting with patients in a meaningful way. He also highlights the evolution of coaching and consulting within the chiropractic field, particularly in response to the challenges posed by the pandemic. The conversation concludes with insights on how to amplify chiropractic care to better serve patients in a post-pandemic world. In this conversation, Dr. Don MacDonald discusses the importance of connection and co-regulation in chiropractic care, emphasizing the role of polyvagal theory in enhancing patient experiences. He shares insights on building a practice, future aspirations in chiropractic, and the significance of creativity and mindset in adjusting techniques. The discussion highlights the need for chiropractors to create safe spaces for patients and to honor their feelings while integrating objective testing into their practice.   Takeaways: Polyvagal Theory provides insights into the nervous system's role in chiropractic care. Chiropractors need to adapt their approaches to meet the needs of modern patients. The pandemic has changed how chiropractors engage with their patients. Understanding the vagus nerve is essential for chiropractors. Safety cues in the nervous system are vital for patient healing. Chiropractors can amplify their care by being aware of their patients' physiological states. Coaching and consulting in chiropractic have evolved to focus on mindset changes. Patients often become more social and engaged after receiving chiropractic care. Chiropractors enjoy practice more when they have more skills. Connection with patients goes beyond just technique. Polyvagal theory can enhance chiropractic practice. Co-regulation is essential for patient safety and comfort. Building relationships is key to growing a practice. Future aspirations can include teaching and mentoring. Chiropractors should strive for continuous improvement. Mindset and creativity are crucial in chiropractic adjusting. Integrating feelings with objective testing enhances care.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe More about Dr. Pete Sulack: https://drpetesulack.com/   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker sits down with Dr. Pete Sulack as he shares his profound journey from being diagnosed with aggressive brain cancer to finding hope and healing through faith and community support. He discusses the symptoms leading up to his diagnosis, the impact of faith on his family's response, and the changes in his perspective post-surgery. Dr. Sulack emphasizes the importance of diet and lifestyle in cancer recovery and shares his vision for creating a holistic cancer center to support others on their healing journeys. Takeaways: Dr. Pete Sulack was diagnosed with aggressive brain cancer He experienced symptoms for 18 months before diagnosis Faith played a crucial role in his response to the diagnosis The family found supernatural peace amidst the diagnosis Dr. Sulack underwent a successful brain surgery and is now cancer-free He emphasizes the importance of diet and lifestyle in cancer recovery Dr. Sulack is creating a holistic cancer center to support patients He shares his journey and protocols on social media The importance of community support during health challenges Dr. Sulack believes in the power of personal testimony to inspire others Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://go.chirocandy.com/ai-tools  https://www.instagram.com/p/DGd7_v4PrYW/   Summary: In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to build authority and engage with patients effectively. Billy shares practical steps for creating engaging video content and emphasizes the importance of consistent marketing efforts to establish a strong presence in the community.   Takeaways:  AI can significantly streamline video creation for chiropractic practices. Cloning your voice can enhance personal branding in videos. Creating B-roll footage is essential for engaging video content. Consistent video marketing builds authority in the community. Using AI tools can save time and increase content output. Targeted video ads can establish local celebrity status. Building a retargeting audience is crucial for marketing success. The best known beats best in marketing strategies. Engaging content can lead to increased patient inquiries.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Take a look at the video examples: https://www.facebook.com/lemmatachiropractic/videos   Summary: In this episode of the ChiroCandy Podcast, Billy Sticker & Andrew Hardwick discuss the success of a chiropractic client who has significantly increased their marketing budget and lead generation through effective video marketing and audience engagement strategies. They emphasize the importance of consistency in content creation and the process of building a retargeting audience to enhance patient acquisition.   Takeaways: The client increased their daily budget from $30 to $300 due to successful lead generation. Building a retargeting audience is crucial for effective marketing. Consistency in video production leads to better audience engagement. The process of creating videos helps establish trust and familiarity with potential patients. Successful marketing is about getting your message in front of the right audience. The quality of videos is less important than the frequency of posting. Engaging with the community through social media can lead to increased patient acquisition. Marketing strategies should focus on building relationships with potential patients.   More about ChiroCandy Marketing: Schedule a call or find out more - https://chirocandy.com/tribe Case Study #1 - https://go.chirocandy.com/case-study Case Study #2 - https://www.youtube.com/watch?v=po2nWAaKcho

