Compassionate Side Hustle Strategy

In this candid discussion, Rochelle addresses the slow and often ineffective nature of building business relationships through social media. She compares modern social media marketing to the era of infomercials, highlighting its addictive design and the superficial engagement it often fosters. Despite its widespread use, she questions the real benefits of social media for non-content creators and small business owners. Key topics include: The illusion of effective marketing on platforms like Instagram and TikTok. The impact of social media on mental health and business strategies. Practical reasons some choose to stay on social media, balanced with a call to explore alternatives. How to reassess social media's role in your business strategy and personal life for better mental health and genuine engagement. Show notes for this episode: https://rochellesanchez.com/the-hidden-cost-of-social-media-marketing Let's connect! Message me on Linkedin or Instagram   KEYWORDS: social media marketing, small business, content creation, mental health, engagement strategies, marketing alternatives, business branding, digital addiction, personal wellness, professional growth

  In this episode, Rochelle talks about why using a timer can help you work better on your business. She shares how timers can show you how much time you really spend working and help you not feel so overwhelmed. This episode may be just what you need if you find yourself constantly overwhelmed by your to-do list and unsure of where your time goes, especially if you’re feeling like there aren’t enough hours in the day to make meaningful progress in your business.  Rochelle’s insights could be the game-changer you’ve been looking for, and if the idea of achieving more with less effort and reclaiming your time for what truly matters sounds appealing, don’t miss this episode. Show notes for this episode: https://rochellesanchez.com/How-Time-Tracking-Can-Transform-Your-Workflows Let's connect! Message me on Linkedin or Instagram KEY TAKEAWAYS 1. A timer can help you see how much work you actually do. 2. Knowing how much you work can stop you from feeling too tired. 3. Using a timer helps you have more time for fun and family. 4. It's good to know if you're spending too much time on work. 5. Rochelle uses a special app and a cute timer to stay focused. KEYWORDS time management, productivity, burnout, entrepreneurship, work-life balance, efficiency, delegation, side hustle, self-care, goal setting, time tracking, freelancer, startup, scheduling, prioritization

In this episode, Rochelle discusses the importance of setting gentle goals that align with your current capacity, emphasizing the need to avoid burnout and prioritize self-care while pursuing your business and personal goals. Struggling with setting goals that match your current capacity? Rochelle offers practical tips to help you navigate goal setting and maintain a healthy balance in your journey. Show notes for this episode: https://rochellesanchez.com/Setting-Gentle-Goals-to-Match-Your-Bandwidth Let's connect! Message me on Linkedin or Instagram   Key Takeaways: 1. Prioritize rest and sleep to maintain a well-rested body and mind, leading to better productivity and self-control. 2. Focus on personal growth over production, starting the day with journaling and curating your social media experience. 3. Consider seeking therapy or mental health support to address underlying challenges and foster personal well-being. 4. Embrace accountability and support from friends, mentors, or coaches to create a compassionate environment for goal setting and achievement.

  In this episode, Rochelle talks about how to make work easier by doing tasks in groups, called batching. If you find it hard to keep up with social media, money stuff, and making new friends for work, this is for you!   KEY TAKEAWAYS   1. Rochelle says grouping your social media posts together saves time and stress. 2. She shares how keeping track of your money all at once can make tax time less scary. 3. Rochelle believes reaching out to work friends in batches can keep friendships strong without taking all day. 4. Using tools like QuickBooks or spreadsheets helps keep your money stuff organized. 5. Making a schedule for these tasks can make you feel better and more in control.   Show notes for this episode: https://rochellesanchez.com/streamline-your-workflow-entrepreneur Let's connect! Message me on Linkedin or Instagram   If your business to-do list feels endless, social media tasks are eating up your time, and you're struggling with finance and networking organization, this episode is packed with strategies just for you.   Feeling overwhelmed by your never-ending business to-do list? Are your social media tasks consuming too much of your time? Struggling to keep your finances and networking efforts organized?   This episode offers practical strategies to lighten your load.   KEYWORDS overwhelmed entrepreneurs, batching tasks, social media stress, financial management, virtual assistant, productivity hacks, business efficiency, networking tips, content creation, time management, personal investment, expense tracking, business planning, stress reduction, digital marketing

