Colours of Social Media

Join host Enoch RobotBoy Appiah Jr. in this insightful episode of Colours of Social Media as he sits down with Maame Boakyewaa Kokuro, a digital marketing expert with a sharp eye for strategy and content that connects. Maame, who prefers to be known as a Social Media Marketer or strategist, shares her unique journey from traditional sales and marketing roles to mastering the digital landscape.In this conversation, Maame dives deep into key concepts and offers practical advice for marketers and small business owners. Tune in to learn about:• Maame's background, starting from doing business in SHS through HND and degree in marketing, and her early career in sales at Clean Team, where she developed a love for selling and understanding customer behaviour.• Why Maame identifies as a social media marketer or strategist rather than a broader digital marketer, explaining her belief in mastering a niche within the wide field of digital marketing.• The crucial difference between posting, promotion, selling, and marketing. Maame stresses that simply posting online doesn't mean you are marketing, and that selling is merely one aspect of promotion, which itself falls under the broader scope of marketing.• Maame's strong belief that "If you're not providing value, you are not selling". She clarifies that value is not just the face value or price, but what the customer truly gains or perceives they gain from an interaction or product.• The importance of understanding your target audience and tailoring messages for personalisation to meet their specific needs. Maame shares examples from KayaApp Groceries and how they segment customers like busy entrepreneur mothers versus corporate mothers with different preferences.• Key trends currently working in social media marketing for small businesses and individuals, including the power of video content, storytelling by taking people along the journey and showing behind-the-scenes, and personalisation. She highlights how simple, unedited videos can trend because they tell a story.• Insights into why TikTok is a powerful platform, especially in Ghana, with real-world examples of businesses making significant sales there purely through simple videos and consistent posting.• Common mistakes small businesses make, such as believing marketing is "magic" and expecting instant results instead of understanding that it takes time (60-90 days).• The significance of consistency and actively monitoring and responding to engagement on social media platforms. Maame shares a strategy for responding to comments gradually to reactivate posts.• Why continuous learning is essential in the rapidly changing digital marketing world, advising even dedicating 30 minutes daily to stay updated on trends and platform changes.• Final advice for newcomers: don't rush, find and master a niche, continuously learn, network, use actionable pictures on LinkedIn, and understand the basics of marketing.This episode provides valuable lessons for anyone looking to succeed in the digital space by focusing on strategy, value, and genuine connection.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyBooks Mentioned by Maame Boakyewaa Kokuro1. Psychology of Selling - Brian Tracy2. Sell Like Crazy - Sabri Subi (her personal favorite)3. Sales and Marketing (Learn what you need in 2 hours) - Scott I. Girard Jr. & Co. Time Stamps00:00 Introduction to the Episode1:18 How Maame Boakyewaa Kokuro Got into Digital Marketing29:00 Maame's Audience Segmentation Strategy37:00 Trends on Social Media you need to jump on as an SME42:46 How Maame Strategises for Social Media Platforms49:00 Mistakes Small Business needs to Avoid by Maame 54:00 Why You Can't comment on Colours of Social Media Podcast with Audio but only Text now1:00:00 Maame advises her Younger Self, aka upcoming Marketers1:09:00 How Maame Continuously Learn

In this episode, Enoch unpacks the essential role of digital account management with experienced Account Manager, Ato Dadson. Described as often misunderstood and undervalued, but absolutely essential, account management is explored in detail. Learn about the nitty-gritty of account management, including how Ato unexpectedly landed in the field, the day-to-day responsibilities of being the first point of contact for clients on digital media matters, and the complex question of who's to blame when a campaign underperforms – spoiler: there's no single answer, but the account manager has a duty to spot loopholes.Ato shares insights on understanding what clients really want, noting that it can differ from the brief and requires speaking directly with them. Discover the art of managing client expectations through clear communication, educating clients about platforms, building relationships, and providing regular updates.The episode also covers how to bring different teams together for a project, ideally in person or online, and how to overcome hurdles by communicating and seeking help when needed. Essential advice for aspiring account managers is also shared: be brutally knowledgeable and work on your communication. Essential listening for marketers and small business owners who believe in digital marketing.Watch Episode on YouTube: https://youtu.be/U0Qocz5tfEwConnect with Ato Dadson on LinkedIn: https://www.linkedin.com/in/ato-dadson-8107a1159/Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyTimestamps00:00 Introduction1:21 How Ato Got into Digital Marketing3:38 Jumping from Traditional Marketing to Digital Marketing?4:28 Who's an Account Manager?5:57 Who takes the fall if a Campaign Underperforms? Ato Answers13:49 Manage Clients Expectations? What's that?15:40 How Ato Manages Clients' Expectations17:24 Ato's arsenal of Managing Client's Expectations18:42 Hurdles in Account Management19:59 Partner Agency Relationships21:25 Advice to upcoming Account Managers

