Comic Lab

A listener asks: "Should you judge a book by its cover?" Cartoonists Dave Kellett and Brad Guigar say... YES! Next, a cartoonist who is too embarrassed to promote his own work gets some encouragement and words of advice from the veteran comic creators.TODAY'S SHOWShould you judge a book by its cover?Too embarrassed to promoteTakeawaysA book's cover plays a significant role in its marketability.It's important to design a cover that reflects the content of the comic.Promoting comics can be challenging, especially in unexpected social situations.Introverts can find it difficult to promote their work in person.Having a decoy website can help ease the promotion process.It's okay to feel uncomfortable discussing your work with strangers.Using humor can help deflect awkward conversations about your work.Online promotion can be more effective than in-person promotion.  You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Starting a webcomic in 2026 isn’t about chasing algorithms or copying what’s popular — it’s about building something sustainable, creative, and yours. In this episode, Brad Guigar and Dave Kellett break down what new cartoonists actually need to focus on in their first years: writing first, consistency over hype, owning your work, and building an audience the right way.You’ll learn why you don’t need Webtoon or Tapas, why monetizing too early can derail your career, how social media really fits into comics growth today, and why a website and mailing list are non-negotiable. This is a marathon mindset episode for creators who want to do comics for the long haul — and do them for love.Getting off on the Right FootDon’t try to “game” your readership. Write about what YOU like. Readers are drawn to a creator’s passion. It doesn’t work the other way around.Building readership takes time and consistency. Creating for love is essential in the early years.Focus on writing as the core of comic creation. They’re called comics readers, not comics lookers. It’s all about the writing.Focus on creating comics for the love of the craft. The first comics may only be seen by you; embrace the process.Mistakes in the early stages are recoverable. Stop fretting over them.Common copyright fears and how to approach themOwn and control your workBuilding an audienceYou do NOT need to be on Webtoon/Tapas. Look at the comics on the front pages of those sites? Does your comic look like those? Is your content similar? If not, you’re not going to fare well there. It’s pretty obvious.Social media presence is still important for comic creators. Today, we recommend Bluesky and Reddit. ComicLab has Collections that provide solid social-media strategies. They’re free to members and available at a one-time fee for others.Be active on social media to build your audience. Follow the Four Cs — Creation, Curation, Commercial, and KindnessHow many updates? FCS — Frequent / Consistent / Significant — there are no magic numbers.Start building your mailing list NOW with a newsletter. This will be increasingly important when you turn to monetization in a few years. You should send every comic out in a newsletter post and you should also post a weekly newsletter of no longer than 500 words per update with BTS content (to the extent you’re comfortable sharing).You need a website. This is not old or outdated — it’s incredibly powerful, and you need to start planning for one now… even if it’s a very bare-bones site. This is a non-negotiable.Consider The 2-2-1 Rule: Two social media platforms, two newsletters (including a free-membership tier on Patreon), one website. Then, use these together to funnel traffic inward towards the website. Later, when you’ve launched monetization, the funnel will direct towards that.Don't listen to your reader; listen to your readersDon’t mistake social media followers for income.MonetizationDON’T START MONETIZING IN YOUR FIRST YEAR. Maybe not even the second. Everything you need to know about crowdfunding is in the name. First comes the crowd, THEN comes the funding. In the first few years, you need to focus on building that crowd. The only thing worse than having no Patreon backers is having ONE Patreon backer. Hundreds of new comic creators have become derailed by focusing on monetization too soon.Comic Cons: We don’t recommend them. They don’t build audience. They don’t have great sales unless you have a lot of merch that *does well as in-person merch* (there’s a difference!). And it’s very hard to make profit unless you can religiously control costs. If you’re making merch to go to the show, you’re doing this all wrong. Psychologically, a lot of folks like to “play” professional cartoonist by exhitibiting.Accepted into show start making stuff to sell.Start planning now for print — hi-res (400+ dpi),  bigger than final size, cmyk, maintain layers, etc. Save in the native software.Marathon thinkingPersistence is key; it's a marathon, not a sprint. If you need a schedule to post regularly, set a schedule and stick to it.Develop your aesthetic by studying good comics.Seek honest feedback to improve your work.Reach out to other comics creators who are doing stuff that’s similar to yours and build networks. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