Let's talk about preparing for a virtual assistant (VA) and what to get in place before hiring one. Rochelle offers guidance for listeners who may feel hesitant about taking the leap into delegating tasks to a VA. It's time to prepare to hire virtual assistant if you struggle with any of these: Feeling overwhelmed by wearing multiple hats in your business and recognizing you need some support Uncertainty about how to effectively delegate tasks and manage your workload Concerns about budgeting for and investing in a virtual assistant without assurance that it'll be worth it Difficulty in defining clear expectations and deliverables for a virtual assistant, leading to potential frustration or miscommunication. Navigating the process of finding and hiring the right virtual assistant for your unique business needs.   Show notes for this episode: https://rochellesanchez.com/before-hiring-a-virtual-assistant Let's connect! Message me on Linkedin or Instagram 

In this episode, Rochelle delves into the frustration many business owners feel with social media algorithms, offering a fresh perspective on approaching business growth despite these challenges. Show notes for this episode: https://rochellesanchez.com/algorithm-frustration-vs-ceo-mindset Let's connect! Message me on Linkedin or Instagram:   Key Takeaways: 1. Understand that while algorithms can be frustrating, there are strategies to overcome them and boost your business. 2. Consider reframing your mindset and financial expectations to focus on strategic growth rather than algorithmic reliance. 3. Seek guidance and support from experienced peers and mentors who can offer valuable insights and advice. 4. Embrace the idea of envisioning how funding could propel your business forward and take steps to realize those goals. 5. Remember to build a strong support network of like-minded individuals who can provide encouragement and assistance on your entrepreneurial journey.   Notable Timestamps:   - [00:00:00] Rochelle kicks off discussing the frustration of social media algorithms felt by many business owners—it can feel like hitting a wall sometimes. - [00:02:26] She reminds listeners they're not at the mercy of the algorithm; there are strategies to navigate and succeed despite its challenges. - [00:04:33] Rochelle introduces a mindset exercise envisioning how funding can boost business growth—it's about thinking big and seizing opportunities. - [00:07:53] She emphasizes seeking guidance from experienced peers and mentors who offer valuable insights and support. - [00:12:08] Rochelle discusses building a strong support network of like-minded individuals who understand the entrepreneurial journey and provide meaningful advice. - [00:13:07] Wrapping up with encouragement, she urges listeners to keep pushing forward in pursuit of their business goals.

A real-talk, encouraging episode for mission-driven solopreneurs who know that business is political. If you are mission-driven, mission-based, change-oriented, community-centered, then business is political. Some thoughts from Rochelle on that concept. It's not harsh, I promise, it's just a way for me to explain where I'm coming from, and why it's not okay in the modern age to keep out of politics if you're building a business at the same time. To view more episodes or see Rochelle's work, visit https://www.rochellesanchez.com 

Oh, the challenges of navigating toxic social media algorithms while striving to build a successful business. Listen to a fun analogy of staying in a toxic relationship and trying to fix it.   Struggling with social media marketing? Here are some key takeaways: 1. It's okay to step away from toxic social media strategies and explore other options that align with your values and goals. 2. Consider offline marketing strategies like networking events, cold calling, and community events to reach potential customers. 3. Take advantage of guest appearances on podcasts and shows to tap into existing audiences while expanding your reach.   Podcast: Compassionate Side Hustle Strategy Episode Title: Toxic Social Media Marketing Habits Show notes for this episode: https://rochellesanchez.com/toxic-social-media-habits   Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch/   Grab your FREE Super Simple Sales Funnels Zine (digital version) here: https://rochellesanchez.com/super-simple-sales-funnels-zine/    

Show notes for this episode: https://rochellesanchez.com/how-I-plan-to-pivot-my-business Let's connect! Message me on Linkedin or Instagram   In this episode, Rochelle opens up about her personal journey as an entrepreneur and discusses her plans for a creative business pivot. Listeners grappling with the frustrations of a secretive business landscape will find solace in Rochelle's candid sharing of her experiences.   Key Takeaways: Rochelle shares her experiences, shedding light on the challenges of entrepreneurship and her own transformative business pivot. Break the secrecy barrier: If you've ever felt frustrated by the lack of transparency in business education, Rochelle's open discussion offers a refreshing perspective on navigating the entrepreneurial landscape. Embrace creative entrepreneurship: Rochelle's shift from service-based to product and workshop-oriented business provides inspiration for listeners seeking alternative paths to success. Prioritize self-care: Learn from Rochelle's decision to take a break and reevaluate her podcast strategy, emphasizing the importance of sustainable work habits and avoiding burnout. Join the journey: Engage with Rochelle's upcoming offerings, including a course on social media content planning and a unique vision board workshop, designed to help you envision and plan your business goals in a fun and creative way.  

Show notes for this episode: https://rochellesanchez.com/selling-in-an-oversaturated-industry Let's connect! Message me on Linkedin or Instagram   In this episode, Rochelle explores practical tips for entrepreneurs facing the challenges of a highly competitive market. Whether offering a service or a product, she shares valuable insights on differentiating oneself in a saturated industry.   Keywords: oversaturated market challenges, competitive industry differentiation, business uniqueness strategies, customer pain point solutions, standing out in crowded markets, elevator pitch, addressing client struggles, empathetic marketing tactics, lifestyle-focused branding, personalized marketing examples, navigating market competition, entrepreneurial differentiation, unique business approaches, market differentiation tips, standing out in a competitive field  

Show notes for this episode: https://rochellesanchez.com/10-ways-to-avoid-burnout Let's connect! Message me on Linkedin or Instagram   Rochelle guides entrepreneurs through 10 essential strategies to prioritize rest and sidestep burnout in this insightful episode. If you're grappling with the pressure to keep going without a break, these practical tips are your pathway to sustainable success. By incorporating these strategies, entrepreneurs can build a foundation for long-lasting success while prioritizing their well-being. Tune in to learn how to create a thriving business without sacrificing personal health.   Keywords: entrepreneurial burnout, sustainable success, work-life balance, self-care strategies, productivity tips, creative rejuvenation, prevent burnout, stress reduction, holistic wellness, business resilience, personal growth, sustainable entrepreneurship, mindful living, well-being practices, motivation  

Sensitives! Empaths! It's time to embrace your unique superpower! In this episode, Rochelle explores the challenges faced by those who feel overwhelmed by the demands of hustle culture and provides a refreshing perspective on goal setting for empathic entrepreneurs. An intro to alternative goal-setting methods that foster success without compromising well-being. Connect with Rochelle on LinkedIn, share your experiences, and be part of a supportive community redefining success in the business world. Subscribe now for more insightful episodes and take the first step toward a balanced and fulfilling approach to entrepreneurship. Remember, your superpower is your strength. Keywords: struggles, burnout, hustle culture, alternative goal-setting, emotional intelligence, empathic entrepreneurship, stress management, unique superpower, sensitivity, redefine success, mindful business, balanced journey, entrepreneurial challenges, authentic success, thriving   Show notes for this episode: https://www.rochellesanchez.com/Alternatives-to-traditional-goal-setting  Let's connect! Message me on Linkedin or Instagram