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyIn this episode of Colours of Digital Marketing, host Enoch "RobotBoy" Appiah Jr. sits down with Alice Mensah, a seasoned digital marketer, to explore the ins and outs of digital marketing education. Alice shares her journey, insights into the latest industry trends, and practical tips for aspiring marketers looking to upskill. Whether you're a beginner or a professional looking to refine your skills, this episode is packed with valuable advice to help you navigate the digital landscape. Tune in now!0:00 Intro2:13 Who is Alice Mensah?5:30 How Alice "Survives" in a male-dominated industry 6:40 Inspiration to Start DIFEP11:00 Alice Compares Digital Marketing back in her days to her current students13:14 Alice's approach to teaching Ladies Digital Marketing in #Ghana 14:00 Needed skills you need if you want to venture into Digital Marketing16:20 Alice's Brief Journey in Digital Marketing20:13 How Alice Juggled multiple brands during her time at the Agency side22:22 How to Overcome Imposter Syndrome as a Digital Marketer26:00 Alice's Vision for DIFEP28:18 Alice's Advice for Newbies in Digital Marketing30:56 Outro

Support the ShowBuy a cup of Coffee for Enoch and his Guests: Follow Yaw Antwi Owusu on X ⁠⁠Watch this Episode on YouTubeIn this episode, I’m joined by Yaw Antwi Owusu,  ⁨@yawantwiowusu⁩  , a Product Ops leader working at the intersection of media, technology, and growth. Yaw is currently leading the commercial rollout of Adtones in Ghana, a telco-powered audio advertising platform built with MTN, and also runs Building Bytes, a podcast spotlighting Ghana’s digital economy.We dive into the next frontier of digital marketing: Rewarded Attention and Audio Engagement. Yaw shares:Why traditional ad formats are losing impact in Africa’s mobile-first marketsHow audio and telco channels are opening new ways to engage peopleBehind-the-scenes stories from launching Adtones in GhanaThe role of trust, timing, and value exchange in modern marketingIf you’re curious about the future of digital marketing in Africa, this is a must-watch conversation.👉🏾 Follow the Colours of Social Media podcast on YouTube: https://youtube.com/@cosmpod Timestamps00:00 Intro01:40 How Yaw Antwi Owusu got into Media, Tech & Growth.02:38 What is AdTones?05:00 What is Rewarded Attention? Yaw explains.06:45 Why you should optimise for Attention09:25 Will AdTones serve relevant Ads? Enoch asks10:19 How AdTones can help your business grow12:35 How Telcos are working with AdTones14:45 Challenges You might face in Mobile Advertising16:45 Yaw experiences with Building Bytes Podcast and commercial rollout of AdTones18:26 Lessons from Yaw? All the best :-D21:00 Building Building Bytes Podcast24:55 Yaw's excitement on the Future of Digital Marketing in Ghana25:50 How can Marketers in Ghana stay relevant in 202530:15 Getting in touch with Yaw Antwi Owusu + Outro

On this episode of Colours of Social Media podcast, host Enoch Robot Boy Aia Jr. is joined by Naomi Yeke, a product marketer and PR and communications specialist, for her podcast debut. They delve into the critical topic of product descriptions and their impact on sales, exploring how these often-overlooked elements can either drive conversions or quietly hold brands back.Naomi shares her expertise on crafting descriptions that sell, emphasizing the importance of leading with benefits over features to create a personal connection with customers. She highlights the need for clarity and simple language, cautioning against jargon and overly technical terms unless the audience demands it. Listeners will discover strategic tweaks in language and layout, including breaking up text and using bolding for readability, and how an action-oriented messaging strategy can drive conversions. The discussion also covers utilising the FAB (Feature, Advantage, Benefit) framework, leveraging AI tools for refinement and variety whilst stressing the crucial role of human editing for context and nuance, and the value of A/B testing to inform messaging decisions. Tune in to discover how to rethink your product descriptions for big shifts in performance.Links from this Episode.Subscribe to Naomi's MediumConnect with Naomi on LinkedInResearch Study - Automatic Product Copywriting for E-CommerceTo show your support for the Podcast, Click here

Kwabena Bayode talks about the essence of word-of-mouth marketing for businesses. Support the Show https://buymeacoffee.com/iamrobotboy