What does it really mean when someone looks at your career and says, “You should be doing more”?In this episode of ComicLab, Brad and Dave respond to a pointed listener question that cuts straight to the bone: If they have the skills, the experience, and the ideas — why haven’t they launched even more projects? The answer isn’t defensive or dismissive. Instead, it becomes a clear-eyed breakdown of creative bandwidth, sustainability, work-life balance, and the invisible labor that propels up a long-term comics career. From Patreon and newsletters to storefronts, commissions, podcasts, and family responsibilities, they unpack why “doing enough” is often misunderstood from the outside — and why restraint can be a strategic choice, not a lack of ambition.The conversation then pivots to one of the trickiest problems any humor writer faces: How to judge your own work when readers don’t get the joke. How many confused comments are just statistical noise—and when do they signal a real problem in execution? Brad and Dave dig into the uncomfortable middle ground between ego and humility, exploring how to listen to feedback without letting it derail your voice, and how to improve clarity without sanding off what makes your work distinctive. It’s a nuanced, experience-earned discussion about ramps, chasms, audience expectations, and why “it happens to everyone” is not an excuse — but also not a death sentence.If you’ve ever felt pressure to produce more, or struggled to decide whether reader confusion is a warning sign or just the cost of taking creative risks, this episode offers hard-earned perspective from two cartoonists who’ve been navigating those exact questions for decades.TakeawaysCreative projects often take a backseat due to time constraints.Cartoonists manage a heavy workload that includes multiple projects.Balancing creativity with administrative tasks is crucial for success.Feedback from readers can help improve comic writing.Self-editing is a continuous process for comic creators.Reader confusion can indicate a need for better communication in comics.Communication is key in the artistic process.     You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Cartoonists Dave Kellett and Brad Guigar make their predictions for 2026 and share their goals for the new year. Also — they offer their annual reminder to shop the Comicraft New Year's Day sale on January 1st.Brad's PredictionsSyndicated comics reach the tipping pointCreator identity becomes prominentSubstack pulls throughWebtoon bubble burstsPatreon expands “community” and “discovery” tools.AI gains acceptanceDave's predictionsIf you want a stable career in comics, produce Dog Man.NCS will continue to grow its membership to numbers it hasn’t seen in decades.If Funko Pop indeed goes bankrupt — and that’s still a big if — there might be SDCC space available for the first time in years.I’m predicting a good-sized market correction in the second part of the year.Brad's GoalsShifting from survive to thrive.This will be a two-Kickstarter year. Spice Rack was a moderate success. Uncensored Artists is the next stepRepackaging, re-releasing, and rebranding my archives for a new and evolving audience.20% email list growth on the Evil Inc Substack and the free-membership tier on Patreon.Start doing monthly assessments so I can improve my annual assessments. Dave's GoalsKickstart one new book, “Double Dog Dare”Exhibit at WorldCon in LA for the first time in a decade.Successfully navigate the first of the last four years of DRIVE. Get more “Tales of the Drive” in the works.  You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

At the beginning of the year, cartoonists Dave Kellett and Brad Guigar made their predictions for the coming year — and set goals for themselves. Now, as the year comes to a close, it's the brutally honest follow-up episode where they grade themselves — and sometimes discover that Past-Brad and Past-Dave were wildly optimistic. Or deluded. Or both.2025 PREDICTIONSDAVE: Business planning for cartoonists is gonna be filled with a lot of anxiety. Trump will be a chaos agent.BRAD: the “winners” of 2025 will be the cartoonists and businesses that help people *deal* with anxiety.DAVE: Bluesky will be at 50M users by the end of the year (we were at 23M when he made that prediction)BRAD: Substack: will gain in prominence. They’re going to have a user base in the same league as Patreon, Kickstarter, or Twitter.DAVE: “We will all be playing reactionary, whack-a-mole with our life decisions in the first two years of the Trump administration.”BRAD: AI will start to gain a foothold among writers and artists, as an assistant to their writing or their process or their brainstorming. Dave concurred. <— again, not saying we like it or promote it!DAVE: Pickstarter and Patreon will continue as market leaders in the next 12 months. (Brad: I concur, provided Patreon doesn’t issue their IPO).BRAD: You’re gonna see publishing take a huge contraction. From Random House to the Guigar House, you’ll see it all shrink, due to tariffs. (Note: We didn’t know about the tariff exception to printed matter.) Dave: Agree! My hidden hope is for incompetence.DAVE: YA and kids books will continue to dominate cartoonists who have *gone to publishers*.DAVE: Webtoons *might* begin to fall apart in the US market. This was more of a “curious” prediction than an “I feel strongly about this” prediction.DAVE: I’m gonna have to raise prices or lower features in my books.  