Cleinman Connect Podcast

Sarah Vinson is the Owner and CEO of Lunette USA, a woman-owned company that imports and distributes luxury eyewear exclusively to independent optical boutiques across the US. She emphasizes building genuine partnerships with these independent opticians and helping them distinguish their practices. Sarah brings considerable experience in small-business operations to her leadership role. Under her direction, Lunette USA curates exclusive frames and supports its partners with competitive pricing, bespoke service, and designs not widely available locally.In this episode…Building loyalty in optometry means more than just offering quality eye exams. Practices must find ways to keep patients engaged between visits and make every interaction count. How can optical businesses create meaningful touchpoints that go beyond routine appointments?According to Sarah Vinson, a seasoned small business leader with experience spanning banking, construction, and retail, the key is to merge innovative products with strategic social media use. She highlights how frequent releases of new ZENKA eyewear toppers naturally draw patients back into practices for style updates, creating regular face-to-face opportunities. This steady stream of engagement strengthens customer relationships and helps practices compete beyond price alone. Sarah underscores that when small businesses focus on authentic connections, they build lasting trust and community loyalty.In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Sarah Vinson, Owner and CEO of Lunette USA, to talk about creating face-to-face opportunities with patients through products and social media. They explore how frequent product launches can spark repeat visits, why purposeful social media drives stronger patient connections, and how authentic engagement builds loyalty. Sarah also shares advice on overcoming small business challenges and leveraging creativity without big advertising budgets.

Amanda Van Voris is the Senior Director of Client Solutions at Cleinman Performance Partners, a consulting firm that helps independent optometry practices grow through strategic, operational, and people-focused support. With over 20 years of experience, she leads her team in delivering solutions in areas like finance, systems, and organizational effectiveness to help clients achieve both large-scale growth and incremental improvements.In this episode…Growth is the dream of every independent practice owner, but the path to achieving it is rarely straightforward. From navigating financial hurdles to managing teams and creating systems that actually work, the challenges can feel overwhelming. So how do thriving practices make the leap from surviving to sustainable growth?According to Amanda Van Voris, a seasoned business consultant with over two decades of experience, growth begins with clarity around people, finance, and systems. She highlights that long-term success often comes from consistent planning, benchmarking, and being willing to pivot when unexpected challenges arise. The impact of this approach is evident in stories of practices that expanded from a single location to multiple thriving offices. Amanda emphasizes that true consulting is not about quick fixes but about behavior change, leadership development, and building confidence in owners. This is how practices not only grow but also evolve into resilient businesses that balance personal and professional goals.In this episode of the Cleinman Connect Podcast, host Kim Carson sits down with Amanda Van Voris, Senior Director of Client Solutions at Cleinman Performance Partners, to discuss driving growth in independent practices. She explains how to use people, finance, and systems as the foundation for scale, why pivoting builds stronger leaders, and the role of future visioning in practice success. Amanda also shares a simple tip any owner can use tomorrow to elevate patient experience.

Optometrist and former Practice Owner, Dr. Patrick Wellick of Apple Valley Eye Care in Apple Valley, MN, discusses his private equity practice divestiture journey and how he overcame a serious setback during the process. Practice owners will get great advice and tips on planning a successful exit.

Practice Administrator Sherri Kelly of Crystal Vision Clinic in Crystal, MN discusses how she and the Practice Owner, Dr. Chase Endres approached growing revenue by enhancing practice efficiencies and broadening their team’s financial literacy while maintaining exceptional patient care.

Dr. Dori Carlson, owner and optometrist at Heartland Eye Care, P.C. in North Dakota talks about the unique challenges and rewards of providing eyecare to elderly patients and shares strategies for optimizing optometry practice efficiency.