Clients from Content

A behind-the-scenes peek at advice I gave my Clients From Content members.00:00: Introduction03:00: The hard truth you need to accept to be productive04:00: The magic of a one-item to-do list10:00: How to celebrate a newsletter milestone in a way your readers will care about14:00: A clever way to get your readers to share your newsletter19:00: How to use a 3 bucket content strategy when you have two different target audiencesJoin 32,000 subscribers who read my newsletter --> https://fortheinterested.com/subscribe-yt/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

8 LinkedIn strategies to get more reach and clients.More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/ 00:00: Introduction01:00: What the LinkedIn algorithm measures03:00: Your LinkedIn connections are probably hurting your reach05:00: Why you should engage with your own posts08:00: What kind of images to use to get more reach10:00: How to use LinkedIn search to grow your following12:00: The surprising truth about sharing links in posts14:00: The importance of the magic hour15:00: How to make someone 85% more likely to see your postsTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Listen in as I review a client's course launch plan.My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:03:00: 7 key concepts to remember when promoting a course10:00: How to improve the headline on your sales page15:00: Words to avoid on your sales page19:00: A more powerful way to talk about the topic of your course23:00: A clever way to use a LinkedIn poll to promote your course27:00: How to write promotional emails your readers will love (even if they don't buy)32:00: How to choose excerpts to share in your promotion40:00: The one social post that should be part of any promotional campaignTo Connect with Daphne Gray-Grant: Website: https://www.publicationcoach.com/ LinkedIn: https://www.linkedin.com/in/daphne-gray-grant-thepublicationcoach/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Including one that's going to make you jealous.Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:01:00: How to make the most of free time in your business04:00: A simple way to get someone to promote your newsletter every month08:00: How to get someone you meet in person to subscribe to your newsletter11:00: A ridiculous thing you can do to make it easier for people to14:00: The most important shift to make on your sales page16:00: How to give people a reason to hire you instead of someone else18:00: A template you can use to speak to multiple audiences on one sales page27:00 A unique way to monetize content

What to do (and not do) on your next sales call.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:1:00: How to avoid the 4 most common sales call mistakes4:00: A perception-shifting definition of "sales"11:00: Why every sales meeting should end early13:00: How to approach a sales call with someone who isn't aware of what you do17:00: Why you don't need to transition into an actual sales "pitch"25:00: How to approach selling a year-long coaching package31:00: The one slide you must have in your sales deck32:00: Why objections are a good thing36:00: How to incorporate AI use into sales38:00: What to do if you feel uncomfortable selling42:00: The "one last thing" attention grabberShow Notes: Clients from Content Podcast Episode: How To Get More Buyers: https://youtu.be/YRGBtRBg2Nc?si=_XkvOypWKhIYNeWd Clients from Content Podcast Episode: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=Jn4N2EZFpTNpdgjK To Connect with Brendan McAdams:  Website: https://www.kiinetics.com/ LinkedIn: https://www.linkedin.com/in/brendanmcadams/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

How to find and reach out to people you want to hire you.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:5:00: The most important factor in cold outreach success8:00: How to use the concentric circle approach to cold outreach12:00: A 6-step plan to find your ideal clients14:00: An AI prompt that will help you find clients21:00: The 6 most common cold email mistakes25:00: How to write a cold email subject line32:00: 5 ways you can get people to engage with your cold emails36:00: What to do when people ignore your cold outreach41:00: A "crazy" approach to cold outreach that worked for a realtorShow Notes: Blog Post - Take The First Step: https://joshspector.com/take-the-first-step/Skill Session: The Relationship Builder:https://joshspector.com/sessions/ Clients from Content Podcast Episode: A PR Pro Reveals How To Get Media Coverage For Yourself: https://youtu.be/m88nJY7XB-Y?si=G9jmHWZNz-4kIIcV Clients from Content Podcast Episode: How To Get Your Ideal Client’s Attention: https://youtu.be/cZBQfSj4Uvs?si=qOuLcMpBj-aT_jBE To Connect with Seetha The Comic:  Website: https://www.seethathecomic.com/ Instagram: https://www.instagram.com/seethathecomic/YouTube: https://www.youtube.com/channel/UC9aheJzSX5A2Uuz5--Kd-wQ Facebook: https://www.facebook.com/seetharaman.radhakrishnan To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

What to do when people enjoy your content.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode:02:00: The first two questions to ask yourself about your content06:00: Why I changed the title of my podcast18:00: 2 growth questions every content creation should ask themselves19:00: 5 ways to clarify who your content is for25:00: How I use my podcast to get clients31:00: How to create a growth loop for your podcast37:00: What a personal archive is and why everyone should create oneShow Notes: Clients from Content: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=o7Vf0BATBs0StHOaClients from Content: How To Get Clients From Your Podcast: https://youtu.be/4OtQQd9QP0M?si=bEiZ2mMx5cEPxUwt How To Build A Notecard System That Powers Your Creations: https://fortheinterested.com/how-to-build-a-notecard-system-that-powers-your-creations/Cultish Creative Podcast Episode with Josh: https://youtu.be/TOnluvD8kM8?si=3xI0hOHo8wXrCRYLThe Notebook: A History of Thinking on Paper: https://amzn.to/4leygWg To Connect with Matt Zeigler: Website/Newsletter: https://cultishcreative.com/ LinkedIn: https://www.linkedin.com/in/matt-zeigler/ Twitter: https://x.com/CultishCreative To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Clients from Content Program: https://joshspector.com/program/ Skill Sessions: https://joshspector.com/sessions/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

