Commerce Trailblazers

Welcome to Commerce Trailblazers, our limited-series podcast spotlighting the rising stars who are shaping the future of commerce! Featuring interviews with up-and-coming commerce talent showcasing fresh ideas, bold strategies, and innovative solutions to connect with today’s shopper. Whether you’re a seasoned professional or just starting your journey, join us for a behind-the-scenes look.

How AI Can SuperCharge Your Work with Pam Perino, Digital Content Operations & Development Manager, Ghiradelli Chocolate Company

On this episode of Commerce Trailblazer, we chat with Pam Perino from the Ghiradelli Chocolate Company about all things digital shelf. She shares how she things about AI in her work and how she works with her cross functional partners for success.

12-07
19:14

Hug Your Dog & Bring the Data: How to Show up to Your Clients with Insights, with Ellise Uyema, Director, Client Development North America, POTOO

Welcome to Commerce Trailblazers! On this week’s episode we talk to Ellise at POTOO about data and insights, how networking can be a differentiator even if deeply uncomfortable.

11-10
24:27

Sift Through the Noise with Megan Harbold, Retail Media & Commerce Expert

On this weeks episode of Commerce Trailblazer Megan Harbold, Retail Media & Commerce Expert, takes us through her secret sauce of successful marketing directly to consumers and B2B.

10-26
20:14

Every SKU is a Business and Education is King, with Jyoti Malik, Senior Director of eCommerce at Belkin

On this episode of Commerce Trailblazers, join Jyoti Malik as she shares her story of testing and learning through change and what the key elements of success are in an eCommerce world.

09-15
25:21

Metaphor Soup from Digital Content to Gen Z hear from Abby Tomlinson, Senior Manager, Digital Shelf, Riviana

What do Gen Z, bad product pages, and ChatGPT have in common? They’re all reshaping the future of e-commerce—and your brand might be falling behind. On this episode of Commerce Trailblazers, Riviana’s Abby Tomlinson joins us to talk about adapting to next-gen shoppers, fixing the post-COVID path to purchase, and why “a dollar spent on media that leads to a bad PDP is a wasted dollar.” We’ll explore how behavioral insights, AI tools, and strong content strategies can drive real results. Tune in for smart, actionable insights you can bring to your own digital shelf.

08-04
38:19

How Toddler Rules Enable Agility with Bailie Duncan, Product Manager, Marketing Systems (PXM/DAM/Commerce)

Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization!

06-30
28:08

How Toddler Rules Enable Agility with Bailie Duncan, Lead Product Owner at Jackson Family Wines

Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization!

06-30
28:08

eCommerce Never Sleeps with Breanna Deculus Amazon Account Manager at the Emerson Group

Did you know you can have software buy you a camera while you’re sleeping? Well, Breanna does, and she uses software to do it. In this episode, we hear from Breanna Deculus (dec-u-lus), Amazon Account Manager at the Emerson Group. She talks about adjusting to the “24 hour store” that is Amazon/eCommerce and how curiosity plus hunger equals success in digital. Listen in to hear her top tip for keeping your skills relevant in the AI future of commerce!

06-02
27:15

Curiosity and Customer Obsession with Natalie Cotter (ex-Liquid Death, ex-Walmart, ex-Stackline)

From soap making, to one of the largest retailers, to an agency, to a challenger brand, Natalie has commerce in her blood. And look out world, now she is available for consulting. Listen in for the one thing up and coming brands are doing to steal share from the incumbents…

04-28
33:08

What to do when it rains in eCommerce with Katie Buczek, Senior Director of Sales, Amazon & eCommerce at Randa Apparel & Accessories

In a highly seasonal business like Isotoner’s rainwear and umbrellas, the weather can keep you up in more ways than one. Join us to hear Katie’s winning strategy for delivering on ambiguous requests from leadership, getting comfortable with discomfort, and how she trailblazes in the midst of tons of data!

04-01
26:11

From PDPs to Puppies, How Jill Heyman at Mars Builds Cross Functional Relationships

On today’s podcast, we interview Jill Heyman, Global Digital Capabilities Director at Mars. From snail mail to DTC to eCommerce Jill has seen it all. She shares about how her curiosity and ability to ask questions has helped her blaze her path in ecommerce. Tune in to hear her take on the single most important thing to a successful negotaiton...

03-11
29:48

How Business Empathy Enables Success with Sarah Williams from Campbells

Being a digital shelf manager at an organization is a true trailblazing activity. On our first episode of Commerce Trailblazers we interview Sarah Williams, Digital Commerce Content Manager at Campbells who shares how business empathy and change management have helped her be successful in her role. You will also learn what has surprised Sarah the most about the digital shopping journey…

01-13
30:16

Welcome to Commerce Trailblazers: Why We Started This

Welcome to Commerce Trailblazers, our limited-series podcast spotlighting the rising stars who are shaping the future of commerce! Featuring interviews with up-and-coming commerce talent showcasing fresh ideas, bold strategies, and innovative solutions to connect with today’s shopper. Whether you’re a seasoned professional or just starting your journey, join us for a behind-the-scenes look.

12-19
02:07

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