In this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey.Discover actionable tips for: Creating awareness and capturing attention Encouraging consideration and standing out among competitors Driving purchases with effective strategies Building retention and fostering customer loyalty Transforming customers into advocates who spread the word Whether you're a digital marketer, small business owner, or someone looking to improve customer engagement, this episode offers insights to help you elevate every stage of the customer journey. Tune in now to learn how you can enhance your brand’s customer journey! Support the Show: https://buymeacoffee.com/iamrobotboy

In this episode, I chat with Priscilla Aseye Febiri about Ghana's evolving influencer marketing landscape. We explore key insights from her research, discuss the rise of micro-influencers, and share advice for brands on selecting the right influencer. If you're curious about the future of influencer marketing or want to grow as an influencer, this episode is packed with valuable takeaways. Listen in as we cover: Influencer marketing mistakes and how to avoid them How Ghanaian influencer marketing is evolving The rise of micro-influencers and what's next Authenticity in influencer content creation Tips for brands and influencers to succeed in today's market Want to know more? Find out how to access Priscilla's influencer marketing report and more in this insightful episode. Download Priscilla's Influencer marketing report here: https://influencermarketinginsights.com/ Support the podcast: buymeacoffee.com/iamrobotboy

In this episode of Colours of Social Media, we dive deep into #SEO with Joseph Appiah-Duku of Nalo Solutions, who has extensive experience helping brands attract and nurture leads through copywriting, SEO, and content. We discuss common misconceptions about SEO, break down the key components of a successful strategy for 2024, and explore both on-page and off-page SEO techniques and technical SEO We also cover the importance of keyword strategy, content quality, and the role of tools like AI in shaping future SEO strategies. Whether you're a small business owner or a digital marketer looking to optimize your website, this episode is packed with actionable insights. Tune in for expert tips, common mistakes to avoid, and strategies to boost your website traffic overnight. Tools Mentioned in this episode Screaming Frog Semrush Ahrefs Ubersuggest Connect with Joseph LinkedIn --------- Support the Show Buy a cup of Coffee for Enoch and his Guests Follow Colours of Social Media on LinkedIn Follow Colours of Social Media on Threads Follow Colours of Social Media on X Follow Colours of Social Media on Facebook Follow Colours of Social Media on Instagram Follow Enoch on LinkedIn

In this episode of Colours of Social Media, Enoch takes the Mic to explore the essential best practices for building a strong and consistent brand presence on social media. He starts the episode with a relatable story about a small business owner who transformed their social media strategy to boost engagement and brand recognition. From maintaining a consistent brand voice to engaging effectively with your audience, creating valuable content, and leveraging analytics, this episode covers everything up-and-coming digital marketers and small business owners need to know to make their brand stand out online. Listen for actionable tips and insights to help you take your social media marketing to the next level. If you’re looking to build a memorable brand presence on social media, this is an episode you won’t want to miss! Support the Podcast Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/

In this episode of Colours of Social Media hosted by Enoch Robot Boy Appiah Jr., we dive into the future of mobile advertising with all-around marketing expert Kwame Addo. Gain insights into the significance of mobile ads in Ghana and beyond, the role of AI and RCS, and learn how businesses can leverage mobile marketing effectively. Subscribe now to stay updated with the latest in digital marketing. Special thanks to Clarissa for supporting this episode. __________________________________________________ Support the Show __________________________________________________ Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/

Enoch dives into the world of SMS marketing in this episode and uncovers how to craft messages that captivate your audience. Learn how to leverage the power of text messaging to build relationships, drive engagement, and boost sales. Discover tips on personalization, timing, and creating compelling calls to action. Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/

In this episode of Colours for Social Media, host Enoch sits down with Kekeli Klutse a marketing expert in the Sports Betting industry, to discuss effective marketing strategies employed by PrideBet. The conversation covers the integration of traditional and digital marketing, targeted advertising, the importance of market research, and the balance between creating awareness and tracking user actions. Kekeli shares insights on the industry's competitive nature, guerrilla marketing use, and how his team uses QR codes and promo codes for better tracking. The episode also explores the role of social media influencers, the challenges of complying with digital ad policies, and future trends including the potential impact of AI on sports betting. This episode is packed with valuable tips for budding digital marketers. Support Colours of Social Media Podcast Buy a Cup of Coffee for Enoch and his guests Follow Colours of Social Media Podcast on LinkedIn Follow Colours of Social Media Podcast on Threads Follow Colours of Social Media Podcast on X Follow Colours of Social Media Podcast on Facebook Follow Colours of Social Media Podcast on Instagram Follow Enoch on LinkedIn Follow Kekeli on LinkedIn

Are you feeling overwhelmed by marketing data? Enoch dives into two game-changing, free tools in this episode: Google Analytics 4 and Google Tag Manager. Learn how to harness the power of these platforms to understand your audience, optimize your marketing efforts, and unlock explosive growth for your small business. Whether you're a seasoned marketer or just starting, Enoch's insights will equip you with the knowledge you need to take control of your marketing data and skyrocket your results. Support the Podcast Buy a cup of Coffee for Enoch Follow COSM Podcast on LinkedIn Follow COSM Podcast on Threads Follow COSM Podcast on X Follow COSM Podcast on Facebook Follow COSM Podcast on Instagram Follow Enoch on LinkedIn This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra

Feeling stuck in your B2B digital marketing strategy? This episode is your key to levelling up! Join Enoch, as he dives deep into the world of #B2Bdigitalmarketingmastery with William "Bill" Odartei. They'll be uncovering insider secrets and actionable tips to help you: Craft laser-focused buyer personas that resonate with your target audience. Dominate lead generation with proven strategies that fill your pipeline. Become a content marketing machine that educates and engages your prospects. Track and measure your success with key metrics that matter. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights to help you achieve breakthrough results in the competitive B2B landscape. Support the Podcast ⁠Buy a cup of Coffee for Enoch⁠ ⁠Follow COSM Podcast on LinkedIn⁠ ⁠Follow COSM Podcast on Threads⁠ ⁠Follow COSM Podcast on X⁠ ⁠Follow COSM Podcast on Facebook⁠ ⁠Follow COSM Podcast on Instagram⁠ ⁠Follow Enoch on LinkedIn⁠ This Podcast has been a ⁠Bildx Studios⁠ production. This episode was recorded at ⁠Trybal Mark Studios⁠, Tantra Hill, Accra

Enoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views? We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story. This episode dissects 4 strategies you can implore if you want viewers to not only watch your video but carry out what you want them to do. Support the Podcast Buy a cup of Coffee for Enoch Follow COSM Podcast on LinkedIn Follow COSM Podcast on Threads Follow COSM Podcast on X Follow COSM Podcast on Facebook Follow COSM Podcast on Instagram Follow Enoch on LinkedIn This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel. One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it. If this sounds like you? Then this episode of Colours of Social Media Podcast is for you. In this episode, Enoch invited his long-time friend - whose only task is running App install campaigns for clients all over the world. Though most of his clients are in the fintech industry, the basic principles of moving from zero to users apply. This episode saw Andrews "Omar" Otoo get invited to COSM Pod to tell us more about App install campaigns, how to choose the right app to work with, targetting the right audience, getting downloads and eventually retaining them. You don't want to miss this episode. Important Links Follow Andrews on LinkedIn COSM Pod on Threads COSM Pod on X COSM Pod on Facebook COSM Pod on LinkedIn This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana

Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike. In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs. Learn how to choose the right platform from powerhouses like Google Ads and Meta Ads to niche players like LinkedIn Ads, Twitter Ads, and RebelRebel. Listen to this episode for insightful tips to get your advertising strategy humming! Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp Channel. To connect and follow Alberta on LinkedIn, click here Connect with Colours of Social Media Podcast COSM Pod on Instagram COSM Pod on Threads COSM Pod on X COSM Pod on Facebook COSM Pod on LinkedIn This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana

Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode. In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024. Links mentioned in this Episode Setornam Blagogee's episode on Meta Ad Dashboard Meta Blueprint academy Google Ads Display Certification Google Ads Video Certification Support Colours of Social Media Podcast (COSM Pod) Buy a Coffee for Enoch Join the Xclusive WhatsApp Channel Follow COSM Pod on LinkedIn Subscribe to COSM Pod on YouTube Follow COSM Pod on Instagram Follow COSM Pod on Threads Follow COSM Pod on X Follow COSM Pod on Facebook Colours of Social Media Podcast is a Bildx Studios production. Recording of this episode took place at Trybal Mark studios, Tantra Hill - Accra, Ghana

Do you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing. In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or a digital marketer. Sometimes, you just have to sit back and reacess your approach on digital and this episode gives you the right perspective to begin with. This is Part One of a two-part episode. In the next take, Enoch will go deeper into getting it right when you decide to include Paid marketing in your mix. Colours of Social Media Podcast is a Bildx Studios production. This episode was recorded at Trybal Mak Studios in Tantra Hill, Accra - Ghana Connect with us online Buy me Coffee to sustain me Join the Exclusive WhatsApp channel for COSM Podcast Follow COSM Podcast on Twitter Follow COSM Podcast on Instagram Follow COSM Podcst on Facebook Connect with Enoch on LinkedIn Subscribe to COSMPod on Youtube