2025 GOALSBRAD: My big goal is to “just survive” in 2025. It would almost be counterproductive for me to make goals. It’s like writing my goals in the sand at the shoreline.DAVE: I also wrote down “survive”!DAVE: run ANATOMY OF DOGS Kickstarter.BRAD: Kickstarter in the first part of the year…but "I don’t know what it’s gonna be”. Worried about the risk of a NSFW book under Project 2025DAVE: gonna triple-down on Bluesky for the next 1-3 years. Gonna focus on it and build it out. Brad co-signs.BRAD: will use and pay for Buffer.comDAVE: wrongwayshow.com will launch as a project, after a year of planning. It launching is the goal. We did it!BRAD: build Spice Rack into an example of what loose collectives can do, and what they can bring to our businesses.DAVE: If I get burned on this first book KS in 2025, I will switch to smaller Quickstarters that are more nimble and more financially manageable.BRAD: Dave says he’s pulling back from KDP. Brad will lean in on KDP.DAVE: second half of 2025: launch on Substack? DAVE: focus on the things that I can control in 2025. Focus on my health, my family, my creativity…and not let them steal my joy, and outlive the fuckers.BRAD: show up every week and record ComicLab.HUIONOur multi-week partnership with Huion is nearing the finish line. Huge thanks to them for supporting the show. If you’ve been thinking about upgrading your tablet or dipping your toes into digital art hardware, now’s a great time to check out their lineup.Huion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: COMICLABKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.TAKEAWAYSThe hosts reflect on their goals for 2025 and the importance of survival in the creative industry.Anxiety has been a significant factor in business planning for cartoonists this year.Dog humor has provided a universal joy amidst the chaos of the world.AI tools are becoming more accepted in creative processes, even if not openly discussed.Substack is rapidly growing and may surpass Patreon in user numbers.Competition among platforms like Substack and Patreon is beneficial for creators.The publishing industry may have experienced a contraction, but anecdotal evidence suggests a strong demand for printing services. Tariffs impacted smaller publishers more than larger ones.Young adult graphic novels are a strong market for cartoonists.Webtoons' business model may face challenges in the US market.Creators should prioritize owning their careers for long-term success.Sponsorships can provide valuable tools for creators.Setting realistic goals can lead to unexpected successes.Social media scheduling tools can enhance productivity.Collaborative projects can be rewarding but require careful planning.Evaluating different publishing platforms is crucial for profitability.Moral dilemmas in business are complex and often unavoidable. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Cartoonists Brad Guigar and Dave Kellett discuss the nuances of print-on-demand services. As Brad says, "It's a good place to start, but a bad place to stay." They delve into the importance of advanced planning for holiday sales. Finally, they share strategies for engaging audiences at comic conventions, covering pricing strategies and the psychology of sales, and emphasizing the importance of understanding costs and audience engagement.Today's ShowPrint on DemandHow to "Let Time Be Your Editor"Convention PricingHuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.TakeawaysPatience is key in daily struggles.Print on demand can be a good starting point but not a long-term solution.Planning for holiday sales should start well in advance.Engaging with audiences at conventions is crucial for building a network.Clear pricing and signage can significantly boost sales at conventions.Using loss leaders can attract customers but should be carefully calculated.Understanding your costs is essential for pricing strategies.Round numbers simplify transactions and reduce friction in sales.Time away from your work can provide valuable perspective for editing.Building a strong online presence is important for comic creators. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Syndicated cartoonists Jerry Scott and Rick Kirkman share their journey of collaboration that spans over 35 years, focusing on their iconic comic strip, "Baby Blues." They discuss their initial meeting, the challenges of working together, the creative process behind their gags, and the evolution of their work. The dialogue highlights the joys and conflicts of collaboration, the importance of humor in parenting, and the unique dynamics of their partnership. They discuss their early encounters with legendary cartoonists, the challenges and joys of taking over legacy strips, the impact of awards on their careers, and the importance of authenticity in parenting comics.You can read "Baby Blues" at Gocomics.com/babybluesHuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.TakeawaysJerry and Rick's collaboration spans over 35 years.Their wives introduced them, both aspiring cartoonists.They bonded over a shared love for comics and cartooning.Baby Blues was inspired by their experiences as parents.They learned the importance of hitting deadlines.Collaboration requires open communication and compromise.Writing gags often starts with the punchline first.The creative process is a blend of writing and drawing.Their friendship enhances their creative output. Meeting legendary cartoonists was a pivotal moment.Legacy strips come with both pressure and opportunity.Awards can create a sense of responsibility.Parenting comics resonate deeply with readers.Book titles can encapsulate the essence of the work.Professional jealousy is detrimental in the creative field.Authenticity in storytelling is crucial.The weight of awards can be both a blessing and a burden.Creating relatable content helps connect with audiences.Collaboration and community are vital in the cartooning world. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Where should you post if you want to build an audience? Substack delivers unbeatable audience-building tools... but it has some drawbacks. Bluesky is active... but small. Webtoon is terrific... if you're doing the style and content that their users prefer. Patreon has recently added features to promote discoverability and reader-retention. And the legacy social-media platforms — Twitter, Instagram, and Facebook — have been failing creators for years now. Brad and Dave share actionable advice to help you navigate it all.Today's ShowWhat's the best platform for audience building?How to launch a comic in 2026How important is "local"?HuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.TakeawaysPsychographics can create connections beyond demographics.Comics can resonate with audiences from different backgrounds.Humor-based storytelling appeals to a wide range of people.Unexpected fan interactions can reveal common interests.Shared love for specific genres can unite diverse individuals.The beauty of human connection lies in shared experiences.Comics can transcend geographical and demographic barriers.Character-based narratives foster deeper audience engagement.Understanding audience psychographics enhances storytelling.Diversity in readership enriches the comic experience.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Today's show is sponsored by Huion, makers of the Kamvas 22 Plus ! In today's show, Brad and Dave tackle an old question — does your comic HAVE to be in color? The answer is more nuanced than you might think! Also, the comics uncles will discuss the right ways — and the wrong way — to sign your books for fans.HuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.Today's Show:Color or B&W?Dave Kellett's "Drive" in color?ComicLab Accent ChallengeHow to sign a bookUse offer code 'COMICLAB' to get an extra discount on these Huion products — Kamvas 22 Plus , Kamvas 13 (Gen 3) , and the Huion Note . (Offer ends Jan. 4, 2026)SummaryIn this engaging conversation, cartoonists Brad Guigar and Dave Kellett explore the debate between black and white versus color in comics, the dynamics of creative teams, and book-signing etiquette. The share personal anecdotes, insights on the creative process, and the importance of listening to audiences. The discussion also touches on the future of comic adaptations and the satisfaction of creating art for its own sake. The hosts delve into the intricacies of storytelling, discussing the journey of creating a narrative and the potential future projects that may arise from it. They share insights from their experiences at Comic Con, particularly focusing on book signing etiquette and best practices. Additionally, they touch on the importance of analytics in understanding audience engagement through platforms like Patreon.But first, Dave waxes poetic over the "Golden Girls" spin-off, "Golden Palace."TakeawaysBreakups in creative teams can be heartbreaking, even when things are going well.Color comics are generally preferred by audiences, but black and white can work too.Mastering different aspects of cartooning is essential for success.The chemistry of a team can change dramatically with one member missing.It's important to listen to your audience, even when making