Circana Unpacked

Behind every tagline, there’s a story and a process.  In this episode of Circana Unpacked, Circana’s Chief Marketing Officer Misty Muscatel Davis unpacks the strategy behind the organization’s own rebrand nearly four years ago and shares advice for marketers as they establish and enhance their identities in an increasingly complex market.

We’re talking style in the latest episode of Circana Unpacked. Circana fashion pros Kristen Classi-Zummo, Executive Director and Industry Advisor, Apparel, and Beth Goldstein, Executive Director and Industry Advisor, Footwear and Accessories, join the conversation and unpack fast-growing categories, consumer behaviors, and market signals shaping decisions across apparel, footwear, and accessories. Many of those signals are showing up in other industries and categories, too, underscoring the nature of today’s connected business ecosystems.

How can companies achieve real measurement, meaningful household growth, and true accountability in a fragmented, fast-moving marketplace? That’s one of the biggest questions and pressing challenges facing brands and retailers today. In this episode, Cara Pratt, President, Global Retail and Media, at Circana, is joined by DeeDee McCoy, Director of Omnichannel Marketing at Chomps, and David Parisi, SVP of Client Partnerships at Ibotta, to unpack the real barriers holding brands back from peak performance and what’s needed in the culture of measurement going forward.

Dynamics are always shifting in the CPG world, and in today’s market, avenues for growth range from health and wellness to AI-driven personalization to a renewed focus on fundamentals. Wei Lin Wong, Circana’s president of CPG, joins the podcast to share the latest ripple effects of GLP-1 medications and explore other opportunities for businesses still navigating stiff headwinds.

Even as uncertainty continues in the overall marketplace, foodservice operators have reasons for optimism and opportunities for growth. David Portalatin, SVP and industry advisor, food and foodservice at Circana, joins the podcast and unpacks what’s happening – and could happen – in the away-from-home arena.