  In this episode, Rochelle shares advice on transitioning a side hustle into a full-time gig. For listeners struggling with the fear of the unknown or financial uncertainties, Rochelle offers practical tips to make the leap confidently. Key Takeaways: Track Your Expenses: Keep a list of all business costs, including renewals and unexpected expenses, to better understand your financial needs when going full-time. Communicate with Loved Ones: Share your entrepreneurial journey with family and friends. Involving them early on can provide valuable support and understanding. Document Your Processes: Establish efficient back-end systems and document repetitive tasks to streamline operations and make future hiring smoother. Prioritize Mental Health: Seek the guidance of a mental health professional before making the transition. It's crucial to maintain clarity and confidence in your decision. Understand Business Sustainability: Recognize the seasons of entrepreneurship and ensure your side hustle's income is sustainable before taking it full-time. Remember, being a risk-taker is commendable, and having a financial backup plan, whether in savings or through supportive networks, is crucial for a smoother transition. Show notes for this episode: What to Do When You Know You’re Ready to Take Your Side Hustle Full-Time - Rochelle Sanchez Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch/   Keywords: entrepreneurial challenges, financial uncertainty, family support, operational overwhelm, mental health concerns, business sustainability, fear of the unknown, risk-taker struggles, self-employment doubts, income unpredictability, emotional hurdles, entrepreneurial journey apprehensions, financial backup planning, passion versus stability, documenting business processes

Show notes & transcript for this episode: https://rochellesanchez.com/3-things-to-stop-saying-inner-drama Let's connect! Message me on Linkedin or Instagram In this episode, let's talk about three common struggles many business owners face, and how to overcome them.  Struggling with Feeling Stuck? Rochelle discusses the common complaint about social media algorithms, providing a fresh perspective on how to navigate frustration and find balance in content creation. Networking Anxiety? Addressing the challenge of networking, Rochelle encourages listeners to focus on connecting with specific groups they feel comfortable with, making the process more genuine and enjoyable. What are you prioritizing? Create a manageable workload by prioritizing one or two tasks, and boost your morale by being your own biggest cheerleader—celebrate the small wins on your journey.

In this episode, Rochelle shares smart tips for setting goals without feeling overwhelmed, especially at the end of the year. If you sometimes feel stressed about achieving your goals, you may want to consider learning to take breaks and rest for better results, focusing on personal connections on social media, curating a positive online space, and understanding the benefits of investing in your mental health.   Takeaways: 1. Prioritize Rest for Productivity: Explore the power of rest in boosting productivity and creativity. Learn how taking breaks, naps, or even a day off can positively impact your nervous system and overall well-being. 2. Strategic Growth over Production: Shift your focus from constantly producing content to cultivating a deeper connection with your audience. Understand the value of personal engagement on social media and how it can set the stage for more meaningful business relationships. 3. Curate Your Online Environment: Thoughtfully curate your social media feed to align with your values and avoid feeling overwhelmed. Identify and unfollow accounts that contribute to guilt rather than empowerment, creating a healthier online space. 4. Invest in Mental Health: Challenge the stigma around therapy and consider its importance in maintaining mental well-being. Explore practical steps, including checking health insurance for therapy benefits, to prioritize your mental health as an entrepreneur.   Keywords: self-employed challenges, freelance burnout, goal-setting stress, work-life balance for entrepreneurs, social media fatigue, solo business overwhelm, time management struggles, content creation pressure, year-end stress, entrepreneurial well-being, mental health strategies, self-care for solopreneurs, business owner burnout, holistic goal-setting tips, overcoming overwhelm   Podcast: Compassionate Side Hustle Strategy Episode Title: A Self-Care Approach to Year-End Goal Setting Show notes for this episode: rochellesanchez.com/year-end-self-care-and-goal-setting   Let's connect! Message me on Linkedin or Instagram