Learn more about Focus OKC: https://www.focusokc.com  Summary: In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with patients.   Takeaways: Dr. Tim Young's journey into chiropractic began with personal experiences and family influence. The Focus event celebrates chiropractic philosophy and community. Fear of judgment can paralyze chiropractors from taking action. Knowledge is important, but wisdom is about applying that knowledge. Building trust with patients is crucial for a successful practice. Chiropractors must embrace their role as health advocates for their patients. The chiropractic profession has the potential to change lives if practitioners take action. Dr. Young emphasizes the importance of community and support among chiropractors.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs. Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and wellness in the workplace.   Takeaways: Dr. White's journey into chiropractic was influenced by his mother's struggles with opiate addiction. Corporate wellness can eliminate barriers to accessing chiropractic care. Building relationships is key to effective patient care in chiropractic. Tax advantages can be leveraged to provide chiropractic care to employees. There is a growing demand for chiropractic services in corporate settings. Chiropractors can increase their patient base through corporate wellness programs. The adjustment serves as an entry point for deeper patient relationships. Employers are looking for ways to improve employee health and reduce costs. Chiropractors can work with businesses to create mutually beneficial partnerships. The opportunity for chiropractors to make a significant impact in their communities is immense. Find out more: http://alignwellcertified.com Dr. Andrew's email address: hello@alignco.life   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe The Wellspring Group: https://thewellspring.group/ Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho The ChiroCandy Podcast with Billy Sticker  

Make More Offers Challenge: https://blessedentrepreneur.com/challenge   Learn More About ChiroCandy 👇 Schedule a call or find out more: https://chirocandy.com/tribe Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho The ChiroCandy Podcast with Billy Sticker

Schedule a call or find out more: https://chirocandy.com/tribe   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency.   Takeaways:  The landscape of tech and marketing is rapidly changing. AI tools are now accessible to everyday business owners. Documenting systems and processes is crucial for effective AI use. AI can significantly enhance customer engagement and response times. Creating detailed patient profiles with AI can improve marketing efforts. Voice AI can streamline customer interactions and free up staff time. AI is a game changer for businesses looking to improve efficiency. Utilizing AI for content creation can save time and resources. Staying updated on AI trends is essential for business success. The future of marketing will heavily rely on AI advancements.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe Learn about NotebookLM: https://notebooklm.google.com   Summary: In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can enhance productivity and streamline content creation, particularly in the context of chiropractic marketing and patient engagement.   Takeaways: Notebook LM is a versatile AI tool for organizing information. You can upload various sources, including YouTube videos and articles. Creating a knowledge base allows for effective AI interactions. Building patient profiles helps tailor marketing strategies. AI can assist in generating presentation outlines and scripts. Using AI to summarize content saves time and enhances understanding. Notebook LM can be used for sermon preparation and content creation. The tool is beneficial for both personal and professional use. AI can help in developing persuasive communication strategies. Integrating AI tools can significantly improve workflow efficiency.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://go.chirocandy.com/best-offer   Summary: In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients.    Takeaways: The end of the year can be a busy time for businesses. AI is revolutionizing how businesses manage leads and customer interactions. Understanding the buyer's journey is crucial for effective marketing. Different stages of awareness require tailored messaging. Not all businesses need to hire a marketing agency. Value stacking can make offers irresistible to clients. AI can significantly reduce workload in customer service. It's important to stay updated with marketing strategies. Creating a compelling offer can lead to increased sign-ups. Training clients on marketing tools can empower them.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call: https://chirocandy.com/ai-ca   Summary:  In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity. Takeaways:  The webinar covers how to plan your 2025 marketing plan AI is a game changer for chiropractic marketing One-on-one calls with Billy are included in the offer AI can significantly enhance reactivation campaigns Access to comprehensive training courses is provided The Skool community will offer ongoing support and training Early adopters will receive professional photography services This offer is designed to help clients succeed in 2025   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Register for the webinar: https://go.chirocandy.com/2025-ai-plan   Summary In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, and highlights the role of AI in marketing and patient retention. Additionally, he invites listeners to an upcoming webinar focused on actionable strategies for practice growth.   Takeaways AI can significantly enhance content creation and marketing efforts. Video content is more engaging than traditional text-based content. Targeted ads on social media can attract the right patients. Google Ads is essential for reaching actively searching patients. Patient retention is as important as attracting new patients. Loyalty programs and referral systems can boost patient retention. Hosting valuable events can create buzz around your practice. Setting measurable goals is crucial for tracking success. A mobile-friendly website is essential for patient engagement. Networking with healthcare professionals can expand your reach.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho  

Learn more about the Spinal Hygiene Movement: https://www.spinalhygieneproducts.com  https://spinalhygienist.com   Summary In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of patient education. The conversation delves into the challenges of entrepreneurship, the necessity of having solid systems in place for growth, and innovative marketing strategies. They also touch on parenting lessons that parallel business growth and the future of spinal hygiene in chiropractic practices.   Takeaways Spinal hygiene is crucial for patient education and retention. Entrepreneurs must focus on building systems for sustainable growth. Innovative marketing strategies can significantly improve patient engagement. Creating content is essential for patient education and retention. Parenting lessons can provide insights into business practices. Effective communication with patients is key to their understanding of care. Building a strong team is essential for managing multiple practices. Continuous education and adaptation are necessary for success in chiropractic.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho