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Cody Builds a Business

Author: Cody Burch

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The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).

Will he succeed or will he fail? Stay tuned to find out for yourself.

...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
321 Episodes
Feeling the pressure to make your amazing, awesome trainings, coaching, expertise or resources DEEPLY DISCOUNTED or... *gasp* FREE? Today we discuss the difference in FREE and GENEROUS (they're not the same thing) Links: Free 3-Part Workshop Starting on April 3rd, 2020
Now is not the time to extract money from the marketplace. Now is the time to focus on your top of funnel offers, lead generation, and influence growth. Links: Webinar happening March 26th at 2pm MDT See Ryan Deiss FB post:
We used to go to work for 8 hours (9 counting a 1-hour lunch break). Kids used to go to school for 7 or 8 hours. And for now, everything looks a bit different.  Here's the cool thing - we have an opportunity to transform the entire way we do business. We may not have 8 hours to ourselves while we're all working from home. So how do we do "less"... and do it better? Links: Free Ads Course Free Ads Book
I lost a deal last week...  Today on the show I tell you the story of why and how that happened, and what I'm doing to ensure it never happens again. Links:
First - We can never lose by making things too convenient for our customer. Then - what to do during a global pandemic. Last - learn more about my "easy button" here:
Here's how to get more help with your online marketing: 1 - learn how to set up your ad account correctly here (free):  2 - learn how to get you ad campaign up and running here (free): 3 - learn how to get a funnel built in your business so you can get leads and sales using the internet (free): 4 - have me build your funnel for you here:
Ever play those machines at an arcade when you were a kid... the ones where you put the tokens in, they piled up, then a mechanical arm pushed them over the edge for a fat stack of tickets? That's where I feel like I am now... Links: so you can learn how to setup an awesome ad campaign in just an hour.
Build your business like LEGO - bag by bag. Links:
Last week I had a promotion that, quite frankly, bombed.  Today we talk about  How to spot an unethical marketer Why you need to keep showing up  What to do when a promotion fails (hint, see #2) To see the funnel that is working go here: To see the funnel that bombed go here:
What if you ignored your fitness ALL YEAR then, on that 365th day you had the craziest workout you've ever had!?! Would that one intense workout make up for all the lost time all year? Of course not. Could you ignore your spouse all year then on February 14th try to romance her? Nice try... Consistency is way better than intensity. No Hail Mary's. We're going to play better the whole game instead of making up for it at the end.
Don't be afraid of getting totally wiped out if your next project fails. Today we talk about fool-proof methods so you can take "survivable risks" in your business, demystify the strategies that are holding you back, recover if they fail... and move forward either way.
When it comes to social media, ideas, and content...  Are you a creator or consumer?
Have you ever wanted to use speaking to grow your business? Today on the podcast I have a great conversation with my friend Grant Baldwin who has a brand-new book you can go get TODAY. Here's the link: If you've ever wanted to leverage speaking to grow your business, get paid, and build your platform... this is the definitive blueprint.
There are lots of things you could optimize for in your life... money, free time, the beach...but what if you optimized for Joy?
"You can't buy a win... but you can hire the guy that's gonna give you a chance!" I love this quote from Ford V. Ferrari (though I probably butchered it.. hey you're not supposed to have your phones out in the theater. Super important announcement this week:  The FAM is officially open (till Thursday 2/13/2020 at Midnight). To register go to
Top takeaways from Funnel Hacking Live 2020: Tom Bilyeu Frank Kern Julius Dein Steve Larsen Russell Brunson Prince EA Garrett J White
My top takeaways from: Ryan Holiday Jermaine Griggs Kathryn Jones Russell Brunson Gabe Schillinger Dan Henry
3 years ago I stepped out on my own after 11 years working a 9-5 job. On Feb 1st, 2017 I woke up and rubbed my eyes with nowhere to be. No commute. No office. No co-workers. I didn’t know what to do… So I took the kids to school… Went to the gym… Wrote a blog post… Updated social profiles… Then I got to work. (The entire journey is documented on this very podcast) In the last 6 months I have created courses, challenges, summits, hosted 2 live events, started a private membership (The FAM) and an app-only coaching program (The Crew)... And today I reveal my #1 lesson over the last 3 years...
Today we go behind the scenes of my new free course, "How to Actually Set Up Your FB Ad Account." Basically, I set up a new ad account from scratch and recorded the whole thing. To access to course, go here: Once inside you'll learn: ⚙️ How to setup Business Manager correctly and why it’s better than a personal account 🚀 Why boosting posts can feel like a waste of money (and what to do instead) 🖥️ How to configure your Ad Pixel and use it to your advantage 🏛️ How to structure Campaigns for maximum impact 🚨 Common mistakes people make when running online marketing campaigns (and how to avoid them) Enjoy!
Whenever you have a major achievement in life or business, do you find yourself comparing yourself to others?  Are you caught in the comparison trap? On this episode we talk about the #1 Thief of Joy in life and what to do to combat it. Links:
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