In this episode, your host Rochelle (she/her) delves into the challenges of staying focused, especially for business owners juggling various tasks, particularly during the pre-holiday season. Rochelle shares her personal experiences and offers valuable insights to help entrepreneurs maintain concentration and achieve their goals. Key Takeaways: Create a Strategic Plan: Rochelle emphasizes the importance of having a strategic plan tailored to your life, budget, and business needs. While she offers her services for personalized plans, she acknowledges that not everyone may have access to such assistance. The crucial takeaway is to have a plan, whether obtained through webinars, courses, or other resources. Set S.M.A.R.T. Goals: Rochelle introduces the concept of S.M.A.R.T. goals—Specific, Measurable, Achievable, Relevant, and Timely. She recommends associating a numeric value with your goals, making them more tangible and easier to track. Examples include the number of emails sent, social media posts scheduled, or hours dedicated to your business. Visible Reminders: The host stresses the importance of making your goals visible to avoid distractions. Rochelle suggests placing reminders where you're most likely to see them, whether on a planner, sticky notes on a mirror, or using smartphone widgets. The visual cues serve as constant reminders of your objectives. Attend Group Events: Encouraging audience interaction, Rochelle suggests participating in group events, whether virtual or in-person, to share and discuss your goals with other entrepreneurs. This not only creates a sense of accountability but also provides an opportunity to gain insights and support. Regular Goal Updates: Rochelle advises giving regular updates on your goals during these group events, fostering a habit of accountability and self-reflection. Whether successful or not, explaining the progress or reasons for a change in goals contributes to a more focused and intentional business approach. Conclusion: Rochelle wraps up the episode by reminding listeners to be kind to themselves amid the challenges they face. She encourages self-care, emphasizing the importance of finding calm amidst the chaos and assures her audience that she is rooting for their success. To explore more ways Rochelle can assist you on your business journey, visit Rochelle Sanchez's website. Connect with her on LinkedIn by sending a DM or connection request, mentioning that you're a podcast listener.   Keywords: struggle, focus, concentration, overwhelm, time management, productivity, goal setting, business challenges, work-life balance, burnout, distractions, stress, entrepreneurship hurdles, task prioritization, self-care

Podcast: Compassionate Side Hustle Strategy Episode Title: Simple Sales Funnels Show notes for this episode: rochellesanchez.com/simple-sales-funnels-episode Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch/     ---   **Introduction: Unpacking Sales Funnels**   In this episode, Rochelle delves into the often daunting world of sales funnels. Breaking down the complex jargon and dispelling common fears associated with sales, she emphasizes the importance of simplicity and a focus on user experience.   ---   **Key Takeaways:**   1. **Baseline Understanding of Sales Funnels:** - Rochelle outlines the fundamental concept of sales funnels, emphasizing the top, middle, and bottom stages. These stages represent the journey from a potential customer's first encounter with your business to making a purchase.   2. **Addressing Common Concerns:** - The episode addresses common apprehensions about sales, such as feeling salesy or questioning the need for a sales funnel. Rochelle acknowledges these concerns, emphasizing the importance of aligning sales strategies with personal values.   3. **The Three Levels of Your Funnel:** - Rochelle breaks down the sales funnel into three levels: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). Understanding where your audience is in this process is crucial for tailoring your business-building tasks effectively.   4. **Simplicity Over Complication:** - The host advocates for simplicity, challenging the notion that a successful sales funnel requires expensive technology. She highlights the significance of focusing on the customer's journey and avoiding unnecessary complexities promoted by social media ads.   5. **Call to Action (CTA) and Streamlining Processes:** - Rochelle stresses the importance of a clear call to action, especially at the bottom of the funnel where the audience is ready to make a purchase. Streamlining the buying process, whether through technology or a manual approach, is key to converting interest into sales.   ---   **Conclusion: Taking Action for a Seamless Funnel Experience**   Rochelle encourages listeners to assess their current sales funnel by considering the top, middle, and bottom stages. The ultimate goal is to simplify processes, identify bottlenecks, and ensure a smooth transition from initial awareness to customer conversion.   Keywords: sales funnel challenges, overcoming sales anxiety, simplifying business sales, sales process demystified, customer conversion hurdles, small business marketing tips, authentic business growth, effective call to action, streamlining buying process, social media marketing concerns, personal development in business, dealing with sales objections, customer acquisition strategies, converting leads to sales, managing business complexity

Let's talk about ethically increasing service rates or product prices without alienating lower-income customers and striking a balance between financial sustainability and service. Key Takeaways: 1. Raising prices is a necessary part of business growth and sustainability. It doesn't mean excluding low-income individuals but finding a balance between service and financial stability. 2. You deserve to earn from what you love doing, and it's essential to value your high-quality offerings while maintaining yourself financially. 3. Self-employment complexities shouldn’t deter you because there’s an inherent desire for more – better outcomes not only for clients but also personal fulfillment and financial reward. 4. Wanting more money does not make you bad—it makes you someone who understands that quality work deserves fair compensation. 5. There are ways to remain accessible while increasing prices; this could include offering free services or donating part of every invoice sent out. Keywords: raising prices, self-employment, sustainable business practices, social impact, social change. In this episode of Compassionate Side Hustle Strategy with Rochelle Sanchez, we discussed the often tricky subject of raising prices in a way that balances earning a living with serving those who need us most without alienating lower-income customers - all contributing towards positive social change and impactful societal contribution!  Remember friends; don't undervalue yourselves or your services! Let's continue making waves in our respective industries by staying true to ourselves whilst ensuring our businesses thrive sustainably too!

Show notes for this episode: rsanch.com/intro-to-side-hustle Let's connect! Message me on Linkedin or Instagram:   Have you ever felt like just a "warm body" in your current job or network? How does this make you feel about your career and sense of purpose? You deserve more!   Being self-employed in today's modern world means having more choices and opportunities. Whether you want to freelance and make more money doing what you love, or start your own company, the possibilities are endless.   Starting and scaling a business is like riding a roller coaster. It's exhilarating, full of highs and lows, and at times, it can even make you feel queasy. The life of an entrepreneur is far from a smooth, predictable 9-to-5 job. It requires dedication, resilience, and a willingness to take risks. Here's why it's so challenging:   1. Uncertainty: As an entrepreneur, you'll navigate uncharted territories. There are no guarantees, and you may face financial insecurity, constant decision-making, and the fear of failure. Embrace the uncertainty and understand that it's part of the process   .2. Work-Life Balance: When you're building a business from the ground up, it can consume your life. Long hours, endless to-do lists, and the pressure to succeed can make it difficult to maintain a healthy balance between work and personal life. Set boundaries and prioritize self-care to avoid burnout.   3. Financial Struggles: Starting a business requires funding, and money may be tight in the early stages. You may need to bootstrap, seek loans, or secure investors. Financial stress can take a toll, but remember that it's a temporary phase. By creating a solid financial plan and budgeting wisely, you can overcome these challenges.   4. Building a Reputation: When you're just starting, it can be tough to establish your brand and gain credibility. You'll need to put in the effort to build a reputation through exceptional customer service, networking, and leveraging social media. Stay focused and committed to delivering value, and the recognition will follow.   Let's discuss how to navigate through the hurdles successfully!   🎢✨ #SelfEmployedLife #CompassionateHustle #BeYourOwnBoss #EntrepreneurMindset

Podcast: Compassionate Side Hustle Strategy Episode Title: On Community and the Unspoken Politics of Small Business Show notes for this episode: rsanch.com/community-and-unspoken-politics Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch   Let's talk about imposter syndrome by understanding its potential roots in systemic, political issues. It's a hard topic to tackle, it will help you reconnect with your business's true purpose. Because it's not just about profits but creating real change in your community. Let's explore the concept that business is political and how embracing your values can lead to more meaningful connections with the communities you care about.   Key Takeaways: Imposter Syndrome: Feelings of inadequacy may stem from systemic issues. You're not alone in your desire to create change. Remember Your Mission: And don't get lost in the hustle. Make the effort to reconnect with your mission and the movement you're a part of. It's not just about sales, right? Embrace Your Values: Your business is political, whether you like it or not. Stand by your values, and you'll attract clients and collaborators who share your principles. Let values guide your decisions. Lead the Conversation: Addressing real-world issues brings people together. Engage with your audience on these matters, and seek partnerships that amplify your impact. Authenticity trumps superficial content.