positive changes.Black and white comics can help artists focus on line work and composition.The adaptation of comics into other media can be a complex process.It's okay to be content with your work as a comic artist without seeking adaptation. The journey of storytelling is fulfilling and rewarding.Future projects can stem from the success of previous works.Evil Inc. has the potential for further evolution and expansion.Comic Con experiences enhance the connection with fans.Signing books is an art that requires etiquette and practice.Analytics are crucial for understanding audience engagement.Creating a sequel can be a natural progression for a successful story.Engaging with fans at events can lead to lasting memories.Patreon can provide valuable insights into audience demographics.The importance of personalizing book inscriptions for fans.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Cartoonist Brad Guigar talks about his love/hate relationship with Reddit — and the publishing strategy that's currently delivering Patreon backers that has him loving it again.Today's ShowBrad's Love/Hate Relationship with RedditThe ComicLab Accent ChallengeWorking on Comics at WorkNSFW comic artists on RedditBrad mentioned getting great advice from people doing NSFW comics on Reddit. Here are a few of them.u/GrimDarkDorku/DarlingSnarlu/LeFauxCreuxTakeawaysBoredom can spark creativity and lead to new ideas.Writing on paper during downtime at work is a safe way to create.Avoid using company resources for personal projects to protect your IP.Engaging with readers on Reddit can lead to new opportunities.Consistency in posting is key to building an audience.NSFW content is becoming more accepted on platforms like Reddit.Utilizing hyperlinks in posts can drive traffic to your work.Creating a fourth panel as a stinger can enhance humor in comics.Understanding your audience's feedback is crucial for growth.Experimenting with different formats can lead to new creative avenues.SummaryIn this episode of ComicLab, cartoonists Brad Guigar and Dave Kellett discuss the challenges and strategies of comic creation, particularly focusing on the use of Reddit as a platform for engagement. They explore the ethics of working on personal projects during downtime at work, the acceptance of NSFW content, and the importance of consistency in posting. The episode also features listener interaction, discussing how accents can influence perceptions, and concludes with a challenge from the hosts.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

We always advise having "many legs under your table." In other words, comic creators should have many sources of revenue. If one is threatened, the others can keep the business aloft. So it's important, from time to time, to check for wobbly legs! What are the sources of comics income that are currently vulnerable?Today's ShowVulnerable legsSusan MacTaggartDesign vs StyleSummaryIn this episode of ComicLab, hosts Dave Kellett and Brad Guigar explore various themes related creativity and the business of comics. The conversation begins with the importance of diversifying income streams for artists. They also delve into concerns about merchandise shipping costs and the future of platforms like Patreon in the age of AI. Next, the hosts reflect on the relationship between style and design in art, and how generational changes will influence the integration of AI into creative fields. The episode wraps up with light-hearted banter and insights into the creative process.TakeawaysComic conventions can be a tricky business venture.Diversifying income streams is crucial for artists.Merchandise shipping costs are a growing concern.The future of platforms like Patreon is uncertain with AI advancements.Style and design are interconnected in art.Generational shifts will influence how AI is integrated into creative fields. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This week, we're sharing the real numbers from Brad Guigar's recent Kickstarter. The show is brought to you by Hogan's Alley! Enter the code COMICLAB10 at checkout to receive 10% off any purchase from their store — the current issue, back issues, a subscription, digital editions, "The Complete Betty Brown" book collection, whatever you see there that catches your eye!SummaryIn this episode of ComicLab, hosts Brad Guigar and Dave Kellett discuss Brad's recent Kickstarter campaign, where he shares insights on his strategy, the challenges of international shipping, and the importance of referral tags and updates to backers. They also discuss the effectiveness of livestreaming the final hour of a campaign and the benefits of late pledges. The episode emphasizes the significance of maintaining communication with past backers and the value of having a strong online presence for creators.TakeawaysInternational shipping challenges influenced Brad's Kickstarter strategy.Referral tags in Kickstarter help track the effectiveness of outreach efforts.Updates to previous backers can significantly boost Kickstarter pledges.Live streaming the last hour of a Kickstarter campaign can engage backers.Late pledges can add significant funds after a campaign ends.Using a website effectively can drive traffic to Kickstarter campaigns.Regular communication with past backers is crucial for future campaigns. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

In this engaging conversation, Cathy Guisewite, the creator of the iconic syndicated comic strip 'Cathy', shares her journey through the world of cartooning, the challenges she faced as a female cartoonist, and the cultural impact of her work. From her early days of struggling with drawing to her experiences on The Tonight Show, Cathy reflects on her evolution as an artist and the significance of her comic strip in addressing women's issues. She discusses the release of her 50th Anniversary Collection and the bittersweet feelings surrounding the end of her long-running strip.Cathy 50th Anniversary CollectionTakeawaysCathy Guisewite's comic strip 'Cathy' ran for 34 years in over 1,400 newspapers.She faced unique challenges as a female cartoonist in a male-dominated industry.Cathy's work resonated with readers, providing humor and insight into women's lives.The evolution of her character mirrored the changing landscape of feminism.Cathy received heartfelt letters from readers that kept her motivated throughout her career.Her experiences on The Tonight Show were both terrifying and rewarding.Cathy's creative process involved rewriting and refining her strips up until the deadline.The 50th Anniversary Collection serves as a scrapbook of her career and the cultural conversations it sparked.Cathy's daughter helped digitize her work for the anniversary collection, leading to humorous reflections on past comics.The end of 'Cathy' was not as planned as she would have liked, but it still resonated with readers.  You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Brad thinks Kickstarter is the right place to go for a Brazilian cartoonist who wants to have his work re-published in English, but Dave thinks his co-host is Lost in Translation. Then, the dynamic duo gives some advice to a pro-am cartoonist who just lost their day job and is considering making the move to full-time cartooning. But first, Brad and Dave share some comic convention horror stories.SummaryIn this episode of ComicLab, hosts Brad Guigar and Dave Kellett discuss the chaotic experiences of comic conventions, the challenges of translating comics for the English market, and the importance of building an audience. They also provide advice for cartoonists who have been laid off, emphasizing the need for financial stability. The conversation touches on the realities of comic publishing and the necessity of having an emergency fund when transitioning to full-time cartooning.TakeawaysComic conventions can be chaotic and noisy environments.Translation of comics can be a significant time investment.Building an audience is crucial before launching a comic.Kickstarter can serve as a market research tool for comics.Having an emergency fund is essential for transitioning to full-time cartooning.The comic market in North America is larger than in Brazil.It's important to consider the demand for your work before translating it.Creating new work may be more beneficial than translating old work.Networking and social media can help build an audience for new comics.Financial stability is key when considering a career in comics. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

While you're stuck trying to find the RIGHT way to start your comic, someone else is starting a comic THEIR way. That's because the only RIGHT way to start a comic is the WRONG way. Confused? We'll explain. Also—storytelling without conflict? Kishōtenketsu is a story structure that highlights contrast rather than conflict. But first, Dave's Los Angeles may have the most "perfect days" in the United States, but Brad argues that Philadelphians truly appreciate their sunny weather more when it occurs.SummaryIn this episode of ComicLab, hosts Brad Guigar and Dave Kellett explore the challenges of starting a comic, emphasizing that there is no right way to create comics and that experimentation is essential. The hosts provide practical advice on overcoming creative blocks, the importance of consistency in practice, and the necessity of starting, even if it means doing it imperfectly. In this episode, the hosts explore the creative process, discussing the fear of starting projects and the importance of embracing imperfection. They share insights from their recent social media challenge, reflecting on productivity and the benefits of reducing screen time. The conversation shifts to the discovery of non-conflict storytelling techniques, particularly the Japanese writing style Kishōtenketsu, which emphasizes character development over traditional conflict. Finally, they discuss updates to the Patreon app, highlighting user experiences and