How to get feedback, improve your course sales page, and surface buyers.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:01:00: How to get feedback from course buyers05:00: What to say to get more people to fill out a survey09:00: How I'd rewrite a course sales page11:00: The dangers of using the word "learn"24:00 When to share your personal story with your audience (and when not to)27:00: The email subject line I used to offer a discount to my audience30:00: How to use LinkedIn polls to surface potential buyers

How to set a newsletter up and get your first 100 subscribers.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:04:00: The first big decision to make when you build an email list08:00: 5 things to consider when choosing an email service provider17:00: Why you don't need to be intimidated by the technical process of setting up a newsletter24:00: How to handle email addresses you collected before you had an email list28:00: How to get your first 100 newsletter subscribers36:00: 5 places to promote your newsletter that take less than 10 minutes to set up39:00: The real reason you should write a newsletter45:00: 6 reasons people will share your newsletter49:00: How to turn one newsletter issue into 20 issuesShow Notes: The newsletter platform I recommend: https://partners.kit.com/56sny9q27uaqTo Connect with Mark Wigginton: Website: https://focusingonresults.com/ Linkedin: https://www.linkedin.com/in/focusingonresults/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

A step-by-step guide from someone who got me to buy one.My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:02:00: The difference between a paid partnership and traditional ads13:00: The most important thing NOT to do if you offer paid partnerships14:00: The first 3 things to do if you want to offer paid partnerships23:00: What to include in a partnership proposal27:00: Partners aren't paying for what you think they're paying for33:00: How (and why) to incorporate a video into your proposal42:00: How to figure out what to charge for a partnership47:00: The 3 most effective ways to attract partner leadsShow Notes: Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLuLaShonda Brown: https://www.youtube.com/@LaShondaMBrownDouble Your Price by David Falzani: https://amzn.to/3EJiOAIOversubscribed by Daniel Priestley: https://amzn.to/3X9hQnDTo Connect with Lex Roman: Newsletters: https://lexroman.com/newsletters LinkedIn: https://www.linkedin.com/in/lexroman/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

How to get your ideal clients to buy.My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/12 things you'll learn in this episode:04:00: The most important thing to learn when interviewing your customers09:00: How to apply the "jobs to be done" theory to your product13:00: The difference between understanding buyers and understanding why they bought a product19:00: How to combine customer research with customer conversations you already have24:00: The two questions I ask everyone who buys from me27:00: 3 powerful questions to ask in a customer discovery call33:00: 3 assumptions marketers make that are usually wrong41:00: The one thing you should assume drives most customer decisions46:00: How to get more conversions from your headlines47:00: How to improve your call to action50:00: The best way to improve your email list signup page1:01:00: The best news perfectionists will ever hearShow Notes: The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkRThe Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBnBreakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZTo Connect with Katelyn Bourgoin: Website: https://learnwhywebuy.com/Twitter: https://x.com/KateBourLinkedIn: https://www.linkedin.com/in/katebour/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

This is how you build a media company.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:00:00: Introduction07:00: How to use emotional brainstorming to create a successful newsletter13:00: Two newsletter format that work in any niche18:00: 4 ways to create a newsletter/social media flywheel30:00: Never be the only evangelist for your brand32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand)38:00: A must-read book for anyone who plans to sell merchandise47:00: The story of Dad Gang48:00: How to sell branded merchandiseShow Notes: Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E To Connect with Rob: Website:https://www.wtfdivorce.com/ Instagram: https://instagram.com/wtfdivorce Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913 To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

10 updates about the past, present, and future of this show.

A crash course in content monetization.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:00:00: Introduction01:00: How to monetize your audience when there's no obvious product to sell them11:38: What to do if you have multiple different business ideas within the same niche18:35: How to balance your high-ticket and low-ticket offers26:27: How to start selling sponsorshipsTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Struggling to get the right clients? This can help.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:00:00: Introduction02:00: Why you need to be careful what you optimize for05:00: 6 things to do if your audience isn't growing09:00: 6 simple ways to borrow other people's audiences20:00: Everyone falls into one of two categories when it comes to audience growth24:00: The biggest reason an audience doesn't buy35:00: 3 ways to convert more leads into sales40:00: 3 counterintuitive ways to make your product more valuable55:00: 5 ways to boost the perceived value of a course you sellShow Notes: The Two Ways To Grow Your Audience: Do More or Do LessTo Connect with Sally Ivester: Website: https://www.hisallyivester.com TikTok: https://tiktok.com/@hisallyivester Instagram: https://instagram.com/hisallyivester To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat