Code to Market

6 Episodes

Reverse

More Launches and Cool Dev Tools Websites

2024-11-0826:19

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement

2024-10-3015:54

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

Pre-PMF Ads & Design Partners Done Right

2024-10-2420:30

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

Boring Launches & Bad Names | Code to Market 03

2024-10-1618:50

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

Show-don't-tell Launches & Fighting to (not) Persuade

2024-10-1117:04

We discuss how launches like bolt.new do a good job of showing instead of telling and gettting users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

Devtool Influencer Sponsorship and WordPress Scorched Earth

2024-10-0819:30

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.

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