the implications of its new features.Today's ShowHow to get startedKishōtenketsu / YonkomaPatreon Quips and the new app layoutTakeawaysThe perfect weather map reveals surprising data about ideal climates.Appreciation for perfect days can differ based on location.Creativity often requires overcoming distractions in daily life.Starting a creative project can be daunting but is essential.There is no 'right' way to create comics; experimentation is key.The importance of frequency in creative practice cannot be overstated.Every artist has a unique process that evolves over time.Mistakes and failures are part of the creative journey.Setting small, achievable goals can lead to significant progress.The fear of imperfection can hinder creativity, but starting is crucial. The fear of starting often holds creators back.Embracing the wrong way is part of the creative process.Social media challenges can lead to increased productivity.Reading before bed can improve mental well-being.Non-conflict storytelling can be just as impactful.Kishōtenketsu offers a fresh perspective on storytelling.Personal growth is a continuous journey, even in adulthood.Patreon updates aim to enhance user experience and discoverability.Understanding new app features is crucial for creators.Community engagement on platforms like Patreon is vital. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Chuck Dillon joins us this week to talk about his work for Highlights magazine, designing the Costco Monopoly board, and his delightful children's books like The Bravest Booger and The Most Serious Fart.SummaryIn this engaging conversation, Chuck Dillon, a talented cartoonist and illustrator, shares his journey from early inspirations to his successful career in children's book illustration. He discusses the challenges of client feedback, the importance of teaching in his artistic growth, and how boredom can spark creativity. Dillon also reflects on his notable projects, including the Costco Monopoly board and his children's books, The Bravest Booger and The Most Serious Fart. Throughout the discussion, he emphasizes the significance of perspective in art and the joy of collaboration, culminating in a heartfelt acknowledgment of the recognition he has received from his peers.Chuck DillonWebsiteBuy Chuck's books and original artBored PandaThe Bravest BoogerThe Most Serious FartCostco MonopolyTakeawaysChuck Dillon's early inspiration came from Peanuts characters.His first comic strip was published at age 19.Teaching at Hussian School of Art enriched his understanding of art.Client feedback can be challenging but is part of the process.The Costco Monopoly project took 14 months to complete.Hidden pictures allow for creative freedom in children's books.Boredom can spark creativity and innovation.Teaching helps artists reevaluate their own processes.Perspective in art is crucial for creating believable scenes.Recognition from peers is a significant milestone for artists.    You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

A listener asks if there are any comics that the comics dads think are essential reading for being a comic creator. They sure do... and it's not what you'd expect!Today's showRomance novels"Must-Read" Comics ListSummaryCartoonists Brad Guigar and Dave Kellett explore the value of romance novels in storytelling, contrasting their narrative preferences. Brad advocates for the insights gained from romance, while Dave expresses a preference for macro stories over micro narratives. Next, a listener asks if there are any comics that the comics dads think are essential reading for being a comic creator.This conversation delves into the evolution of comic storytelling, exploring influential works and characters that have shaped the medium. The speakers discuss the importance of understanding tropes, the impact of classic comics, and the significance of personal taste in appreciating the art form. They also touch on modern webcomics and the challenges of concluding long-running series, highlighting the diverse narratives and styles that continue to emerge in the comic world.TakeawaysReading romance novels can enhance storytelling skills.Different genres appeal to different narrative preferences.Tropes in romance are often embraced by writers.Macro stories focus on larger themes and movements.Personal experiences shape one's reading preferences.Humor and sentimentality play significant roles in storytelling.Comics can be a valuable medium for exploring complex narratives.Understanding comics can aid in effective communication.Readers should seek joy in their literary choices.Diverse genres offer unique insights into human experiences. Comic storytelling has evolved significantly over the years.Understanding classic tropes can enhance appreciation of modern comics.Influential collections like The Far Side and Bloom County shaped comic narratives.Characters like Wonder Woman and the Addams Family set standards for uniqueness.Empowered explores themes of self-confidence and societal expectations.Watchmen revolutionized the anti-hero narrative in comics.Garfield's early work showcased unique storytelling choices.Creative freedom allows for diverse comic styles and narratives.Personal taste plays a crucial role in comic appreciation.Cultural context influences how comics are received and understood.  You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

As he prepares to launch his new Kickstarter at newevilbook.com, Brad Guigar tells co-host Dave Kellett that he's decided to eliminate all international shipping except for Canada! Between VAT taxes, new regulations, tariffs, and other uncertainties, he's decided it's just too risky. But first, a listener wrestles with his new role as a comics publisher. Is he helping out some friends, or is he a greedy capitalist?Today's showBecoming a comics publisherIs it important to have an art style?Overseas shippingSummaryIn this episode, cartoonists Brad Guigar and Dave Kellett discuss the intricacies of comic publishing and the importance of ownership in the comic industry. They delve into the ethical considerations of being a publisher, the necessity of clear contracts, and the financial math behind comic sales. The conversation also touches on the significance of developing a personal art style. The comics uncles delve into the intricacies of drawing and artistic styles. To close out the show, the fellas talk about the challenges of international shipping for comic creators. They explore the evolution of personal style in art, the inevitability of developing a unique style, and the complexities of managing multiple styles. The conversation also addresses the current issues surrounding international shipping and tariffs, particularly for creators looking to launch Kickstarter campaigns. The hosts offer valuable insights and guidance for navigating these challenges while upholding artistic integrity and achieving profitability.   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Many singers do a key change in the middle of a song to indicate drama. Dave Kellett is so good, he does it right in the middle of a word! Brad Guigar and Dave Kellett learn too much about each other while sharing a hotel room with his friend at the National Cartoonists Society Conference and Reuben Awards. Dave and Brad return from Boston brimming with stories from a week of cartooning camaraderie and community.Here's how to join the NCS. If you're under the age of 27, your membership is only $27!Cartoonists Brad Guigar and Dave Kellett reflect on their experiences at the NCS Conference and Reuben Awards sharing insights on the importance of community, networking, and the evolving landscape of cartooning. They discuss the joy of meeting fellow cartoonists, the impact of online creators, and the significance of new voices in the industry. The conversation also touches on travel tales, humorous anecdotes, and the camaraderie that defines the cartooning community.TakeawaysThe NCS Conference and Reuben Awards is a vital event for networking.Community and camaraderie are essential in the cartooning world.New voices in cartooning are crucial for the industry's evolution.Online cartoonists face unique challenges and opportunities.Travel experiences can lead to unexpected adventures.Meeting fellow cartoonists fosters a sense of belonging.The importance of supporting new members in the NCS.Humor and storytelling are key elements of the Comic Lab podcast.The future of cartooning is bright with diverse voices.Networking at events can lead to valuable connections. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Dave Kellett and Brad Guigar hosted a live performance of ComicLab at the 79th annual National Cartoonists Society Conference and Reuben Awards. Joining them onstage to talk about the business of comics were three marvelous cartoonists:Jason Chatfield, a remarkably talented cartoonist who is as comfortable doing stand-up comedy as he is sitting down to create cartoons for The New Yorker. His new book, “You’re Not a Real Dog Owner Until…”, is a danged delight, and belongs on your shelf.Sean Wang, the creator of Runners, a wonderful sci-fi comedy about alien smugglers. Its most recent Kickstarter launched a couple days before the recording of the show, and was funded shortly thereafter — which is 100% a coincidence, but we’ll be claiming credit nonetheless.Cassidy Wasserman, whose debut graphic novel, On Guard, was published by Random House earlier this year to rave reviews. She has also illustrated no fewer than three delightful children’s books.On the show...What's working — and what's not working — in your comics business?What should you do when subscriptions stagnate?What's the best way to use Patreon without burning out on complex rewards?What is the best use of Print On Demand?How can I use Substack to publish/monetize my comic?Is social media declining? — And if so, how are you compensating? You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.